New York 2016 Presentations Day 1

Day 1 – Tuesday, Oct 25, 2016.

Please note: All presentations may not be available for download.

8:50am – 9:10am
Diamond Sponsor Presentation
Eric Dumain, CEO and Founder, Hub’Scan Inc. Judah Phillips, CEO and Co-Founder, Squark Hub'Scan

9:10am – 10:00am
Keynote – Helping the CMO Succeed
Room: 1A06-1A08
Jason Heller, Global Lead, Digital Marketing Operations, McKinsey & Company
10:30am – 11:15am
Cornerstones Track – Room: 1A06-1A08
Digital Analytics Transformation
Greg Dowling, Digital Analytics Pioneer, Independent Consultant
Applied Science Track
The Party of the Third Part:
Third Party Data Lessons Learned
Room: 1A11
Andrew Latzman, VP of Media & Analytics, Primacy Greg Harper, Senior Direct Marketing Executive, The Hartford
11:20am – 12:05pm
Cornerstones Track – Room: 1A06-1A08
Sponsored by: Observe Point
Establishing a Digital Analytics Center of Excellence
John Lovett, Senior Director of Data Strategy, Search Discovery
Applied Science Track
Predictive Analytics Breakdown
Room: 1A11
Dean Abbott, Co-Founder and Chief Data Scientist, SmarterHQ Matt Gershoff, Cofounder, Conductrics
12:15pm – 1:30pm
Room: 1A06-1A08
Digital Analytics Association Industry Lunch - Everyone Invited
Bring your plate into the keynote room and learn what the DAA has been up to lately. Plus a panel of key DAA volunteers answer your questions.
DAA
1:30pm – 2:15pm
Keynote – Enterprise-Sized Digital Analytics
Room: 1A06-1A08
Margaret Escobar, Manager, Digital Analytics Group, IBM
2:15pm – 2:35pm

Gold Sponsor Presentation – Room: 1A06-1A08
Observe Point
Data Governance In A Digital World
Chris Baird, Vice President of Marketing, ObservePoint

3:55pm – 4:40pm
Cornerstones Track – Room: 1A06-1A08
Sponsored by: Observe Point
What *Shouldn’t* PPC Managers Be Managing?
Andrew Goodman, President, Page Zero Media
Applied Science Track – Room: 1A11
Sponsored by: Hub'Scan
Digital Transformation with Analytics
Gary Angel, CEO, Digital Mortar
4:45pm – 5:30pm
Keynote – Assess. Adapt. Advance. Staying Ahead in a Rapidly Changing World
Shari Cleary, Senior Vice President of Strategic Insights & Research, Comedy Central
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