Day 1 – Tuesday, Oct 25, 2016.
Please note: All presentations may not be available for download.
8:50am – 9:10am
Diamond Sponsor Presentation
Eric Dumain, CEO and Founder, Hub’Scan Inc. Judah Phillips, CEO and Co-Founder, Squark
Eric Dumain, CEO and Founder, Hub’Scan Inc. Judah Phillips, CEO and Co-Founder, Squark

9:10am – 10:00am
Keynote – Helping the CMO Succeed
Room: 1A06-1A08
Jason Heller, Global Lead, Digital Marketing Operations, McKinsey & Company
Room: 1A06-1A08
Jason Heller, Global Lead, Digital Marketing Operations, McKinsey & Company
10:30am – 11:15am
Cornerstones Track – Room: 1A06-1A08
Digital Analytics Transformation
Greg Dowling, Global Director of Business Insights, Glassbox
Digital Analytics Transformation
Greg Dowling, Global Director of Business Insights, Glassbox
Applied Science Track
The Party of the Third Part:
Third Party Data Lessons Learned
Room: 1A11
Andrew Latzman, VP of Media & Analytics, Primacy Greg Harper, Senior Direct Marketing Executive, The Hartford
The Party of the Third Part:
Third Party Data Lessons Learned
Room: 1A11
Andrew Latzman, VP of Media & Analytics, Primacy Greg Harper, Senior Direct Marketing Executive, The Hartford
11:20am – 12:05pm
Cornerstones Track – Room: 1A06-1A08
Sponsored by:
Establishing a Digital Analytics Center of Excellence
John Lovett, Senior Director of Data Strategy, Search Discovery
Sponsored by:

Establishing a Digital Analytics Center of Excellence
John Lovett, Senior Director of Data Strategy, Search Discovery
Applied Science Track
Predictive Analytics Breakdown
Room: 1A11
Dean Abbott, Co-Founder and Chief Data Scientist, SmarterHQ Matt Gershoff, CEO, Conductrics
Predictive Analytics Breakdown
Room: 1A11
Dean Abbott, Co-Founder and Chief Data Scientist, SmarterHQ Matt Gershoff, CEO, Conductrics
12:15pm – 1:30pm
Room: 1A06-1A08

1:30pm – 2:15pm
Keynote – Enterprise-Sized Digital Analytics
Room: 1A06-1A08
Margaret Escobar, Manager, Digital Analytics Group, IBM
Room: 1A06-1A08
Margaret Escobar, Manager, Digital Analytics Group, IBM
2:15pm – 2:35pm
Gold Sponsor Presentation – Room: 1A06-1A08
Data Governance In A Digital World
Chris Baird, Vice President of Marketing, ObservePoint
3:55pm – 4:40pm
Cornerstones Track – Room: 1A06-1A08
Sponsored by:
What *Shouldn’t* PPC Managers Be Managing?
Andrew Goodman, President, Page Zero Media
Sponsored by:

What *Shouldn’t* PPC Managers Be Managing?
Andrew Goodman, President, Page Zero Media
Applied Science Track – Room: 1A11
Sponsored by:
Digital Transformation with Analytics
Gary Angel, CEO, Digital Mortar
Sponsored by:

Digital Transformation with Analytics
Gary Angel, CEO, Digital Mortar
4:45pm – 5:30pm
Keynote – Assess. Adapt. Advance. Staying Ahead in a Rapidly Changing World
Shari Cleary, Head of 3rd Party and Cloud-Based Measurement, Google
Shari Cleary, Head of 3rd Party and Cloud-Based Measurement, Google