New York 2016 Presentations Day 2 | eMetrics Summit, International Marketing Analytics Conferences

Day 2 – Wednesday, Oct 26, 2016

Please note – Not all presentations are available for download.

9:05am – 10:00am

Keynote
Smart Agents and the Future of Marketing: Opportunities and Pitfalls
John Smart, CEO, Foresight University

11:15am – 12:00pm

Cornerstones Track
Moving Up the Leadership Ladder with Analytics
Laura Patterson, President, VisionEdge Marketing
*Presentation not available for download. Please contact Laura Directly for the presentation

Applied Science Track
Getting Closer To Content With Advanced Analytics
Damion Brown, Principal Consultant, Data Runs Deep

12:15pm – 1:05pm

Lunch & Learn
How to Leverage Your 1st-Party Data to Maximize Media ROI
Greg Sobiech, Founder & Managing Partner, Delve
Delve

12:15pm – 1:15pm

Women in Analytics Lunch
DAA

Sponsored by:
Analytics Pros

1:15pm – 2:00pm

Keynote
Mining Media Data for Dollars
Susan Parker, Vice President, Digital Revenue and Analytics, Hearst Newspapers

2:00pm – 2:15pm

Sponsor Elevator Pitch – Room: 1A06-1A08
UCI TMM UBC Draper

3:30pm – 4:15pm

Cornerstones Track
Building Your Analytics Dream Team
Caleb Whitmore, Founder, Chairman & Principal Consultant, Analytics Pros

Applied Science Track
Triple Threat: Tech, Data, & Content combine to transform The Economist – from Rag to Riches
Steve Lok, Head of Marketing Technology & Operations, The Economist

4:15pm – 5:00pm

Cornerstones Track
10 Top Search Tracking Tips

David Sprinkle, Chief Analytics Officer, Acronym

Applied Science Track
Most. Advanced. GTM Deployment. Ever.
Phil Pearce, Co-founder & Analytics Director, Accelerate Agency

5:00pm – 5:30pm

Keynote
Tableau’s Marketing Analytics Process, Metrics, and Tools
Wade Tibke, VP, Marketing Operations, Tableau Software