Day 2 – Wednesday, Oct 26, 2016
Please note – Not all presentations are available for download.
9:05am – 10:00am
Keynote Smart Agents and the Future of Marketing: Opportunities and Pitfalls
John Smart, CEO, Foresight University
John Smart, CEO, Foresight University
11:15am – 12:00pm
Cornerstones Track Moving Up the Leadership Ladder with Analytics
Laura Patterson, President, VisionEdge Marketing
*Presentation not available for download. Please contact Laura Directly for the presentation
Laura Patterson, President, VisionEdge Marketing
*Presentation not available for download. Please contact Laura Directly for the presentation
Applied Science Track Getting Closer To Content With Advanced Analytics
Damion Brown, Principal Consultant, Data Runs Deep
Damion Brown, Principal Consultant, Data Runs Deep
12:15pm – 1:05pm
Lunch & Learn How to Leverage Your 1st-Party Data to Maximize Media ROI
Greg Sobiech, Founder & Managing Partner, Delve
12:15pm – 1:15pm
1:15pm – 2:00pm
Keynote Mining Media Data for Dollars
Susan Parker, Vice President, Digital Revenue and Analytics, Hearst Newspapers
Susan Parker, Vice President, Digital Revenue and Analytics, Hearst Newspapers
2:00pm – 2:15pm
Sponsor Elevator Pitch – Room: 1A06-1A08
3:30pm – 4:15pm
Cornerstones Track Building Your Analytics Dream Team
Caleb Whitmore, Founder, Chairman & Principal Consultant, Analytics Pros
Caleb Whitmore, Founder, Chairman & Principal Consultant, Analytics Pros
Applied Science Track Triple Threat: Tech, Data, & Content combine to transform The Economist – from Rag to Riches
Steve Lok, Head of Marketing Technology & Operations, The Economist
Steve Lok, Head of Marketing Technology & Operations, The Economist
4:15pm – 5:00pm
Cornerstones Track 10 Top Search Tracking Tips
David Sprinkle, Chief Analytics Officer, Acronym
Applied Science Track Most. Advanced. GTM Deployment. Ever.
Phil Pearce, Co-founder & Analytics Director, Accelerate Agency
Phil Pearce, Co-founder & Analytics Director, Accelerate Agency
5:00pm – 5:30pm
Keynote Tableau’s Marketing Analytics Process, Metrics, and Tools
Wade Tibke, VP, Marketing Operations, Tableau Software
Wade Tibke, VP, Marketing Operations, Tableau Software