Pre-Conference Workshop – Sunday – Oct 23, 2016
Big Data: Proven Methods You Need to Extract Big Value – Full Day Workshop – Room: 1A03
Vladimir Barash, Chief Scientist, GraphikaPre-Conference Workshop – Monday – Oct 24, 2016
Fundamentals Of Digital Analytics – Full Day Workshop – Room: 1A11
June Li, Founder and Managing Director, ClickInsightDay 1 – Tuesday, Oct 25, 2016
Registration – Room: 1A Concourse
Networking Breakfast – Room: Exhibit Hall 1A
Conference Chair Welcome – Room: 1A06-1A08
Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics AssociationDAA Welcome – Room: 1A06-1A08
Diamond Sponsor Presentation – Room: 1A06-1A08

Exhibits & Morning Coffee Break – Room: Exhibit Hall 1A
Sponsored by:

Sponsored by:

Lunch in Exhibit Hall

Gold Sponsor Presentation – Room: 1A06-1A08
Data Governance In A Digital World
Chris Baird, Vice President of Marketing, ObservePoint
Exhibits & Afternoon Coffee Break – Room: Exhibit Hall 1A
Sponsored by:

Sponsored by:

Networking Reception – Room: Exhibit Hall 1A
Day 2 – Wednesday, Oct 26, 2016
Networking Breakfast – Room: Exhibit Hall 1A
Conference Chair Welcome – Room: 1A06-1A08
Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics AssociationExhibits & Morning Coffee Break – Room: Exhibit Hall 1A
Sponsored by:

Lunch – Room: Exhibit Hall 1A
Lunch & Learn – Room: 1A11
No more! Recent innovations allow marketers to quickly and easily leverage their readily-available 1st-party audience data to maximize their ROI. With the release of the Google Analytics 360 Suite in March 2016, and the full integration of the 360 Suite with the DoubleClick stack, the tools now exist to painlessly boost your brand’s retargeting and demand generation strategy.
WHAT YOU WILL LEARN:
What are the types and varieties of 1st-party data
How to unlock and explore the hidden riches of your company’s 1st-party data
Practical steps to leveraging your 1st-party audiences to maximize the ROI in your digital media buys and set you apart from the competition.


Sponsored by:

Sponsor Elevator Pitch – Room: 1A06-1A08
Exhibits & Afternoon Break – Room: Exhibit Hall 1A
Sponsored by:

Wrap Up – Room: 1A06-1A08
Post-Conference Workshops – Thursday – Oct 27, 2016
Applying Digital Analytics – Full Day Workshop – Room: 1A10
Jim Novo, Owner, The Drilling Down ProjectVisualization and Storytelling — The New Big Data Skill – Full Day Workshop – Room: 1A27
Lee Feinberg, Founder and President, DecisionViz