Sponsors

Digital Analytics Association

The DAA is a not-for-profit, volunteer-powered association whose mission is advancing the use of data to understand and improve the digital world through professional development and community. Its vision is to create a better digital world through data. The organization has 5,000 members around the world, representing a broad spectrum of expertise.

Dun & Bradstreet

Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit DNB.com.

Heap

Heap is an user behavior analytics platform used by over 6,000 businesses across financial services, retail, travel & hospitality, telecommunications, and more. Heap takes a codeless, automated approach to analytics, eliminating the need for tracking code, tags, ETL pipelines, and more. For example, when Heap is installed on a website or mobile app, it begins collecting every click, pageview, tap, swipe and more with zero customization or implementation work. This means anyone in a business–analysts, product managers, marketers, executives, and more–has direct access to data about their users without relying on engineers. Heap works with over companies like Zendesk, Esurance, and Lending Club to reduce time to insight and help build a better customer experience.

Dataiku

Dataiku is the platform democratizing access to data and enabling enterprises to build their own path to AI. By making AI accessible to a wider population within the enterprise, facilitating and accelerating the design of machine learning models, and by providing a centralized, controlled, and governable environment, Dataiku allows businesses to massively scale AI efforts.

To find out how Advanced Analytics and AI can help support healthcare businesses, have a look at this dedicated www.google.com/url?q=https://pages.dataiku.com/advanced-healthcare-analytics&source=gmail&ust=1587051006623000&usg=AFQjCNHqImj3Qf1jMvi9ofEW0xQy07AOcA">white paper and this www.google.com/url?q=https://pages.dataiku.com/health-fraud-detection&source=gmail&ust=1587051006623000&usg=AFQjCNFWLFW3e36VZ3sCEf45f3Z87ZktHw">documentation which covers how to use data science to detect fraud in your industry.
For more information and updates, you can also log onto our website www.google.com/url?q=http://www.dataiku.com&source=gmail&ust=1587051006623000&usg=AFQjCNGu26cur0pdwuNT42CH8EkHbjkaxw">http://www.dataiku.com

ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our users? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered data-informed companies to validate marketing tags and optimize digital analytics implementations on an automated platform—giving teams trustworthy data to guide marketing decisions and better connect with their audiences.

Now with Strala by ObservePoint, ObservePoint's platform also provides user insights by creating unified data standards, managing user touchpoints, and generating accurate attribution insights that increase growth and ROI.

For more information visit www.google.com/url?q=http://www.observepoint.com&source=gmail&ust=1583874387504000&usg=AFQjCNHIL5dFpHU8QtkTBmP5AxrC5xE-VQ">http://www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

Strala, Inc

Strala is a SaaS touchpoint data platform, creating unified experience and marketing ROI performance measurement. ROI attribution doesn’t start with the multi-touch attribution model, or even with data collection, but it starts with the most complete and consistent data...before it even exists. Strala’s products integrate with the industry’s leading adtech, martech, and data visualization platforms.

AT Internet

AT Internet is one of the world’s major players in web analytics and a European market leader. For over 20 years, we’ve been helping our customers measure their audience, enhance their digital performance and above all, create value. Fully GDPR-compliant and certified by the leading European privacy authorities, AT Internet provides high-quality, reliable and cross-device data that is accessible to everyone, regardless of their profile. We’re continually pushing the boundaries of the latest machine learning and real-time cloud technologies, and our solution empowers our customers to make actionable decisions that drive the performance of their e-commerce, media, finance/banking, and corporate websites & mobile apps. Supporting more than 20,000 sites worldwide, our mission is to boost their acquisition, conversion & retention rates and optimise user experience. With more than 200 employees, our award-winning comprehensive offer is widely recognised and present globally via our customers, subsidiaries and partners.

Klipfolio

Klipfolio is a real-time fully cloud dashboard application. It starts at just $24 for 5 users, and connects to over 400 on-prem and cloud data sources including web apps like Google Analytics and Dropbox, SQL databases, and files stored on servers or hard drives.

A powerful editor enables you to write formulas with Excel-like functions, math operations and stats, so you can manipulate and mashup data coming from different places, and build custom metrics that help you monitor the performance of your business.

Dashboards built in Klipfolio can be easily shared and viewed on browsers, wall-mounted TVs, and on mobile devices (iOS and Android).

You can try it for free at Klipfolio.com.

TMMData

TMMData provides digital marketing teams the most comprehensive platform for enterprise marketing campaign management through its self-service data integration, preparation, and management platform. TMMData drives next-level results with tools to centralize and scale campaign tracking setup, standardize cross-channel taxonomy, avoid data gaps with post-classification processes, and automate direct imports to analytics and BI tools.

The TMMData Foundation Platform combines the power and functionality of an enterprise-grade resource with an intuitive interface to enable seamless access to clean, blended data, enabling informed decision-making across the organization.

Pre-built connectors make it easy to integrate enterprise database systems and big data with cloud applications like Salesforce, Facebook, and SAP. Clean, aggregated data can be loaded directly into popular analytics and visualization platforms like Adobe Analytics, Tableau, and Microsoft Power BI.

TMMData powers the data supply chains of clients like Comcast, Accenture, FedEx, Royal Caribbean, Blue Cross Blue Shield, Penn State, and others.

University of California, Irvine Extension

University of California, Irvine Extension – the continuing education arm of UC Irvine – offers dozens of online certificate programs to help adult learners reach their career advancement and personal enrichment goals. Stand out in today's competitive job market with a certificate that bears the University of California seal, representing an uncompromising standard of academic excellence.The following programs are offered fully online:

• Business Analyst: Focus on the analytical thinking, problem solving and communications skills required to be an effective Business Analyst in today's solutions-driven business environment.
• Six Sigma Lean (Green & Black Belts): Unite product and process excellence with goals such as improving customer service and/or enhancing shareholder value creation.
• Business Process Optimization: Identify business improvement needs, set process optimization goals and monitor the deployment and effectiveness of the efforts.

West Virginia University College of Business & Economic

West Virginia University College of Business & Economics graduate programs are highly focused on technology and team decision-making. Our graduate programs give students the technical skills and the knowledge they need to successfully face the many challenges in today’s workplace.

Our nationally ranked Business Data Analytics program offers students online flexibility the encourages them to simultaneously learn valuable business analysis skills, apply concepts in a real-world setting, and experience improved results in a one or two-year program option while working on cutting-edge, open source-based platforms. 

CMSWire.com

CMSWire.com publishes daily news, analysis, interviews and best practices focused on Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. Follow us on Twitter @cmswire or join our mailing list for access to exclusive reports, white papers and webinars.