Sponsors

Digital Analytics Association

The DAA is a not-for-profit, volunteer-powered association whose mission is advancing the use of data to understand and improve the digital world through professional development and community. Its vision is to create a better digital world through data. The organization has 5,000 members around the world, representing a broad spectrum of expertise.

Dun & Bradstreet

Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit DNB.com.

Heap

Heap is an user behavior analytics platform used by over 6,000 businesses across financial services, retail, travel & hospitality, telecommunications, and more. Heap takes a codeless, automated approach to analytics, eliminating the need for tracking code, tags, ETL pipelines, and more. For example, when Heap is installed on a website or mobile app, it begins collecting every click, pageview, tap, swipe and more with zero customization or implementation work. This means anyone in a business–analysts, product managers, marketers, executives, and more–has direct access to data about their users without relying on engineers. Heap works with over companies like Zendesk, Esurance, and Lending Club to reduce time to insight and help build a better customer experience.

Dataiku

Dataiku is the centralized data platform that moves organizations along their data journey, allowing them to get in touch with each other. By providing features for technical and non-technical staff alike, a repository of best practices, shortcuts to machine learning and AI deployment / management, and a centralized, controlled, and governable environment, Data is the perfect solution to put agencies and entities in the public sector on their path to AI.

More than 250 customers across the public sector, retail, e-commerce, health care, finance, transportation, manufacturing, pharmaceuticals, and more use data. Dataiku was founded in 2013 and has grown exponentially since. In December 2018, Dataiku www.google.com/url?q=https://pages.dataiku.com/series-c&source=gmail&ust=1565298639324000&usg=AFQjCNEZGlQjDE1dRD7aNyIPxxFyZQR17A">announced a $ 101 million Series C funding round led by ICONIQ Capital.

ObservePoint

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?
ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.
Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.
For more information visit www.google.com/url?q=http://www.observepoint.com&source=gmail&ust=1551804934506000&usg=AFQjCNF_CP9bFa5TGukATLA981Mlr7_L6w">http://www.observepoint.com. Follow ObservePoint on www.google.com/url?q=https://twitter.com/ObservePoint&source=gmail&ust=1551804934506000&usg=AFQjCNEeEZAR9Z2Xd9Gt_uNjsR2lFqXUXA">Twitter, www.linkedin.com/company/observepoint/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://http://www.linkedin.com/company/observepoint/&source=gmail&ust=1551804934506000&usg=AFQjCNEXBwDBiuioKEZLdMp1EPP07p7JCQ">LinkedIn, and www.facebook.com/ObservePoint" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://http://www.facebook.com/ObservePoint&source=gmail&ust=1551804934506000&usg=AFQjCNGvxB9ireKJhcJmp51tXofvX72WKA">Facebook.

Strala, Inc

Strala is a SaaS touchpoint data platform, creating unified experience and marketing ROI performance measurement. ROI attribution doesn’t start with the multi-touch attribution model, or even with data collection, but it starts with the most complete and consistent data...before it even exists. Strala’s products integrate with the industry’s leading adtech, martech, and data visualization platforms.

AT Internet

“One of the world’s major players in digital analytics since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all marketing channels. From data collection to exploration, activation and the sharing of insights, AT Internet’s Analytics Suiteprovides fully reliable data for optimal decision-making company-wide. Perfectly adapted to e-commerce, media, finance/banking, and corporate websites and mobile apps, the Analytics Suite is easy-to-use for all individuals within a company, whether they’re business users, analysts or data scientists. The quality of AT Internet’s solution and service has recently been recognised by leading independent industry studies. AT Internet's digital analytics solution is used on more than 20,000 sites and applications around the world, across all industries. With more than 200 employees, the group is present globally via its customers, subsidiaries and partners.“

Klipfolio

Klipfolio is a real-time fully cloud dashboard application. It starts at just $24 for 5 users, and connects to over 400 on-prem and cloud data sources including web apps like Google Analytics and Dropbox, SQL databases, and files stored on servers or hard drives.

A powerful editor enables you to write formulas with Excel-like functions, math operations and stats, so you can manipulate and mashup data coming from different places, and build custom metrics that help you monitor the performance of your business.

Dashboards built in Klipfolio can be easily shared and viewed on browsers, wall-mounted TVs, and on mobile devices (iOS and Android).

You can try it for free at Klipfolio.com.

TMMData

TMMData provides digital marketing teams the most comprehensive platform for enterprise marketing campaign management through its self-service data integration, preparation, and management platform. TMMData drives next-level results with tools to centralize and scale campaign tracking setup, standardize cross-channel taxonomy, avoid data gaps with post-classification processes, and automate direct imports to analytics and BI tools.

The TMMData Foundation Platform combines the power and functionality of an enterprise-grade resource with an intuitive interface to enable seamless access to clean, blended data, enabling informed decision-making across the organization.

Pre-built connectors make it easy to integrate enterprise database systems and big data with cloud applications like Salesforce, Facebook, and SAP. Clean, aggregated data can be loaded directly into popular analytics and visualization platforms like Adobe Analytics, Tableau, and Microsoft Power BI.

TMMData powers the data supply chains of clients like Comcast, Accenture, FedEx, Royal Caribbean, Blue Cross Blue Shield, Penn State, and others.

University of California, Irvine Extension

University of California, Irvine Extension – the continuing education arm of UC Irvine – offers dozens of online certificate programs to help adult learners reach their career advancement and personal enrichment goals. Stand out in today's competitive job market with a certificate that bears the University of California seal, representing an uncompromising standard of academic excellence.The following programs are offered fully online:

• Business Analyst: Focus on the analytical thinking, problem solving and communications skills required to be an effective Business Analyst in today's solutions-driven business environment.
• Six Sigma Lean (Green & Black Belts): Unite product and process excellence with goals such as improving customer service and/or enhancing shareholder value creation.
• Business Process Optimization: Identify business improvement needs, set process optimization goals and monitor the deployment and effectiveness of the efforts.

West Virginia University College of Business & Economic

West Virginia University College of Business & Economics graduate programs are highly focused on technology and team decision-making. Our graduate programs give students the technical skills and the knowledge they need to successfully face the many challenges in today’s workplace.

Our nationally ranked Business Data Analytics program offers students online flexibility the encourages them to simultaneously learn valuable business analysis skills, apply concepts in a real-world setting, and experience improved results in a one or two-year program option while working on cutting-edge, open source-based platforms. 

CMSWire.com

CMSWire.com publishes daily news, analysis, interviews and best practices focused on Customer Experience Management, Digital Marketing, Social Business and Enterprise Information Management. Follow us on Twitter @cmswire or join our mailing list for access to exclusive reports, white papers and webinars.