PLEASE NOTE WORKSHOPS WILL TAKE PLACE AT NYC EVENT SPACE
4 West 43rd Street, New York NY 10036
Pre-Conference Workshops
Sunday, October 29

June Li
Founder and Managing Director
ClickInsight

June Li, Founder and Managing Director, ClickInsight
June Li of ClickInsight will deliver this one-day DAA Essential Series workshop for those who are new to web analytics, new to web management or just need to be sure that they see the forest for the trees. This is the best place to get grounded in the basics.
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Jim Sterne
Founder
Marketing Analytics Summit, Co-Founder Digital Analytics Association
Jim Sterne, Founder, eMetrics Summit
Jim Sterne, founder of eMetrics Summit, introduces marketing professionals of all ranks to the theory, the language and the practical application of these disruptive technologies.
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Wednesday, November 1

Keith MacDonald
Marketing Science Leader
Critical Mass

Keith MacDonald, Marketing Science Leader, Critical Mass
This workshop will pick up from where the first DAA Essential Series Workshop leaves off. Discover the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, and more.
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Lee Feinberg
Founder and President
DecisionViz
Lee Feinberg, Founder and President, DecisionViz
Lee Feinberg of DecisionViz will teach how to structure a visual story, how to apply the foundations of visual language, and how to work closely with your audience in this visualization workshop.
View This WorkshopPredictive analytics training workshops from our partner Predictive Analytics World
Pre-Conference Workshops
Sunday, October 29

Max Kuhn
Software Engineer
RStudio
Max Kuhn, Software Engineer, RStudio
This 2.5 hour workshop launches your tenure as a user of R, the well-known open-source platform for data analysis.
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Max Kuhn
Software Engineer
RStudio
Max Kuhn, Software Engineer, RStudio
Gain experience driving R for predictive modeling across real examples and data sets. Survey the pertinent modeling packages.
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Vladimir Barash
Chief Scientist
Graphika
Vladimir Barash, Senior Researcher, Graphika
This one day workshop reviews major big data success stories that have transformed businesses and created new markets.
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Wednesday, November 1

Dr. John Elder
Founder & Chair
Elder Research
Dr. John Elder, CEO and Founder, Elder Research, Inc.
The key inner workings of leading algorithms, case studies demonstrating their performance and comparison of merits.
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James Casaletto
PhD Candidate
UC Santa Cruz Genomics Institute and former Senior Solutions Architect, MapR
James Casaletto, Principal Solutions Architect, MapR Technologies
Gain the power to extract signals from big data on your own, without relying on data engineers and Hadoop specialists.
View This WorkshopDean Abbott, President, Abbott Analytics
Dive in hands-on with crucial data prep steps, including cleaning, missing value imputation, feature creation/selection, and sampling.
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Thursday, November 2
Dean Abbott, President, Abbott Analytics
This workshop dives into the key ensemble approaches including Bagging, Random Forests, and Stochastic Gradient Boosting.
View This WorkshopOn-Demand – Online Workshop
Thursday

Dr. Eric Siegel
Conference Founder
Predictive Analytics World
Eric Siegel Ph.D., Conference Chair, Predictive Analytics World
New to predictive analytics? Take this online course instructed by the chair of PAW to ramp up before the conference. On-demand access at any time.
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