Workshops

Fundamentals Of Digital Analytics – Full Day Workshop: 8:30am-4:30pm
June Li, Founder and Managing Director, ClickInsight

June Li of ClickInsight will deliver this one-day DAA Essential Series workshop for those who are new to web analytics, new to web management or just need to be sure that they see the forest for the trees. This is the best place to get grounded in the basics.

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Artificial Intelligence for Marketing: Practical Applications – Full Day Workshop: 8:30am-4:30pm
Jim Sterne, Founder, eMetrics Summit

Jim Sterne, founder of eMetrics Summit, introduces marketing professionals of all ranks to the theory, the language and the practical application of these disruptive technologies.

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Applying Digital Analytics – Full Day Workshop: 8:30am-4:30pm
Keith MacDonald, Marketing Science Leader, Critical Mass

This workshop will pick up from where the first DAA Essential Series Workshop leaves off. Discover the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, and more.

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Visualization and Storytelling — The New Big Data Skill – Full Day Workshop: 9:00am-4:30pm
Lee Feinberg, Founder and President, DecisionViz

Lee Feinberg of DecisionViz will teach how to structure a visual story, how to apply the foundations of visual language, and how to work closely with your audience in this visualization workshop.

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R Bootcamp: For Newcomers to R – Two and a half hour morning workshop: 9:00-11:30am
Max Kuhn, Software Engineer, RStudio

This 2.5 hour workshop launches your tenure as a user of R, the well-known open-source platform for data analysis.

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R for Machine Learning: A Hands-On Introduction – Full Day Workshop: 12:00pm – 7:30pm
Max Kuhn, Software Engineer, RStudio

Gain experience driving R for predictive modeling across real examples and data sets. Survey the pertinent modeling packages.

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Big Data: Proven Methods You Need to Extract Big Value – Full Day Workshop: 10:00am – 5:00pm
Vladimir Barash, Senior Researcher, Graphika

This one day workshop reviews major big data success stories that have transformed businesses and created new markets.

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The Best and the Worst of Predictive Analytics: Machine Learning Methods and Common Data Science Mistakes – Full Day Workshop: 8:00am – 3:45pm
Dr. John Elder, CEO and Founder, Elder Research, Inc.

The key inner workings of leading algorithms, case studies demonstrating their performance and comparison of merits.

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Spark on Hadoop for Machine Learning: Hands-On Lab – Full Day Workshop: 9:00am – 4:30pm
James Casaletto, Principal Solutions Architect, MapR Technologies

Gain the power to extract signals from big data on your own, without relying on data engineers and Hadoop specialists.

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The Advanced Data Preparation Bootcamp: Whip your Data into Shape – Full Day Workshop: 9:00am – 4:30pm
Dean Abbott, President, Abbott Analytics

Dive in hands-on with crucial data prep steps, including cleaning, missing value imputation, feature creation/selection, and sampling.

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Supercharging Prediction with Ensemble Models – Full Day Workshop: 8:30am – 4:30pm
Dean Abbott, President, Abbott Analytics

This workshop dives into the key ensemble approaches including Bagging, Random Forests, and Stochastic Gradient Boosting.

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Predictive Analytics Applied –- An Online Introduction – Online 5 ½-hour training program – on demand
Eric Siegel Ph.D., Conference Chair, Predictive Analytics World

New to predictive analytics? Take this online course instructed by the chair of PAW to ramp up before the conference. On-demand access at any time.

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