PLEASE NOTE WORKSHOPS WILL TAKE PLACE AT NYC EVENT SPACE
4 West 43rd Street, New York NY 10036


Keith MacDonald
Marketing Science Leader
Critical Mass
Instructor: Keith MacDonald, Marketing Science Leader, Critical Mass
PLEASE NOTE WORKSHOPS WILL TAKE PLACE AT NYC EVENT SPACE
4 West 43rd Street, New York NY 10036
Marketing Science Leader
Critical Mass
Instructor: Keith MacDonald, Marketing Science Leader, Critical Mass
This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:
A seasoned digital analytics professional who is passionate about realizing value from analytics program investment, Keith is a Marketing Science leader at Critical Mass where he develops and leads measurement strategy, implementation, reporting and optimization programs for some of their largest clients. His career spans Canada’s largest media publishers, Fortune 100 pharma, and global automotive and software businesses. He speaks both business and tech, develops elegant solutions for clients and “swallowed the Excel CD,” according to colleagues.
Keith is equally passionate about learning and is a long-standing guest lecturer about analytics at Sheridan College/University of Toronto (Mississauga). He has developed and delivered analytics training to clients, business stakeholders and tool end-users.