Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Agenda At A Glance:
eMetrics Marketing Optimization Summit

New York, October 17-21, 2011


Monday, October 17 - Workshop

8:00-5:00
Registration
9:00-5:00 Google Analytics Users' Great Event (Day 1 of 2)
Room: Americas II
9:00-4:30 WAA Base Camp: Introduction to Web Analytics 101 - full day
• June Li, ClickInsight
Room: Concourse B

Tuesday, October 18 - Workshop

8:00-5:00
Registration
9:00-5:00 Google Analytics Users' Great Event (Day 2 of 2)
Room: Americas II
9:00-5:00 WAA Base Camp: Applying Web Analytics 102 - full day
• Jim Novo, The Drilling Down Project
Room: Concourse B
 
eMetrics Partner Workshops
9:00-4:30 Roadmap to Online Analytics Success
• Stéphane Hamel, Immeria
Room: New York
9:00-4:00 Pimp Your Reports
• Jennifer Veesenmeyer, Stratigent
Room: Bryant

 

Wednesday, October 19

7:30-9:00
Registration & Breakfast
9:00-10:00 Keynote
Managing Marketing Metrics at Expedia
• Joe Megibow, Expedia.com
Room: Grand Ballroom
10:00-10:30 foresee
Diamond Sponsor
Managing Forward: Analytics for Competitive Advantage
• Larry Freed, ForeSee
Room: Grand Ballroom
10:30-11:10
Break / Exhibits Open
Site Optimization
Moderator: Andrew Janis
Room: Beekman
Social Optimization
Moderator: Brooks Bell
Social Snap
Room: Sutton North
Content Optimization
Moderator: Rebecca Lieb
Room: Sutton Center
eMetrics Labs
Moderator: Brian Thopsey
Room: Sutton South
11:10-12:00 If at First You Don't Succeed - Redeeming Web Analytics
• Adam Greco, Web Analytics Demystified
• Gautam Madiman, Autodesk
• Melinda Driscoll, Best Buy
Social Media Metrics Secrets
• John Lovett, Web Analytics Demystified
Congratulations, You're a Publisher! Content Marketing Metrics
• Rebecca Lieb, The Altimeter Group
foresee
eMetrics Lab
American Institute of Architects Case Study: Managing through Change
• Kevin Novak, American Institute of Architects
12:00-1:00
Lunch
1:00-1:50 Keynote
Digital Impact: The Two Secrets to Online Marketing Success
• Geoff Ramsey, eMarketer
Room: Sutton
1:50-2:05 Tagman
Platinum Sponsor
Racing Ahead with Tag Management
• Paul Cook, TagMan
Room: Sutton
2:05-2:25 IBM
Gold Sponsor
The Empowered Marketer
• John Squire, IBM
Room: Sutton
2:25-3:00 Vendor Elevator Pitches
Room: Sutton
3:00-3:30
Exhibits / Break
Site Optimization
Moderator: Andrew Janis
Room: Beekman
Social Optimization
Moderator: Brooks Bell
Social Snap
Room: Sutton North
Content Optimization
Moderator: Rebecca Lieb
Room: Sutton Center
eMetrics Labs
Moderator: Brian Thopsey
Room: Sutton South
3:30-4:10 Optimization is Not Just for Websites Anymore
• Nancy Koons, Vail Resorts
• Vicky Brock, Highland Business Research
Sentiment Analysis, Ready for Prime Time?
• Gary Angel, Semphonic
• Michael D. Healy, michaeldhealy.com
• Christopher Berry, Syncapse
It’s About The People AND The Data
• David Coletti, ESPN
Tagman
eMetrics Lab
How Organic Uses Customer Analytics to Improve Strategy
• Jonathan Prantner, Organic, Inc
• Ian Wild, Pulte Group
4:15-5:00 Testing, Testing: 1,2, 3: The Multivariate Advantage
• Craig Sullivan, Belron
• Paula Tellez, Dell
• Nazli Yuzak, Dell
Measuring and Monitoring Twitter and Facebook Analytics
• Marty Weintraub, aimClear Online Marketing Agency
• Tim Wilson, Resource Interactive
Managing a Media Website by the Numbers
• Shari Cleary, MTV Networks
• Colin Coleman, Turner Broadcasting System
• David McBride, Comcast
iperception
eMetrics Lab
Give your Traffic
a Voice

• Duff Anderson, iPerceptions
5:00-5:20
Exhibits / Break
5:20-6:00 Practical Predictive Marketing
• Vicky Brock, Highland Business Research
• Samantha Lipson, Rapp Collins Worldwide
• James Taylor, Decision Management Solutions
Measure What Matters to Your Business
• Katie Delahaye Paine, KDPaine & Partners
Optimizing Content for Revenue
• Stefan Tornquist, Econsultancy
• Susan Parker, Hearst Newspapers
eMetrics Lab
6:00-8:30
eMetrics Reception/Web Analytics Wednesday

Room: Americas I
8:30-10:30
eMetrics lobby Bar Party
Room: Bridges
9:00-12:00

Call to Action Party
at Inc Lounge 224 W 49th St Manhattan, NY

Thursday, October 20

8:00-8:55
Registration & Breakfast
9:00-9:50 Keynote
How Big Data is Changing the World
• Jeff Jonas, IBM
Room: Grand Ballroom
9:50-10:20
Diamond Sponsor Presentation
The Digital Renaissance in the Age of Analytics
•Matthew Langie, Adobe
10:20-11:10
Break / Exhibits Open
Customer Experience Optimization
Moderator: Ned Kumar
Room: Beekman
Advertising Optimization
Moderator: Terry Cohen
Yahoo Web Analytics
Room: Sutton North
Mobile Optimization
Moderator: Greg Dowling
Room: Sutton Center
Optimization Clinic
Moderator: April Wilson
Room: Sutton South
11:10-12:00 Driving Profitability in a Multichannel Ecosystem
• Ruth Gordon, Shop Direct
Beyond Fundamentals -- Using Behavioral Intent to Drive Consumer Experiences
• Ross Jenkins, RAPP New York
Mobile Measurement Strategy
• Greg Dowling, Semphonic
Making the Most of Marketing Dashboards
• Jennifer Veesenmeyer, Stratigent
12:00-1:30


LUNCH
WAA
WAA Industry Meeting
Room: Mercury Ballroom
1:30-2:15 Keynote
Every Day Analytics: Making Leading Edge Pervasive
• Thomas H. Davenport, Author, Competing on Analytics
Room: Grand Ballroom
2:20-3:00
GoogleiperceptionStratigent/EnsightenCelebrus

10-minute Gold Sponsor Presentations
Room: Grand Ballroom
WAA
WAA Certification Exam
2:30 -5:00pm

Room: Madison
3:00-3:30
BREAK / EXHIBITS / PASSPORT WINNERS ANNOUNCED
Customer Experience Optimization
Moderator: Ned Kumar
Room: Beekman
Advertising Optimization
Moderator: Terry Cohen
Yahoo Web Analytics
Room: Sutton North
Mobile Optimization
Moderator: Greg Dowling
Room: Sutton Center
Optimization Clinic
Moderator: April Wilson
Room: Sutton South
3:30-4:20 Promotion Attribution: Everybody's Doing It
• Michael Helbling, Rosetta
• Dan Rubin, Harte Hanks
• Erica St. Angel, Sonic Foundry
Working With Panel and Third Party Data
• Peter Black, BPA Worldwide
• Doron Wesly
• Elby Degnan, Digital Strategy Supervisor, Horizon Media
Was That The Year of Mobile?
Moderator: Greg Dowling, Vice President, Semphonic
• Blandon Casenave,
NBC Universal
• Joseph Stanhope, Forrester Research
• Brian McNamee, Resolute Digital
KPI Clinic, The Doctors Are In
• June Li, ClickInsight
• Stéphane Hamel, Cardinal Path
• Angie Brown, IBM
4:25-5:10 Do Not Track and the Future of Privacy
• Vicky Brock, Highland Business Research
• Justin Brookman, Center for Democracy & Technology
• John McKean, Center for Information Based Competition
Optimizing Spend Across Online and Offline Channels
• Jorge Ruiz, Ogilvy
• Alexei Milgram, Mediacom
• Sarah Searls, Choice Hotels
Holistic Measurement of Mobile Performance
• Laurie Kuhn, Samsung Electronics America
10 Techniques in 50 Minutes Clinic - Using Web Analytics to inform Website Redesigns
• Mark Ryan, Extractable
5:15-6:00 Keynote
Managing Marketing Metrics at eBay
• Bob Page, eBay
Room: Grand Ballroom
6:00-8:00
WAA
WAA Winedown (Members Only)

Friday, October 21

8:00-9:00
Registration & Breakfast
9:00-9:50 Keynote
Your Mileage May Vary - Nissan LEAF’s Data-Driven Customer Journey
• Jim Sterne, Founder, eMetrics Marketing Optimization Summit
• Shaina Boone, Critical Mass
• Erich Marx, Nissan LEAF
Room: Sutton
10:00-10:55 Keynote
Mix Masters - Attribution in a Multi-Touch World
• Gregory Nathan, Fidelity Investments
• Heath Podvesker, MarketShare
Room: Sutton
10:55-11:15
Break
Room: Sutton Foyer
Deep Data Diving
Moderator: Scot Wheeler
Room: Beekman
Search Optimization
Moderator:Michael Hayward
Room: Sutton North
Metrics Management
Moderator: Dylan Lewis
Room: Sutton Center
In a Class by Itself
Moderator: Evan LaPointe
Room: Sutton South
11:15-12:10 Predicting the Future
• Dean Abbott, Abbott Analytics
Step away from your dashboard! Part 1
• Barbara Coll, WebMama.com Inc.
• Dana Todd, Performics
Measuring Your Organization's Web Analytics Maturity
• Stéphane Hamel, Immeria
Why Critical Thinking Is More Important Than Any Web Analytics Tool
• April Wilson,
Digital Analytics 101
12:10-1:10
Lunch / Roundtable Discussions
Room: Rhinelander
1:10-2:00 A Few of My Favorite Tools
• Feras Alhlou, E-Nor
• Samantha Bedford, Location 3
• Thomas Bosilevac, Mashable Metrics
Step away from your dashboard! Part 2
• Barbara Coll, WebMama.com Inc.
• Dana Todd, Performics
Turning Executives into Analysis Believers
• Andrea Bertone, Interactive Web Systems
• Jim Cain, Napkyn
• Bobby Hewitt, Creative Thirst
• Edmund Mackey, Terminix
Government & Non-Ecommerce Metrics
• Alex Langshur, Cardinal Path
2:05-2:55 Communicating Data to Designers
• Christopher Berry, Syncapse
• Patrick Glinski, Idea Couture
The Future of Search
• Kevin Lee, Didit.com
Analytics Career Development
• Michele Hinojosa, Red Door Interactive
• Shari Cleary, MTV Networks
• Nancy Koons, Vail Resorts
• Matthew Gellis, Keystone Solutions
Drinking The Kool-Aid: A 3-Year Longitudinal Analysis of eMetrics
• Eric Feinberg, Foresee Results
• Caleb Whitmore, Analytics Pros
• Rachel Klooz, Bizo
3:00-4:00 Keynote
The Wharton Customer Analytics Initiative: Overview and Case Study
• Peter Fader, Wharton School of the University of Pennsylvania
Room: Gramercy