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Agenda At A Glance:
eMetrics Marketing Optimization Summit

New York, October 17-21, 2011

Monday, October 17 - Workshop

Tuesday, October 18 - Workshop

Wednesday, October 19

7:30-9:00	Registration & Breakfast
9:00-10:00	Keynote Managing Marketing Metrics at Expedia • Joe Megibow, Expedia.com Room: Grand Ballroom
10:00-10:30	Diamond Sponsor Managing Forward: Analytics for Competitive Advantage • Larry Freed, ForeSee Room: Grand Ballroom
10:30-11:10	Break / Exhibits Open
	Site Optimization Moderator: Andrew Janis Room: Beekman	Social Optimization Moderator: Brooks Bell Room: Sutton North	Content Optimization Moderator: Rebecca Lieb Room: Sutton Center	eMetrics Labs Moderator: Brian Thopsey Room: Sutton South
11:10-12:00	If at First You Don't Succeed - Redeeming Web Analytics • Adam Greco, Web Analytics Demystified • Gautam Madiman, Autodesk • Melinda Driscoll, Best Buy	Social Media Metrics Secrets • John Lovett, Web Analytics Demystified	Congratulations, You're a Publisher! Content Marketing Metrics • Rebecca Lieb, The Altimeter Group	eMetrics Lab American Institute of Architects Case Study: Managing through Change • Kevin Novak, American Institute of Architects
12:00-1:00	Lunch
1:00-1:50	Keynote Digital Impact: The Two Secrets to Online Marketing Success • Geoff Ramsey, eMarketer Room: Sutton
1:50-2:05	Platinum Sponsor Racing Ahead with Tag Management • Paul Cook, TagMan Room: Sutton
2:05-2:25	Gold Sponsor The Empowered Marketer • John Squire, IBM Room: Sutton
2:25-3:00	Vendor Elevator Pitches Room: Sutton
3:00-3:30	Exhibits / Break
	Site Optimization Moderator: Andrew Janis Room: Beekman	Social Optimization Moderator: Brooks Bell Room: Sutton North	Content Optimization Moderator: Rebecca Lieb Room: Sutton Center	eMetrics Labs Moderator: Brian Thopsey Room: Sutton South
3:30-4:10	Optimization is Not Just for Websites Anymore • Nancy Koons, Vail Resorts • Vicky Brock, Highland Business Research	Sentiment Analysis, Ready for Prime Time? • Gary Angel, Semphonic • Michael D. Healy, michaeldhealy.com • Christopher Berry, Syncapse	It’s About The People AND The Data • David Coletti, ESPN	eMetrics Lab How Organic Uses Customer Analytics to Improve Strategy • Jonathan Prantner, Organic, Inc • Ian Wild, Pulte Group
4:15-5:00	Testing, Testing: 1,2, 3: The Multivariate Advantage • Craig Sullivan, Belron • Paula Tellez, Dell • Nazli Yuzak, Dell	Measuring and Monitoring Twitter and Facebook Analytics • Marty Weintraub, aimClear Online Marketing Agency • Tim Wilson, Resource Interactive	Managing a Media Website by the Numbers • Shari Cleary, MTV Networks • Colin Coleman, Turner Broadcasting System • David McBride, Comcast	eMetrics Lab Give your Traffic a Voice • Duff Anderson, iPerceptions
5:00-5:20	Exhibits / Break
5:20-6:00	Practical Predictive Marketing • Vicky Brock, Highland Business Research • Samantha Lipson, Rapp Collins Worldwide • James Taylor, Decision Management Solutions	Measure What Matters to Your Business • Katie Delahaye Paine, KDPaine & Partners	Optimizing Content for Revenue • Stefan Tornquist, Econsultancy • Susan Parker, Hearst Newspapers	eMetrics Lab
6:00-8:30	eMetrics Reception/Web Analytics Wednesday Room: Americas I
8:30-10:30	eMetrics lobby Bar Party Room: Bridges
9:00-12:00	Call to Action Party at Inc Lounge 224 W 49th St Manhattan, NY

Thursday, October 20

8:00-8:55	Registration & Breakfast
9:00-9:50	Keynote How Big Data is Changing the World • Jeff Jonas, IBM Room: Grand Ballroom
9:50-10:20	Diamond Sponsor Presentation The Digital Renaissance in the Age of Analytics •Matthew Langie, Adobe
10:20-11:10	Break / Exhibits Open
	Customer Experience Optimization Moderator: Ned Kumar Room: Beekman	Advertising Optimization Moderator: Terry Cohen Room: Sutton North	Mobile Optimization Moderator: Greg Dowling Room: Sutton Center	Optimization Clinic Moderator: April Wilson Room: Sutton South
11:10-12:00	Driving Profitability in a Multichannel Ecosystem • Ruth Gordon, Shop Direct	Beyond Fundamentals -- Using Behavioral Intent to Drive Consumer Experiences • Ross Jenkins, RAPP New York	Mobile Measurement Strategy • Greg Dowling, Semphonic	Making the Most of Marketing Dashboards • Jennifer Veesenmeyer, Stratigent
12:00-1:30	LUNCH		WAA Industry Meeting Room: Mercury Ballroom
1:30-2:15	Keynote Every Day Analytics: Making Leading Edge Pervasive • Thomas H. Davenport, Author, Competing on Analytics Room: Grand Ballroom
2:20-3:00	10-minute Gold Sponsor Presentations Room: Grand Ballroom WAA Certification Exam 2:30 -5:00pm Room: Madison
3:00-3:30	BREAK / EXHIBITS / PASSPORT WINNERS ANNOUNCED
	Customer Experience Optimization Moderator: Ned Kumar Room: Beekman	Advertising Optimization Moderator: Terry Cohen Room: Sutton North	Mobile Optimization Moderator: Greg Dowling Room: Sutton Center	Optimization Clinic Moderator: April Wilson Room: Sutton South
3:30-4:20	Promotion Attribution: Everybody's Doing It • Michael Helbling, Rosetta • Dan Rubin, Harte Hanks • Erica St. Angel, Sonic Foundry	Working With Panel and Third Party Data • Peter Black, BPA Worldwide • Doron Wesly • Elby Degnan, Digital Strategy Supervisor, Horizon Media	Was That The Year of Mobile? Moderator: Greg Dowling, Vice President, Semphonic • Blandon Casenave, NBC Universal • Joseph Stanhope, Forrester Research • Brian McNamee, Resolute Digital	KPI Clinic, The Doctors Are In • June Li, ClickInsight • Stéphane Hamel, Cardinal Path • Angie Brown, IBM
4:25-5:10	Do Not Track and the Future of Privacy • Vicky Brock, Highland Business Research • Justin Brookman, Center for Democracy & Technology • John McKean, Center for Information Based Competition	Optimizing Spend Across Online and Offline Channels • Jorge Ruiz, Ogilvy • Alexei Milgram, Mediacom • Sarah Searls, Choice Hotels	Holistic Measurement of Mobile Performance • Laurie Kuhn, Samsung Electronics America	10 Techniques in 50 Minutes Clinic - Using Web Analytics to inform Website Redesigns • Mark Ryan, Extractable
5:15-6:00	Keynote Managing Marketing Metrics at eBay • Bob Page, eBay Room: Grand Ballroom
6:00-8:00	WAA Winedown (Members Only)

Friday, October 21