Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit Speakers

New York 2011

Dean Abbott, President , Abbott Analytics permalink ]

Dean Abbott Dean Abbott is President of Abbott Analytics in San Diego, California. Mr. Abbott has over 21 years of experience applying advanced data mining, data preparation, and data visualization methods in real-world data intensive problems, including fraud detection, risk modeling, text mining, response modeling, survey analysis, planned giving, and predictive toxicology. In addition, Mr. Abbott serves as chief technology officer and mentor for start-up companies focused on applying advanced analytics in their consulting practices.

Mr. Abbott is a seasoned instructor, having taught a wide range of data mining tutorials and seminars for a decade to audiences of up to 400, including PAW, KDD, AAAI, IEEE and several data mining software users conferences. He is the instructor of well-regarded data mining courses, explaining concepts in language readily understood by a wide range of audiences, including analytics novices, data analysts, statisticians, and business professionals. Mr. Abbott also has taught applied data mining courses for major software vendors, including SPSS-IBM Modeler (formerly Clementine), Unica PredictiveInsight (formerly Affinium Model), Enterprise Miner (SAS), Model 1 (Group1 Software), and hands-on courses using Statistica (Statsoft), Tibco Spotfire Miner (formerly Insightful Miner), and CART (Salford Systems).

Deep Data Diving Track: Predicting the Future

Feras Alhlou, President , E-Nor permalink ]

Feras Alhlou Feras Alhlou is the president of E-Nor (serving Fortune 500-25). Feras is a frequent national/international speaker at industry conferences including SES, SMX and eMetrics/Google Analytics User Events (GAUGE). Under his leadership, E-Nor achieved multiple Google qualifications including Google Analytics Certified Partner.

Feras is passionate about improving his client’s ROI and led his organization to implement and launch successful analytics and marketing optimization strategies for E-Nor’s diversified client base. Feras has traveled the globe educating businesses and Internet consultants on the subjects of web analytics and marketing optimization.

Feras is also a member the Web Analytics Association (WAA) and serves on the WAA Examination sub-committee. Feras is married and has three children, and enjoys volunteering, reading, skiing and martial arts.

Deep Data Diving Track: A Few of My Favorite Tools

Duff Anderson, Vice President, Research, iPerceptions permalink ]

Duff Anderson Duff Anderson is a seasoned executive with over 15 years experience developing and marketing strategic online research. Anderson has been with iPerceptions since its inception in 2000; he developed the company's core product offering, the webValidator, and led multiple research initiatives, including open-ended text categorization, predictive modeling, and behavioral integration. A widely recognized and often quoted expert, Anderson has spoken at many internet technology conferences, including Internet Retailer, eTail, eMetrics and ad:tech

eMetrics Lab: Give your Traffic a Voice

Gary Angel, President & CTO, Semphonic permalink ]

Gary Angel Gary is co-founder and President of Semphonic, one of the leading web analytics consultancies in the United States. Semphonic’s clients include some of the largest Financial Services, Media, and Health and Pharma companies in the world. Clients he manages at Semphonic include American Express, Charles Schwab, Nokia, Turner Broadcasting, the BBC and Genentech.

Semphonic concentrates on web analytic verticals without a clear ecommerce transaction component and has built substantial practice specialties around lead assessment and integrated marketing communications, web analytics data integration, SEM Analytics, mobile measurement and measuring engagement.

Gary is a frequent speaker at analytics events (and hosts Semphonic’s X Change Web Analytics Conference for enterprise analytics managers), publishes frequently on DM Review, ADOTAS and a variety of print and online publications, and blogs at

A graduate of Duke University, Gary has 20+ years of experience in data analytics for marketing and operations and lives in San Francisco with his wife and two daughters.

Social Media Marketing Optimization Track: Sentiment Analysis, Ready for Prime Time?

Samantha Bedford, Senior Vice President, Account Services, Location3 Media permalink ]

Samantha Bedford Samantha plays an active role in keeping Location3 Media’s technology and services on the leading edge. Utilizing her natural aptitude for marketing principles, fine-tuned leadership skills and inherent analytical mind, she maintains the highest quality of campaign performance by overseeing the campaign management and analytics departments.

Prior to joining Location3 in 2002, Samantha was a senior media marketer at ForwardSLASH, Inc. in South Africa. She has several industry certification and recognitions—Google AdWords Professional, MSN adCenter member, WAA Award of Achievement and Google Analytics Individual. Samantha graduated from the AAA School of Advertising with bachelor’s degrees in marketing communications and media management.

Deep Data Diving Track: A Few of My Favorite Tools

Brooks Bell, CEO, Brooks Bell permalink ]

Brooks Bell Brooks is a serial entrepreneur and a true maverick. With no training, she co-founded a web development company while she was still in college at age 20. Within a year of starting the company, she landed AOL as a client and led the design of several high-profile projects, including the redesign of AOL’s main web registration process.

In late 2003, she leveraged her AOL experience and founded an independent conversion optimization firm called Brooks Bell. Her firm focuses exclusively on bringing the scientific disciplines of testing and optimization to the traditionally very subjective field of marketing. Using analytics and the quantitative principles of testing, Brooks Bell has improved conversion rates for brands such as Adobe, Wall Street Journal, AARP, Chase, and Time Warner Cable.

Today, Brooks Bell employs a team of 22 testing experts and is based in Raleigh, NC. Brooks has a BA in Psychology from Duke University.

In addition to her work with Brooks Bell, Brooks volunteers her time to support young entrepreneurs and women in business. She speaks regularly on the topics of entrepreneurship, analytics and marketing, serves as a judge and mentor for Duke University’s entrepreneurship programs, and is the 2011-2012 President of the Raleigh-Durham Chapter of EO (Entrepreneurs’ Organization). She is also the Founder and Chair of the annual Click Summit.

Moderator: Social Media Marketing Optimization Tools

Christopher Berry, Vice President, Research, Syncapse permalink ]

Christopher Berry Christopher Berry is Vice President, Measurement Science at Syncapse, a leading social media technology company. In this role, Chris develops physical and social technologies that help marketers demonstrate the ROI of social media marketing, insight generation, and optimization. His team’s most recent contributions include research papers on the Value of a Facebook Fan and Advanced Sentiment Analysis. Previously, Chris held management positions at Critical Mass, and a variety of research positions at not-for-profit and academic institutions.

Chris is an internationally sought-after speaker on opinion mining, earned media value, and the application of the scientific method to marketing. He’s an organizer of Web Analytics Wednesday Toronto and an active bridge builder to INFORMS and the Toronto Data Mining Forum. He is an active member of the Web Analytics Associations Research Committee and leads the Peer Review Journals Project.

Deep Data Diving Track: Communicating Data to Designers
Social Media Marketing Optimization Track: Sentiment Analysis, Ready for
Prime Time?

Andrea Bertone, VP, Online Marketing, Interactive Web Systems permalink ]

Andrea Bertone A metrics-driven marketing professional with a focus on optimization, conversion, retention and analytics, Andrea is passionate about making complex analytical information understandable and actionable to every employee in an organization. Andrea has specialized in SEO, web analytics and online marketing for 13 years.

Metrics Management Track: Turning Executives into Analysis Believers

Peter D. Black, Senior Vice President, BPA permalink ]

Peter D. Black Peter D. Black has been BPA's senior vice president, since October 1, 1994. In this role, he oversees new business development, domestic and international sales/marketing, professional development programs and communications activities. Mr. Black had been vice president of marketing services since September 1991, when he returned to BPA from Official Airline Guides, where he was a sales manager. A graduate of the University of Dayton, he first joined BPA as an auditor in June 1976, and was promoted to marketing services supervisor in December 1977 and to manager in November 1979. Peter serves as chairman of the Board of Directors for the Business Marketing Association, New York Chapter. He also participates on the American Business Media publisher’s committee, the Interactive Advertising Bureau audience measurement working group and is a member of the Chumley Society.

Advertising Optimization: Working With Panel and Third Party Data

Shaina Boone, Vice President of Marketing Science, Critical Mass permalink ]

Shaina Boone Closing in on her fifth year at Critical Mass, Shaina Boone’s duties as VP of Marketing Science include business development, department management, and measurement program development, cross agency collaboration, measurement strategy and team over site for Fortune 50+ companies. She is also responsible for marketing mix strategy/analysis, neuromarketing, RFM/ROI, social, strategy and measurement program development for companies such as Nissan, Infiniti, HP, Humana, SUPERVALU, Pampers, Moen, adidas, Clorox, Rolex, and the Las Vegas Convention & Visitors Authority. Shaina is a WAA member and has taken one course in the UC Irvine Web Intelligence program and completed the UBC Award of Achievement in Web Analytics program.

Keynote: Your Mileage May Vary - Nissan LEAF’s Data-Driven Customer Journey

Thomas Bosilevac, CEO, Founder, Mashable Metrics permalink ]

Thomas Bosilevac Thomas is the CEO and Founder of MashableMetrics, a web analytics agency specializing in automating, transforming and presenting disparate data. While playing a diverse role in the Internet space, Thomas has kept data-driven management at the forefront of his interactive strategies since 1996. Starting as a “bandwidth salesman” at a time when it still took persuading to sell companies a T-1 broadband pipe, Thomas has since managed and consulted some of the most influential organizations including Microsoft, Caterpillar, Orbitz, MetLife, and State Farm on how to make the most out of the digital channel.

Deep Data Diving Track: A Few of My Favorite Tools

Vicky Brock, Co-Founder Highland Business Research permalink ]

Vicky Brock After more than a decade working in web analytics, Vicky has developed some useful tactics for drawing insights from digital data and using those insights to inform strategic decisions right across the organization. She will share some real life examples of how a combination of free tools and smart analysis is all that is required to start getting predictive with your marketing measurement.

Vicky is a Board Director of the Web Analytics Association, a WAA Certified Web Analyst and a Google Analytics Certified Partner and Seminar for Success Leader. She is also Lecturer in Web Analytics and eMarketing for the University of the Highlands and Islands, Scotland.

Customer Experience Optimization Track: Do Not Track and the Future of Privacy
Site Optimization Track: Optimization is Not Just for Websites Anymore
Site Optimization Track: Practical Predictive Marketing

Justin Brookman, Director, Consumer Privacy at Center for Democracy & Technology permalink ]

Justin Brookman Justin Brookman is the Director for CDT's Project on Consumer Privacy. Prior to joining CDT in January 2010, Mr. Brookman was Chief of the Internet Bureau of the New York Attorney General's office. Under his leadership, the Internet Bureau was one of the most active and aggressive law enforcement groups working on internet issues, and Mr. Brookman brought several groundbreaking cases to protect the rights of online consumers. He brought the first regulatory actions against spyware and adware companies, as well as against the advertisers who funded those companies. He also brought several privacy cases against companies who misused or misappropriated consumers' personal information, including the first enforcement of Gramm-Leach-Bliley's restrictions on the use of consumer financial data. In 2009, Mr. Brookman brought the first case against a company for "astroturfing" --- or seeding internet message boards and blogs with fake positive reviews. He also brought important actions to preserve free speech online and to preserve network neutrality.

Mr. Brookman previously worked as a litigation associate for six years at Fried, Frank, Harris, Shriver & Jacobson LLP in both its New York and Washington offices. He received his J.D. from the New York University School of Law in 1998 and his B.A. in Government and Foreign Affairs from the University of Virginia in 1995.

Customer Experience Optimization Track: Do Not Track and the Future of Privacy

Angie Brown, Web Analyst, IBM permalink ]

Angie BrownAngie Brown has over 10 years of web analytics experience, both on the vendor and practitioner side. She currently an analyst on contract for a large, global technology firm, specializing on web metrics strategy and process improvement. In her prior role at Elsevier, a medical publisher, Angie led implementation, analysis, and data integration efforts for more than 100 websites. Prior to her practitioner days, Angie led the Professional Services Group for IBM's SurfAid, then moved into Strategic Services consulting for Coremetrics. She is past Co-Chair for the WAA Standards Committee.

Marketing Optimization Clinics: KPI Clinic, The Doctors Are In

Jim Cain, Founder and President, Napkyn permalink ]

Jim Cain As founder of Napkyn, the only managed services provider of web analysis services in North America, Jim Cain’s role involves the wearing of many (often heavy) hats: program manager, senior web analyst, sales, business development, barrista, etc.

Jim finds and develops talented business analysts who in turn provide ongoing web analysis to a growing portfolio of amazing online retailers, publishers, non-profits and lead generation businesses. He has never had this much fun at work.

Metrics Management Track: Turning Executives into Analysis Believers

Blandon Casenave, VP, Digital Media Research, NBC Universal

Blandon Casenave Blandon Casenave is currently Vice President of Digital Media Research for NBCUniversal. In his current role, Blandon is responsible for metrics and analysis for and NBC Sports. He is also responsible for the measurement of centralized products and services across all brands within NBCUniversal as they relate to video and mobile. His team also provides general consulting for affiliated brands within the company. During his tenure at NBCUniversal, Blandon has overseen the digital measurement and reporting of two Olympics, led the first direct cross-platform measurement of TV & Online via a partnership with Arbitron and developed a patent pending method for measuring unique visitors and visits on the mobile web. Prior to landing at NBCUniversal Blandon worked at and CourtTV, totaling over a decade in digital media with about half of that time spent in TV ratings research as well.

Mobile Marketing Optimization Track: Was That The Year of Mobile?

Shari Cleary, VP of Digital Media Research, Entertainment & Games , MTV Networks permalink ]

Shari Cleary Shari Cleary has more than 11 years of experience in Web analytics and is currently the vice president of digital media research for MTVN's Entertainment and Games group. In this role, she is responsible for all Web analytics for Comedy Central Digital, Spike Digital and TV Land Digital. Prior to joining MTVN, Cleary was a digital marketing consultant for Visual Sciences (acquired by Omniture) and worked closely with Media and Content customers to optimize their Web analytics. She was also the director of research for CBS Digital Media from 2002-2006. Cleary was first introduced to digital media research when she joined Media Metrix (acquired by comScore) in 1999. At Media Metrix, she was a research analyst and was also responsible for training Media Metrix analysts worldwide. Cleary has spoken at numerous industry conferences including Emetrics Summits and Stanford's Web Publishing Conferences. She graduated from Binghamton University's School of Management in 1997.

Content Optimization Track: Managing a Media Website by the Numbers
Metrics Management Track: Analytics Career Development

Colin Coleman, Senior Director Data Strategy, Turner Broadcasting System permalink ]

Colin Coleman Colin Coleman is the Senior Director of Data Strategy within the Audience & Multi-Platform Technologies team at Turner Broadcasting. In this role he delivers enterprise-wide data strategies and insight capabilities for properties such as CNN, Cartoon Network, Adult Swim, NBA, NASCAR, TruTV, TNT and TBS, across online, mobile and linear platforms. Colin's responsibilities span the audience data lifecycle, from identification of data monetization strategies through implementation of cross-platform data integration initiatives. He also manages global data standardization programs and ultimate delivery of audience insight and best practice capabilities. Colin has over 20 years experience leading analytics-focused product management, product development, research, and operations teams across a broad range of verticals, including media, financial services, supply chain, B2B and aerospace. Colin started his analytics career with NASA as a Research Scientist and has a Ph.D. in Computational and Experimental Aerodynamics from Stanford University.

Content Optimization Track: Managing a Media Website by the Numbers

David Coletti, VP, Digital Media Research & Analytics, ESPN permalink ]

David Coletti David Coletti is ESPN’s Vice President, Digital Media Research & Analytics. He oversees the audience research efforts for ESPN's digital properties, including, ESPN Mobile, WatchESPN and Coletti leads the company’s efforts in tracking and interpreting behavioral trends in the digital space on topics such as online video, mobile technology and social media. He is also charged with developing and evangelizing innovative digital audience metrics and measurement methods. To that end, Coletti serves on the research committees of several leading trade organizations, including the Online Publishers Association, Interactive Advertising Bureau and Media Rating Council, as well as serving on senior client advisory boards of both comScore and Nielsen Online.

Coletti's insights on digital media measurement have appeared in such publications as the Wall Street Journal, New York Times, Hollywood Reporter, Sports Business Journal and Media Post.

Coletti joined ESPN in February 1998 and previous to his current role served as ESPN's Senior Director, Multimedia Sales Research. Prior to ESPN, he worked for TeleRep as a Senior Research Analyst and as an Account Executive for WUTR-TV.

Content Optimization Track: It’s About The People AND The Data

Barbara C. Coll, CEO, Inc. permalink ]

Barbara C. Coll

Barbara "WebMama" Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is on high search visibility on the web both for content the client has full control over and where they need to play in other people's sandboxes releasing some control. She has strong beliefs on why her clients need to get involved in these marketing tactics. She founded in 1996 and has been highly successfully in helping start-up companies and brand-name clients achieve their goals of driving high quality visitors to their websites. She has recently expanded consulting into the Clean Tech and Life Sciences industries.

Barbara has been involved with product and program marketing in Silicon Valley for 23 years, including marketing positions with Sun Microsystems and other leading edge startups.

Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.

Search Optimization Track: Step away from your dashboard! Part 1
Search Optimization Track: Step away from your dashboard! Part 2

Thomas Davenport,
President's Distinguished Professor, Babson College,
Author, Competing on Analytics: The New Science of Winning
permalink ]

Tom Davenport Voted the third leading business-strategy analyst (just behind Peter Drucker and Tom Friedman) in Optimize Magazine, Thomas Davenport is a world-renowned thought-leader who has helped hundreds of companies revitalize their management practices. Tom combines his interests in business, research, and academia as the President’s Distinguished Professor in Management and Information Technology at Babson College. He is also the Director of Research and faculty leader at the International Institute for Analytics. Tom’s Competing on Analytics idea was recently named by Harvard Business Review as one of the twelve most important management ideas of the past decade and the related article was named one of the ten must read articles in HBR’s 75 year history. Published in February 2010, Tom’s related book, Analytics at Work: Smarter Decisions, Better Results, was named one of the top fifteen must reads for 2010 by CIO Insight.

Keynote: Everyday Analytics Analytics: Making Leading Edge Pervasive

Elby Degnan, Digital Strategy Supervisor, Horizon Media permalink ]

Elby DegnanElby Degnan recently joined Horizon Media as a Digital Strategy Supervisor with a focus of elevating digital opportunities for clients. Before joining Horizon, he worked with top CPG brands at UM to introduce innovative solutions in video, gaming, social, ecommerce and cross platform. He's managed campaigns that have won multiple awards including one interactive experience and brand experience, but he's most proud of winning the hearts and minds of clients by leveraging data and analytics to provide actionable insights. In his new role at Horizon Media he will bring this innovative thinking to help clients develop more integrated strategies while ensuring accountability to fully understand business impacts.

Advertising Optimization: Working With Panel and Third Party Data

Greg Dowling, Vice President of Mobile Strategy & Measurement, Semphonic permalink ]

Greg Dowling An expert in mobile measurement and enterprise analytics with fifteen years in the industry, Greg heads Semphonic's New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokia’s Services Intelligence & Analytics organization and responsible for the analysis of all consumer data within the organization’s Music, Media, Messaging, Games, and Social Location domains. He was also Vice President of Strategy & Analysis for Digitas, where he led web analytics efforts for clients including Delta, Kraft, Heineken, and Time Warner Cable. Greg has also worked for Jupiter Research as a senior analyst focused on the best practices for Web site operations including web site analytics, site search, content management and usability. Prior to JupiterResearch, Greg was Senior Manager of Strategic Web Analysis for Scholastic Inc., Director of Web Design & Production for Cendant Marketing Group, and Regional Operations Manager for an online database service distributing digital maps and data to the environmental consulting industry. Greg began his career as a professional Geologist supporting clients such as Mobil, Shell, and Exxon.

Mobile Marketing Optimization Track: Mobile Measurement Strategy

Melinda Driscoll, Senior Manager of Digital Analytics for, Best Buy permalink ]

Melinda Driscoll Melinda Driscoll is Senior Manager of Digital Analytics for Best Buy. In this role, Melinda oversees the day-to-day analysis practice for, Best Buy's mobile sites and apps, digital marketing, as well as supporting Best Buy's global expansion. Melinda joined Best Buy last year, pursuing a chance to work for a leading multichannel retailer bringing together her passion for digital media and achieving business results. Prior to Best Buy, Melinda was Director of Digital Media at American Public Media specializing in digital media distribution and transitioning audiences from analog radio to digital content platforms. Melinda holds an MBA from the Carlson School of Management.

Site Optimization Track: If at First You Don't Succeed - Redeeming Web Analytics

Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing, Wharton School of the University of Pennsylvania permalink ]

Peter S. Fader Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.

Many of these cross-industry experiences have led to the development of the Wharton Customer Analytics Initiative, a new research center that serves as a “matchmaker” between leading-edge academic researchers and top companies that depend on granular, customer-level data for key strategic decisions.

Professor Fader believes that marketing should not be viewed as a “soft” discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments.

Keynote: The Wharton Customer Analytics Initiative (WCAI): Overview and Case Study

Eric Feinberg, Director, Mobile, Media and Entertainment, ForeSee Results permalink ]

Eric FeinbergEric is responsible for the development of strategic solutions for the Content, Media, and Entertainment industry. Eric's background includes roles as web marketing analyst at Gruntal & Co., multi-channel strategy consultant at Wheelhouse, usability specialist at Vividence (Keynote Systems), and focus group moderator at Kelton Research. As technologies and trends change and evolve, Eric maintains his awareness and command of how best to understand and motivate the multichannel consumer on behalf of his clients.

In a Class By Itself: Drinking The Kool-Aid: A 3-Year Longitudinal Analysis of eMetrics

Larry Freed, President and CEO, ForeSee Results permalink ]

Larry FreedLarry Freed is President and CEO of ForeSee, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level positions with First Chicago NBD and Bank One. An expert on web customer satisfaction, he is a frequent commentator on measuring online customer satisfaction and has been quoted in numerous publications and media, including: The Wall Street Journal, The Washington Post, Internet Retailer, Computerworld, ClickZ, Information Week, Investor’s Business Weekly, CNN, CBS Market Watch, CRM Today, Destination CRM and Federal Computer Week, among others.

Diamond Sponsor Presentation: Managing Forward: Analytics for Competitive Advantage

Matthew Gellis, Founder & CEO, Keystone Solutions permalink ]

Matthew GellisAs Founder and CEO of Keystone Solutions, Mr. Gellis has built the company into the fastest growing Digital Measurement Consultancy in the country. Keystone provides comprehensive strategies, governance, analytics, and digital intelligence solutions to some of the largest companies on the Internet including HP, AARP, NBA, Cartoon Network, Martha Stewart, CNN, TBS, TNT, Nascar, PGA, NHL, HomeAway, and many others. Keystone Solutions is an active member of the Web Analytics Association and the analytics community.

Mr. Gellis started in the analytics and technology industry over 12 years ago working for companies such as and Omniture (now Adobe) where he helped build out their Implementation Services, Proof-of-Concept, and Sales Engineering groups and managed an active portfolio of their largest clients.

Matthew also co-founded an Internet Consulting Agency in Utah working with many of the local Associations and non-profit groups as well as other mid-market organizations on standard web design best practices and implementation fundamentals.

Metrics Management Track: Analytics Career Development

Patrick Glinski, Head of Social Innovation, Idea Couture permalink ]

Patrick Glinski A specialist in digital strategy, planning and measurement strategy, Patrick Glinski is the Head of Social Innovation at Idea Couture. Patrick is proud to have "seen the light" and discover design thinking after failing to get excited by a formal business education and years in the credit card industry. He now leads a variety of strategic and social engagements with an eye towards experience design and social good.

While formerly a Web Analytics specialist, Patrick is a "renaissance man", contributing lateral thinking skills that draw on experiences spanning from database development to event planning to business development to screen-writing movies about robots.

Prior to joining Idea Couture, Patrick was Account Planner and Web Analytics Practice Lead at Critical Mass, overseeing digital and social strategy development fortune 500 companies including Citibank, ThankYou Network, Michelin and Alienware. During this time, Patrick was responsible for overseeing a team of analysts and strategists while tackling problems that included product design, experience mapping, Customer Relationship Management, web analytics program development and digital strategy. Patrick is at his best with a blank dry-erase board and a package of Post-it Notes.

Deep Data Diving Track: Communicating Data to Designers

Ruth Gordon, Head of Targeting, Shop Direct Group permalink ]

Ruth Gordon Ruth is Head of Targeting for Shop Direct Group, UK. The business operates a number of online and catalogue brands such as Littlewoods, Very, Woolworths and plays across Apparel, Home & Furniture, Technology and Financial Services. The group is one of UK’s largest Home Shopping retailers, with c.65% of sales generated online. Ruth’s responsibility is to drive profitable customer behaviour though innovative insight and targeting.

Ruth has held various roles in Insight and Targeting since joining SDG in 1990 and has delivered numerous key strategic initiatives for the business. These include campaign management software integration, introduction of customer communication planning, implementation of in house online recommendation technology and integration of browsing data to the Teradata data warehouse.

She holds a BSc in Applied Biology from Liverpool, and Postgraduate qualifications in Marketing, Market Research and the Chartered Institute of Marketing.

Customer Experience Optimization Track: Driving Profitability in a Multichannel Ecosystem

Adam Greco, Senior Partner, Web Analytics Demystified permalink ]

Adam Greco Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange and then became one of the founders of the Omniture Consulting group. While at Omniture, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. After Omniture, Mr. Greco held the position of Director of Web Analytics at where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the popular Beyond Web Analytics podcast.

Site Optimization Track: If at First You Don't Succeed - Redeeming Web Analytics

Stéphane Hamel, Analytics Evangelist & Director of Strategic Services, Cardinal Path permalink ]

Stéphane HamelStéphane Hamel is a leading voice for online analytics – over twenty years of experience defining optimal and realistic solutions & strategies for his clients.

Frequent speaker, involved in several educational, research & development activities, Stéphane has made significant contributions to the growth of the web analytics industry.

Stéphane owns a MBA specializing in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics. He is also lecturer for the University of British Columbia's Award of Achievement in Web Analytics and Fundamentals of Business Analysis. He was among the first to receive the WAA Certified Web Analyst CWA designation and received the WAALTER Award: Web Analytics Association Leadership and Technical Excellence Recognition.

Marketing Optimization Clinics: KPI Clinic, The Doctors Are In
Metrics Management: Measuring Your Organization's Web Analytics Maturity

Michael D. Healy, Data Scientist, permalink ]

Michael D. HealyMichael D. Healy is a Data Scientist consultant based in the San Francisco Bay Area working with clients on issues related to the capture, storage, hygiene, measurement and optimization of data from disparate sources.

Existing business rules, processes and infrastructure are largely set up to handle a well defined subset of data. These data are typically stored in local hardware with perfectly organized schema, both of  which are themselves established long in advance.
The strategies used to build out the paradigm of the study of unstructured data are not always portable from pre-existing data structures. Michael meets the challenge of providing utility to unstructured data for organizations which are facing the very fast transition outside of existing data framework.

Michael also is studying the flow of American Dialectical English in Social Media, in particular on Twitter. You can read more about that on his blog at

Social Media Marketing Optimization Track: Sentiment Analysis, Ready for Prime Time?

Michael Hayward, CEO, ROI Labs permalink ]

Michael Hayward Michael Hayward is the CEO of ROI Labs, a leading provider of global web analytics consulting services.

Michael specializes in the strategy, implementation and development of analytics and marketing solutions and technology. He has over 25 years of e-commerce, search, branding, marketing and analytics leadership experience, including over 23 years with Four Seasons Hotels and Resorts. While there, he led the development of the Four Seasons family of websites, as well as its search, social, email, customer data and analytics efforts.

Michael is also a noted industry thought-leader and a regular speaker at Cornell University, the University of Western Ontario’s Ivey School of Business, and the University of Toronto. He is also an advisory board member of the HSMAI Digital Marketing Council. Michael holds an MBA from the Rotman School at the University of Toronto, and a BA in Commerce from University of Toronto.

Moderator: Search Optimization

Michael Helbling, Director, Analytics and Optimization, Rosetta permalink ]

Michael Helbling Michael Helbling is a Director of Analytics & Optimization at Rosetta. He serves clients by providing strategic support for their digital marketing, testing and optimization, mobile measurement, and social media programs. As a longtime member of the digitalanalytics community, he has helped clients across numerous industries realize value from analytics and digital marketing efforts. Prior to re-joining Rosetta, Michael worked for Lands' End where he started and ran the online testing program. Michael began his digital measurement career by pioneering the web analytics practice area at Rosetta (formerly Brulant). Michael also serves as a mentor in the Analysis Exchange, a program created to provide free digital measurement support to non-profits.

Customer Experience Optimization Track: Promotion Attribution: Everybody's Doing It

Bobby Hewitt, President, Creative Thirst permalink ]

Bobby Hewitt Bobby Hewitt is the president of Creative Thirst, the conversion rate optimization firm that specializes in turning more clicks into customers by increasing leads, subscriptions and sales.

Bobby has over ten years experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and holds a certificate in Web Analytics from The University of British Columbia. Bobby is also the recipient of the Jim Novo Award of Academic Excellence for Web Analytics from the University of British Columbia Continuing Studies and the Web Analytics Association.

Follow Bobby's thoughts on conversion rate optimization on his blog at and listen to the Conversion Rate Marketing Academy podcast on iTunes.

Metrics Management Track: Turning Executives into Analysis Believers

Michele Hinojosa, Director, Digital Analytics, Red Door Interactive permalink ]

Michele Hinojosa Michele Hinojosa is a self-confessed analytics geek. She is currently the Director of Digital Analytics at Red Door Interactive, responsible for leading a team of analysts to produce actionable insights and recommendations to optimization clients’ online initiatives. As the Manager of Web Analytics for Kelley Blue Book, she and her team were responsible for forecasting, analyzing, testing and optimizing and its associated businesses. She led the creation of an internal advertising data warehouse, including the adoption of MicroStrategy's business intelligence solution, and managed the development and on-going sophistication of KBB’s forecasting methodology.

Michele holds degrees in Law and Psychology from the University of Melbourne (Australia) but is currently located in Southern California. As a certified group fitness instructor, she is as fanatical about Les Mills group fitness programs and cycling as she is about data.

Michele enjoys reading, writing and thinking about analytics and engaging with the web analytics community via Twitter. You can read her thoughts at or @michelehinojosa.

Metrics Management Track: Analytics Career Development

Ross Jenkins, Vice President of Analytics, RAPP New York permalink ]

Ross Jenkins Ross Jenkins has over 12 years of digital strategy consulting experience and is a recognized thought leader in the fields of integrated search, behavioral marketing, digital technology and advanced data analytics. He is Department Lead of Strategy and Enablement and Vice President of Digital Analytics for RAPP New York, one of the largest direct marketing and customer relationship agencies in the world. Ross has significant experience in working in the financial services industry, consumer packaged goods, lead generation, high tech, retail, and healthcare sectors, and his department manages some of the largest and most recognized brands in the country.

Ross is an international speaker whose expertise is well documented among prominent media outlets such as Internet World, B2B Magazine, Sherpa Marketing, Computer World and EI Magazine. His experience includes managing the digital channel strategy for and developing end to end, lead cultivation tracks for many of the largest Telecommunications companies in the world.

Advertising Optimization Track: Beyond Fundamentals -- Using Behavioral Intent to Drive Consumer Experiences

Jeff Jonas, IBM, Chief Scientist, Entity Analytics Group and IBM Distinguished Engineer permalink ]

Jeff Jonas Jeff Jonas is chief scientist of the IBM Entity Analytics group and an IBM Distinguished Engineer. The IBM Entity Analytics group was formed based on technologies developed by Systems Research & Development (SRD), founded by Jonas in 1984 and acquired by IBM in January 2005. Jonas's innovations have received wide coverage ranging from the Wall Street Journal, The Washington Post, and Fortune Magazine to MSNBC. Known for his dynamic speaking style, Jonas frequently travels the world discussing innovation, national security and privacy with government leaders, industry executives, leading global think tanks, privacy advocacy groups, and policy research organizations, including the Center for Democracy and Technology, Heritage Foundation and the Markle Foundation. He is also a senior associate at the Center for Strategic and International Studies. Jonas periodically testifies on privacy and counterterrorism in such venues as the White House before the President's Privacy and Civil Liberties Oversight Board, the Department of Homeland Security's Data Privacy and Integrity Advisory Committee, and other federally convened commissions.

Keynote: How Big Data is Changing the World

Rachel Klooz, Senior Strategic Account Manager, Bizo permalink ]

Rachel KloozRachel Klooz has extensive experience in B2B Marketing across an array of verticals, including finance, technology, business services and telecom. Rachel has managed ad campaigns for Fortune 500 brands at both and Bizo, where she is currently the Director of East Coast Account Management. She is an industry leader in customized B2B advertising solutions who has helped numerous brands grow their business online.

In a Class By Itself: Drinking The Kool-Aid: A 3-Year Longitudinal Analysis of eMetrics

Nancy S. Koons, Web Analyst, Vail Resorts permalink ]

Nancy S. KoonsNancy Koons leads the Analytics and Insights Program at Vail Resorts, which includes measuring and monitoring seven brands across the web, mobile, and social spaces. When she isn’t culling insights from data, or creating reports that delight her internal clients, she is weaving together information to tell stories about how customers engage, and advocating for data quality and best practices with her vendors. Nancy brings over 10 years of professional experience in data analysis, e-commerce, content management, and the travel industry to her role.

Metrics Management Track: Analytics Career Development
Site Optimization Track: Optimization is Not Just for Websites Anymore

Laurie Kuhn, WebManager, Digital Analytics, Samsung Electronics America permalink ]

Laurie Kuhn_Laurie Kuhn is an innovative and accomplished Interactive Marketing Executive with broad based professional experience in digital / integrated marketing planning and analysis. She is solution oriented with proven expertise in recognizing and meeting consumer needs which deliver on sales and ROI goals.

Mobile Marketing Optimization Track: Holistic Measurement of Mobile Performance

Matthew Langie, Director of Product Marketing, Digital Marketing Business Unit, Adobe permalink ]

Matthew LangieAs Director of Product Marketing for the Digital Marketing Business Unit at Adobe, Langie is responsible for the company's industry-leading digital marketing optimization solutions. His responsibilities span product and go-to-market strategy, messaging and positioning, pricing and packaging, sales enablement, competitive intelligence and product evangelism.

Langie has extensive experience in software marketing, including leadership roles at WebTrends, Infor Global Solutions, Datastream and Hewlett-Packard. He also led marketing and business development for the software technology research lab at Intel. Langie is Director Emeritus for the Web Analytics Association.

Langie is a frequent speaker at conferences, trade shows and other industry events focused on innovation in new and emerging digital channels such as mobile, video and social media.

Diamond Sponsor Presentation: The Digital Renaissance in the Age of Analytics

Alex Langshur, Co-founder & Senior Partner, Cardinal Path permalink ]

Alex LangshurCardinal Path is three leading companies that have come together to deliver the forefront of online marketing and digital intelligence to the people that matter most to us: our clients. Our goal is simple: we help our clients learn by listening to the stories in their data and help them succeed by acting upon the truths we uncover. Alex Langshur is the Past-President of Web Analytics Association and an instructor for WAA Base Camp workshops.

In a Class By Itself: Government & Non-Ecommerce Metrics

Kevin Lee, Founder & CEO, permalink ]

Kevin Lee Kevin Lee, Didit Founder & CEO, has been an acknowledged Search Engine Marketing (SEM) expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro technology for SEM and Display. His most recent book, Search Engine Marketing, has been widely praised as a must-have for search marketers. A founding board member of and its first elected Chairman, Kevin is an active speaker at top conferences including SES, SMX, DMA Annual, eMetrics Marketing Optimization Summit, Internet Retailer, the eMarketing Association Summit and more. Kevin earned his MBA from Yale School of Management in 1992.

Search Optimization: The Future of Search

Samantha Lipson, Analytics Manager, Cultural & Business Insights, Rapp Collins Worldwide permalink ]

Samantha LipsonSamantha has been with RAPP since early 2009, and has worked primarily on Merck and other healthcare clients, where she has strived to create excitement and innovation around testing, measurement, and strategy. Her background spans healthcare, CPG, and Financial Services, online and offline. Prior to joining RAPP Samantha grew her measurement and digital expertise with Digitas, launching and measuring new brand experiences for MARS candy brands. At Digitas Samantha helped launch and measure OPEN Forum, American Express’ small business hub, and helped AmEx determine feasibility and ROI of their out of home efforts. In addition to her digital analytics expertise, Samantha also has a deep background in Behavioral Economics and Decision Science, fields which cultivated her knack for analytical thought and her love of data.

Site Optimization Track: Practical Predictive Marketing

June Li, Founder and Managing Director, ClickInsight permalink ]

June LiJune helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Web Analytics Association.

Marketing Optimization Clinics: KPI Clinic, The Doctors Are In

Rebecca Lieb, Analyst, Digital Advertising/Media,
The Altimeter Group permalink ]

Rebecca LiebRebecca Lieb is globally recognized as an expert on digital marketing, advertising, publishing and media. A consultant, author, and speaker, she's the former VP of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch. She consults on content strategy for a variety of brands and professional trade organizations. Her book on content marketing publishes in October. She also wrote the best-selling The Truth About Search Engine Optimization. Rebecca has held executive marketing positions at strategic e-services consultancies, including Siegel+Gale, and has worked in the same capacity for global media companies including Universal Television & Networks Group and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including The New York Times, The Wall Street Journal and Advertising Age. Until recently, Rebecca taught at New York University's Center for Publishing.

Content Optimization Track: Congratulations, You're a Publisher! Content Marketing Metrics

John Lovett, Senior Partner, Web Analytics Demystified permalink ]

John LovettJohn Lovett is a leading expert on Web analytics, multivariable testing, and optimization technologies. Throughout his analyst career John has produced insightful research including Forrester’s Web Analytics Wave and the US Web Analytics Forecast. John is an industry insider who maintains a finger on the pulse of the industry.

Social Media Marketing Optimization Track: Social Media Metrics Secrets

Edmund Mackey, Director, Digital Strategy & Marketing, ServiceMaster permalink ]

Edmund Mackey Edmund is Director of Digital Strategy and Marketing for ServiceMaster, a residential driven home services company. ServiceMaster is the parent company for such brands as Terminix, TruGreen, American Home Shield (AHS) and Merry Maids. Edmund is a strategic partner to the brands, responsible for the end-to-end digital strategy and customer experience from acquisition to renewal. Edmund joined ServiceMaster in 2006. Prior to joining ServiceMaster, he worked as a Business Development Analyst at Fitness Holdings Worldwide, where he managed and coordinated cross-functional teams such as Market Research, Planning and Analysis, and POS Technology Product Management & Marketing. Edmund holds a B.A. in Applied Science (Economics) from Youngstown State University as well as an M.S. in Finance and Accounting from Nova Southeastern University.

Metrics Management Track: Turning Executives into Analysis Believers

Gautam Madiman, Director Marketing - Web Analytics & Optimization, Autodesk permalink ]

Gautam MadimanGautam Madiman is the Director Marketing - Web Analytics & Optimization at Autodesk in San Francisco, California. He joined Autodesk in April 2010 to reinvigorate and build out the Web Analytics and Optimization practice across the company. He is responsible for all aspects around Customer Insights generation through analytics, reporting as well as testing and targeting. He also drives technology needs, investments and vendor relationships for the practice. Prior to Autodesk, he spent about eight years at Dell and had been in multiple leadership positions in Business Planning, CRM and most recently in Online Analytics and Optimization. Prior to Dell, he was a Senior Planning Analyst at Intel Corporation. Gautam has BS and MS in Industrial Engineering from Purdue University and a MBA from University of Michigan, Stephen M Ross School of Business.

Site Optimization Track: If at First You Don't Succeed - Redeeming Web Analytics

Erich Marx, Director, Website and Social Media Marketing, Nissan permalink ]

Erich MarxIn his role at Nissan North America, Erich Marx is responsible for the strategy, planning and execution of the website, as well as all social media marketing and PR for the Nissan Division. In this leadership role, he guides Nissan online messaging and brand stewardship through customer-facing and press-facing channels. He’s been with Nissan for 20 years, working in a variety of disciplines including Sales, Marketing, Distribution and Research.

Mr. Marx received his B.A. From Occidental College in Los Angeles, California and earned his MBA from the University of Michigan at Ann Arbor.

Keynote: Your Mileage May Vary - Nissan LEAF’s Data-Driven Customer Journey

David McBride, Director, Business Intelligence, Comcast permalink ]

David McBride David McBride leads the Business Intelligence team at Comcast Interactive Media (CIM), a division of Comcast focused on developing interactive services that offer video, entertainment and communications products to consumers across web and mobile platforms. Before joining CIM in 2006, David was a product manager at Dell. He holds an MBA from UCLA's Anderson School.

Content Optimization Track: Managing a Media Website by the Numbers

John McKean, Executive Director, Center for Information Based Competition permalink ]

John McKean John McKean is the Executive Director of the Center for Information Based Competition, which provides thought-leadership to help businesses advance to a mastery level of customer information and interactions ranging from human-to-human to social network/mobile conversations - both as rational consumers and high-order intuitive people. He is frequently called on by the world's leading businesses to inspire new levels of customer awareness and effectiveness through fact-based insights and a passion for customer excellence. John McKean's real world customer work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School and postgraduate work at Harvard University.

Customer Experience Optimization Track: Do Not Track and the Future of Privacy

Brian McNamee, Managing Partner, Resolute Digital permalink ]

Brian McNamee Brian has over 15 years experience working at some of the most preeminent digital advertisingagencies New York City has to offer. During his tenure at Ogilvy and Mather, Draft/FCB, and Saatchi & Saatchi, Brian has amassed a number of creative awards including: Art Director's Club, ADDY, NY Festivals New Media, and London International Advertising Awards.

For the past 5 years, Brian has been a serial entrepreneur where he has successfully bootstrapped multiple digital agencies. Resolute Digital, Brian's most recent success, is a 40 person digital agency in mid-town New York serving clients such as Samsung, Vespa, McGraw Hill, Sleepy's, and Meredith Publishing.

Resolute prides itself in being even-keeled, not boutique or vertical. It's with this holistic approach and best-of-breed talent and leadership in mobile, website design and development, website analytics, search engine marketing, and search engine optimization that Resolute is able deliver successful and innovative solutions for their clients.

Mobile Marketing Optimization Track: Expert Panel

Joe Megibow, VP and General Manager, permalink ]

Joe Megibow Joe Megibow is currently the VP and General Manager of, the world's leading online travel provider. In his role, Joe manages all aspects of Expedia's US operations.

Prior to this role, Joe was the VP, Mobile and E-Commerce Optimization at Expedia, with global responsibility for Expedia's mobile initiatives, including Mobiata, the leading provider of mobile travel apps. Joe also oversaw e-commerce optimization activities including leading-edge site conversion optimization techniques, marketing, site, and customer analytics, and site experimentation. Finally, he had product management responsibility for core eCommerce flows, including product search and checkout.

Joe joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for

Prior to, he worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles. Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y's first ecommerce practice; and engineering positions at EDS in their Advanced Technology Group.

Joe was recognized in March 2011 as the recipient of the Practitioner of the Year, Award for Excellence by the Web Analytics Association. In April 2011, he was elected onto the WAA Board of Directors and is currently serving a two-year term.

Joe earned a bachelor's degree in Electrical Engineering from Cornell University and a MBA from the University of Chicago.

Keynote: Managing Marketing Metrics at Expedia

Alexei Milgram, Director, Insights & Analytics, Mediacom permalink ]

Alexei Milgram Alexei Milgram is a marketing professional specializing in developing goal oriented, actionable and achievable strategies and tactics. He has over 15 years experience helping a clients in various industries understand their customers, prospects and the challenges that face them every day. Milgram focuses on business goals, assessment and optimization opportunities that are directly linked to customer and market understanding.

Advertising Optimization Track: Optimizing Spend Across Online and Offline Channels

Gregg Nathan, VP Marketing Effectiveness, Customer Knowledge Center, Fidelity Investments permalink ]

Gregg Nathan Gregg Nathan is Vice President, Marketing Effectiveness, Customer Knowledge Center at Fidelity Investments. As an innovative, versatile business leader with a rich mixture of experience throughout a 15 year career, Gregg leads a global team responsible for helping Fidelity maximize its promotional investments across broad based media, online marketing and targeted 1:1 efforts through the use of marketing analytics and experimental design.

Gregg is known for his strong analytical and communication skills with exceptional ability to present complex information in a succinct, comprehensive and compelling manner to help drive analytics into marketing and advertising decisions.

Prior to his current role, at Fidelity, Gregg was Director, India Business Management where he helped grow the Customer Knowledge Center's analytic organization to India. He also led Fidelity's Acquisition direct marketing program when he first joined the firm in 2005.

Gregg spent the first 9 years of his career in database marketing and analytics for Grand Circle Travel and Aramark Uniform and Career Apparel. He holds a B.S. in Mathematics from Union College, and an MBA from Bentley University.

Keynote: Mix Masters - Attribution in a Multi-Touch World

Kevin Novak, Vice President of Integrated Web Strategy and Technology, American Institute of Architects permalink ]

Kevin Novak As Vice President of Integrated Web Strategy and Technology, Kevin oversees the Web, eKnowledge, and Technology departments for the American Institute of Architects. In addition to this work, Kevin is the current co-chair of the W3C Electronic Government workgroup. His previous experience includes web strategy development for the Library of Congress as they streamlined and digitized their collections.

eMetrics Lab: American Institute of Architects Case Study: Managing through Change

Jim Novo, Owner, The Drilling Down Project permalink ]

Jim Novo Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.

WAA Base Camp Workshops: Applying Web Analytics 102

Bob Page, VP Analytics, eBay permalink ]

Bob Page As eBay’s vice president of Data & Analytics Platform, Bob Page brings more than 15 years of passion for analysis to the world’s largest online marketplace. Bob leads eBay’s data and analytics infrastructure, and is responsible for the strategy and policies that power data-driven decisions. From data warehouse and business intelligence solutions to advanced analytics and custom insights, Bob delivers solutions for eBay's strategic use of data.

Bob joined eBay from Yahoo!, where for over five years he led analytics teams across a broad range of responsibilities. He has been active in analytics since 1996, when he was co-founder, CTO and VP of Product Development for Accrue Software, a provider of large-scale web analytics. Bob is on the board of directors of the Web Analytics Association and serves on the eMetrics advisory council.

Bob was recently named by Information Management magazine as one of the top 25 information managers of 2011. He occasionally posts to his blog at , and is @bobpage on Twitter.

Keynote: Managing Marketing Metrics at eBay

Katie Delahaye Paine, Owner, KDPaine & Partners permalink ]

Katie Delahaye Paine Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC a communications research consultancy that provides custom research to measure the effectiveness of social media and traditional public relations. She is the author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. Her second book, Measuring What Matters to your organization will be published by Wiley & Sons in the fall. She also writes the first blog and the first newsletter dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies.

Social Media Marketing Optimization Track: Measure what Matters to your Business

Susan Parker, Director of Business Intelligence, Hearst Newspapers permalink ]

Susan Parker Susan Parker is the Director of Business Intelligence for Hearst Newspapers, where she is focused on transforming the news organization into one that thrives on data driven decision-making. Her areas of analytics oversight include the websites, mobile sites, and apps for 15 daily newspapers, including,,, and Previously at Hearst, she led strategic partnership implementations, and most recently managed the Northeast Interactive division, where she was responsible for website development, online news programming, and digital ad sales operations. She regularly draws upon her deep understanding of both the content and advertising sides of the media business in her current role.

Prior to joining Hearst in 2007, Susan worked for Starwood Hotels, Jupiter Research, and Honeywell, where she focused on operations and program management, leading creative, technical, and project management teams across a variety of digital media initiatives.

Susan holds a joint degree in Computer Science and Photography from New York University.

Content Optimization Track: Optimizing Content for Revenue

Heath Podvesker, SVP, Managing Director, MarketShare permalink ]

Heath Podvesker Heath Podvesker is Senior Vice President and Managing Director of MarketShare. Heath brings over a 15 years of relevant experience creating and managing integrated, multi-channel marketing solutions. He is a proven leader with analytics and its integration with the marketing and advertising process.

Before joining MarketShare, Heath was VP of Client Services at [x+1], a firm focused on optimization sales conversions and online marketing strategies. There, he was responsible for managing multiple client relationships from strategy through development.

Heath was formerly Vice President, Planning Director at Wunderman, developing global relationship management strategies for accounts, including Microsoft.

A frequent industry speaker, Heath recently spoke at iMedia’s Brand Summit and was a panel speaker at Google’s Future: Direct conference. He has a BA in English from Drew University.

Keynote: Mix Masters - Attribution in a Multi-Touch World

Geoff Ramsey, Co-founder, CEO, eMarketer permalink ]

Geoff Ramsey Geoff Ramsey is one of the most exciting visionaries in digital marketing today. In his role as CEO and co-founder of eMarketer, Geoff is not only on the cutting edge of new research trends and best practices, he offers a rich understanding and big-picture perspective of the digital age and its impact on marketing and media.

Geoff leads eMarketer on its mission to provide objective intelligence and insights for marketers, publishers, agencies and others in the online marketing ecosystem, to help them make sense of the numbers and trends.

A highly regarded speaker with an engaging presentation style, Geoff keynotes at major industry events around the globe, including the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB), The Conference Board, and the Economist Conferences, as well as at Fortune 100 corporations including Google, Yahoo! and Visa. He is frequently quoted in The Wall Street Journal, Forbes, BusinessWeek and Advertising Age.

Geoff's book, Digital Impact: The Two Secrets to Online Marketing Success (Wiley, 2011), co-authored with Vipin Mayar, EVP of McCann Worldwide, has earned critical praise from industry leaders.

In 2011, Geoff received the ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth.

Prior to founding eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft Foods, M&M Mars and AT&T.

He is married with four children living in Bergen County, New Jersey.

Keynote: Digital Impact: The Two Secrets to Online Marketing Success

Dan Rubin, Senior Vice-President, Analytics, The Agency Inside Harte-Hanks permalink ]

Dan Rubin Dan has been with Harte-Hanks since 1993 and was one of the founding members of the Analytics division in 1995. In his various roles during the growth of this division, Dan has worked across all clients and industries ranging from retail, banking, gaming, automotive, high-tech/B2B, travel/entertainment, pharmaceuticals to packaged goods. In his current role, Dan is responsible for developing and implementing analytics based solutions to support our client’s CRM and/or marketing objectives. These programs include marketing support, modeling and segmentation, reporting, web analysis, and general data mining methodologies.

By utilizing the experience that is gathered across industries and clients, Dan is able to apply best practices to effectively solve a client’s problems by developing innovative solutions.

Customer Experience Optimization Track: Promotion Attribution: Everybody's Doing It

Jorge Ruiz, Partner, Director of Media Analytics, NY, Ogilvy permalink ]

Jorge Ruiz With 8+ years of service at the agency, Jorge currently leads the media analytics division within Neo@Ogilvy and with the team's help is responsible for helping clients measure the effectiveness of their advertising, optimizing digital activity to its fullest, and enabling the latest cross-channel research methods to help explain what works. Jorge holds an M.S. from New York University on Direct & Interactive Marketing and helped MetLife win silver at the 2011 ARF research awards for the Digital Media category.

Advertising Optimization: Optimizing Spend Across Online and Offline Channels

Mark Ryan, Founder, Extractable permalink ]

Mark Ryan Mark Ryan has an extensive background in web application development, Search Engine Marketing, and Web Analytics. As a founder of Extractable, Mark manages the Strategy, Creative, Engineering, and Project Management groups at Extractable. Mark enjoys working with Web Analytics and sits on various committees of the Web Analytics Association. Mark started his career in Internet development at Applied Materials where he served an integral role in the design and development of the companies first online Inventory and Support Management System. He also developed applications for premiere clients such as Intel, AMD, and Siemens. After Applied Materials, Mark served as Senior Applications Engineer for USWeb's Content Management group and worked on the design and implementation of the company's first web based content management application.

Marketing Optimization Clinics: 10 Techniques in 50 Minutes Clinic - Using Web Analytics to inform Website Redesigns

Sarah Searls, Senior Director, Performance Analytics, Choice Hotels International permalink ]

Sarah Searls Sarah Searls has spent the last 12 years of her career helping companies apply various analytical techniques to drive key strategic and operating decisions. She is currently Senior Director of Performance Analytics at Choice Hotels where she is responsible for leading analytical efforts to support marketing mix & spend allocation, eCommerce efforts, and revenue management initiatives to name a few areas. Prior, she worked at AOL where she lead a global Marketing Analysis group as well as a Business Intelligence team which supported AOL’s web, email and search businesses. Sarah has an MBA from Duke’s Fuqua School of Business and a BA from Wesleyan University. She lives in Bethesda, MD with her husband and their children.

Advertising Optimization Track: Optimizing Spend Across Online and Offline Channels

John Squire, Executive Director of Product Line Management, IBM permalink ]

John Squire John Squire joined IBM in 2011 via the acquisition of Coremetrics, a market leader in Web Analytics and Digital Marketing Optimization, where he held the position of Chief Strategy Officer. John joined Coremetrics in 2001 and was responsible for defining the company’s vision of the market, technical strategy, worldwide marketing and partner programs.

During his tenure at Coremetrics, John led the product development and management, marketing, sales and business development departments. He joined Coremetrics from Chemdex (IPO in 1999) where he was the senior director of product management and a member of the executive team.

Prior to Chemdex, John worked for 3Com in market development where he developed and managed partnerships with Siemens, Fuji Medical Systems, Acuson, GE Medical, and other medical application providers.

John holds an M.B.A. with High Distinction from the University of Michigan and a B.S. with Highest Distinction in Chemical Engineering from the University of California, Davis.

Gold Sponsor Presentation: The Empowered Marketer

Erica St. Angel, Vice President of Marketing, Sonic Foundry permalink ]

Erica St. Angel A self-confessed metrics junkie, Erica is passionate about tech marketing that leverages marketing technology,merging her two obsessions: what gets results and the latest trends in B2B measurement. Her unique background blends 20 years of corporate, public information and political campaigns, with an emphasis on measuring outcomes, building community and increasing customer engagement. Today, she oversees demand generation programs to earn mindshare and drive revenue for Sonic Foundry, the leading provider of enterprise webcasting and lecture capture technology. A regular speaker at technology and marketing conferences and webinars, her work has earned both industry and marketing awards, including a Forrester Groundswell Award in the B2B-Energizing category for the use of social technology.

Customer Experience Optimization Track: Promotion Attribution: Everybody's Doing It

Joseph Stanhope, Senior Analyst, Forrester Research permalink ]

Joseph Stanhope Joe is a Senior Analyst at Forrester Research, serving Customer Intelligence professionals. He covers web intelligence, including web analytics, online testing and targeting, mobile measurement, and the online marketing suite. His work focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.

Prior to joining Forrester, Joe was the vice president of Platform Strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joe began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management. Joe serves on the Advisory Board for the Northern Illinois University College of Business Interactive Marketing program is a graduate of the University of Illinois at Urbana-Champaign.

Mobile Marketing Optimization Track: Expert Panel

Jim Sterne, Founder, eMetrics Marketing Optimization Summit permalink ]

Jim SterneJim is an international consultant on electronic marketing and customer interaction who focuses his twenty five years in sales and marketing on measuring the value of interactivity for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, "Web Metrics: Proven Methods for Measuring Web Site Success" and "Social Media Metrics: How to Measure and Optimize Your Marketing Investment." He is the founder of the eMetrics Marketing Optimization Summit, Founding President and current Chairman of the Web Analytics Association and is very pleased you could make it to this latest Summit.

Keynote: Your Mileage May Vary - Nissan LEAF’s Data-Driven Customer Journey

Craig Sullivan, Group eBusiness Customer Experience Manager, Belron permalink ]

Craig SullivanCraig is Group Customer Experience Manager for Belron®, responsible for optimizing visitor behavior and improving the online customer experience across 32 websites in 17 languages.

He has over 11 years of experience blending usability, online marketing, customer insight, analytics and multi-variate testing. Craig has spoken at various events and conferences in the past and is consistently rated as a top speaker by delegates because of his knowledge, engaging presentation style and willingness to share useful practical tips. He tweets when he isn't knee deep in work – @OptimiseorDie and is currently working on an optimization white paper.

Site Optimization Track: Testing, Testing: 1,2, 3: The Multivariate Advantage

James Taylor, CEO, Decision Management Solutions permalink ]

James TaylorJames Taylor is the CEO of Decision Management Solutions. James is the leading expert in Decision Management and decisioning technologies – business rules, predictive analytics and data mining. James is passionate helping companies improve decision making and develop smarter and more agile processes and systems. James has over 20 years developing software and solutions for clients and has led Decision Management efforts for leading companies in insurance, banking, health management and telecommunications. In addition to strategy and implementation consulting, James is an experienced keynote and speaker at conferences such as the IBM’s CIO Leadership Exchange, CIO Network’s Leadership Forum, BI 2010, IM 2011, Business Rules Forum, Predictive Analytics World and IBM's Business Analytics Forum.

Site Optimization Track: Practical Predictive Marketing

Paula Tellez, Director Global Strategic Testing, Dell permalink ]

Paula Tellez Paula is the testing lead for in the US, Canada and Latin America. Her team runs hundreds of tests every year to optimize Dell’s multi-billion-dollar Consumer and SMB online business. She has a proven record using web analytics, testing and customer segmentation to drive measurable incremental revenue for large and global e-commerce web sites including,, and A highly regarded industry leader, with prior speaking notes at the Omniture Summit in Salt Lake City and Omniture Summit in Paris. Paula is fluent in English, French, Spanish and Portuguese and currently lives in Fort Lauderdale.

Site Optimization Track: Testing, Testing: 1,2, 3: The Multivariate Advantage

Dana Todd, VP Performance Innovation, Performics permalink ]

Dana Todd Dana Todd is VP Performance Innovation at Performics and her team collaborates with Performics’ global network and partners to explore and evaluate opportunities throughout the performance marketing landscape. They combine proprietary solutions with platform partners to unlock incremental and big-win opportunities across emerging media and new technologies. Since 1996, Todd has driven value for hundreds of companies, helping them find actionable insights and success in interactive marketing. Her career spans a variety of practices including search marketing, development and digital advertising, first leading San Diego interactive agencies Bien Logic and SiteLab; then co-founding SEMPO (Search Engine Marketing Professional Organization) and its training arm SEMPO Institute; and most recently, Todd launched Newsforce, a startup that redefined digital advertorial and sponsored content. She is a favorite speaker at Search Engine Strategies, ad:tech, OMS, SMX, OMMA and regularly provides insight to the financial press and industry.

Search Optimization Track: Step away from your dashboard! Part 1
Search Optimization Track: Step away from your dashboard! Part 2

Stefan Tornquist, VP, Research (US), Econsultancy permalink ]

Stefan TornquistStefan Tornquist is the Vice President for research (US) for Econsultancy. His team covers a wide range of digital marketing topics including email, search, social media and ecommerce. Stefan’s research and commentary have been featured in mass media publications such as the Wall St. Journal, Business Week, and AdAge as well as virtually every trade press outlet. Stefan is a frequent speaker at industry events, including conferences by the Ad:Tech, the Direct Marketing Association, the Web Marketing Association, and many others.

Content Optimization Track: Optimizing Content for Revenue

Jennifer Veesenmeyer, VP, Analytics, Stratigent permalink ]

Jennifer VeesenmeyerJennifer is VP, Analytics at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports. Not to mention one of the top rated speakers in seven years of eMetrics Summits.

Marketing Optimization Clinics: Making the Most of Marketing Dashboards

Marty Weintraub, Co-Owner & Founder, aimClear Online Marketing Agency permalink ]

Marty Weintraub Marty, author of, "Killer Facebook Ads" (Wiley/Sybex 2011), is CEO of aimClear®, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Client credits include, Siemens, Second Life, Budget Direct, and other global brands.

Marty has written extensively for SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable, and others. aimClear Blog ( has been cited as among the Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs, PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading, and listed in the AdAge Power150.

A fixture on the international conference circuit, he speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, Universities, and others. Marty founded and produces the aimClear® Full Day Facebook Marketing Intensive Workshop.

Marty has been described as “not your typical agency type.” A “social media maverick” and “more innovator than follower.” aimClear has become internationally recognized for its work in demographic research, especially as pertains to search, Facebook, and LInkedIn.

Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, and fine wine.

Social Media Marketing Optimization Track: Measuring and Monitoring Twitter and Facebook Analytics

Caleb Whitmore, Principal Consultant & CEO, Analytics Pros permalink ]

Caleb WhitmoreCaleb has been a fixture in the online marketing, web analytics and search engine optimization field for a decade, providing tailored, actionable solutions to clients in many verticals including consumer retail and services, performing arts, entertainment, health care, business-to-business, higher education and real estate. He has founded multiple companies in addition to building the in-house Search & Analytics team at POP, a global interactive agency. As a leading Google Analytics Authorized Consultant, Caleb is sought after for numerous training engagements nationwide, and is regularly called to solve the industry’s most perplexing challenges by architecting innovative custom analytics implementations. His consulting company, Analytics Pros, provides individuals, agencies, development firms and enterprise clients with best-in-class web analytics strategy, implementation and analysis, as well as comprehensive training opportunities and resources. Caleb lives in Seattle's Ballard neighborhood with his wife and 1-year-old daughter.

In a Class By Itself: Drinking The Kool-Aid: A 3-Year Longitudinal Analysis of eMetrics

Doron Wesly permalink ]

Doron Wesly Bio is forthcoming.

Advertising Optimization Track: Working With Panel and Third Party Data

April Wilson, President and CEO, Digital Analytics 101 permalink ]

April Wilson April Wilson leveraged her love of teaching and analytics to create Digital Analytics 101, where she serves as the President and CEO. Her focus is on teaching small-to-medium size businesses on best practices in digital marketing, social strategy, and web analytics.

April graduated with a master's degree in Sociology while running her business, OutSpoken Productions. She built her second career from her love of quantitative analysis, while retaining her focus on serving the greater good, working with companies like People's Bank, The Royal Bank of Scotland, TIAA-CREF and The Dallas Morning News, and most recently, Targetbase. She served on the Board of Directors for the Web Analytics Association as vice president and director of marketing from 2006 to 2009. She is also an active community volunteer.

In a Class By Itself: Why Critical Thinking Is More Important Than Any Web Analytics Tool

Tim Wilson, Director of Measurement and Analytics, Resource Interactive permalink ]

Tim Wilson @tgwilson has been working with myriad dimensions of marketing and customer data for over a decade, ranging from business intelligence, data warehousing, and customer data management to digital and social measurement and analytics. From running the BI department for a $500 million high tech B2B company to driving initiatives to clean up customer data at a major insurance and financial services company, to his current position working at a leading digital agency (Resource Interactive is No. 4 on Advertising Age’s Agency A-List) to help consumer brands ranging from Hewlett-Packard to Purina to Victoria’s Secret effectively decipher and act on their digital and social data, Tim is a marketer-friendly data geek. While his heart remains in Austin, Tim has been based in Columbus, Ohio, for the past five years, where he started and continues to run monthly Web Analytics Wednesday and where he blogs about measurement and analytics at

Social Media Marketing Optimization Track: Measuring and Monitoring Twitter and Facebook Analytics

Nazli Yuzak, Senior Testing Manager, Dell permalink ]

Nazli Yuzak Nazli Yuzak is a progressive leader in site optimization. As the Senior Testing Manager at Dell she is responsible for managing global resources to execute best-in class Testing & Optimization projects on Consumer segment; representing over 30% of Global testing projects. Nazli has over 7 years of digital marketing experience focusing on site optimization, behavioral targeting and web analytics. In her previous role she had identified Adobe Test & Target as a solution to improve site conversion rates and leveraged this solution to support higher lead goals. Her work with T&T not only contributed to 3 times higher improvement in conversion rates but also got recognized with "Best Lead Generation Test" and "Best Segmentation Test" awards by In March 2010, Nazli received an invitation to join the Omniture Summit where she presented at the "Backstage with Test&Target ROI Rock Stars" session. Nazli holds a Master of Business Administration degree in International Marketing and Management of Global Information Technology.

Site Optimization Track: Testing, Testing: 1,2, 3: The Multivariate Advantage

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