Sponsor Presentations

New York 2011

WEDNESDAY, OCTOBER 19 • 10:00 - 10:30 AM • DIAMOND SPONSOR PRESENTATION

Managing Forward: Analytics for Competitive Advantage

Larry Freed, President and CEO, ForeSee Results

As the customer experience bleeds across channels – from web sites to mobile, social media, call centers and stores – companies need analytics that bridge the silos across channels and bring a more holistic view of the customer experience into focus. Larry Freed will discuss the costs of using backward-looking analytics to assess the customer experience, as well as the benefits of embracing predictive satisfaction analytics to guide strategy and operations decisions. The right mix of analytics gives companies a competitive advantage because it helps them meet the organization’s goals and customers’ objectives, for stronger financial results and a better customer experience.

WEDNESDAY, OCTOBER 19 • 1:50 - 2:05 PM • PLATINUM SPONSOR PRESENTATION

Racing Ahead with Tag Management

Paul Cook, CEO and Founder, TagMan

As it turns out, how you manage the tags on your website can be the difference between winning and losing in today’s race for competitive advantage. That’s why Tag Management systems have seemingly come out of nowhere to be a hot topic, fueling a debate on the best approach. Paul Cook, the inventor of Tag Management and the founder of TagMan, will address the debate head-on, providing a crash course on the category and insights into the road ahead. He will also demonstrate how Tag Management can steer better marketing decisions, fuel improved ROI and even turbo-charge website performance. Via road-tested case histories, you will see for yourself how Tag Management can reduce the friction of silo’d data and allow applied analytics to jump-start traditional roadblocks. At the risk of driving this metaphor into the ground, let’s just say Paul promises his chat won’t be a drag.

WEDNESDAY, OCTOBER 19 • 2:05 - 2:25 PM • GOLD SPONSOR PRESENTATION

The Empowered Marketer

John Squire, Executive Director of Product Line Management, IBM

Customers no longer simply listen to what you are telling; they are dictating how they expect marketers to communicate with them.

These customers are empowered by technology and transparency.

Customers expect to engage with companies when and how they want, through physical, digital and mobile means while expecting a consistent experience across all channels.

With in moments a positive or negative experience can change how your company is perceived. Customer expectations are soaring yet marketers continue to struggle to adapt.

John Squire will discuss how IBM is empowering marketers to make the transition to this new world of marketing with innovative solutions that bring science to the art of marketing.

THURSDAY, OCTOBER 20 • 9:50 – 10:20 AM • DIAMOND SPONSOR PRESENTATION

The Digital Renaissance in the Age of Analytics

Matthew Langie, Director of Product Marketing, Digital Marketing Business Unit, Adobe

What do 15th century Florence, Italy and our current decade have in common? You may be surprised and intrigued as Matt Langie of Adobe explores an engaging and revealing look at today's "Digital Renaissance in the Age of Analytics" in comparison to the advancements in science, art, architecture, and culture of the Italian Renaissance spanning the 1400's. Following Matt, industry thought leader and Social Media Metrics Secrets author John Lovett will connect the dots by providing insights into the social media technologies that will enable businesses to flourish in today's Digital Renaissance.

THURSDAY, OCTOBER 20 • 2:20 – 3:00 PM • 10 Minute GOLD SPONSOR PRESENTATIONS

The Evolution of Online Voice of Customer Analytics

Claude Guay, President & CEO, iPerceptions

Voice of Customer (VoC) analytics has made enormous strides in the last few years. When first introduced, VoC surveys were rigid and vendors produced expensive, static reports with limited insight. These days, surveys are a common and polite way to capture visitor feedback, link to other data sets and act on reliable information.

In 2011, iPerceptions is taking VoC to the next level and proudly introducing new features to allow online marketers to engage with their visitors, leverage the power of their brand, track their success as well as their success versus competitors, get alerts whenever significant changes occur, build a sense of community and create sales incentives.

Come and hear about the latest innovations in VoC and how they can quickly optimize your online business results.