Deep Data Diving
New York, October 17-21, 2011
Data mining, data diving and predictive analytics are now part and parcel of a marketer's tool set. Now that statisticians are part of the marketing team, it's your responsibility to understand what they do well enough to manage them. Managing your marketing by the numbers means having a good grasp of the ins and outs of data mining, data modeling, regression trees, and a whole host of statistical methods to make numbers reveal their secrets. But fear not, our team of experts use plain business language to explain how the data you collect from any source can be used to optimize your marketing.
Moderator: Scot Wheeler
Friday, October 21, 11:15 am - 12:00 pm
Predicting the Future
Dean Abbott, Founder and President, Abbott Analytics
Did you know there is an industry standard data mining process? A best practice for reviewing a problem description from a business perspective? How to perform a data audit? Dean provides an introduction into the fine art of predictive analytics. Learn which predictive modeling methods to use in which instances, how to create and test a forecast and strategies for real-world model deployment. Dean delivers the principles of predictive analytics and helps you understand how to apply the tools and techniques to your business case.
Friday 1:10 - 2:00 pm
A Few of My Favorite Tools
Feras Alhlou, President, E-Nor
Samantha Bedford, Senior Vice President, Account Services, Location 3
Thomas Bosilevac, CEO, Founder, Mashable Metrics
Consultants are tool agnostic, right? Well... they make no money selling tools, but they certainly have their favorites and they know how to use them. Feras waxes rhapsodic about his favorite tool for integration with Thomas right behind to compare and contrast his favorite. Thomas then brings out the eye candy with ways to visualize your data to present your recommendations. Finally, Samantha discusses the differences between four heat mapping providers: AttentionWizard, Crazy Egg, ClickTale and Google In-page Analytics using an in-depth case study.
Friday 2:05 - 2:55 pm
Communicating Data to Designers
Christopher Berry, Vice President, Research, Syncapse
Patrick Glinski, Head of Social Innovation, Idea Couture
How can data miners communicate more effectively? What is it like to be a designer on the receiving end of a data dump and having to make sense of it? Christopher and Patrick deliver a talkshop session in design to help create communication empathy. See novel communications formats from around the world in this hands-on session and pick up the three heuristics that make you more effective as a data driven and design communicator. Design a new mechanism for communicating information to internal consumers in this team exercise. Be prepared for a high-energy, high retention experience.
Customer Experience Optimization
Mobile Marketing Optimization
In a Class By Itself
Marketing Optimization Clinics
eMetrics Marketing Labs
Wednesday, October 19
9:45am to 7:30pm
Thursday, October 20
9:45am to 4:30pm