Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013

Search Optimization

New York, October 17-21, 2011

More and more, more of your budget is moving to pay per click keyword search. How do you measure those results? Brand advertising might be your best investment to increase search traffic. More clicks aren't your best result if your bounce rate is high. Come to this track to learn about the latest in selecting, assessing and tracking the keyword to the purchase.

Moderator: Michael Hayward, CEO, ROI Labs

Friday, October 21, 11:15 am - 12:00 pm

Step away from your dashboard! Part 1

Barbara Coll, CEO, WebMama.com Inc.
Dana Todd, VP Performance Innovation, Performics
If your own dashboard is the sole source of data you use to make decisions and find insights, this leads to circular and myopic speculations and conclusions about your online businesses and demand marketing. A bold statement? You bet! Barbara Coll and Dana Todd, two pioneers of search and the web marketing world, will discuss where to look for information to expand your perspective, inform your attribution analysis, and ultimately help you provide better recommendations to your organization.

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Friday 1:10 - 2:00 pm

Step away from your dashboard! Part 2

Barbara Coll, CEO, WebMama.com Inc.
Dana Todd, VP Performance Innovation, Performics
If your own dashboard is the sole source of data you use to make decisions and find insights, this leads to circular and myopic speculations and conclusions about your online businesses and demand marketing. A bold statement? You bet! Barbara Coll and Dana Todd, two pioneers of search and the web marketing world, will discuss where to look for information to expand your perspective, inform your attribution analysis, and ultimately help you provide better recommendations to your organization.

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Friday 2:05 - 2:55 pm

The Future of Search

Kevin Lee, Founder & CEO, Didit.com
Panda got you down? Personalized SERPS have you tearing your hair out? Clients still obsessed with position on a narrow keyword set? “The godfather of search,” Kevin Lee remains at the cutting edge of SEO and SEM with 17 years in the business, he’s seen it all. Kevin’s success in SEO comes from thinking like a Google engineer, a worthwhile strategy he’ll share with you. Kevin will share some of the current and future ranking algorithm factors and changes he expects to see implemented.

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Additional Tracks:

Keynotes
Site Optimization
Social Optimization
Content Optimization
Customer Experience Optimization
Advertising Optimization
Mobile Marketing Optimization
Deep Data Diving
Metrics Management
In a Class By Itself
Marketing Optimization Clinics
eMetrics Marketing Labs

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Expo Hall Hours
Wednesday, October 19
9:45am to 7:30pm

Thursday, October 20
9:45am to 4:30pm

Co-Located with eMetrics:

GA User's Great Event Conversion Conference Predictive Analytics World Text Analytics World Internet Marketing Conference

Lifetime Association Partner

Digital Analytics Association

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