WAA Base Camp Workshops October 17-18, 2011

New York City
October 17: Introduction to Web Analytics 101 - full day
October 18: Applying Web Analytics 102 - full day

The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. WAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

New York Workshop Programs:	October 17, 2011 Introduction to Web Analytics 101 - full day 9:00am to 4:30pm – Includes lunch and two 15-minute breaks Regular Price: $900 Onsite Price: $1,000 (Take advantage of Early Bird price of $850 before September 2nd) October 18, 2011 Applying Web Analytics 102 - full day 9:00am to 4:30pm – Includes lunch and two 15-minute breaks Regular Price: $1,350 Onsite Price: $1,500 (Take advantage of Early Bird price of $1,275 before September 2nd) Combo Price: Register for both, get the second half price Register for both the Intro to Web Analytics 101 and Web Analytics 102 Regular Price: $1,350 ((Get Early Bird Discounts))
Promotions and Discounts:	WAA Members save 20%
Venue:	Hilton New York 1335 Avenue of the Americas New York, New York 10019

What Will You Learn?

Introduction to Web Analytics 101 - full day [details]

June Li, Founder and Managing Director, ClickInsight

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

Web metrics terminology and technology
The most critical web metrics
Key Performance Indicators
How to derive business value from web analytics
The skills you need (or need to look for in others) to build a web analytics powerhouse
A process for creating a web analytics culture and making it stick in your organization
How to gain executive buy-in
Insight into optimizing your business with web analytics
Getting started with visitor data analysis

Applying Web Analytics 102 - full day [details]

Jim Novo, Owner, The Drilling Down Project

This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include: