April 21, 2008
eMetrics Marketing Optimization Summit Announces Additional Keynote Speakers for San Francisco
eBay’s Elissa Darnell and Deepak Nadiq and Charlie Simpson of Palm Join Lineup of Keynote Speakers, May 4-7, 2008
SAN FRANCISCO, CA – April 21, 2008 – Today, the eMetrics Marketing Optimization Summit announced additional keynote presenters to speak at the spring 2008 event in San Francisco. Elissa Darnell, director of user experience research for eBay, and Deepak Nadig, principle architect of eBay will discuss the various methods used to improve overall customer experience, ultimately boosting key business metrics, during their keynote session at 9:00 a.m. on May 6. At 2:30 p.m. on May 7, Charlie Simpson, director of e-commerce sales and marketing at Palm, will summarize the tools and techniques available for Web site optimization and how to integrate visitor feedback to drive future behavior.
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April 15, 2008
eMetrics Marketing Optimization Summit Survey Reveals Latest Trends in Web Optimization and Cutting Edge Tools and Tactics; Offers Marketers Insight to Gain Competitive Advantage in 2008
SAN FRANCISCO Ð April 15, 2008 Ð Today, the eMetrics Marketing Optimization Summit announced the results of a survey of web analytics and marketing professionals. Conducted over the course of three weeks in Q1 2008, the informal survey provides unique insights into the tools and online marketing channels that have an impact on business.
The goal of the survey was to determine the tools that marketing and analytics professionals currently use , and perhaps more importantly, the marketing channels they are optimizing to meet and surpass business goals. Not surprisingly, the survey results found that the most measured marketing channels are search, 82 percent, email, 79 percent, and online advertising, 78 percent.
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Get the Usage of Web Analytics Tools and Online Channels Survey Results
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If you believe that social media is all about your customers being able to talk to each other online, then it’s time to go back and read the Cluetrain Manifesto from 1999. The basic premise is that the marketplace is a conversation. That does not mean that social media is a new tool to push your message out there. It's a new tool to help you converse. Companies must listen or die.
Only one problem. Those who hold the keys to the kingdom (read: budget) want to know the ROI. They want to know how you’re going to measure this new-fangled thing. Here's what you need to know in order to hold your own in those conversations.
Read Jim’s Ten Things to Know about Measuring Social Media
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