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emetrics - Google News

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Hyatt, United, NYU to Headline eMetrics Summit Chicago - PR Web (press release)

Thu, 02 May 2013 16:29:44 GMT -

Hyatt, United, NYU to Headline eMetrics Summit Chicago
PR Web (press release)
The agenda for eMetrics Summit Chicago (June 10-13, 2013) is live and positively awe-inspiring. Scaling the heights of this popular digital analytics summit will be keynote speakers from Hyatt, United Airlines and New York University. Big brands mean ...

and more »

Our next Google+ Hangout: measurement, analytics, and attribution - Econsultancy (blog)

Tue, 30 Apr 2013 13:23:44 GMT -

Econsultancy (blog)

Our next Google+ Hangout: measurement, analytics, and attribution
Econsultancy (blog)
Jim has been travelling the world and writing books for ten years on how great the Internet is for business. A white paper called E-Metrics - Business Metrics For The New Economy kicked things off for a full book on web metrics that then led to the ...

and more »

IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part ... - Econsultancy (blog)

Tue, 14 May 2013 14:11:48 GMT -

Econsultancy (blog)

IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part ...
Econsultancy (blog)
I was joined by digital analytics gurus Jim Sterne (founder of eMetrics Summit & Digital Analytics Association) and Tom Cunniff (founder of Cunniff Consulting) to discuss what marketers need to do beyond gathering information, and how to apply ...

Takeaways from our #IMW13 Hangout: Measurement, analytics and attribution - Econsultancy (blog)

Thu, 09 May 2013 16:14:29 GMT -

Econsultancy (blog)

Takeaways from our #IMW13 Hangout: Measurement, analytics and attribution
Econsultancy (blog)
The hangout featured Tom Cunniff from ANA Digital Marketing Committee, Jim Sterne of eMetrics Marketing Optimization Summit, and Jon Baron of Tagman. The guys had a lively debate curated by our VP of research in the States, Stefan Tornquist, with ...

Shaina Boone named senior vice president at Critical Mass - The Drum

Wed, 08 May 2013 16:19:58 GMT -

Shaina Boone named senior vice president at Critical Mass
The Drum
Boone is a regular speaker at the eMetrics conferences as well as other industry events. Through her career she has led measurement programmes and teams for multinational companies and prior to joining Critical Mass was a programme builder for Fortune ...

IBM, Intel and BlackBerry Dance with Disney at IMS Chicago - PR Web (press release)

Tue, 07 May 2013 07:35:53 GMT -

IBM, Intel and BlackBerry Dance with Disney at IMS Chicago
PR Web (press release)
Agile networkers will also be interested to know that IMS is co-located with eMetrics Summit, Predictive Analytics World (PAW) and Conversion Conference. REGISTER TODAY: Register for IMS Chicago (June 11-12, 2013). View the full agenda and see all the ...

and more »

Anametrix sets up advisory board - Research Magazine

Fri, 26 Apr 2013 13:33:33 GMT -

Anametrix sets up advisory board
Research Magazine
Meanwhile, Otterson is the SVP of business development at Cooley and Sterne is the founder of the eMetrics Summit and Digital Analytics Association. Anametrix CEO Pelin Thorogood said: “I am already excited about the ideas that will come out of ...

Anametrix Welcomes Jay Baer, Huw Griffiths and Jim Sterne to Advisory Board - Wall Street Journal (press release)

Wed, 24 Apr 2013 15:46:06 GMT -

Anametrix Welcomes Jay Baer, Huw Griffiths and Jim Sterne to Advisory Board
Wall Street Journal (press release)
... at Universal McCann (UM) -- Eric Otterson, SVP of business development at Cooley LLP and advisor and director to multiple San Diego-based startups and organizations -- Jim Sterne, founder of the eMetrics Summit and Digital Analytics Association ...

and more »

ウォルマート社の高度なオムニチャネル解析を支えるデータアナリスト集団と米国の ... - MarkeZine

Mon, 13 May 2013 04:11:19 GMT -

ウォルマート社の高度なオムニチャネル解析を支えるデータアナリスト集団と米国の ...
MarkeZine
4月15～18日に、サンフランシスコで開催されたデジタルアナリティクス分野の一大イベント「eMetrics Summit」のレポートをお届けします。データをビジネス活用するために、企業は最適化された体制を構築し、大学はそれに適した人材を輩出するプログラムを確立しています。

Press Releases	In the Press
August 2009 August 10, 2009 Allstate, Cisco, Dell, FedEx, Motorola, National Geographic Society, NBC Universal, Nokia to Share Insights at eMetrics Marketing Optimization Summit in Washington D.C. Washington DC – August 10, 2009 — The eMetrics Marketing Optimization Summitin Washington D.C., October 19-23, features an impressive line-up of major organizations, gathering to share best practices and lessons-learned about using web data to improve their websites, their marketing and their businesses. Download the whole release [52kb .doc] December 2008 December 2, 2008 Top Marketers and Web Analytics Experts to Present at eMetrics Marketing Optimization Summit in Toronto, Ontario, March 29-April 1, 2009 TORONTO, CANADA – December 2, 2008 — Today, the eMetrics Marketing Optimization Summit announced the keynote speakers, tracks and workshops for the Toronto, Ontario conference, March 29 through April 1, 2009. With keynote presentations from Bell Canada, Kijiji – an eBay company, Sears Canada and Travelocity, the two-day conference agenda covers a wide range of topics to provide a holistic view of web marketing optimization. Download the whole release [38.5k .doc] October 2008 October 30, 2008 Innovation, Leading Strategies and Breaking News Emerge From D.C. eMetrics Marketing Optimization Summit WASHINGTON, DC – (Marketwire - October 30, 2008) – Last week, the eMetrics Marketing Optimization Summit wrapped up another successful event in Washington, D.C., bringing together over 600 marketing and analytics leaders. With an encore of popular workshops and the addition of Google's Conversion University, this year's forward thinking sessions in Washington D.C. offered marketing professionals from all business sectors a place to share lessons learned and insights realized to drive the evolution of the Internet marketing industry. [...] In Washington D.C., eMetrics Marketing Optimization Summit attendees were among the first to learn of the breaking announcements from the following sponsors. Read the whole release on MarketWire.com October 20, 2008 eMetrics Marketing Optimization Summit Announces Advisory Board and Call for Speakers for Toronto Conference, March 29-April 1, 2009 TORONTO, CANADA – October 20, 2008 – Today, the eMetrics Marketing Optimization Summit announced the date and call for speakers for its Toronto, Ontario conference. Taking place March 29 through April 1, 2009, the Toronto event aims to build upon the success and lessons learned in the 2008 eMetrics Summit Series offering a big-picture view of optimizing online marketing value and improving overall business strategy. Download the whole release [90k .pdf] October 20, 2008 Increased Spending in Online Marketing and Analytics Despite Uncertain U.S. Economy Revealed by eMetrics Marketing Optimization Summit Survey WASHINGTON, D.C. – October 20, 2008 – Today the eMetrics Marketing Optimization Summit announced the results of its survey, “Tough Times Call for Tough Measures.” The survey findings indicate that, while the current economic situation in the U.S. is uncertain, confidence in online marketing channels and budgets for optimization tools and services continue to grow. The “Tough Times Call for Tough Measures” survey was designed to discover how the current economic situation is affecting business and marketing budgets as well as how web analytics is playing a role in maximizing the effectiveness of each marketing dollar. Nearly two out of three respondents (65.4 percent) indicated that the economy currently had no negative impact on their overall marketing budgets. Download the whole release [85k .pdf] Download the Results of the Tough Times Call For Tough Measures Survey [68k .pdf] [ All Releases ]	Aug 2008 Aug 12, 2008 Tough Times Call for Tough Measures By Jim Sterne A recent survey of 684 b-to-b marketers revealed marketing budgets are cutting print dollars (45.3% are looking at print spending cuts) and boosting online dollars (48.5% are increasing online spending). Yes, in these difficult times, money is flowing to the online world. That's great! But it's not the whole story. [...] Read the whole article. May 2008 May 1, 2008 Six Questions with John Marshall By Lisa Barone Yesterday we posted our interview with Matt Bailey in anticipation for next week's eMetrics Marketing Optimization Summit. Today's featured speaker is John Marshall! [...] April 2008 April 29, 2008 Six Questions with Matt Bailey By Lisa Barone As I get ready to head up to San Francisco for the eMetrics Marketing Optimization Summit, I thought it may be fun to chat with some of the speakers beforehand and see what they're most looking forward to. Up first is Matt Bailey. [...] April 29, 2008 Comparing E-Metrics in the U.S. and the U.K./Europe By Neil Mason Next week, I head to the Emetrics Marketing Optimization summit in San Francisco to take the pulse on the developments in the online marketing analytics world. The event provides a great opportunity to take stock of industry developments and catch up with colleagues and friends I've made at these events over the years. [...] [ All Press Clippings ]
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Press Releases

In the Press

August 2009

August 10, 2009
Allstate, Cisco, Dell, FedEx, Motorola, National Geographic Society, NBC Universal, Nokia to Share Insights at eMetrics Marketing Optimization Summit in Washington D.C.

Washington DC – August 10, 2009 — The eMetrics Marketing Optimization Summitin Washington D.C., October 19-23, features an impressive line-up of major organizations, gathering to share best practices and lessons-learned about using web data to improve their websites, their marketing and their businesses.

Download the whole release [52kb .doc]

December 2008

December 2, 2008
Top Marketers and Web Analytics Experts to Present at eMetrics Marketing Optimization Summit in Toronto, Ontario, March 29-April 1, 2009

TORONTO, CANADA – December 2, 2008 — Today, the eMetrics Marketing Optimization Summit announced the keynote speakers, tracks and workshops for the Toronto, Ontario conference, March 29 through April 1, 2009. With keynote presentations from Bell Canada, Kijiji – an eBay company, Sears Canada and Travelocity, the two-day conference agenda covers a wide range of topics to provide a holistic view of web marketing optimization.

Download the whole release [38.5k .doc]

October 2008

October 30, 2008
Innovation, Leading Strategies and Breaking News Emerge From D.C. eMetrics Marketing Optimization Summit

WASHINGTON, DC – (Marketwire - October 30, 2008) – Last week, the eMetrics Marketing Optimization Summit wrapped up another successful event in Washington, D.C., bringing together over 600 marketing and analytics leaders. With an encore of popular workshops and the addition of Google's Conversion University, this year's forward thinking sessions in Washington D.C. offered marketing professionals from all business sectors a place to share lessons learned and insights realized to drive the evolution of the Internet marketing industry.

[...]

In Washington D.C., eMetrics Marketing Optimization Summit attendees were among the first to learn of the breaking announcements from the following sponsors.

Read the whole release on MarketWire.com

October 20, 2008
eMetrics Marketing Optimization Summit Announces Advisory Board and Call for Speakers for Toronto Conference, March 29-April 1, 2009

TORONTO, CANADA – October 20, 2008 – Today, the eMetrics Marketing Optimization Summit announced the date and call for speakers for its Toronto, Ontario conference. Taking place March 29 through April 1, 2009, the Toronto event aims to build upon the success and lessons learned in the 2008 eMetrics Summit Series offering a big-picture view of optimizing online marketing value and improving overall business strategy.

Download the whole release [90k .pdf]

October 20, 2008
Increased Spending in Online Marketing and Analytics Despite Uncertain U.S. Economy Revealed by eMetrics Marketing Optimization Summit Survey

WASHINGTON, D.C. – October 20, 2008 – Today the eMetrics Marketing Optimization Summit announced the results of its survey, “Tough Times Call for Tough Measures.” The survey findings indicate that, while the current economic situation in the U.S. is uncertain, confidence in online marketing channels and budgets for optimization tools and services continue to grow.

The “Tough Times Call for Tough Measures” survey was designed to discover how the current economic situation is affecting business and marketing budgets as well as how web analytics is playing a role in maximizing the effectiveness of each marketing dollar. Nearly two out of three respondents (65.4 percent) indicated that the economy currently had no negative impact on their overall marketing budgets.

Download the whole release [85k .pdf]
Download the Results of the Tough Times Call For Tough Measures Survey [68k .pdf]

[ All Releases ]

Aug 2008

Aug 12, 2008
Tough Times Call for Tough Measures

By Jim Sterne

A recent survey of 684 b-to-b marketers revealed marketing budgets are cutting print dollars (45.3% are looking at print spending cuts) and boosting online dollars (48.5% are increasing online spending). Yes, in these difficult times, money is flowing to the online world. That's great! But it's not the whole story. [...]

Read the whole article.

May 2008

May 1, 2008
Six Questions with John Marshall

By Lisa Barone

Yesterday we posted our interview with Matt Bailey in anticipation for next week's eMetrics Marketing Optimization Summit. Today's featured speaker is John Marshall! [...]

April 2008

April 29, 2008
Six Questions with Matt Bailey

By Lisa Barone

As I get ready to head up to San Francisco for the eMetrics Marketing Optimization Summit, I thought it may be fun to chat with some of the speakers beforehand and see what they're most looking forward to.

Up first is Matt Bailey. [...]

April 29, 2008
Comparing E-Metrics in the U.S. and the U.K./Europe

By Neil Mason

Next week, I head to the Emetrics Marketing Optimization summit in San Francisco to take the pulse on the developments in the online marketing analytics world. The event provides a great opportunity to take stock of industry developments and catch up with colleagues and friends I've made at these events over the years. [...]

[ All Press Clippings ]

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