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eMetrics Marketing Optimization Summit Digs Deeper Into Measurement, Turning Data Into Actionable Insights

Save the Date! Expanded Summit Returns to Washington D.C. October 14-17, 2007

WASHINGTON, DC--(Marketwire - July 18, 2007) - eMetrics Marketing Optimization Summit, the premier event for online marketing and analytics professionals, will return to Washington D.C. October 14-17, 2007. The fall event promises a packed agenda and a broadened focus that goes deeper into and then beyond web analytics to address turning data into actionable information.

Marketing professionals of all levels who have a vested interest in mapping their online marketing initiatives to their business goals will come away with a clear picture of how to integrate web data with other marketing data to optimize the value of marketing. Attendees will learn best practices for gathering and analyzing data to gain the edge over competitors and maximize online marketing ROI.

An expanded version of the longstanding Emetrics Summit, the event covers topics including: website optimization, search analytics, campaign optimization, web 2.0 optimization, public sector metrics, behavioral targeting, competitive analysis, customer experience measurement, statistical analysis, business implementation, multi-channel marketing metrics and more.

The insightful sessions, keynotes, workshops and vendor showcases will enlighten marketing and measurement professionals of all levels on how to optimize their online efforts across the board. Attendees also have the opportunity to compare insights with web marketing authorities Bryan Eisenberg, Avinash Kaushik, Jim Novo, Eric Peterson, Jim Sterne and Jennifer Veesenmeyer, as well as take advantage of the unique peer-to-peer networking that made this event so popular.

The eMetrics Marketing Optimization Summit will be held in the Omni Shoreham Hotel. Make your plans early, as a limited number of rooms are available at the eMetrics Marketing Optimization Summit Group Rate of $229 for a single room or $249 for a double room.

To find out more information, or to register for the eMetrics Marketing Optimization Summit, please visit www.emetrics.org

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