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The Emetrics Summit Announces Speaker Roster and Agenda for the Big Picture Event in San Francisco, May 7-9, 2007

SAN FRANCISCO, CA -- March 13, 2007 Today, the Emetrics Summit announced the speakers and agenda for the "Big Picture" event in San Francisco, May 7-9, 2007. The West Coast event builds on the success of the 2006 Emetrics Summit series and offers online marketers of all levels an intensive learning experience, expert advice and strategies to optimize online marketing value.

Since the first event in 2002, highly recognized thought leaders such as Eric Peterson, author of "Web Analytics Demystified," Bryan Eisenberg, co-founder of Future Now, and Avinash Kaushik, director of web analytics and research at Intuit, continue to make the Emetrics Summit a priority. Season after season, the conference attracts top brand marketers as they realize the significance of web marketing across all of their business initiatives.

The three-day conference agenda covers a wide range of topics to provide a holistic view of web marketing optimization. Marketers will learn from insightful sessions on optimizing display ads and landing pages, web 2.0, conversion marketing, real-life case studies and more. Attendees will also enjoy in-depth lessons covering topics such as search analytics, competitive analysis, persuasion architecture and web marketing best practices.

Keynote presenters include:

• Jim Sterne, Emetrics Summit Producer
  "Website Measurement Eco-System"
• Seth Romanow, Senior Director, Customer Intelligence Analytics for Microsoft,
  "Data At The Edge: Optimizing Customer Information"
• Lissa Gatz, Director, Ccustomer Experience, BestBuy.com "The Eco-System of Information & Analytics: How do You Measure Success?"

Notable Speakers include:

• Bruce Boston, CNET
• Jason Burby, ZAAZ
• Megan Burns, Forrester Research
• Rick Faulk, WebEx
• Bill Gassman, Gartner Research
• Tim Hart, J. Paul Getty Trust
• Saqib Mausoof, Ask.com
• Cathy Parish, Fry, Inc.
• Andrew Sloss, eBay Canada
• Robbin Steif, Lunametrics

Attendees will learn from presentations by sponsors Optimost, WebTrends, Omniture, Google, DoubleClick and WebSideStory. Daily, they will dine with peers who share their interests via "Birds of a Feather" lunches that will be segmented by topic -- technology, customer centricity, statistical analysis, business implementation and site optimization.

Optimize Your Emetrics Summit Experience

Opportunities exist for marketing professionals to shape their experience at the Emetrics Summit. On the first day, attendees will participate in a 3outcomes Roundtable, where they will identify, share, document and track the outcomes they wish to gain from the Emetrics Summit. The session provides a framework by which they can quickly and accurately get the results they want, as well as enjoy more effective conversations and interactions with their peers.

On day two, each Emetrics Summit attendee will have five minutes in the spot light during a "Secrets of Your Success Roundtable." Participants are asked to come prepared to share their best achievement or worst failure and provide documentation so that each person comes away from this session with at least nine other first-hand insights from professionals in their field.

For more information or to register, please visit http://www.emetrics.org/2007/sanfrancisco/.

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