In the Press

2008

Aug 2008

Aug 12, 2008
Tough Times Call for Tough Measures

By Jim Sterne

A recent survey of 684 b-to-b marketers revealed marketing budgets are cutting print dollars (45.3% are looking at print spending cuts) and boosting online dollars (48.5% are increasing online spending). Yes, in these difficult times, money is flowing to the online world. That's great! But it's not the whole story. [...]

Read the whole article.

May 2008

May 1, 2008
Six Questions with John Marshall

By Lisa Barone

Yesterday we posted our interview with Matt Bailey in anticipation for next week's eMetrics Marketing Optimization Summit. Today's featured speaker is John Marshall! [...]

April 2008

April 29, 2008
Six Questions with Matt Bailey

By Lisa Barone

As I get ready to head up to San Francisco for the eMetrics Marketing Optimization Summit, I thought it may be fun to chat with some of the speakers beforehand and see what they're most looking forward to.

Up first is Matt Bailey. [...]

April 29, 2008
Comparing E-Metrics in the U.S. and the U.K./Europe

By Neil Mason

Next week, I head to the Emetrics Marketing Optimization summit in San Francisco to take the pulse on the developments in the online marketing analytics world. The event provides a great opportunity to take stock of industry developments and catch up with colleagues and friends I've made at these events over the years. [...]

March 2008

March 5, 2008
Web Analytics: Evolution of Today’s Internet Rock Star

By Marvin Pyles

[...] So in an industry that’s obviously maturing, where is it heading? According to Jim Sterne, Conference Producer for the Emetrics Summit and Chairman of the Web Analytics Association, the industry is moving toward “Automation.” [...]

February 2008

February 27, 2008
WAA president Richard Foley on the skills shortage

By E-consultancy

[...] What advice would you have for companies that are looking to train up in-house analytics staff?
Get your web analytics group to be active in the web analytics community. This includes being an active member in the WAA and sending at least the management team to the eMetrics Marketing Optimization Summit. [...]

February 26, 2008
7 Ways To Measure and Improve Your Website

By Alex L. Cohen, Digital Alex

[...] Taking your site from good to great isn’t easy. Fortunately, there are experts willing to teach you how to accelerate your website and marketing to great faster. There’s no bigger collection of experts than at the eMetrics Marketing Optimization Summit. Read on for the top 7 most informative and applicable tips that I picked up from the summit to help you measure and improve your website. [...]

February 24, 2008
The San Francisco eMetrics Online Marketing Optimization Summit 2008

By Outsource Strategies International

[...] The eMetrics Marketing Optimization Summit will be held at the Palace Hotel in San Francisco from May 4-7, 2008. This Summit is a must for online marketing professionals / managers, web analysts and business intelligence experts. These are the different topics that one can learn from Industry experts/ leaders at the Summit. [...]

February 15, 2008
eMetrics Marketing Optimization Summit – May 5th, San Francisco

By Harry Gold, Overdrive Online Marketing Blog

[...] One of our clients is the eMetrics Marketing Optimization Summit. This is THE premier event for web and marketing analytics. Attendees can see demos of all the latest web and marketing analytics applications and learn how to better implement fact based decision making and marketing optimization for their organization. This exhibitor and sponsor list is literally an all star roster of companies and experts. [...]

February 15, 2008
From technobabble to two-way interaction: the webolution

By Neil Davey, MyCustomer.com

[...] Jim Sterne, an author and speaker on internet marketing and web analytics, and president of the Web Analytics Association, believes that this ‘brochureware’, whilst very basic, was not without value. “People could reach out any time they wanted 24/7, there was zero distribution cost, people could get what they wanted when they wanted it and it shortened the sales cycle,” he explains. “In other words, people would do their research online before they talked to the salesperson. Even though it was brochureware, it was fine.” [...]

February 10, 2008
The Six Pixels of Separation - Web Analytics with Jim Sterne

Welcome to episode #90 of Six Pixels Of Separation - The Twist Image Podcast. I had the distinct please of finally meeting Jim Sterne in person. He was in town to give a keynote for the Web Analytics Association and eMetrics Breakfast Meeting Series in Montreal. We had a chance to discuss the state of the Web the night before at dinner. Right after Jim spoke, I hopped over to the InfoPresse full-day event on online social networks, where I spent some time with Edelman Digital’s Rick Murray (look for that conversation in the next episode of Six Pixels of Separation). It was a full-on week with lots of the events and thoughts posted to the Blog (so, check those out as well). There was also an "easter egg" at the end of last week's episode (#89), so take a listen to find out who gets what. Enjoy the conversation...

February 6, 2008
Analytics Notes: What? Web Analytics is Dead?

Well, not exactly. I attended Jim Sterne�s presentation this morning here in Montreal. First, it was just great to see so many people (over 60) present, and interested in Web Analytics. Very frankly, I started preaching about WA here 6 years ago, and did not get much attention then. This morning was a refreshing sign of how much our field has grown here in both interest and project sophistication.

February 5, 2008
Immeria - eMetrics Breakfast: prologue

As you can imagine, the discussion turned around marketing, analytics and social media pretty much all the time. Joel did a wonderful interview of Jim, look for the podcast on Six Pixels of Separation [...] I felt like the newbie avidly listening to the conversation about the art of speaking; both Jim & Joel are amazing speakers!

February 3, 2008
Micro Marketing - Why Attend eMetrics

My management asked me to justify the expense of attending the eMetrics Optimization Summit in San Francisco this summer. It’s a reasonable request. My job at Microsoft is account management for customers of adCenter’s search engine advertising. In other words, I work for a search engine. We don’t have access to our clients’ web analytics data. Where’s the return on investment for a web analytics conference?

February 2008
MarketingNPV: Web Analytics and the March Toward Better Measurement

By Jim Sterne

The World Wide Web has generated enough tracking, testing, and merchandising tools to keep an analyst happily traipsing through data for decades. But marketers are starting to realize that there’s more here than meets the mouse. As the analytics have evolved, so has our ability to measure the effectiveness of Web programs.

[...]

As Web analytics grow more sophisticated, so do marketers’ ability to correlate online and offline activities. A postcard can drive traffic to a specific Web site page, verifying its effectiveness. An online offer can result in a printed coupon that’s only good in the physical store. Through these activities, the onetime fantasy of total customer behavior analysis is a half-step closer to reality.

January 2008
Ten Things to Know About Measuring Social Media

If you believe that social media is all about your customers being able to talk to each other online, then it’s time to go back and read the Cluetrain Manifesto from 1999. The basic premise is that the marketplace is a conversation. That does not mean that social media is a new tool to push your message out there. It’s a new tool to help you converse. Companies must listen or die.

Only one problem. Those who hold the keys to the kingdom (read: budget) want to know the ROI. They want to know how you’re going to measure this new-fangled thing. Here’s what you need to know in order to hold your own in those conversations.

Read Jim’s Ten Things to Know about Measuring Social Media

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