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Media Contacts

USA	UK
Carla Vicens blast! PR (919) 833-9975 x10	Andy Brown Reality PR +44 (0) 208 663 6111
Germany	Canada
Anne Wiedemann vibrio. Kommunikationsmanagement Dr. Kausch GmbH +49 (0)89/ 3 21 51 809	Lars Hansen C2E Consulting Ph. 416-406-9966

2007

November 2007
Jim Sterne, the eMetrics Summit, and Websites as Verbs

Jim Sterne, the producer of the eMetrics Summit and the president of the Web Analytics Association, has been talking about the internet and marketing since 1993. Indeed, he was kind enough to talk to me about it just the other day as part of the Talent Blog Podcast. We discussed highlights from the various eMetrics Summits in 2007, how the conference is evolving, and what folks can expect from the summits in 2008. We also talked about changes in the field of web analytics since he and Matt Cutler issued their landmark 2000 white paper, “E-Metrics - Business Metrics for the New Economy.”

October 2007
Aquent and Web Analytics Demystified invite you to hear a free pre-eMetrics podcast with Eric T. Peterson

Aquent and Web Analytics Demystified invite you to hear a free pre-eMetrics podcast with Eric T. Peterson.

In the podcast, Eric discusses why eMetrics is a must-attend event for anyone in the web analytics business.

As a bonus, Eric also sheds some light on Microsoft’s Project Gatineau as well as the ways that web analytics have changed since the summit began many years ago.

Lots of fun and a great way to get into an eMetrics "state of mind" before next week.

June 2007
eletronicRETAILER

eMetrics Write-Up & Reception Pictures

March 16, 2007
123 San Francisco Central

Today, the eMetrics Summit announced the speakers and agenda for the “Big Picture” event in San Francisco, May 7-9, 2007. The West Coast event builds on the success... More...

March 16, 2007
Biz Media Science
Sweetness’ Findings: FCC Ends Morse Code Testing for Ham Radio
By Joseph Carrabis

Several years back (in internet time) I worked for DEC. Even as I write that, I’m guessing that not a lot of people will remember that DEC was a considerable force in the computer world. I worked at DEC when they were being purchased by COMPAQ. Since then they’ve been purchased by HP and who knows who else.

When the news of the purchase by COMPAQ went public, people began putting these little signs outside their offices and cubicles; "End of an Era" followed by how long they’d worked for DEC. Some had incredible tenures and were multigenerational. More...

March 13, 2007
Web Analytics Book
eMetrics speaker roster and agenda

eMetrics San Fransisco just announced their agenda with the who is who of webanalytics. Keynote presenters include: More...

March 12, 2007
BtoB Magazine
Measuring relationships
By Richard Karpinski

With all the excitement about the emergence of Web 2.0-video, podcasts, RSS, AJAX, Flash, social media and more-the real story for b-to-b marketers isn’t the flashy new content and interfaces those technologies enable. Rather, it’s the fact that Web 2.0 enables companies to have much deeper and long-lasting relationships with their customers-relationships that can be quantified, measured and optimized like never before. More...

March 6, 2007
Revenue
The Show Must Go On
By Lisa Picarille

I’ve already had several planning meetings this year about conferences and trade shows. There’s another slated for this week. The ongoing discussions usually revolve around which events Revenue will participate in as a sponsor, be an exhibitor at and just how many members of the Revenue team will be attending.

It’s getting tougher to make these decisions as there seem to be more and more shows with compelling speakers, educational sessions and great chances for networking. More...

March 6, 2007
WebProNews
ClickTracks Releases Version 6.5
By Manoj Jasra

[Manoj]: How will ClickTracks 6.5 adjust their marketing strategies now that ClickTracks has the ability to focus on large scale websites?

[John]: We are sponsoring the eMetrics Summit this year, for example. You’ll certainly see more of us in the online media too. More...

March 5, 2007
WebProNews
Who’s Going to eMetrics London?
By Manoj Jasra

If you truly want to gain an understanding on how to leverage web analytics in your marketing campaign, this conference is definitely worth checking out. Furthermore many of the speakers will be focusing their presentations on target verticals allowing for even more insight. More...

March 5, 2007
WebProNews
Interview with Web Analyst Michael Notte
By Anil Batra

Well, I didn’t really decide to switch to Web Analytics. It just happened. My company was looking for a business analyst for Sales & Marketing web projects. At beginning my job was very typical of a business analyst role: collect business requirements, define functional specifications, follow-up the development... However at the same time, my company was also insourcing Web Analytics services (i.e. WebTrends 7) originally hosted by an external agency. Page tagging had just been implemented and it needed someone to create and manage reports for the business. I was offered the job and I accepted it because it was something new for me. More...

March 5, 2007
ClickZ News
SEM, Measure for Measure
By Mike Grehan

We’re dealing with huge Web sites and potentially millions of pages across the group. Bindl has a laser-focused analytical approach to dissecting large Web sites. Between us, we’re swimming in a huge pool of data we have to make sense of.

Coincidentally, I’ve been thinking about metrics and analytics recently, as I’m a regular speaker at the eMetrics Summit in London. Web analytics has come a long way since it was referred to as "looking at log file stats." This is both good and bad. The more sophisticated analysis becomes, the more data we have to deal with. Knowing what to measure and why is the trick to avoiding blank stares at graphs and charts. More...

February 24, 2007
Future Now
Will You Grok at the eMetrics Summit
By Bryan Eisenberg

May 7-9th in San Francisco, CA, I’ll be presenting alongside many of my good friends from the web analytics industry. If your business depends on metrics (and all of them should by now)... More...

February 22, 2007
Webanalyse
eMetrics-Summit Düsseldorf 2007
By Von Paddy

February 17, 2007
LunaMetrics
11 Reasons you should go to the eMetrics Summit
By Robbin Steif

I could have spent the whole day writing about why one should go to the eMetrics Summit in San Francisco, May 7-10. But life calls, and so I have limited myself to the first eleven that came to mind.

1. Lifetime Supply of Altoids. I was never an Altoids fan before I started to go to the Summit, but they give them out at least twice, and now I have them on all my desks and in my car. More...

February 12, 2007
CRMGuru.com
You are Not the Target Audience
By Jim Sterne

Take a good look in the mirror. What you see is not your customer base. Your customers don’t live where you live, eat what you eat or feel what you feel. They don’t know what you know. Now take a look at your marketing department. Nope, your customers are not there, either. The CEO’s office? That’s the very last place they’ll be found. More...

February 5, 2007
Search Engine Watch/ClickZ
Stone Temple Interview with Jim Sterne
By Kevin Newcomb

Eric Enge at Stone Temple Consulting continues his string of search-related interviews, this time in a conversation with Web analytics luminary Jim Sterne. Sterne is one of the most respected names in the Web analytics field, president of Target Marketing, president of the Web Analytics Association, producer of the worldwide eMetrics Summits, frequent SES speaker ... and an all-around great guy, to boot. More...

January 30, 2007
Immeria
On my way to eMetrics
By S. Hamel

If everything goes as planned, I will be attending the next eMetrics summit in San-Francisco (May 6-9). This conference is an absolute must for anyone involved in web analytics and covers everything from implementing the web analytics culture within your organization up to specific measurement techniques, optimization tips, marketing, B2C and B2B, etc. Plus, you get to meet the gurus in the field and fellow practitioners! More...