- Press Room
- Call for Speakers
- What the Bloggers Say
- Advisory Council
- Videos
- Our History
- Previous Summits
- Sponsorship Options
- Contact Us
Keep tabs on the conference and the mind of Jim Sterne. Subscribe to Sterne Measures:
Media Sponsors
Press Room
Linking logos are now available.
Press Room | Press Releases | In the Press | Sponsor News | Logos & Images
Media Contacts
2008 Press Releases
December 2, 2008
Top Marketers and Web Analytics Experts to Present at eMetrics Marketing Optimization Summit in Toronto, Ontario, March 29-April 1, 2009
TORONTO, CANADA – December 2, 2008 — Today, the eMetrics Marketing Optimization Summit announced the keynote speakers, tracks and workshops for the Toronto, Ontario conference, March 29 through April 1, 2009. With keynote presentations from Bell Canada, Kijiji – an eBay company, Sears Canada and Travelocity, the two-day conference agenda covers a wide range of topics to provide a holistic view of web marketing optimization.
Download the whole release [38.5k .doc]
October 30, 2008
Innovation, Leading Strategies and Breaking News Emerge From D.C. eMetrics Marketing Optimization Summit
WASHINGTON, DC – (Marketwire - October 30, 2008) – Last week, the eMetrics Marketing Optimization Summit wrapped up another successful event in Washington, D.C., bringing together over 600 marketing and analytics leaders. With an encore of popular workshops and the addition of Google's Conversion University, this year's forward thinking sessions in Washington D.C. offered marketing professionals from all business sectors a place to share lessons learned and insights realized to drive the evolution of the Internet marketing industry.
[...]
In Washington D.C., eMetrics Marketing Optimization Summit attendees were among the first to learn of the breaking announcements from the following sponsors.
Read the whole release on MarketWire.com
October 20, 2008
eMetrics Marketing Optimization Summit Announces Advisory Board and Call for Speakers for Toronto Conference, March 29-April 1, 2009
TORONTO, CANADA – October 20, 2008 – Today, the eMetrics Marketing Optimization Summit announced the date and call for speakers for its Toronto, Ontario conference. Taking place March 29 through April 1, 2009, the Toronto event aims to build upon the success and lessons learned in the 2008 eMetrics Summit Series offering a big-picture view of optimizing online marketing value and improving overall business strategy.
The two-day conference agenda covers a wide range of topics to provide a holistic view of web marketing optimization, including but not limited to:
- Discovering the metrics behind opinions and conversations
- A/B and multivariate testing
- Online marketing analytics: campaigns, promotions and e-commerce
- Consumer-generated content: turning threats into opportunities
Download the whole release [90k .pdf]
October 20, 2008
Increased Spending in Online Marketing and Analytics Despite Uncertain U.S. Economy Revealed by eMetrics Marketing Optimization Summit Survey
WASHINGTON, D.C. – October 20, 2008 – Today the eMetrics Marketing Optimization Summit announced the results of its survey, “Tough Times Call for Tough Measures.” The survey findings indicate that, while the current economic situation in the U.S. is uncertain, confidence in online marketing channels and budgets for optimization tools and services continue to grow.
The “Tough Times Call for Tough Measures” survey was designed to discover how the current economic situation is affecting business and marketing budgets as well as how web analytics is playing a role in maximizing the effectiveness of each marketing dollar. Nearly two out of three respondents (65.4 percent) indicated that the economy currently had no negative impact on their overall marketing budgets.
Download the whole release [85k .pdf]
Download the Results of the Tough Times Call For Tough Measures Survey [68k .pdf]
October 6, 2008
ForeSee Results, Omniture, Google, iPerceptions and Others Align Product Launches and Industry-Driving Releases with D.C. Summit
WASHINGTON, D.C. – (October 6, 2008) – Year after year, the marketing optimization industry and major corporations turn to the global eMetrics Marketing Optimization Summit series as a primary source for breaking news and innovation from the leaders in the field. Summit sponsors have selected the Washington, D.C. event, October 20-23, as the ideal place to launch new products and make major company announcements that will propel the industry forward.
Download the whole release [.doc]
September 29, 2008
The New York Times, Home Depot, Hotels.com and Symantec to Deliver Keynotes at the eMetrics Marketing Optimization Summit in Washington, D.C.
WASHINGTON, DC – (Marketwire - September 29, 2008) - Today the eMetrics Marketing Optimization Summit announced its keynote presenters for the fall 2008 event. Kim Johnston, VP of global sales and marketing operations for Symantec Corporation, Joe Megibow, VP of customer experience and online marketing for Hotels.com, James G. Robinson, director of web analytics for The New York Times, and Mike Marvel, manager of analytics and reporting for Home Depot, will provide marketing optimization best practices and real-life examples of what works. The eMetrics Marketing Optimization Summit will take place October 20-23, 2008, at the Hilton Alexandria Mark Center in Washington, D.C.
Download the whole release [.doc]
April 21, 2008
eMetrics Marketing Optimization Summit Announces Additional Keynote Speakers for San Francisco
eBay's Elissa Darnell and Deepak Nadiq and Charlie Simpson of Palm Join Lineup of Keynote Speakers, May 4-7, 2008
SAN FRANCISCO, CA – April 21, 2008 – Today, the eMetrics Marketing Optimization Summit announced additional keynote presenters to speak at the spring 2008 event in San Francisco. Elissa Darnell, director of user experience research for eBay, and Deepak Nadig, principle architect of eBay will discuss the various methods used to improve overall customer experience, ultimately boosting key business metrics, during their keynote session at 9:00 a.m. on May 6. At 2:30 p.m. on May 7, Charlie Simpson, director of e-commerce sales and marketing at Palm, will summarize the tools and techniques available for Web site optimization and how to integrate visitor feedback to drive future behavior.
Download the whole release [.doc]
April 15, 2008
eMetrics Marketing Optimization Summit Survey Reveals Latest Trends in Web Optimization and Cutting Edge Tools and Tactics; Offers Marketers Insight to Gain Competitive Advantage in 2008
SAN FRANCISCO – April 15, 2008–Today, the eMetrics Marketing Optimization Summit announced the results of a survey of web analytics and marketing professionals. Conducted over the course of three weeks in Q1 2008, the informal survey provides unique insights into the tools and online marketing channels that have an impact on business.
The goal of the survey was to determine the tools that marketing and analytics professionals currently use , and perhaps more importantly, the marketing channels they are optimizing to meet and surpass business goals. Not surprisingly, the survey results found that the most measured marketing channels are search, 82 percent, email, 79 percent, and online advertising, 78 percent.
Download the whole release [.doc]
Get the Usage of Web Analytics Tools and Online Channels Survey Results
March 10, 2008
eMetrics Marketing Optimization Summit Named the Official Conference of the Web Analytics Association
WASHINGTON, DC - March 10, 2008 - The Web Analytics Association (WAA) is pleased to announce the eMetrics Marketing Optimization Summit as its official conference. Moving forward, WAA members will receive a 15 percent discount on conference registration.
Preceding each Summit, the WAA holds regional community meetings and educational WAA Base Camp workshops, which introduce new practitioners to web analytics tactics and processes.
Download the whole release [.doc]
February 20, 2008
Coca-Cola’s Tim Goudie and Best-Selling Authors Tom Davenport and Ian Ayres to Deliver Keynotes at the eMetrics Marketing Optimization Summit in San Francisco
SAN FRANCISCO, CA--(Marketwire - February 20, 2008) - Today the eMetrics Marketing Optimization Summit announced its keynote presenters for the spring 2008 event. Tim Goudie, Group Manager of Interactive Marketing at Coca-Cola, will share his experiences in metrics and measurements. In addition, Tom Davenport, author of "Competing on Analytics," and Ian Ayres, author of "Super Crunchers," will present insights from their best-selling books during their keynote sessions. The eMetrics Marketing Optimization Summit will take place May 4-7, 2008, at the Palace Hotel in San Francisco.
Goudie returns to the eMetrics Marketing Optimization Summit after overwhelming positive feedback and response stemming from his keynote presentation at the event in Washington, D.C. in 2006. A metrics and measurement expert for Coca-Cola through its Global Interactive Marketing Team, Goudie enthralled audiences with his candid, direct delivery on the ups and downs of measuring online marketing for the world's most well known brand. He will continue his account of big brand marketing optimization in his keynote presentation.
eMetrics Marketing Optimization Summit Expands Global Footprint With New Event in Canada
Marketing and Analytics Industry Leaders Share Best Practices in Toronto, Ontario, March 31-April 2, 2008
TORONTO--(Marketwire - January 22, 2008) - The eMetrics Marketing Optimization Summit, a leading web marketing conference dedicated to optimizing online marketing value and web analytics, is expanding into the Canadian market this spring with its newest addition to the international conference series in Toronto, Ontario. Industry thought leaders from Canada, the US and Europe will gather to share best practices for marketing optimization March 31 through April 2, 2008.
Since 2002, the eMetrics Marketing Optimization Summit has evolved along with the industry and expanded to meet the needs of the vastly growing audience it has attracted over the years. Once strictly a web analytics conference, the Summit connected peers and provided valuable solutions through collaboration to propel the industry forward. The event quickly became known for the actionable insights it delivered and its power to drive the evolution of the entire web analytics industry.
Previous Press Releases
Diamond
Platinum
Gold
Silver
Bronze
