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2008 Press Releases

April 21, 2008
eMetrics Marketing Optimization Summit Announces Additional Keynote Speakers for San Francisco
eBay’s Elissa Darnell and Deepak Nadiq and Charlie Simpson of Palm Join Lineup of Keynote Speakers, May 4-7, 2008

SAN FRANCISCO, CA – April 21, 2008 – Today, the eMetrics Marketing Optimization Summit announced additional keynote presenters to speak at the spring 2008 event in San Francisco. Elissa Darnell, director of user experience research for eBay, and Deepak Nadig, principle architect of eBay will discuss the various methods used to improve overall customer experience, ultimately boosting key business metrics, during their keynote session at 9:00 a.m. on May 6. At 2:30 p.m. on May 7, Charlie Simpson, director of e-commerce sales and marketing at Palm, will summarize the tools and techniques available for Web site optimization and how to integrate visitor feedback to drive future behavior.

Download the whole release [.doc]

April 15, 2008
eMetrics Marketing Optimization Summit Survey Reveals Latest Trends in Web Optimization and Cutting Edge Tools and Tactics; Offers Marketers Insight to Gain Competitive Advantage in 2008

SAN FRANCISCO – April 15, 2008–Today, the eMetrics Marketing Optimization Summit announced the results of a survey of web analytics and marketing professionals. Conducted over the course of three weeks in Q1 2008, the informal survey provides unique insights into the tools and online marketing channels that have an impact on business.

The goal of the survey was to determine the tools that marketing and analytics professionals currently use , and perhaps more importantly, the marketing channels they are optimizing to meet and surpass business goals. Not surprisingly, the survey results found that the most measured marketing channels are search, 82 percent, email, 79 percent, and online advertising, 78 percent.

Download the whole release [.doc]

Get the Usage of Web Analytics Tools and Online Channels Survey Results

March 10, 2008
eMetrics Marketing Optimization Summit Named the Official Conference of the Web Analytics Association

WASHINGTON, DC - March 10, 2008 - The Web Analytics Association (WAA) is pleased to announce the eMetrics Marketing Optimization Summit as its official conference. Moving forward, WAA members will receive a 15 percent discount on conference registration.

Preceding each Summit, the WAA holds regional community meetings and educational WAA Base Camp workshops, which introduce new practitioners to web analytics tactics and processes.

Download the whole release [.doc]

February 20, 2008
Coca-Cola’s Tim Goudie and Best-Selling Authors Tom Davenport and Ian Ayres to Deliver Keynotes at the eMetrics Marketing Optimization Summit in San Francisco

SAN FRANCISCO, CA--(Marketwire - February 20, 2008) - Today the eMetrics Marketing Optimization Summit announced its keynote presenters for the spring 2008 event. Tim Goudie, Group Manager of Interactive Marketing at Coca-Cola, will share his experiences in metrics and measurements. In addition, Tom Davenport, author of "Competing on Analytics," and Ian Ayres, author of "Super Crunchers," will present insights from their best-selling books during their keynote sessions. The eMetrics Marketing Optimization Summit will take place May 4-7, 2008, at the Palace Hotel in San Francisco.

Goudie returns to the eMetrics Marketing Optimization Summit after overwhelming positive feedback and response stemming from his keynote presentation at the event in Washington, D.C. in 2006. A metrics and measurement expert for Coca-Cola through its Global Interactive Marketing Team, Goudie enthralled audiences with his candid, direct delivery on the ups and downs of measuring online marketing for the world's most well known brand. He will continue his account of big brand marketing optimization in his keynote presentation.

Read the whole release.

eMetrics Marketing Optimization Summit Expands Global Footprint With New Event in Canada
Marketing and Analytics Industry Leaders Share Best Practices in Toronto, Ontario, March 31-April 2, 2008

TORONTO--(Marketwire - January 22, 2008) - The eMetrics Marketing Optimization Summit, a leading web marketing conference dedicated to optimizing online marketing value and web analytics, is expanding into the Canadian market this spring with its newest addition to the international conference series in Toronto, Ontario. Industry thought leaders from Canada, the US and Europe will gather to share best practices for marketing optimization March 31 through April 2, 2008.

Since 2002, the eMetrics Marketing Optimization Summit has evolved along with the industry and expanded to meet the needs of the vastly growing audience it has attracted over the years. Once strictly a web analytics conference, the Summit connected peers and provided valuable solutions through collaboration to propel the industry forward. The event quickly became known for the actionable insights it delivered and its power to drive the evolution of the entire web analytics industry.

Read the whole release.

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