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2006 Press Releases
Save the Date: The eMetrics Summit Brings “The Big Picture” to San Francisco May 6-9, 2007; Call for Papers Now Open
December 18, 2006
San Francisco, CA -- December 18, 2006 -- Today, the eMetrics Summit announced the date and call for papers for its west coast presentation of “The Big Picture.” Earlier this year, the eMetrics Summit in Washington D.C. attracted more than 450 marketing and web analytics professionals from the top brands across the country seeking to optimize their online processes and marketing goals. The San Francisco event, May 6-9, 2007, aims to build upon the lessons learned and provide a big-picture view of optimizing online marketing value and impacting overall marketing value and business objectives.
Bryan Eisenberg to Deliver Eulogy for the Late Web Page at the eMetrics Summit
October 16, 2006
WASHINGTON, DC -- October 16, 2006 -- At the eMetrics Summit: The Big Picture in Washington, D.C., October 16-18, attendees will pay their last respects to a long-time business partner and dear friend, the Web Page. Today’s more aggressive marketers and emerging Web 2.0 technologies are said to be contributing factors to the Web Page’s demise, but the official cause of death: Chronic Irrelevance. Bryan Eisenberg, best-selling author and Chief Persuasion Officer at Future Now, Inc., will give a formal eulogy at the eMetrics Summit on Tuesday, October 17, at 2:30 p.m.
eMetrics Summit East Coast Debut: "The Big Picture" Breaks Registration Records Four Weeks Out
September 29, 2006
Registration Still Open for Expanded Show Focused on Using Web Analytics to Meet Business Goals
WASHINGTON, D.C. -- (MARKET WIRE) -- September 29, 2006 -- The eMetrics Summit, taking place in Washington, D.C. October 16-18, is slated to be the biggest and best yet for the five-year-running conference series organized by industry luminary and president of the Web Analytics Association, Jim Sterne. Registration for the first east coast eMetrics Summit broke all previous year's records four weeks prior to the event, and the conference series is likely to see its third sold-out event in a row.
Web Analytics Experts Announce “Five Top Lessons Web Analysts Can
Teach the CEO” Webcast
September 6, 2006
SANTA BARBARA, CA (PRWEB) September 6, 2006 -- On September 14, 2006, at 2:00 p.m. ET, JupiterWeb will host a webcast entitled, “Five Top Lessons Web Analysts Can Teach the CEO.” Jim Sterne, president of the Web Analytics Association and conference director of the eMetrics Summit, and Akin Arikan, director of segment management for Unica® Corporation, will discuss the ways web analytics can influence the entire enterprise and deliver business-driving insight that web analysts can offer their CEOs.
Read the whole release or listen to the Podcast [.mp3].
eMetrics Summit Keynote Announcement
August 16, 2006
Internet Marketing Executives from Coca-Cola and Xerox to Deliver Keynotes at eMetrics Summit, Washington D.C. October 2006
Washington, DC (PRWEB) August 16, 2006 -- The eMetrics Summit, the conference that brings together the technologies and techniques that make up the art, science and business of optimizing online marketing value, has announced that Xerox Corporation's VP of Corporate Internet Marketing Duane Schulz and the Coca-Cola Company's Group Manager of Internet Marketing Tim Goudie will deliver the keynote presentations at this year's event in Washington D.C. from October 16-18, 2006.
Read the whole release or listen to the Podcast [.mp3].
eMetrics Summit DC Announcement
June 12, 2006
Conference Broadens Focus to Optimization Giving Marketing Decision Makers Actionable Insight into Online Marketing Business Value
SANTA BARBARA, CA and WASHINGTON D.C.-June 12, 2006-The eMetrics Summit, the leading web analytics conference, announced an east coast show with the theme “The Big Picture: Optimizing Online Marketing Value.” Held in Washington D.C. on October 16-18, 2006, this eMetrics Summit extends its focus to include optimization of online marketing and customer engagement, bringing best practices out of the test lab to deliver results in the boardroom.
Read the whole release. [64k .doc]
2006 Press Coverage
September 13, 2006
LunaMetrics
“So you’re going to the Summit, right?”
By Robbin Steif
I have an incredibly selfish reason for wanting everyone to go to the eMetrics Summit, Oct. 16-18 in DC. It's not money (I don't work for Jim Sterne); it's not personal aggrandizement (by the time I speak at the end of Day Three, everyone will be gone but me); it's not even business development. No -- I just want to see all my friends. More...
September 8, 2006
Applied Insights
Blogchat with Jim Sterne, CEO Target Marketing
By Neil Mason
“Somebody once introduced me as the Godfather of Web Analytics and I think that's the most apt description of my involvement. I was *not* there at the conception, nor the birth, but I am decidedly and vigorously interested in its well being.
“Where is the industry today? The technology is now at that adolescent stage. It is powerful enough to overwhelm those who want to use it and very useful for those who understand how to control it, but not mature enough yet to help the majority of companies get lots and lots of work done. Only those with clear goals, have a good handle on change management and have hired or contracted smart people with previous experience are at the top of the class today.” More...
September 5, 2006
ClickZ
Customer-Centric Web Analytics
By Neil Mason
I'm moderating a track called "The Voice of the Customer," and there's a great line up of speakers, including my fellow ClickZ columnist Jason Burby from Zaaz.
I'm really pleased this is happening. If you regularly read my columns, you know I believe Web analytics is too site-centric and not customer centric enough. In other words, people focus too much on site analysis, rather than on analyzing the people who are trying to use the site.
The inclusion of this track in the eMetrics summit means we'll get exposure on some of the issues, challenges, and opportunities of working with surveys and other customer data sources alongside the data collected from Web analytics systems. I'm looking forward to it. More...
August 23, 2006
iMedia Connection
Why You Need Web Analytics
By Jim Sterne
eMetrics Summit organizer, Jim Sterne, describes new metrics strategies that can help meet customers' shifting preferences.
August 22, 2006
iPerceptions
eMetrics Summit Here We Come
By Howard Firestone
iPerceptions, Silver Sponsor of the eMetrics Summit, announces involvement in the D.C. event.
August 14, 2006
DM News Special Report: Web Analytics
The Top Five Pain Points For Web Analysts Today
By Jim Sterne
Jim Sterne takes an in-depth look at the key issues facing web analytics companies today.
August 3, 2006
Occam's Razor
Three spire's of great leadership
By Avinash Kaushik
Avinash Kaushik reveals the theme of his presentation for the eMetrics Summit and describes the three important elements for great leadership.
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