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Usage of Web Analytics Tools and Online Channels Survey – THE RESULTS!

The goal of the survey was to discover which tools marketers and analysts are using, which channels they are optimizing and what would make it easier for them to achieve their goals for 2008. It comes as no surprise that more time, more money and more smart people are among the most requested. The survey results reinforce the fact that, with limited resources, the majority of web analytics professionals are focusing their efforts on the tried and true - conversion rates, landing page effectiveness, search and email campaign optimization – and for the most part, they feel they are having an impact on their bottom lines and business goals.

To download the results of the survey, please enter your name and email address below: