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Schedule at a Glance:
eMetrics Marketing Optimization Summit

San Francisco, March 13-18, 2011

Sunday, March 13 - Workshop

Monday, March 14

7:30 - 8:55	Registration & Breakfast
9:00-9:45	Keynote The Human Side of Marketing Analytics • Jim Sterne, Founder, eMetrics Marketing Optimization Summit Room: Salon 7
9:45-10:15	Diamond Sponsor Presentation What's Wrong with Metrics? • Larry Freed, President and CEO, ForeSee Results Room: Salon 7
10:15-10:35	Platinum Sponsor Presentation Digital Analytix: The Next Generation of Web Analytics • Jodi McDermott, Senior Director Product Management, comScore • Anthony Psacharopoulos, SVP, Digital Analytix Room: Salon 7
10:35-11:00	Break / Exhibits Exhibit Hall: 10:00am-7:30pm iperceptions eMetrics Marketing Lab
10:50-11:40	eMetrics Marketing Lab: Make Yourself Heard • Duff Anderson, VP, Research, iPerceptions Exhibit Hall: Analytic Insight Theater
	Web Analytics Fundamentals Moderator: Andrew Janis Room: Salon 7	Social Media Metrics Moderator: Michele Hinojosa Room: Salon 3 & 4	Media Optimization Track Moderator: Andy Fisher Room: Salon 1 & 2
11:00-12:00	Free & Cheap Tools • John Marshall, Market Motive • Adam Proehl, NordicClick • Benjamin Rudolph, Relevance Advisors	Measure What Matters to Your Business • Katie Delahaye Paine, KDPaine & Partners	The Known Unknowns About Digital Media Measurement • Andy Fisher, Starcom MediaVest
12:00-1:15	Lunch Room: Golden Gate
1:15-2:15	Keynote What the CMO Wants from Marketing Analytics • Michael Metz, Cisco • Peter Sanborn, Microsoft • Brandon Bunker, Sony Electronics • Dylan Lewis, Intuit Room: Salon 7
2:15-2:25	Gold Sponsor Presentation The Evolution of Online Voice of Customer Analytics • Claude Guay, President & CEO, iPerceptions Room: Salon 7
2:25-2:35	Gold Sponsor Presentation Learning to Love Patterns • Dr. Phil Mui, Group Product Manager, Google Analytics Room: Salon 7
2:35-3:30	Vendor Elevator Pitches - The best way to check out who you need to talk to in the Exhibit Hall Room: Salon 7
3:30-4:00	Break / Exhibits Exhibit Hall: 10:00am-7:30pm ForeSee eMetrics Marketing Lab
3:30-4:20	eMetrics Marketing Lab Four Steps Toward a More Harmonious Marriage of Customer Metrics • Moderator: Eric Feinberg, ForeSee Results • Panelist: Wealthy Desai, att.com Analytics • Panelist: Kristina Jensen, att.com Analytics • Panelist: Eric Rasmussen, Shutterfly Exhibit Hall: Analytic Insight Theater
	Web Analytics Fundamentals Moderator: Andrew Janis Room: Salon 7	Social Media Metrics Moderator: Michele Hinojosa Room: Salon 3 & 4	Media Optimization Track Moderator: Andy Fisher Room: Salon 1 & 2
4:00-4:50	Web Analytics and User Experience Fusion • Angie Brown, Web Analyst • Fred Beecher, Evantage Consulting	Social Media Metrics Management • Scott Calise, MTV Networks • Steve Furman, Discover Financial Services • John Lovett, Web Analytics Demystified	The Dilemma of Data Driven Audiences • Dennis Bradley, Charles Schwab & Co., Inc • Shari Cleary, MTV/Comedy Central • Colin Coleman, Turner Broadcasting • Jon Ingalls, Blue Kai
	Web Analytics Fundamentals Moderator: Andrew Janis Room: Salon 7	Social Media Metrics Moderator: Michele Hinojosa Room: Salon 3 & 4	Media Optimization Track Moderator: Andy Fisher Room: Salon 1 & 2
5:00-6:00	Beyond Fundamentals - Using Behavioral Intent to Drive Consumer Experiences • Ross Jenkins, RAPP New York	Sentiment Analysis, Ready for Prime Time? • Gary Angel, Semphonic • Micheal D. Healy, MichaelDHealy.com	Equitable Brand Equity Measurement • Jason Harper, Organic • Peter Sanborn, Microsoft • Steve Tobias, Marketing Management Analysis
6:00-7:30	eMetrics Reception in Exhibit Hall
8:30 - 10:30	eMetrics Lobby Bar Party - located at The View
9:00 - 12:00	Conversion Bash Sponsored by:

Tuesday, March 15

8:00-8:55	Registration & Breakfast
9:00-9:45	Keynote The New Quantitative Era: Creating Successful Business Change with Analytics • Thomas Davenport, President's Distinguished Professor, Babson College, Author, Competing on Analytics: The New Science of Winning Room: Salon 7
9:45-10:15	Break / Exhibits Exhibit Hall: Analytic Insight Theater 9:45am-4:30pm SAS eMetrics Marketing Lab
9:50-10:40	eMetrics Marketing Lab How to Stop Annoying Your Customers • Retha Keyser, SAS Customer Intelligence Global Practice • Peter Kear, IS Solutions PLC Exhibit Hall: Analytic Insight Theater
10:15-10:45	Keynote The AlloSphere Research Facility: Data Visualization as You've Never Imagined • JoAnn Kuchera-Morin, Ph.D., Director, AlloSphere Research Facility California NanoSystems Institute, UCSB Room: Salon 7
10:45-10:55	Gold Sponsor Presentation Customer Data Hubs - real-time personalization without the tags! • Simon Burton, CEO, Speed-Trap Limited Room: Salon 7
10:55-11:05	Gold Sponsor Presentation Tag Management • Josh Manion, Founder & CEO, Ensighten, LLC Room: Salon 7
11:05-11:15	Session Change
	Web Analytics Advanced Moderator: Judah Phillips, Monster Worldwide Room: Salon 7	Deep Data Diving Moderator: Terry Cohen Room: Salon 3 & 4	Mobile Marketing Metrics Moderator: Greg Dowling, Semphonic Room: Salon 1 & 2
11:15-12:00	Measuring Your Organization's Web Analytics Maturity • Stéphane Hamel, Immeria	Tell Me Something I Don't Know: Data Discovery • Neil Mason, Foviance	Mobile Measurement Strategy • Greg Dowling, Semphonic
12:00-2:00	Lunch Room: Golden Gate	WAA Member Meeting Room: Salon 1 & 2
	Web Analytics Advanced Moderator: Judah Phillips, Monster Worldwide Room: Salon 7	Deep Data Diving Moderator: Terry Cohen Room: Salon 3 & 4	Mobile Marketing Metrics Moderator: Greg Dowling, Semphonic Room: Salon 1 & 2
2:00-2:45	Making The Most of Marketing Dashboards • Jennifer Veesenmeyer, Stratigent	Top 5 Data Mining Mistakes (and How to Avoid Them) • John Elder, Ph.D., Elder Research, Inc.	Best Practices in Optimizing for the Mobile Web • Mike Brown, VEGAS.com • Breanna Wigle, Military Advantage (Military.com)
2:45-3:15	Break / Exhibits Exhibit Hall: 9:45am-4:30pm
3:15-4:00	Keynote Managing Marketing Metrics at Best Buy • Lynn Lanphier, Best Buy • Eric T. Peterson, Web Analytics Demystified Room: Salon 7
4:00-5:00	Roundtable Discussion Top Ten Most Pernicious Problems Room: Salon 7
	Web Analytics Advanced Moderator: Judah Phillips, Monster Worldwide Room: Salon 7	Deep Data Diving Moderator: Terry Cohen Room: Salon 3 & 4	Mobile Marketing Metrics Moderator: Greg Dowling, Semphonic Room: Salon 1 & 2
5:00-6:00	Integrating Analytics with Testing at Dell • Joel Wright & Charles Hua, Dell	Modeling in a Multichannel Ecosystem • Allen Crane, USAA	Mobile Apps Marketing Metrics • Steve Eisenberg, Media Resource Networks • Joe Megibow, Expedia • Bob Page, eBay
6:00-7:30	Web Analytics Wednesday Sponsored by:  Room: Atrium
7:00-11:00	WAA Spring Awards Gala

Wednesday, March 16

8:00-9:00	Registration & Breakfast
9:00-9:50	Keynote The Web Analyst Tribe and the C-Suite - A Relationship Rumination • Thornton May, Futurist and Author, The New Know Room: Salon 7
9:50-10:00	Passport Prize Winners Announced
10:00-10:30	Break
	Marketing Analytics Moderator: Sherri Whittington, Teradata Room: Salon 7 Conference Track sponsored by	B2B Lead Gen Metrics Room: Salon 5 & 6	In a Class By Itself Moderator: Gregory Ng, Brooks Bell Interactive Room: Salon 3 & 4
10:30-11:15	Hunting for Attribution • Dean Wynkoop, Cabela's, Inc.	Search Analytics in a B2B World • Barbara Coll, Webmama.com • John Forrester, VMware • Andreas Ryuta Stenzel, TRUSTe	Government & Non-Ecommerce Metrics • Alex Langshur, PublicInsite
11:20-12:00	From Direct Mail to Datastream Warehouse • Mike Anzenberger, Wells Fargo	B2B Lead Management Quantification Mac McIntosh, Sales Leads Experts • Mac McIntosh, President, McIntosh Inc.	Code of Data Ethics • Jim Dempsey, Center for Democracy and Technology • John Lovett, Web Analytics Association • Eric Peterson, Web Analytics Demystified • MeMe Jacobs Rasmussen, Adobe • Melinda Driscoll, Best Buy
12:00-1:00	Lunch Room: Golden Gate C
	MARKETING OPTIMIZATION CLINICS
1:00-1:50	Does It Blend? Automating an Excel Mash Up and Delivery Process Room: Salon 7 • Joshua Katinger, Accession Media • Victoria Grey, Dolby Laboratories	KPI Clinic, The Doctors Are In Room: Salon 5 & 6 • June Li, ClickInsight • Stéphane Hamel, Immeria • Angie Brown, IBM	10 Techniques in 50 Minutes Clinic - Using Web Analytics to inform Website Redesigns Room: Salon 3 & 4 • Mark Ryan, Extractable
1:50-2:15	Break
	Marketing Analytics Moderator: Sherri Whittington, Teradata Room: Salon 7 Conference Track sponsored by	B2B Lead Gen Metrics Room: Salon 5 & 6	In a Class By Itself Moderator: Gregory Ng, Brooks Bell Interactive Room: Salon 3 & 4
2:15-3:10	Meaning Based Marketing - Testing You Wish You Could Do Too • Craig Sullivan, Belron	Best-in-Class Best Practices for B2B Marketing Metrics • Adam Greco, Salesforce.com	eMetrics Case Studies or Doctor, Heal Thyself • Eric Feinberg, Foresee Results • Caleb Whitmore, Analytics Pros • David Karel, Bizo
3:10-4:00	Keynote Social Media by the Numbers • Guy Kawasaki, Garage Technology Ventures Room: Salon 7
4:00-4:30	A Few Sterne Words - Jim Wraps it All Up Room: Salon 7

Thursday, March 17 - Workshops

Friday, March 18 - Workshops