Toronto
Mar 18-21, 2013
San Francisco
April 14-18, 2013
Chicago
June 10-13, 2013
Boston
Sept 29-Oct 3, 2013
Stockholm
Oct 14-15, 2013
London
Oct 23-24, 2013
Berlin
Nov 4.-5, 2013
Gauge San Francisco 2011

Google Analytics Users' Great Event (GAUGE)

Thursday, March 17, 2011

Don't miss your chance to participate in an innovative Google Analytics gathering unlike any other. Connect with other Google Analytics users, industry experts, authors and even Google team members.

The conference provides valuable insights through expert-led, user-to-user collaborative sessions that are insanely practical. This is not a "come and be spoken to" conference but rather an opportunity to learn from Google Analytics pros and peers and share your experience and knowledge.

The action-packed agenda include a morning keynote, learning sessions and a 1-on-1 expert Helpdesk throughout the day, an afternoon Q&A session with the Google Analytics team and an evening reception. A bonus training day will follow with classroom-style instruction for those interested in basic, intermediate and advanced Google Analytics training.

This Google Analytics User Conference is produced by a consortium of Google Analytics Certified Partners led by Caleb Whitmore of Analytics Pros in partnership with Rising Media and the eMetrics Marketing Optimization Summit.

Agenda at-a-glance

8:00
Registration opens
9:00
Welcome & Opening Remarks
9:15
Keynote
10:00-10:30
Break / Discussion Tables / HelpDesk Open
Breakout Session Tracks
Implementation Analysis: API & Advanced
10:30-11:45 Getting Clean Data
Identifying and solving most common implementation problems
All About Search
Analyzing site-search and external search engine traffic
API Basics
What is it, how it works, and the awesome things you can do with it
11:45-12:15
Break / HelpDesk Open
12:15-1:30
Lunch - Birds of a feather discussion tables
1:30-2:15 Configuration Best Practices
Winning with Filters, Goals, and other key settings
Campaign Tracking
Basics, intermediate and power-user tricks for comprehensively measuring marketing activities
Custom Variable Madness
Techniques for using this powerful feature to create world peace - or at least awesome analytics insights
2:15-2:45
Break / Discussion Tables / HelpDesk Open
2:45-4:00 Tracking Beyond the Pageview
Measuring events, interaction, and other engagement
Hour of Power
Advanced analysis techniques, tips, tricks traps and tools
API Advanced + Q&A
Discuss advanced API development, apps, and Q&A with API developers
4:00-4:15
Break
4:15-5:00
GA Team Q&A and Closing Remarks
6:00-8:00
Evening reception
Register Now
$495 for the day, $895 for 2 days
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Co-Located with eMetrics: GA User's Great Event Conversion Conference Predictive Analytics World

Lifetime Association Partner

Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012

2011 SPONSORS

Diamond

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comScore

Gold

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Google Ensighten Stratigent Speed-Trap

Silver

SiteSpect opinionlab ClickTale SAS® ExactTarget

Bronze

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Newcomers Pavilion

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Lanyard Sponsor

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Conference Track Sponsor

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Association Sponsor

International Institute for Analytics SEMPO American Marketing Association Society for New Communications Research WOMMA

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