Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit Speakers

San Francisco 2011


Duff Anderson, Vice President, Research, iPerceptions permalink ]

Duff Anderson Duff Anderson is a seasoned executive with over 15 years experience developing and marketing strategic online research. Anderson has been with iPerceptions since its inception in 2000; he developed the company's core product offering, the webValidator, and led multiple research initiatives, including open-ended text categorization, predictive modeling, and behavioral integration. A widely recognized and often quoted expert, Anderson has spoken at many internet technology conferences, including Internet Retailer, eTail, eMetrics and ad:tech

Marketing Lab: Make Yourself Heard

Mike Anzenberger, Wells Fargo permalink ]

Mike Anzenberger Mike Anzenberger most recently managed on-line sales and marketing analytics for Wells Fargo's consumer and small business segments on His team of statisticians, business and systems analysts navigate data related to 20 million customer and prospect sales and marketing interactions across multiple internal and external web platforms. Mike has 20 years of direct marketing experience leveraging search, display, email, targeted on-site banner, email, direct mail and drtv. He has led a number of teams to develop large scale direct marketing solutions for companies like Wells Fargo, WellPoint, KeyBank and Bank of America. Mike provides independent consulting support to companies in the financial services and direct marketing industries, and resides in the San Francisco Bay Area with his wife and family.

Marketing Analytics: From Direct Mail to Datastream Warehouse

Fred Beecher, Lead User Experience Consultant & Business Analyst, Evantage Consulting permalink ]

Fred Beecher Fred Beecher is a Lead User Experience Consultant & Business Analyst with Evantage Consulting. Fred has been passionately engaged in the User Experience Design field for the past 12 years. He has worked with clients in a diverse array of industries but maintains a particular focus on the Healthcare and Medical Device industries.

A recognized expert in rapid prototyping and user experience design process, Fred speaks frequently on the topic at national professional conferences and local user experience group meetings. Past presentations include the Information Architecture Summit (2007, 2009), Interaction (2010), Web 2.0 Expo (2010), and the Webdesign International Festival in Limoges, France (2010). In 2007, Fred developed the official training program for the Axure RP Pro rapid prototyping tool at the request of its makers. He has since trained additional consultants to give the courses and currently leads a broader Axure training program for Evantage.

Fred has a Bachelor of Science from the University of Minnesota and an Award of Achievement in Web Analytics from the University of British Columbia. Fred is an HFI Certified Usability Analyst and belongs to the Information Architecture Institute and the Interaction Design Association.

Web Analytics Fundamentals Track: Web Analytics and User Experience Fusion

Dennis Bradley, Director, Web Analytics,
Charles Schwab & Co., Inc permalink ]

Dennis Bradley Dennis has over 15 years of experience in sales, marketing and analytics; he has spent the last 7+ years focused on the electronic channels. At Charles Schwab, Dennis leads web analytics analysis, reporting and maintenance on all of Schwab’s websites, including, the firm’s “flagship store” and its’ most active client and prospect touch point. The Schwab web analytics team is focused on delivering actionable intelligence from web analytics analyses, voice of the client feedback and online testing & targeting to help shape strategic decision making for all websites’ business teams and across Schwab marketing.

Media Optimization Track: The Dilemma of Data Driven Audiences

Angie Brown, Web Analyst permalink ]

Angie Brown Angie Brown has over 10 years of web analytics experience, both on the vendor and practitioner side. She currently an analyst on contract for a large, global technology firm, specializing on web metrics strategy and process improvement. In her prior role at Elsevier, a medical publisher, Angie led implementation, analysis, and data integration efforts for more than 100 websites. Prior to her practitioner days, Angie led the Professional Services Group for IBM's SurfAid, then moved into Strategic Services consulting for Coremetrics. She is past Co-Chair for the WAA Standards Committee.

Web Analytics Fundamentals: Web Analytics and User Experience Fusion
Marketing Optimization Clinics: KPI Clinic, The Doctors Are In

Mike Brown, Vice President, Optimization, permalink ]

Mike Brown Mike leads the Optimization team responsible for enhancing user experience and conversion across's consumer websites, business user web applications and contact center. The group strives to deliver customer-friendly experiences that allow users to quickly and easily find, research and book their Las Vegas travel and entertainment. Mike previously led’s Internet Marketing and Product Management efforts, and before joining the company in 2003, held roles as the Director of Business Development and the Director of Consumer Communications at EarthLink.

Presentation: Real Time, Actionable Voice of Customer Across All Touch Points
Mobile Marketing Metrics: Best Practices in Optimizing for the Mobile Web

Brandon Bunker, Sr. Manager of Analytics, Sony Electronics permalink ]

Brandon Bunker As Senior Manager of Analytics at Sony Electronics, Brandon provides strategy, analysis and insight across multiple digital disciplines including online marketing, e-commerce sites, brand (content) sites, and social networking. Previous to Sony, Brandon was Senior Web Analyst at Nike, and held a variety of positions with the Department of Defense, including Web Analytics Team Leader and Signals Analyst. He holds an MBA from University of Maryland and a BS from Brigham Young University.

Keynote: What the CMO Wants from Marketing Analytics

Simon Burton, CEO, Speed-Trap Limited permalink ]

Simon Burton Simon has 23 years IT/Computing sales and sales management experience. Before becoming Managing Director Simon was Vice President of Sales at Speed-Trap since its inception in 1999. Simon is responsible for all aspects of sales and business development strategy and implementation in order to ensure that the Company meets corporate sales and revenue goals. In addition to heading up the sales function team at Speed-Trap, Simon has a hands-on role developing strategic relationships with Original Equipment Manufacturers (OEM's), Value Added Reseller (VAR) relationships along with strategic End Users.

Prior to his tenure at Speed-Trap, Simon was Sales Director (EMEA) for Maxoptix Corporation for 7 years, a pioneer in optical technology, where he successfully established their international offices and devised and implemented a successful pan-European indirect channel strategy. He was also responsible for developing and managing the Corporation's European OEM accounts and specialized in the medical imaging, Telco/switching systems and broadcast/AV editing manufacturers throughout EMEA.

Simon's experience of implementing effective indirect business relationships is ideally suited to Speed-Trap's chosen indirect business model, which allows the company to support global sales into a wide variety of vertical and horizontal markets via the company's extensive range of partnerships and resellers. Simon's interests include travel, music (especially Pink Floyd), his two teenage daughters and all sports (a golfing bandit)!

Gold Sponsor Presentation: Customer Data Hubs - real-time personalization without the tags!

Shari Cleary, Vice President, Digital Media Research for Entertainment and Games, MTV Networks permalink ]

Shari Cleary Shari Cleary has more than 11 years of experience in Web analytics and is currently the vice president of digital media research for MTVN's Entertainment and Games group. In this role, she is responsible for all Web analytics for Comedy Central Digital, Spike Digital and TV Land Digital. Prior to joining MTVN, Cleary was a digital marketing consultant for Visual Sciences (acquired by Omniture) and worked closely with Media and Content customers to optimize their Web analytics. She was also the director of research for CBS Digital Media from 2002-2006. Cleary was first introduced to digital media research when she joined Media Metrix (acquired by comScore) in 1999. At Media Metrix, she was a research analyst and was also responsible for training Media Metrix analysts worldwide. Cleary has spoken at numerous industry conferences including Emetrics Summits and Stanford's Web Publishing Conferences. She graduated from Binghamton University's School of Management in 1997.

Media Optimization: The Dilemma of Data Driven Audiences

Scott Calise, Senior Manager of Digital Research for Entertainment and Games, MTV Networks permalink ]

Scott Calise Scott began his professional career in analytics in 2004 at a pharmaceutical development company in North Carolina. In 2006, he made his way to New York City and the world of web analytics where he held the role of Site Metrics Manager at Martha Stewart Living Omnimedia until 2009. While at Martha Stewart, Scott worked to develop and expand the company's use of their analytical tools and data to support business goals and decisions. He also helped advise Martha on how to best use Twitter. In March 2009, Scott joined MTV Networks as a Senior Manager of Digital Research for the Entertainment and Games group which includes such sites as,, and Scott is an active member of the Web Analytics Association (WAA), the Interactive Advertising Bureau (IAB), the Online Publishers Association (OPA) and can often been found talking shop at a Web Analytics Wednesday in New York City.

Social Media Metrics: Social Media Metrics Management

Colin Coleman, Ph.D., Sr. Director Data Strategy,
Turner Broadcasting System, Inc. permalink ]

Colin Coleman

Colin Coleman is the Sr. Director of Data Strategy within the Audience & Multi-Platform Technologies team at Turner Broadcasting. In this role he delivers enterprise-wide data strategies and insight capabilities for properties such as CNN, Cartoon Network, Adult Swim, NBA, NASCAR, TruTV, TNT and TBS, across online, mobile and linear platforms. Colin’s responsibilities span the audience data lifecycle, from identification of data monetization strategies through implementation of cross-platform data integration initiatives. He also manages global data standardization programs and ultimate delivery of audience insight and best practice capabilities. Colin has over 20 years experience leading analytics-focused product management, product development, research, and operations teams across a broad range of verticals, including media, financial services, supply chain, B2B and aerospace. Colin started his analytics career with NASA as a Research Scientist and has a Ph.D. in Computational and Experimental Aerodynamics from Stanford University.

Media Optimization Track: The Dilemma of Data Driven Audiences

Barbara C. Coll, CEO, Inc. permalink ]

Barbara C. Coll

Barbara "WebMama" Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is on high search visibility on the web both for content the client has full control over and where they need to play in other people's sandboxes releasing some control. She has strong beliefs on why her clients need to get involved in these marketing tactics. She founded in 1996 and has been highly successfully in helping start-up companies and brand-name clients achieve their goals of driving high quality visitors to their websites. She has recently expanded consulting into the Clean Tech and Life Sciences industries.

Barbara has been involved with product and program marketing in Silicon Valley for 23 years, including marketing positions with Sun Microsystems and other leading edge startups.

Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.

B2B Lead Gen Metrics: Search Analytics in a B2B World

Allen Crane, Executive Director, Research and Analytics, USAA permalink ]

Allen Crane Allen Crane has more than 14 years experience in eBusiness, web/cross-channel analytics, marketing analytics, profitability analysis, customer segmentation, and process improvement. Allen has worked as both client and consultant, and his industry experience ranges from Fortune 50 to start-ups, including American Airlines, Wells Fargo, AT&T, Dell, and Louis Vuitton. He currently serves as Executive Director of Research and Analytics at USAA, where he is responsible for Web and Mobile Analytics, Cross-Channel Analytics, and Interactive Marketing Analytics. His current areas of focus are developing multivariate experimentation strategies and cross-channel analytics. Allen has authored articles and papers on web analytics and optimizing online marketing investments. He has been a guest speaker at MIT Sloan School of Business, the University of Texas at Austin, the Omniture Summit, and the Gartner Business Intelligence Summit. Allen holds a M.S. in Operations Research from Southern Methodist University, and a B.S. in Information Systems from the University of Texas at Arlington.

USAA is a leading financial services company that has stayed atop Business Week’s “Customer Service Champs” ranking with a #1 or #2 spot for four years in a row.

Deep Data Diving: Modeling in a Multichannel Ecosystem

Thomas Davenport,
President's Distinguished Professor, Babson College,
Author, Competing on Analytics: The New Science of Winning
permalink ]

Tom Davenport Thomas Davenport holds the President’s Chair in Information Technology and Management at Babson College and is responsible for the overall management of the Institute for Process Management. His most recent book, Competing on Analytics: The New Science of Winning is the #2 best seller in Amazon’s Data Mining and Social Science Methodology categories. Davenport is an Accenture Fellow, and in 2003, was the Academic Director of the Information Work Productivity Council, a research consortium of seven technology firms.

Voted the third leading business-strategy analyst (just behind Peter Drucker and Tom Friedman) in Optimize Magazine, Davenport is a world-renowned thought-leader who has helped hundreds of companies revitalize their management practices. He combines his interests in business, research, and academia having earned a PhD from Harvard University in social science and has taught at the Harvard Business School, the University of Chicago, Dartmouth’s Tuck School of Business, and the University of Texas at Austin. He has also directed research centers at Accenture, McKinsey & Company, Ernst & Young, and CSC.

Keynote: The New Quantitative Era: Creating Successful Business Change with Analytics

Susan Delz, Director of Account Development,
ion interactive, inc. permalink ]

Susan Delz Susan is the Director of Account Development at ion interactive, inc. and has over 11 years experience working with clients in the online and traditional marketing spaces, and specializes in conversion optimization.

Her professional focus is helping organizations develop measurable, high-ROI online marketing programs through the effective use of tools, processes and resources. In her current role at ion interactive Susan is responsible for customer acquisition & retention programs.

Susan speaks regularly at a variety of industry conferences, most recently she was the Search Ambassador for Ad:Tech NY. Additionally, Susan has been on the advisory board for the South Florida Interactive Marketing Association for several years.

She has a BS in Public Relations from the University of Florida, is a world-traveler and an avid Florida football fan.

Presentation: LiveBall Conversion Challenge!

James X. Dempsey, Vice President for Public Policy,
Center for Democracy & Technology permalink ]

James X. Dempsey Jim Dempsey is Vice President for Public Policy at the Center for Democracy & Technology (CDT), a non-profit public policy organization focused on privacy and other issues affecting the future of the Internet. Mr. Dempsey joined CDT in 1997, served as Executive Director from 2003 to 2005, and currently heads CDT's West Coast office in San Francisco. Mr. Dempsey concentrates on Internet privacy and government surveillance. He coordinates Digital Due Process, a diverse coalition working to update the Electronic Communications Privacy Act of 1986.

In a Class by Itself: Code of Data Ethics

Jim Donovan, Vice President, Industry Marketing & Solutions, Teradata permalink ]

Jim Donovan Jim Donovan is responsible for Teradata's industry solutions business across all vertical markets globally. Donovan's career has been focused on the application of technology to address the strategic data and analytic issues in Global 3000 businesses.

His team is responsible for all for all facets of Teradata's industry approach including strategy, solution development, marketing and strategic partnerships.

Donovan has previously held a number of senior positions in sales, marketing, consulting and offer development. He has worked on an international level for the past ten years and has assisted some of the worlds largest institutions in gaining competitive advantage through the innovative use of technology.

He is a graduate of Gannon University in Pennsylvania where he earned a bachelor's in marketing.

Moderator, Marketing Analytics Track

Greg Dowling, Vice President of Mobile Strategy & Measurement, Semphonic permalink ]

Greg Dowling An expert in mobile measurement and enterprise analytics with fifteen years in the industry, Greg heads Semphonic's New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokia’s Services Intelligence & Analytics organization and responsible for the analysis of all consumer data within the organization’s Music, Media, Messaging, Games, and Social Location domains. He was also Vice President of Strategy & Analysis for Digitas, where he led web analytics efforts for clients including Delta, Kraft, Heineken, and Time Warner Cable. Greg has also worked for Jupiter Research as a senior analyst focused on the best practices for Web site operations including web site analytics, site search, content management and usability. Prior to JupiterResearch, Greg was Senior Manager of Strategic Web Analysis for Scholastic Inc., Director of Web Design & Production for Cendant Marketing Group, and Regional Operations Manager for an online database service distributing digital maps and data to the environmental consulting industry. Greg began his career as a professional Geologist supporting clients such as Mobil, Shell, and Exxon.

Mobile Marketing Metrics: Mobile Measurement Strategy

Melinda Driscoll, Manager of Digital Analytics, Best Buy permalink ]

Melinda Driscoll Melinda Driscoll is Manager of Digital Analytics for Best Buy. In this role, Melinda oversees the day-to-day analysis practice for, Best Buy's mobile sites and apps, digital marketing, as well as supporting Best Buy's global expansion. Melinda joined Best Buy last year, pursuing a chance to work for a leading multichannel retailer bringing together her passion for digital media and achieving business results. Prior to Best Buy, Melinda was Director of Digital Media at American Public Media specializing in digital media distribution and transitioning audiences from analog radio to digital content platforms. Melinda holds an MBA from the Carlson School of Management.

In a Class By Itself: Code of Data Ethics

Steve Eisenberg, Consultant, Media Resource Networks (MRN) permalink ]

Steve Eisenberg Steve Eisenberg, is a consultant at Media Resource Networks (MRN). MRN is a consulting firm specializing in Business Development and Internet Strategy with expertise in mobile telecommunications and social media.

Before creating MRN, He also worked over a seven- year period at the Walt Disney Company. For Disney, Mr. Eisenberg combined Disney's Internet properties with traditional broadcast media. He also developed online marketing strategies for ABC Entertainment advertising clients, including General Motors, Procter and Gamble, and Barnes and Noble, resulting in increased ad revenue by $1 million. For ABC Sports, Mr. Eisenberg established an online sports store, generating $30,000 in promotional product sales during the first year. Mr Eisenberg also received a business citation from Michael Dell on success of a partnership between, Microsoft, and Dell for producing an online promotion with Good Morning America. The project saved Disney 80K for hardware and software costs, while Dell and Microsoft received 100K in promotional consideration online and on television.

He earned a BA in Communications Arts from Ramapo College, Mahwah, New Jersey and completed additional advanced course work in Project Management at New York University. Mr. Eisenberg has served as Treasurer on the Young Professionals Board of the Advertising Club of New York. He also has been on the Senior Programming Committee of the New York New Media Association. He has donated his project management and marketing services to the National Multiple Sclerosis Society and Share Our Strength. He also served as Vice President, Marketing for the New York City affiliate of In 2007, Mr. Eisenberg was inducted into the Old Timer's Internet Foundation. The organization consists of 450 senior level Internet executives with 10 or more year's experience in the industry.

In 2010 he was interviewed by Read Write Web for an article on Startup organizations planning to get into the mobile space. Mr. Eisenberg was pre-selected to be a participant for the Q&A portion of a business conference called, Reset Business, featuring, Michael Eisner, Tom Peters, Gary Vanderchuck, and Seth Godin.

Mobile Marketing Metrics: Mobile Apps Marketing Metrics

John F. Elder IV, Ph.D, Chief Scientist, Elder Research, Inc. permalink ]

John Elder

John obtained a BS and MEE in Electrical Engineering from Rice University, and a PhD in Systems Engineering from the University of Virginia, where he's an adjunct professor teaching Optimization or Data Mining. Prior to 15 years at ERI, he spent 5 years in aerospace defense consulting, 4 heading research at an investment management firm, and 2 in Rice University's Computational & Applied Mathematics department. Dr. Elder has authored innovative data mining tools, is a frequent keynote speaker, and was co-chair of the 2009 Knowledge Discovery and Data Mining conference, in Paris.

John's courses on analysis techniques -- taught at dozens of universities, companies, and government labs -- are noted for their clarity and effectiveness. Dr. Elder was honored to serve for 5 years on a panel appointed by the President to guide technology for National Security. His book with Bob Nisbet and Gary Miner, Handbook of Statistical Analysis & Data Mining Applications, won the PROSE award for Mathematics in 2009. His book with Giovanni Seni, Ensemble Methods in Data Mining: Improving Accuracy through Combining Predictions, was published in February 2010. John is a follower of Christ and the proud father of 5.

Deep Data Diving: Top 5 Data Mining Mistakes (and How to Avoid Them)

Eric Feinberg, Industry Director, Content, Media & Entertainment, ForeSee Results permalink ]

Eric Feinberg Eric is responsible for the development of strategic solutions for the Content, Media, and Entertainment industry. Eric's background includes roles as web marketing analyst at Gruntal & Co., multi-channel strategy consultant at Wheelhouse, usability specialist at Vividence (Keynote Systems), and focus group moderator at Kelton Research. As technologies and trends change and evolve, Eric maintains his awareness and command of how best to understand and motivate the online consumer on behalf of his clients.

In a Class By Itself: eMetrics Case Studies or Doctor, Heal Thyself
Marketing Lab: Four Steps Toward a More Harmonious Marriage of Customer Metrics

Andy Fisher, EVP Global Data & Analytics Director,
Starcom Mediavest permalink ]

Andy Fisher As EVP Global Data & Analytics Director for Starcom Mediavest, Andy leads the data and analytics practice across all channels including both digital and traditional. An outspoken industry veteran, Andy brings 15 years of experience to this role with the last 11 spent in digital at Razorfish and Personify and the first 4 spent in traditional media analytics at IRI.

Moderator: Media Optimization Track
The Known Unknowns About Digital Media Measurement

John Forrester, Director, Web Marketing, VMware, Inc. permalink ]

John Forrester John Forrester is director, web marketing for VMware, where he manages global web marketing and content on In this role, Forrester is responsible for creating and executing web marketing programs and global SEO.

Forrester brings more than 20 years of experience working in Silicon Valley, including marketing, global Web, search marketing, customer acquisition and digital marketing strategies. Prior to joining VMware, Forrester was the VP of marketing at He also led marketing and product marketing for Earlier, Forrester held marketing management positions at Lexar, Samsung and Microsoft.

B2B Lead Gen Metrics: Search Analytics in a B2B World

Larry Freed, President and CEO, ForeSee Results permalink ]

Larry Freed Larry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level positions with First Chicago NBD and Bank One. An expert on web customer satisfaction, he is a frequent commentator on measuring online customer satisfaction and has been quoted in numerous publications and media, including: The Wall Street Journal, The Washington Post, Internet Retailer, Computerworld, ClickZ, Information Week, Investor's Business Weekly, CNN, CBS Market Watch, CRM Today, Destination CRM and Federal Computer Week, among others.

Sponsor Presentation: What's Wrong with Metrics?

Steve A. Furman, Director, E-Business, Design, Customer Experience and Social Media, Discover Financial Services permalink ]

Steve A. Furman Steve A. Furman is Director E-Business for Discover Financial Services (NYSE: DFS). Discover is a leading credit card issuer and electronic payment services company, and one of the most recognized brands in U.S. financial services. Mr. Furman is responsible for the design, customer experience, mobile and social media for, the firm’s consumer facing site serving millions of customers. He has been engaged in digital design and marketing since 1995.

Social Media Marketing Metrics Track: Social Media Metrics Management

Adam Greco, Director of Web Analytics, Salesforce.compermalink ]

Adam Greco Adam manages all aspects of web analytics for various websites.  Previously, Adam was one of the leaders of the Omniture Consulting team and author of the popular Inside Omniture SiteCatalyst blog.

B2B Lead Gen Metrics: Best-in-Class Best Practices for B2B Marketing Metrics

Victoria Grey, Web Insights and Analytics Manager,
Dolby Laboratoriespermalink ]

Victoria Grey A former media planner and buyer, Vicki made the jump from advertising to web analytics ten years ago to get a more satisfying 360°view of her clients' online campaigns. At the time she was working agency side at Avenue A|Razorfish. Clients included Visa USA, Samsung USA, and Reckitt Benckiser's Electrasol, Jet-Dry, and Finish brands. Since then, Vicki moved client side and for the past two years has been managing web analytics for and its international websites. For Vicki, all the work it takes to set up a good engagement becomes worthwhile when she is able to partner with her clients to turn around actionable analysis.

Marketing Optimization Clinics: Does It Blend? Automating an Excel Mash Up and Delivery Process

Claude Guay, President & CEO, iPerceptionspermalink ]

Claude Guay A 25+ year veteran of IBM, Accovia, Gildan Activewear and PhoCusWright, Claude Guay posseses extensive C-level experience in creating and executing high impact growth strategies that result in rapid market expansion and mainstream adoption of emerging technologies. Claude Guay is currently the President and CEO of iPerceptions. Formerly from PhoCusWright, he lead research projects and developed strategies focused on deploying effective marketing solutions for companies in the travel and tourism industries.

Gold Sponsor Presentation: The Evolution of Online Voice of Customer Analytics

Stéphane Hamel, Principal, Immeria permalink ]

Stéphane Hamel

WAA Certified
Click to View WAA Certified Web Analysts™
Stéphane Hamel is a leading voice for online analytics: helping businesses optimize their online channel by extracting insight from data. He has over twenty years of experience defining optimal and realistic strategies and is a frequent speaker at the eMetrics Marketing Optimization Summit and other conferences in North America and Europe. Member of the International Institute of Business Analysis and on the board of directors and treasurer of the Web Analytics Association, he also plays an advisory role to a number of agencies and vendors.

Stéphane has an MBA specializing in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics. He is also lecturing the Award of Achievement in Web Analytics and Fundamentals of Business Analysis classes at the University of British Columbia. He was among the first to receive the CWA: WAA Certified Web Analyst title and was awarded the WAALTER Award: Web Analytics Association Leadership and Technical Excellence Recognition.

Web Analytics Advanced: Measuring Your Organization's Web Analytics Maturity
Marketing Optimization Clinics: KPI Clinic, The Doctors Are In

Jason Harper, Vice-President, Analytics & Marketing Intelligence, Organic, Inc. permalink ]

Jason Harper

Jason began work in interactive marketing analytics in 2000 optimizing digital marketing for brands such as Doubleclick and Nortel Networks at Beyond Interactive in Ann Arbor, MI. Transitioning to a sister WPP company in 2003, Jason was responsible for Interactive Analytics on the Ford Vehicles account at JWT. He developed many industry first reporting and analytics solutions. After a few years in Detroit, Jason headed out to Scottsdale, AZ where he led the performance management of Jason developed advanced econometric media mix models used to drive the media strategy which included the performance of 3 very successful Super Bowl campaigns. In 2007 Jason returned to Michigan and is currently heading up the Marketing Intelligence Group at Organic in Detroit. Using his experience, Jason and the Organic team have developed a highly sophisticated, scientific approach to quantifying interactive marketing which is now at the core of his client’s strategy and planning.

Media Optimization Track: Equitable Brand Equity Measurement

Michael D. Healy, Web Analytics Consultant, permalink ]

Michael D. Healy Michael D. Healy is a web analytics consultant based in San Francisco working with clients to optimize the performance of their online presence, using both Econometric and Linguistic techniques to build more holistic models of behavior.

In addition to traditional web analytics tools, he leverages the strong FOSS analytics solutions such as R, Python and others to deliver actionable and statistically valid intelligence from combined the combined inputs.

Recently he has been studying the flow of dialectical American English on various social media outlets, particularly Twitter.Results and code from the study will be presented at PyCon just prior to eMetrics. The goal of the project is to increase the ability of clients to detect, process and respond to non-standard English.

He 'hella' hopes you attend the 'Sentiment Analysis, Ready for Prime Time?' session at eMetrics San Francisco.

Read more on his personal blog at

Social Media Metrics: Sentiment Analysis, Ready for Prime Time?

Charles Hua, Global Testing Manager for CSMB Online, Dell permalink ]

Charles Hua Charles Hua is currently the Global Testing Manager for CSMB Online at Dell responsible for overseeing the global testing activities in multiple channels. He has over 10 years of experience in various aspect of the computer industry from IT, finance, services to marketing. Charles has a rich background in CRM, direct marketing and marketing operations and up to recently had been responsible for planning and execution of the multi-million dollar marketing budget for Dell US Consumer.

Web Analytics Advanced: Integrating Analytics with Testing at Dell

Jon Ingalls, General Manager, BlueKai permalink ]

Jon Ingalls As Co-founder and Chief Executive Officer of TrackSimple, Jon leads the team with a mission to "measure everything". TrackSimple provides powerful and easy to use Analytic and Optimization services, enabling Advertisers to bring all of their media and commerce data (online & offline) into one place to drive better returns. Before pursuing TrackSimple Jon Ingalls held several roles at (NASDAQ:AMZN), delivering Amazon's Service Oriented Architecture, technical liaison to Amazon's sales efforts and finally as Director of Performance. Jon drove the dramatic expansion of Amazon's data network, resulting in of one of the largest data processing infrastructures on the planet, mining huge amounts of information in near real-time. Today those systems continue to collect, process, and manage millions of performance events every minute driving Amazon's business.

Jon received a BA with Honors from SUNY at Oswego, Oswego NY and attended graduate studies in Software Development and Management at RIT (Rochester Institute of Technology) in Rochester NY.

Media Optimization Track: The Dilemma of Data Driven Audiences

Ross Jenkins, Vice President of Analytics, Rapp Collins Worldwide permalink ]

Ross Jenkins Ross Jenkins has over 12 years of digital strategy consulting experience and is a recognized thought leader in the fields of integrated search, behavioral marketing, digital technology and advanced data analytics. He is Department Lead of Strategy and Enablement and Vice President of Digital Analytics for RAPP New York, one of the largest direct marketing and customer relationship agencies in the world. Ross has significant experience in working in the financial services industry, consumer packaged goods, lead generation, high tech, retail, and healthcare sectors, and his department manages some of the largest and most recognized brands in the country.

Ross is an international speaker whose expertise is well documented among prominent media outlets such as Internet World, B2B Magazine, Sherpa Marketing, Computer World and EI Magazine. His experience includes managing the digital channel strategy for and developing end to end, lead cultivation tracks for many of the largest Telecommunications companies in the world.

Web Analytics Fundamentals: Beyond Fundamentals - Using Behavioral Intent to Drive Consumer Experiences

David Karel, VP of Marketing, Bizopermalink ]

David Karel David leads Bizo's global marketing efforts. No stranger to B2B audience targeting, David joins the company with more than 15 years of B2B marketing, business development, and sales experience. He most recently served as vice president of product marketing at SuccessFactors, and has held positions at Instill, Siebel Systems, Thomson Japan, and MBAVision which he founded. David holds an MBA from the Wharton School of Business and a BA from Tufts University.

In a Class By Itself: eMetrics Case Studies or Doctor, Heal Thyself

Joshua Katinger, President, Accession Mediapermalink ]

Josh Katinger Josh has worked on projects varying from large website development and systems integration to live streaming media events, web analytics consulting, and pay-per-click marketing programs. He is also co-founder of Errorlytics providing 404 error handling. He has managed corporate extranets and succeeds by cutting through the noise and get to the heart of a business need. Some of Josh's key client engagements include General Electric, Pitney Bowes, House of Blues, and SPEED Channel.

Marketing Optimization Clinics: Does It Blend? Automating an Excel Mash Up and Delivery Process

Guy Kawasaki, Managing Director, Garage Technology Venturespermalink ]

Guy Kawasaki Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine.Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Keynote: Social Media by the Numbers

Retha Keyser, Business Development Manager,
SAS Customer Intelligence Global Practice permalink ]

Retha Keyser Retha Keyser focus is on the development of SAS' partner strategies and solutions for SAS in the area of Customer Intelligence. She manages a team who assist SAS partners to development solutions focused primarily on the Online/Interactive channels. Retha has gained extensive experience in CRM through her involvement in numerous CRM projects in the banking, insurance, retail, travel and communications industries over the past 20 years.

Retha's experience provides hew with an in-depth understanding of how advanced analytics and technology can be applied to assist organizations in improving the effectiveness of their customer interactions, business processes, and sales and marketing strategies, resulting in significant growth in revenues and profitability.

Marketing Lab: How to Stop Annoying Your Customers

Peter Kear, VP Sales & Marketing, IS Solutions PLC permalink ]

Peter Kear Kear has a background in computer engineering and systems distribution, having worked in this sector since the mid-1970s. He co-founded IS Solutions in 1985 prior to which he was a Divisional Director for Hawke Electronics, then a subsidiary of Lex Service plc.

Kear is responsible for the sales, marketing and business development aspects of the company and by keeping in close touch with client needs he has been able to identify potential suppliers and new emerging business areas for future growth.

IS Solutions provides a range of Internet design, website development and systems support services to public and private sector clients.

Marketing Lab: How to Stop Annoying Your Customers

Mark Krebs, VP Sales & Business Development, OpinionLabpermalink ]

Mark Krebs Mark was part of the original management team for OpinionLab when it was founded in 1999 and served as VP Corporate Development. Now, as VP Sales & Business Development, Mark is responsible for channel program development, business development and new business. Prior to joining OpinionLab, Mark was involved in the creation and development of several start-up business ventures. Most recently, he was a founder and President of Brand Name Franchising LLC, an outsourced sales and real estate organization that developed multiple franchise brands throughout the United States. Mark has also served as COO, CFO and Member of La Havanita Cigar Factory LLC, a national multi-unit retail and manufacturing cigar chain. He was also the Project Manager and Controller for Flatlander's Investments, a business venture created to build and develop a national chain of microbrewery restaurants. Before his start-up endeavors, Mark obtained his CPA and was a Senior Auditor in the Entrepreneurial Division of Arthur Andersen L.L.P. He holds a degree in Accounting from Indiana University Kelley School of Business.

Presentation: Real Time, Actionable Voice of Customer Across All Touch Points

JoAnn Kuchera-Morin, Ph.D., Director,
AlloSphere Research Facility, California NanoSystems Institute, University of California, Santa Barbara permalink ]

JoAnn Kuchera-Morin JoAnn Kuchera-Morin is a composer, Professor of Media Arts and Technology and Music, and a researcher in multi-modal media systems content and facilities design. Her years of experience in digital media research led to the creation of a multi-million dollar sponsored research program for the University of California—the Digital Media Innovation Program. She was Chief Scientist of the Program from 1998 to 2003. The culmination of Professor Kuchera-Morin's creativity and research is the AlloSphere, a 30-foot diameter, 3-story high metal sphere inside an echo-free cube, designed for immersive, interactive scientific and artistic investigation of multi-dimensional data sets. Scientifically, the AlloSphere is an instrument for gaining insight and developing bodily intuition about environments into which the body cannot venture—abstract higher-dimensional information spaces, the worlds of the very small or very large, and the realms of the very fast or very slow. Artistically, it is an instrument for the creation and performance of avant-garde new works and the development of new modes and genres of expression and forms of immersion-based entertainment.
Professor Kuchera-Morin serves as the Director of the AlloSphere Research Facility located within the California NanoSystems Institute, Elings Hall, at the University of California, Santa Barbara. JoAnn Kuchera-Morin earned a Ph.D. in composition from the Eastman School of Music, University of Rochester.

Keynote: The AlloSphere Research Facility: Data Visualization as You've Never Imagined

Alex Langshur, Founder and CEO, PublicInsite permalink ]

Alex Langshur Alex Langshur is founder and CEO of PublicInsite, a Boston & Ottawa-based web analytics, optimization and marketing consulting firm. Alex established PublicInsite because he saw a tremendous need for a bridge between those who manage online data within organizations and those for whom the insights arising from the data have the most value. Alex is passionate about helping clients understand the meaning and business value within the numbers, and optimizing the connection between each client's unique vision and needs and the online behavior and desires of its most important stakeholders.

Alex is a sought after speaker and is the past-President of the Web Analytics Association (WAA). He teaches highly rated courses on web analytics for University of British Columbia, GSA Web Manager University and WAA Base Camp, and has been frequently published in journals and magazines. Alex lives in Boston with his wife, two sons and golden retriever.

In a Class By Itself: Government & Non-Ecommerce Metrics

Lynn Lanphier, Director, Digital Analytics, permalink ]

Lynn Lanphier In her role at Best Buy Lynn leads the Digital Analytics team, which includes industry research, competitive analysis, web analytics and multi-channel data integration. She and her team are passionate about helping the business connect the dots by transforming data and information into insights and action plans that drive business results. Prior to Best Buy, Lynn worked for over ten years at Spiegel Catalog in a variety of marketing and merchandise planning roles.

Keynote: Managing Marketing Metrics at Best Buy

Dylan Lewis, Managing Director, Intuit permalink ]

Dylan Lewis At his role at Intuit, Dylan, and his team, is focused on translating the actions, experiences, and attitudes of visitors into better website experiences. Dylan joined Intuit in 2005 after working as a Senior Consultant at Visual Sciences, and Director of Marketing at With an MS in Psychology, Dylan is focused on the web experience.

Keynote: What the CMO Wants from Marketing Analytics

June Li, Founder and Managing Director, ClickInsight permalink ]

June Li June helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Web Analytics Association.

Marketing Optimization Clinics: KPI Clinic, The Doctors Are In
WAA Base Camp Workshops: Introduction to Web Analytics 101

John Lovett, Senior Partner, Web Analytics Demystified permalink ]

John Lovett

WAA Certified
Click to View WAA Certified Web Analysts™
John Lovett is a leading expert on Web analytics, multivariable testing, and optimization technologies. Throughout his analyst career John has produced insightful research including Forrester’s Web Analytics Wave and the US Web Analytics Forecast. John is an industry insider who maintains a finger on the pulse of the industry.

Social Media Metrics: Social Media Metrics Management
In a Class By Itself: Code of Data Ethics

M. H. (Mac) McIntosh, President, Mac McIntosh Inc permalink ]

Mac McIntosh

President and principal consultant of B2B marketing consulting firm Mac McIntosh Incorporated, and founding partner of B2B marketing automation services firm AquireB2B, Mac specializes in helping companies generate more high-quality B2B sales leads, turn them into sales, track and measure results, and prove a favorable return on investment.

In addition to consulting, Mac conducts workshops and seminars on various topics related to B2B marketing for associations and corporations in the USA, Canada and Europe, writes regularly for leading marketing and business publications, is the publisher of Sales Lead Report® and B2B Marketing Technology Insights™ newsletters with more than 15,000 subscribers each, and Sales Lead Insights™, an award-winning B2B marketing blog.

McIntosh has been designated by BtoB magazine as one of its "Top 100 in BtoB Marketing," and was just selected as #1 of the Sales Lead Management Association's 2010 "Top 50 Most Influential People."

B2B Lead Gen Metrics: B2B Lead Management Quantification

Neil Mason, Consultancy Director, Foviance permalink ]

Neil Mason

Neil has over 25 years of in-depth industry experience in marketing analytics and strategy and currently leads Foviance's consultancy division. In this role he is responsible for all the consultancy teams delivering client engagements across Foviance’s user experience, analytics, research and customer insight practices. Prior to joining Foviance Neil was Managing Director and founder of Applied Insights where he consulted with major businesses about online business performance analysis and improvement.

Neil got involved the digital space over 10 years ago when he moved from the agency side to the client side as Chief Knowledge Officer at QXL. Neil became Chief Marketing Officer for QXL Ricardo plc in 2001 and got the opportunity to practice what he preached by putting customer insights and analysis at the core of the digital marketing strategy.

He holds an MBA from Kingston Business School, a Diploma in Business and Economic Forecasting. Neil is also a frequent speaker at conferences and events, contributes a regular column at ClickZ and has previously served on the Board of Directors of the Web Analytics Association, the global industry body for digital analytics professionals.

Deep Data Diving: Tell Me Something I Don't Know: Data Discovery

Josh Manion, Founder & CEO, Ensighten, LLC permalink ]

Josh Manion

Prior to the founding of Ensighten, Mr. Manion, 33, served for 7 years as the CEO of Stratigent, LLC a consultancy specialized in web analytics and marketing optimization. At Stratigent, Mr. Manion oversees strategic direction for the organization and works with strategic clients such as Motorola, Blue Cross Blue Shield, Mattel, and General Mills. Additionally, Mr. Manion leads the partnership development efforts at Stratigent, where he has forged close partnerships with the leaders in the web analytics and interactive marketing space including Omniture, WebTrends, Google Analytics, Unica, Coremetrics, ExactTarget, Optimost, Gomez, OpinionLab, Teradata, and TeaLeaf.

Mr. Manion has authored a guide on web analytics vendor selection for and has acted as an advisor and instructor for the Advanced Web Analytics Boot Camp curriculum. Prior to Stratigent, Mr. Manion served as the Vice President of Strategy for MCurve, Inc a network technology reseller and consultancy, Director of Analytics for, and COO and Co-Founder of, which was acquired by in 2000. Additionally, Mr. Manion has been a professional chess player and is currently ranked in the top 60 players in the United States.

Mr. Manion graduated from Massachusetts Institute of Technology (MIT) with a degree in Management Science and a focus in Information Technology.

Gold Sponsor Presentation: Tag Management

Thornton May, Futurist and Author, The New Know permalink ]

Thornton May

Thornton May is Futurist, Executive Director and Dean of the IT Leadership Academy. His extensive experience researching and consulting on the role and behaviors of Boards of Directors and "C" level executives in creating value with information technology has won him an unquestioned place on the short list of serious thinkers on this topic. Thornton combines a scholar's patience for empirical research, a stand-up comic's capacity for pattern recognition and a second-to-none gift for storytelling to the information technology management problems facing executives.

Thornton has established a reputation for innovation in time-compressed, collaborative problem solving pioneering the Lyceum (an intense learning experience designed to keep 'C'-level executives abreast of emerging technology trends); the Directors’ Institute (a forum for Board members to increase their awareness of technology management issues); and the Controller’s Institute (arena for European Chief Financial Officers to fine tune processes associated with making technology investments). Thornton designs the curriculum that enables the mental models that allow organizations to outperform competitors, delight customers and extract maximum value from tools and suppliers.

Keynote: The Web Analyst Tribe and the C-Suite - A Relationship Rumination

Jodi McDermott, Senior Director Product Management, comScore permalink ]

Jodi Mcdermott Jodi has been working in Web Analytics since 2002 and joined comScore as the Sr. Director of Product Management in March of 2010 where she is responsible for developing and managing comScore’s census based measurement products and services. Prior to joining comScore, Jodi served as Director of Data Strategy and Analytics for Clearspring Technologies where she was responsible for utilizing data to develop and test business models and drive product strategy for the Clearspring widget platform and AddThis sharing products.

In previous roles Jodi oversaw the Web Analytics team of InPhonic, a multi-hundred million dollar ecommerce website, and also worked in the Consulting Services group of Visual Sciences where she led implementations for leading companies in the airline, retail, financial services and hotel industries. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf Web Analytics package at

She is an active member of the Web Analytics Association, a frequent speaker at the E-Metrics Summit and various conferences specializing in distributed content and social media measurement. Jodi graduated from Pepperdine University with a B.S. in Business Administration and holds an MBA from American University with an emphasis in Finance and Management of Global Information Technology.

Please follow this link to view Jodi's profile on LinkedIn.

Platinum Sponsor Presentation: Digital Analytix: The Next Generation of Web Analytics

Joe Megibow, VP, Global Analytics and Optimization, Expedia permalink ]

Joe Megibow Joe Megibow is currently the VP, Global Analytics and Optimization at Expedia, the world's leading online travel provider. helps millions of travelers per month easily plan and book travel. Expedia (1-800-EXPEDIA) aims to provide personalized service, the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. Expedia is an operating company of Expedia, Inc. (Nasdaq: EXPE).

In his role, Joe deploys leading edge site conversion measurement and site optimization techniques, and oversees marketing, site, and customer analytics for all worldwide points of sale. He joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for Prior to, he worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles.

Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y's first ecommerce practice; and engineering positions at EDS in their Advanced Technology Group. Joe earned a bachelor's degree in electrical engineering from Cornell University and an MBA from the University of Chicago.

Presentation: Real Time, Actionable Voice of Customer Across All Touch Points
Mobile Marketing Metrics: Mobile Apps Marketing Metrics

Michael Metz, Sr. Director of Web Marketing and Strategy, Cisco permalink ]

Michael Metz

Michael Metz is Senior Director of Web Marketing and Strategy at Cisco. With a team of over a hundred and twenty web professionals he's responsible for the company's marketing strategy on the worldwide web. This includes editorial, search engine optimization, user experience, design, publishing, analytics, mobile and governance. is the primary hub for the company's marketing activities. "Drive to web" is the Cisco marketing mantra. As resources have become tighter, marketing on the web has proven to be the most economical and effective way to reach customers and prospects.

The corporate site has won numerous awards for implementation of community, video, mobile, user-generated content, conversation, collaboration, personalization, global localization, and web 2.0 technologies. Site IQ consistently ranks as one of the top B2B sites. Byte Level Research ranked the site third only to Google and Wikipedia in global impact.

Mr. Metz is a 25-year veteran of the computer industry, focused on the application of technology to learning and performance. Prior to joining Cisco Mr. Metz was employed at Apple Computer for ten years in a variety of sales and marketing positions.

He's an alumnus of the University of Illinois at Champaign-Urbana, with graduate work in Instructional Technology at Governor's University in Chicago Illinois

Keynote: What the CMO Wants from Marketing Analytics

Dr. Phil Mui , Group Product Manager, Google Analytics permalink ]

Phil Mui Phil Mui is the Group Product Manager (lead PM) for Google Analytics, and has been managing GA since its early days. He has a Ph.D. (EECS) from MIT and a Masters (Management) from Oxford University where he was a Marshall Scholar. Prior to Google, Phil was an entrepreneur (founded an early European display ads startup) and a bioinformatics researcher.

Gold Sponsor Presentation: Learning to Love Patterns

Gregory Ng, Chief Experience Officer, Brooks Bell Interactive permalink ]

Gregory Ng Gregory Ng is the Chief Experience Officer at Brooks Bell Interactive. With a concentration in testing and optimization, he has developed effective results-driven marketing programs for Fortune 500 clients for over 14 years. As CXO (Chief Experience Officer), Greg is responsible for ensuring that marketing strategies are realized through exemplary creative work. Gregory's direct experience runs deep and includes working with clients like Dell, Bank of America, American Express, Dunkin' Donuts, and the Salvation Army. Gregory has received over 40 awards for his direct marketing campaigns. Greg is a graduate of the Rhode Island School of Design where he was classically trained in Graphic Design. He is also an accomplished blogger/videoblogger with his work featured in The New York Times, Wall Street Journal, Fast Company, and Wired's Gadget Lab.
He lives in Raleigh, North Carolina with his wife and three kids.

Jim Novo, Owner, The Drilling Down Project permalink ]

Jim Novo Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.

WAA Base Camp Workshops: Applying Web Analytics 102

Bob Page, VP Analytics, eBay permalink ]

Bob Page As eBay's vice president of Data & Analytics Platform, Bob Page brings more than 15 years of passion for analysis to the world's largest online marketplace. Bob leads eBay's data and analytics infrastructure, and is responsible for the strategy and policies that power data-driven decisions. From data warehouse and business intelligence solutions to advanced analytics and custom insights, Bob delivers solutions for strategic use of data. Bob joined eBay from Yahoo!, where he led analytics teams across a broad range of responsibilities. He has been active in analytics since 1996, when he was co-founder, CTO and VP of Product Development for Accrue Software, a provider of large-scale web analytics. He is a frequent speaker at industry events, and serves on the eMetrics advisory council. Bob occasionally posts to his blog at , and is @bobpage on Twitter.

Mobile Marketing Metrics: Mobile Apps Marketing Metrics

Katie Delahaye Paine, CEO, KDPaine & Partners permalink ]

Katie Delahaye Paine

Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC a communications research consultancy that provides custom research to measure the effectiveness of social media and traditional public relations. She is the author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. Her second book, Measuring What Matters to your organization will be published by Wiley & Sons in the fall. She also writes the first blog and the first newsletter dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies.

Social Media Metrics: Measure What Matters to Your Business

Eric T. Peterson, CEO and Principal Consultant, Web Analytics Demystified permalink ]

Eric T. Peterson Eric has worked in web analytics since the late 1990's in a variety of roles including practitioner, consultant, and analyst for several market-leading companies. He is the author of three best-selling books on the subject, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators, as well as one of the most popular web analytics bloggers at

Keynote: Managing Marketing Metrics at Best Buy
In a Class By Itself: Code of Data Ethics

Judah Phillips, Senior Director, Global Site Analytics, Monster Worldwide permalink ]

Judah Phillips Judah Phillips creates economic value by using data and research to make websites better. As Senior Director, Global Site Analytics at Monster Worldwide Judah is responsible for generating actionable insights on user behavior from the web data for Monster Worldwide's global properties (including Prior to Monster, Judah was the Director of Web Analytics at RBI (Reed Business Information) - part of Reed Elsevier, a global provider of information products and services. He has held various other positions during his career consulting and working with Internet and software companies.

Judah is a contributing member of industry organizations such as the Interactive Advertising Bureau (IAB) and the Web Analytics Association (WAA). A former contributor to Web Analytics Demystified, he is a writer for MediaPost's Metrics Insider and the host of the Boston Web Analytics Wednesday since 2006. A speaker at both national and international industry events, such as eMetrics, X Change, I-COM, Engage, eTail, Web Analytics Congress, and AdobeMAX, he is also in charge of emceeing and creating the content, agenda, and speaker selection for the OMMA Metrics conferences.

Judah has been quoted or interviewed numerous times in a wide range of media, such as BusinessWeek, BtoB, and MarketingSherpa. He's guest lectured at universities, such as Stern Business School at NYU, Bentley College, and Baruch College. Judah is on the board of advisers for YieldBot and a few other start-up and early-stage Internet companies. He holds an MBA and an MS.

Moderator: Web Analytics Advanced

Adam Proehl, Managing Partner, NordicClick Interactive permalink ]

Adam Proehl Adam is a seasoned online marketing executive who has a passion for helping clients use online channels to grow their business. As a practical marketer, he learned early on that you can't improve what you can't measure. His ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.

Having been in Internet Marketing since 1998, Adam has worked with startups to Fortune 500 clients. He has spoken previously at PubCon, DMA, SEMPO, and OMS. He is also an instructor at the Online Marketing institute and is currently Managing Partner of NordicClick Interactive, based in Minneapolis.

Web Analytics Fundamentals: Free & Cheap Tools

Anthony Psacharopoulos, SVP, Digital Analytix permalink ]

Anthony Psacharopoulos Anthony has a wealth of industry, consulting and market analysis experience, having advised clients on strategic and marketing issues in a number of industries including media companies (portals, ad networks, publishers and entertainment firms), financial services, manufacturing, pharmaceuticals/healthcare and CPG.
At comScore, Anthony manages Digital Analytix sales in North America and Europe.

Prior to comScore, Anthony worked with Corporate Value Associates, a strategy consulting firm that was spun off from Boston Consulting Group, where he worked on a wide range of projects (including strategic audit and value creation, product mix optimization, product introduction strategies and other sales and marketing initiatives) in several industries (including financial services, metals, retail and packaging) in North America and Europe. Prior to Corporate Value Associates, Anthony worked in the client service organization at Information Resources, Inc., where he gained extensive experience in market research with package goods firms such as CPC International, Seagrams and A&W Brands. Anthony began his career with Venture Concepts, where he worked primarily on start-up plans for entrepreneurs and small companies.

Anthony has an MBA from University of Michigan and a BA in Commerce and Economics from University of Toronto.

Please follow this link to view Anthony's profile on LinkedIn.

Platinum Sponsor Presentation: Digital Analytix: The Next Generation of Web Analytics

MeMe Jacobs Rasmussen, Chief Privacy Officer, Vice President and Associate General Counsel, Adobe Systems Incorporated permalink ]

MeMe Rasmussen MeMe Jacobs Rasmussen is chief privacy officer, vice president, and associate general counsel at Adobe. In her role, Jacobs Rasmussen oversees Adobe's privacy strategy and policy. She also leads a team of attorneys and paralegals with responsibility for the protection of Adobe's intellectual property, including Adobe's patents and trademarks, and for providing legal services to some of Adobe's engineering, product, and marketing teams.

Prior to joining Adobe in 1997, Jacobs Rasmussen served as general counsel and later chief operating officer at Rocket Science Games. Previously, she practiced law at Gray Cary Ware & Freidenrich in Palo Alto, California, and at Foley, Hoag & Eliot in Boston. Jacobs Rasmussen started her career in the early 80s as a technical instructor at Prime Computer near Boston before joining the company's in-house legal department.

Jacobs Rasmussen is a member of the California bar. She holds a law degree from Suffolk University and a bachelor's of science degree in computer science from the University of Vermont.

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit

In a Class By Itself: Code of Data Ethics

Benjamin Rudolph, President & CEO, Relevance Advisors permalink ]

Benjamin Rudolph Benjamin Rudolph is the President & CEO of Relevance Advisors, an interactive advertising agency based in Atlanta which specializes in search engine marketing, search engine optimization, and web analytics. Benjamin spent four years at Comcast, where he managed the search partnership with Google for Comcast Interactive Media. In that capacity he launched the Comcast Toolbar and integrated multiple content sources into search including video, news, and yellow pages. Now he leverages his media and search experience to help clients maximize the value from their websites, both in terms of traffic and revenue. Benjamin is a Cum Laude graduate of Princeton University with a Bachelor of Arts degree in Psychology, and he received his MBA in Marketing from the Goizueta Business School at Emory University.

Web Analytics Fundamentals: Free & Cheap Tools

Mark Ryan, VP of Client Services, and COO, Extractable permalink ]

Mark Ryan Mark Ryan has an extensive background in web application development, Search Engine Marketing, and Web Analytics. As a founder of Extractable, Mark manages the Strategy, Creative, Engineering, and Project Management groups at Extractable. Mark enjoys working with Web Analytics and sits on various committees of the Web Analytics Association. Mark started his career in Internet development at Applied Materials where he served an integral role in the design and development of the companies first online Inventory and Support Management System. He also developed applications for premiere clients such as Intel, AMD, and Siemens. After Applied Materials, Mark served as Senior Applications Engineer for USWeb's Content Management group and worked on the design and implementation of the company's first web based content management application.

Marketing Optimization Clinics: 10 Techniques in 50 Minutes Clinic - Using Web Analytics to inform Website Redesigns

Peter Sanborn, Web Analytics and BI Manager, Microsoft permalink ]

Peter Sanborn Peter Sanborn has been in the digital marketing industry for the past 10 years. He manages a team of web analysts focused on improving the customer experience and marketing value of, the 5th most trafficked web site in the world. It serves a diversity of audiences coming from various job roles, company sizes, and geographic locations. Peter's team deals with both the successes and challenges of running a web analytics program for this huge and multi-functional site on a daily basis. In addition to practicing digital marketing and web analytics daily, Peter serves as President of the Web Analytics Association.

Keynote: What the CMO Wants from Marketing Analytics
Media Optimization Track: Equitable Brand Equity Measurement

Andreas Ryuta Stenzel, Manager, SMB Marketing, TRUSTe permalink ]

Andreas Stenzel Over the past 20 years of on-and-offline direct and database marketing, Andreas has focused on end-to-end demand generation for Direct Sales, Channel Sales, and Ecommerce efforts with a core focus on building scalable, profitable, global campaigns and programs for fast-growing organizations.

Past efforts include work with Oracle, NetSuite, Hyperion, VMware, and TRUSTe. Andreas has also written and presented for numerous publications including DMNews, Practical Ecommerce, AMA, SES, Target Marketing Magazine, Electronic Retailer, and MarketingProfs.

B2B Lead Gen Metrics: Search Analytics in a B2B World

Jim Sterne, Founder, eMetrics Marketing Optimization Summit permalink ]

Jim SterneJim is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, he focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, “Web Metrics; Proven Methods for Measuring Web Site Success.” He is the Founding President and current Chairman of the Web Analytics Association and is very pleased you could make it to the eMetrics Marketing Optimization Summit.

Keynote: The Human Side of Marketing Analytics

Craig Sullivan, Group eBusiness Customer Experience Manager, Belron permalink ]

Craig SullivanCraig is Group Customer Experience Manager for Belron®, responsible for optimizing visitor behavior and improving the online customer experience across 32 websites in 17 languages.

He has over 11 years of experience blending usability, online marketing, customer insight, analytics and multi-variate testing. Craig has spoken at various events and conferences in the past and is consistently rated as a top speaker by delegates because of his knowledge, engaging presentation style and willingness to share useful practical tips. He tweets when he isn’t knee deep in work – @OptimiseorDie and is currently working on an optimization white paper.

Marketing Analytics: Meaning Based Marketing - Testing You Wish You Could Do Too

Steve Tobias, Senior Vice President and Managing Director, MarketShare permalink ]

Steve Tobias Steve Tobias most recently served at Marketing Management Analytics (MMA) as Managing Director and Client Officer where he managed a portfolio of blue chip clients including Avon, Citi, Discover Card, Disney, GlaxoSmithKline and Johnson & Johnson. Prior to MMA, he was a senior manager at Bearingpoint and oversaw the company's Digital Content Solution for Media, Entertainment and Advertising. Before Bearingpoint, he held various senior roles at Arthur Andersen where he serviced dozens of brand name clients. Tobias holds a Bachelor of Science degree in Accounting from SUNY, a Masters of Business Administration from New York University's Stern School of Business and earned his CPA license while at Arthur Andersen.

Media Optimization Track: Equitable Brand Equity Measurement

Jennifer Veesenmeyer, VP, Analytics, Stratigent permalink ]

Jennifer Veesenmeyer Jennifer is VP, Analytics at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports. Not to mention one of the top rated speakers in seven years of eMetrics Summits.

Web Analytics Advanced: Making the Most of Marketing Dashboards

Caleb Whitmore, Principal Consultant & CEO, Analytics Pros permalink ]

Caleb Whitmore Caleb has been a fixture in the online marketing, web analytics and search engine optimization field for a decade, providing tailored, actionable solutions to clients in many verticals including consumer retail and services, performing arts, entertainment, health care, business-to-business, higher education and real estate. He has founded multiple companies in addition to building the in-house Search & Analytics team at POP, a global interactive agency. As a leading Google Analytics Authorized Consultant, Caleb is sought after for numerous training engagements nationwide, and is regularly called to solve the industry’s most perplexing challenges by architecting innovative custom analytics implementations. His consulting company, Analytics Pros, provides individuals, agencies, development firms and enterprise clients with best-in-class web analytics strategy, implementation and analysis, as well as comprehensive training opportunities and resources. Caleb lives in Seattle's Ballard neighborhood with his wife and 1-year-old daughter.

In a Class By Itself: eMetrics Case Studies or Doctor, Heal Thyself

Sherri Whittington, Global Marketing Director, Telco, Entertainment & Utilities. permalink ]

Sherri Whittington Sherri Carswell-Whittington is the product marketing director for Teradata's Integrated Web Intelligence offer. She is responsible for all aspects of the group’s marketing and business development activities. Sherri is also responsible for The River - a Teradata sponsored social media community for business innovators.

Whittington has held various roles in development, industry marketing and alliance management within Teradata and started her career with NCR in 1998. Sherri previously worked for Duke Energy Corporation and has done extensive writing and speaking in the utility industry and the culinary press. She is also a Board member of the American Marketing Association and past-chairman of the Slow Food Movement/Charlotte.

Moderator, Marketing Analytics - Time-Honored Optimization

Breanna Wigle, eCRM Marketing Manager, Military Advantage permalink ]

Breanna Wigle Breanna Wigle's work at Military Advantage focuses on internal metrics, audience segmentation, marketing optimization and customer satisfaction mining. She's been instrumental in linking database information and web analytics to financial performance, pushing to understand the relationship between lifetime customer value and company success.

Mobile Marketing Metrics: Best Practices in Optimizing for the Mobile Web

Joel Wright, Global Analytics Manager, CSMB Online, Dell permalink ]

Joel Wright Joel Wright is the Global Analytics Manager for CSMB Online at Dell with 9 years of experience managing global web analytics initiatives. In addition to managing global online strategic analysis and the CSMB online testing pipeline, Joel also managed Dell's global implementations of both Omniture SiteCatalyst and Omniture Insight. He has a highly respected blend of online marketing acumen and comprehensive understanding of web technology, leading large global projects to deliver comprehensive web analytics solutions.

Web Analytics Advanced: Integrating Analytics with Testing at Dell

Dean Wynkoop, Sr. Manager of Data Management, Cabela's, Inc. permalink ]

Dean Wynkoop Dean has been involved with information technology for 30 years in a variety of industries including law enforcement and local government, insurance, and retail. He has spent most of his career as a lead software developer delivering innovative solutions and optimal data designs. For the past 6 years, Dean has been the Marketing representative on the Cabela's Enterprise Data Warehouse initiative developing a world class EDW based on Teradata technology that supports diverse areas of the business such as Direct Marketing, eCommerce, retail. Dean has a passion to apply technology to meet business problems and looks for solutions that exceed expectations. Dean facilitated the optimization of their business analytic process by integrating their SAS analytical environment into their EDW. Dean is a member of the SAS / Teradata Product Advisory Council.

Marketing Analytics: Hunting for Attribution

Share |

Co-Located with eMetrics: GA User's Great Event Conversion Conference Predictive Analytics World

Lifetime Association Partner

Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012







iPerceptions bizo
Google Ensighten Stratigent Speed-Trap


UBC UC Irvine Extension UC Irvine Extension Crowd Science Atomic Next Analytics Next tealeaf

Newcomers Pavilion

Concept Feedback Digitaria analyticpros Yahoo! Web Analytics Calpont

Lanyard Sponsor


Conference Track Sponsor


Association Sponsor

International Institute for Analytics SEMPO American Marketing Association Society for New Communications Research WOMMA

Sponsor This Summit