Sponsor Presentations

San Francisco 2011

Monday, March 14 • 9:45 - 10:15 am • Diamond Sponsor Presentation

What's Wrong with Metrics?

Larry Freed, President and CEO, ForeSee Results

Often, metrics used to assess success are misunderstood, misinterpreted, and misleading. They measure KPIs important to the organization instead of what is critical in the customers’ eyes. This leads companies down a path of reactive management, but how can organizations proactively manage when most metrics look backwards? Larry discusses how the effective use of metrics can help set strategy and provide customers with the experience they want in the first place, rather than be used to only address complaints and operational issues. The right mix of metrics gives companies a competitive advantage because it helps them meet the organization's goals and customers' objectives.

Monday, March 14 • 10:15 - 10:35 am • Platinum Sponsor Presentation

Digital Analytix: The Next Generation of Web Analytics

Jodi McDermott, Senior Director Product Management, comScore
Anthony Psacharopoulos, SVP, Digital Analytix

comScore announces a breakthrough innovation in the web analytics space with the launch of their new product Digital Analytix TM. Powered by Atomix TM technology, this next generation web analytics platform combines what comScore does best, audience analysis with a world class analytics platform via their acquisition of Nedstat. Hear how comScore is closing the gap between audience measurement and web analytics by bringing together their Unified Digital Methodology TM with a powerful platform never before offered in North America. This combination of industry know-how and technology prowess has the ability to change the way you view and analyze your online audiences. Unlock the knowledge of who is viewing your digital content by having access to all of your data to answer new business questions in an innovative way. Simply stated, known your audience, know your business.

Monday, March 14 • 2:15 - 2:25 pm • Gold Sponsor Presentation

The Evolution of Online Voice of Customer Analytics

Claude Guay, President & CEO, iPerceptions

Voice of Customer (VoC) analytics has made enormous strides in the last few years. When first introduced, VoC surveys were rigid and vendors produced expensive, static reports with limited insight. These days, surveys are a common and polite way to capture visitor feedback, link to other data sets and act on reliable information.

In 2011, iPerceptions is taking VoC to the next level and proudly introducing new features to allow online marketers to engage with their visitors, leverage the power of their brand, track their success as well as their success versus competitors, get alerts whenever significant changes occur, build a sense of community and create sales incentives.

Come and hear about the latest innovations in VoC and how they can quickly optimize your online business results.

Monday, March 14 • 2:25 - 2:35 pm • Gold Sponsor Presentation

Learning to Love Patterns

Dr. Phil Mui, Group Product Manager, Google Analytics

As analysts and marketers, we seek out patterns and hunt for the newest trends in order determine how can we best position ourselves for the future. Dr. Phil Mui, lead product manager for Google Analytics, will share his insight into the direction of the web and technology.

Tuesday, October 5 • 10:45 - 10:55 am • Gold Sponsor Presentation

Customer Data Hubs - real-time personalization without the tags!

Simon Burton, CEO, Speed-Trap Limited

Today personalization is mandatory - customers are no longer prepared to consume generic corporate fluff when browsing the web - they EXPECT you to provide relevant, engaging content on your site. But it's not so easy - sure, a bit of behavioral targeting might cover some of the bases, but really you need to be able to build and exploit a long-term view of every customer.

A Speed-Trap powered Customer Data Hub is a new way to manage your customer interactions. It builds and stores records of all your visitors' behavior, actions and experience, providing a complete cross-channel view of the customer. Then Speed-Trap's content push technology delivers real-time, trigger-based, tag-free content injection for online and mobile applications too - add a personalization or rich media overlay to your existing sites.

Tuesday, March 15 • 10:55 - 11:05 am • Gold Sponsor Presentation

Tag Management

Josh Manion, Founder & CEO, Ensighten, LLC

Josh Manion, CEO of Ensighten, will be presenting on the latest developments in the rapidly developing Tag Management industry and discussing how Tag Management can be used as a transformative technology to accelerate your analytics and optimization efforts.