eMetrics Marketing Optimization Summit

San Francisco 2011 - Sponsors

UC Irvine Extension - unex.uci.edu

UC Irvine Extension develops and delivers high quality, university-level learning solutions to meet the changing professional and personal needs of a local, national and international community of learners by leveraging the expertise of the University of California, Irvine campus and community.

UC Irvine Extension offers a Certificate Program in Web Intelligence in collaboration with the University of British Columbia Continuing Studies Program and the Web Analytics Association.

Web intelligence is a combination of web analytics, which examines how website visitors view and interact with a site's pages and features, and business intelligence, which allows a corporation's management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions.

As companies expand their reach into the global marketplace, the need to analyze how customers use company websites to learn about products and make buying decisions is becoming increasingly critical to survival and ultimate success.