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Agenda At A Glance:
eMetrics Marketing Optimization Summit

San Francisco, March 4-9, 2012

Sunday, March 4 - Workshops

Monday, March 5

8:00-8:55	Registration & Breakfast • Room: Foyer
9:00-9:50	Keynote • Room: Golden Gate B Sterne Measures • Jim Sterne, eMetrics
9:50-10:20	Diamond Sponsor Presentation • Room: Golden Gate B Managing Forward: Analytics For Today’s Multi-Channel, Multi-Device Consumer • Larry Freed, ForeSee
10:20-10:50	Keynote • Room: Golden Gate B On the Hook for Results with the C-Suite • Steve Petitpas, Microsoft
10:50-11:15	Break / Exhibit Hall Opens • Room: Exhibit Hall
Tracks	Website Optimization Moderator: Brian Hawkins Room: Golden Gate B	Driving Traffic Moderator: Allison Hartsoe Room: Salons 5-6	Metrics Management Moderator: Rachel Scotto Room: Salons 1-2
11:15-12:00	Testing, Testing: 1,2,3: The Multivariate Advantage • Chris Goward, WiderFunnel Marketing Optimization	Attribution - Credit Where Credit is Due • Michael Hayward, ROI Labs • Shruti Joshi, Altman Vilandrie& Company • Wes Nichols, MarketShare	Measuring Your Organization's Web Analytics Maturity • Stéphane Hamel, Cardinal Path
12:00-1:00	Lunch • Room: Exhibit Hall
1:00-1:20	Keynote • Room: Golden Gate B LinkedIn Econometric Applications & Extracting Economic Insights from the LinkedIn Dataset • Scott Nicholson, LinkedIn
1:20-1:40	Keynote • Room: Golden Gate B Data Diving for a Good Cause • Peter Fader, Wharton School • Sharron Silva, American Red Cross • Janet Couperthwaite, Russ Reid
1:40-2:10	DIAMOND SPONSOR PRESENTATION • Room: Golden Gate B Smarter Commerce, Smarter Analytics Akin Arikan, IBM
2:10-2:45	Vendor Elevator Pitches • Room: Golden Gate B
2:45-3:15	Exhibits / Break • Room: Exhibit Hall
Tracks	Website Optimization Moderator: Brian Hawkins Room: Golden Gate B	Driving Traffic Moderator: Allison Hartsoe Room: Salons 5-6	Metrics Management Moderator: Rachel Scotto Room: Salons 1-2
3:15-3:55	The Mysterious Case of the Missing Ring • Rod Jacka, Panalysis	Analyzing Traffic for Non-Ecommerce Sites • Sriram Gopalan, Genentech • Allison Hartsoe, Semphonic	Analytics Career Development • Shari Cleary, Viacom Entertainment Group • Matthew Gellis, Keystone Solutions • Corry Prohens, IQ Workforce • Peter Sanborn, Microsoft
4:00-4:40	My Secret Weapon: How I find Optimization Opportunities by Cheating on my Web Analytics Vendor • Hila Strong, Keystone Solutions	Keys to Keyword Analytics • Barbara Coll, Webmama.com • Dana Todd, Performics	Embracing a Data-Driven Culture • Feras Alhlou, E-Nor
4:40-5:00	Exhibits / Break • Room: Exhibit Hall
5:00-5:30	Keynote • Room: Golden Gate B Making a Career in Big Data • Joe Megibow, Expedia.com • Bob Page, eBay • John Elder, Elder Research, Inc.
5:30-5:50	5-minute Gold Sponsor Presentations • Room: Golden Gate B
5:50-8:30	Web Analytics Wednesday Room: Exhibit Hall WAW Sponsored by EXHIBIT HALL RECEPTION Room: Exhibit Hall until 7:30pm
8:30-10:30	LOBBY BAR PARTY with Jim Sterne Room: The View, Marriott Marquis, 39th Floor Hosted by

Tuesday, March 6

8:00-8:55	Registration & Breakfast • Room: Foyer
9:00-9:15	Welcome • Room: Golden Gate B
9:15-9:35	Keynote • Room: Golden Gate B Multi-Tiered Complex Ecommerce Optimization • Balaji Ram, Walmart.com
9:35-9:55	Keynote • Room: Golden Gate B Creating a Metrics-Driven, Social Demand Generation Program • Rand Schulman and Pelin Wood Thorogood, Schulman Thorogood Group
9:55-10:25	DIAMOND SPONSOR PRESENTATION • Room: Golden Gate B Predictive intelligence comes to Digital Marketing • Paul Phillips, Causata
10:25-11:10	Break/Exhibit Hall • Room: Exhibit Hall
Tracks	Social Media Metrics Moderator: Brooks Bell Room: Golden Gate B	Customer Experience Optimization Moderator: Michele Hinojosa Room: Salons 5-6	Mobile Marketing Metrics Moderator: Greg Dowling Room: Salons 1-2
11:10-11:50	Social Media Metrics Secrets • John Lovett, Web Analytics Demystified	Search Analytics for Your Site: 8 Things You Can Do • Louis Rosenfeld, Author, Search Analytics for Your Site	Getting S.M.A.R.T. with Mobile Apps • Greg Dowling, Semphonic
11:50-1:30	LUNCH • Room: Exhibit Hall DAA Member Meeting Room: Golden Gate B
1:30-2:00	Keynote • Room: Golden Gate B Managing Marketing Metrics at Intuit • Dylan Lewis, Intuit • George Roumeliotis, Intuit
2:00-2:45	Roundtable Discussion • Room: Golden Gate B 5 Top Problems in Marketing Analytics
2:45-3:15	Exhibits / Break • Room: Exhibit Hall
Tracks	Social Media Metrics Moderator: Brooks Bell Room: Golden Gate B	Customer Experience Optimization Moderator: Michele Hinojosa Room: Salons 5-6	Mobile Marketing Metrics Moderator: Greg Dowling Room: Salons 1-2
3:15-3:55	Measuring and Monitoring Twitter and Facebook Analytics • Manny Rivas, aimClear • Tim Wilson, Resource Interactive	Top Three Tips for Optimizing Your Site • Jack Canning, Wayfair	Mobile Search Tactics • Rachel Pasqua, Organic
4:00-4:40	It's a Sales Channel And a Market Research Tool • Gary Angel, Semphonic • Andrew Bakonyi, Hewlett Packard	Optimizing Spend Across Online and Offline Channels • Nancy S. Koons, Vail Resorts • Sarah Searls, Choice Hotels International	Understanding Media Habits of Millennials • Shari Cleary, Viacom Entertainment Group
4:45-5:10	Keynote • Room: Golden Gate B The Myth of Viral Video • Michael Parker, VP, Corp Marketing, Symantec Corporation
5:10-5:30	Keynote • Room: Golden Gate B Driving Incremental Revenue through Innovative Analytics • Jeffrey Boorjian, Caesar's Entertainment
6:00-9:30	DAA Awards for Excellence Gala • Room: Golden Gate B Sold out!

Wednesday, March 7 | Day 3 Sponsored by:

8:00-8:55	Registration & Breakfast • Room: Golden Gate Foyer
9:00-9:15	Welcome • Room: Golden Gate B
9:15-10:00	Keynote • Room: Golden Gate B Dashboards that Actually Enlighten • Stephen Few, Perceptual Edge
Tracks	Optimization Clinics Moderator: Jim Gordon Room: Golden Gate B	B2B Marketing Metrics Moderator: Jennifer Veesenmeyer Room: Salons 5-6	Deep Data Diving Moderator: Jenn Kunz Room: Salons 1-2
10:05-10:45	10 Techniques in 50 Minutes - Using Web Analytics to inform Website Redesigns • Mark Ryan, Extractable • Meg Davis, Extractable	B2B Lead Scoring • Andrew Janis, Evantage	One Size Does Not Fit All • Neil Mason, Global Dawn
10:45-11:15	Break
11:15-12:00	Why Critical Thinking Is More Important Than Any Web Analytics Tool • April Wilson, Digital Analytics 101	Designing the Perfect Display Ad Monetization Dashboard • Ian Thomas, Microsoft	Data Science in Marketing Analytics • Christopher Berry, Syncapse
12:00-1:00	LUNCH • Room: Salon 7 Hosted by:
1:00-1:40	A Few of My Favorite Tools • Feras Alhlou, E-Nor • Thomas Bosilevac, Mashable Metrics	Search Analytics in a B2B World • Barbara Coll, Webmama.com • John Forrester, VMware, Inc.	Inside Web BI, Inside Microsoft • Jared Parker, Microsoft
1:45-2:15	Keynote • Room: Golden Gate B Dog Food a la King • Mikel Chertudi, Adobe Systems • Randy Gelfand, IBM • Myllisa Patterson, Webtrends
2:15-2:35	Keynote • Room: Golden Gate B Analytically Serious About in Game Advertising • Jack Koch, Electronic Arts
2:35-2:50	Keynote • Room: Golden Gate B A Few Sterne Questions • Jim Sterne, eMetrics...and friends

Thursday, March 8 - Workshops