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Roundtable Discussions

San Francisco, March 4-9, 2012

Tuesday, March 6 • 2:00pm - 2:45pm • Roundtable Discussion 1

5 Top Problems in Marketing Analytics

When the eMetrics Marketing Optimization Summit started in 2002, the marketing optimization world was full of unknown unknowns. So we sat together and discussed and list out our common problems. Ten years later, it's time to revisit. You'll be sitting with like-minded professionals to identify the trouble spots for publication, cogitation and illumination.