eMetrics Receptions & Networking San Francisco

Registration & Networking Breakfast

Monday, April, 15, 7:30am-8:45am • Room: Foyer

Registration & Networking Breakfast

Newcomers Orientation

Monday, April, 15, 8:00am-8:45am • Room: Golden Gate B

Newcomers Orientation

First time at an eMetrics Summit? I know how you feel. Granted, it’s been 11 years since I was at the first one in Santa Barbara. But that’s why I’m the right guy to introduce you to the eMetrics Summit culture. I’m Jim Sterne, the founder, and I’d like to introduce you to the whole eMetrics Summit experience.

I’ll give you a little background, a little history and explain what you can expect to get out of it. I will also introduce you to some of the industry notables and demonstrate just how accessible they can be.

I will also encourage you to step slightly outside of your comfort zone and help you get the most out of your time at here. Of course, I’ll go over the logistics and the tracks and the time table. But my real goal is to make you feel at home… all before the opening keynote.

Lunch and Learn - Join the “In-the-Moment” Movement

Monday, April, 15, 12:05pm-1:30pm • Room: The View, 39th Floor

Lunch and Learn – Join the “In-the-Moment” Movement

Speakers:
Jeff Seacrist, VP of Product Strategy
Eric Butler, Sr. Director of Emerging Technologies

What if you could access visitor-level data as it happens? Not minutes later, but within milliseconds, while your customer is still on site? Now you can, and we’ll show you how. Join us for an afternoon of free lunch and innovation as we show you how Webtrends is re-imagining digital marketing by streaming as-it-happens intelligence throughout your marketing ecosystem. For the first time ever, digital marketers have the ability to interact and optimize customer experience in the moment of consumption, purchase or abandonment. We assure you that this is like nothing you’ve ever seen before.

Join us over lunch to see how to optimize marketing “in the moment.” We’ll show you how Webtrends Streams can power more relevant, personalized marketing to transform your customer’s online experience and drive brand loyalty.

Join us to Re-Imagine your Digital Marketing!

To RSVP click here http://go.webtrends.com/EVTSTRAPR1413eMetricsSanFran.html

Lunch

Monday, April, 15, 12:05pm-1:30pm • Room: Exhibit Hall

Lunch

Lunch and Learn - Stop Reporting and Start Storytelling

Monday, April, 15, 12:05pm-12:50pm • Room: Golden Gate B

Lunch and Learn – Stop Reporting and Start Storytelling

Speakers:
David Millrod, Managing Partner, Insight Rocket
Aaron Maass, Managing Director, MaassMedia

Your business can’t act on information it can’t see or understand. But too often a lack of vision and communication prevents the data from being noticed, the story from being told, or the business from being engaged at all.

Through their work with multiple Fortune 500 organizations, MaassMedia and Insight Rocket have seen first hand how much time and insight are lost because the focus is on reporting numbers instead of telling a compelling story. In this Lunch and Learn, find out how MaassMedia and Insight Rocket teamed up to transform reporting into storytelling at a Fortune 100 company. Hear and see how to make your digital analytics more efficient, engaging, and effective. Enter a drawing to win a free pilot project!

Networking Reception

Monday, April, 15, 5:35pm-7:00pm • Room: Exhibit Hall

Networking Reception

Lobby Bar Party - Tasting Presented By Glenfiddich

Monday, April, 15, 8:30pm-10:00pm •

Lobby Bar Party – Tasting Presented By Glenfiddich

Join us at the View on the 39th Floor of the Marriott Marquis to finish the conversations you started, develop a taste for some of the best chocolate in town and learn about single malt whisky by Glenfiddich Ambassador Lux Zuchetto.

Lux Zuchetto is an experienced whisky brand specialist, who has worked with such distinguished whiskies as Glenfiddich, The Balvenie, Dewars, and The Macallan. She recently returned from an immersive whisky production experience at the Balvenie and Glenfiddich distilleries in Scotland. She drinks her whisky neat and often.

Networking Breakfast

Tuesday, April, 16, 8:00am-8:45am • Room: Exhibit Hall

Networking Breakfast

Take advantage of the opportunity to informally interact with industry peers during breakfast.

Lunch and Learn - Social Media & Competitive Intel: How to Beat Your Rivals

Tuesday, April, 16, 12:15pm-1:05pm • Room: Salon 3 & 4

Lunch and Learn – Social Media & Competitive Intel: How to Beat Your Rivals

Speaker: Jon Morris, Founder and CEO, Rise Interactive

Increasingly, brands turn to engagement metrics as the most fitting indicators of social success. Other brands focus on alternative conversion metrics, including content shares, content downloads, landing page visits and feed subscriptions. However, many digital marketers fail to include and analyze how their competitors are performing into their reporting. Adding competitive intelligence to your social media efforts is the first step in building a top-notch campaign and capitalizing on your competitors’ weaknesses.

In this session, Jon Morris, founder and CEO of Rise Interactive, will discuss several ways that marketers can enhance their company’s brand and content with competitive analysis. Additionally, Morris will discuss several free and paid social tracking and measurement tools that can help brands track and compile findings over time.

DAA Industry Meeting, lunch provided

Tuesday, April, 16, 12:15pm-1:30pm • Room: Golden Gate B

DAA Industry Meeting, lunch provided

Web Analytics Wednesday Reception

Tuesday, April, 16, 6:00pm-7:00pm • Room: Atrium, Level 2

Web Analytics Wednesday Reception

DAA Awards for Excellence Gala

Tuesday, April, 16, 7:00pm-10:00pm • Room: Golden Gate B

DAA Awards for Excellence Gala

At the 3rd annual DAA Awards for Excellence Gala, the DAA will celebrate the outstanding contribution to our profession by individuals, agencies, vendors and practitioners. Don’t miss an evening to honor your colleagues and partners by attending this Gala as it is the only place to hear first-hand who this year’s winners are! You do not need to attend the eMetrics Summit to attend the DAA Awards for Excellence Gala, you can register through either eMetrics or the DAA.


Tables for the 2013 DAA Awards for Excellence Gala are reserved as a sponsor benefit only. Individuals may purchase up to six individual tickets with seating on a first-come, first-serve basis. Interested in becoming a sponsor of the DAA Awards for Excellence Gala? View the sponsorship opportunities.


Member Ticket Pricing: $95

Non-Member Ticket Pricing: $145


Cancellation Policy: Cancellations prior to February 15, 2013 will be given a 50% refund of the full ticket price. Cancellations received after February 15, 2013 will not be refunded.

Networking Breakfast

Wednesday, April, 17, 8:00am-9:00am • Room: Foyer

Networking Breakfast

Take advantage of the opportunity to informally interact with industry peers during breakfast.

Lunch and Learn - How Autodesk Built a Cost Effective, High Value Analytics Team

Wednesday, April, 17, 12:00pm-1:30pm • Room: Salon 7

Lunch and Learn – How Autodesk Built a Cost Effective, High Value Analytics Team

Speakers:
Scott McCartney, Principal, Sales and Marketing Services, eClerx
Gautam Madiman, Autodesk

For years the digital analytics community had hoped for the evolution of the “super” analyst possessing the whole analytical toolkit: strong data management, integration and quality skills, analytical tool expertise, and the ability to translate business users’ requirements. This analyst would then combine those capabilities with the all-important ability to hypothesize and interpret the data to drive needle-moving action for the organization’s business. The reality is that today’s complex business requirements, and the explosion of analytical tools, make such “super” analysts very rare.

Join us to learn how market-leading firms like Autodesk have recognized this and are now building blended teams that incorporate critical business facing specialists in-house with highly skilled, offshore resources with partners like eClerx.