Leveraging Technology for Marketing Optimization
From A/B split and multivariate testing to data diving and predictive analytics, marketing by the numbers means having a good grasp of the ins and outs of data capture, data integration and data mining. Getting a handle on the technology is a must for those with their hands on the wheel and critical for those who navigate them. Fear not, eMetrics Summit experts and practitioners use plain business language to explain how to collect data and how data from any source can be used to optimize your marketing.
Tuesday, April, 16, 11:25am – 12:15pm •Room: Golden Gate B
Conversion Ninja Toolbox
Landing page optimization can produce huge improvements in online marketing campaigns. The question is not whether you should do it, but rather how. In this fast-paced session, landing page optimization author and expert Tim Ash describes a number of powerful new tools that have recently become available for improving conversion rates. Learn the secrets of the conversion ninja, and become one yourself!
Tim Ash, CEO and Founder, SiteTuners
Tuesday, April, 16, 1:30pm – 2:15pm •Room: Golden Gate B
Big Data Panel
This is both a big panel and a panel about Big Data. You’ve heard it defined, but what about practical applications? When should you start looking at Big Data tools? How does Big Data change the way you do analysis? What new sorts of skills are required for Big Data? What to embrace, what to consider and what to avoid are the talking points for this session. It’s Big.
Tuesday, April, 16, 2:20pm – 3:05pm •Room: Golden Gate B
Tomorrow’s Tech Today
Bryan offers a look at the future of Internet marketing by showing off a plethora of analytics and marketing optimization tools – that are available today. Interested in search tools that reconfigure your website to accommodate search trends or price personalization tools or on-site, in-time tools that optimize conversion per visitor? You should be. Bryan’s deep knowledge and rapid fire delivery will leave you breathless, astonished and wide-eyed at the marketing technical possibilities that are already reality.
Bryan Eisenberg, Marketing Keynote Speaker, Best Selling Author, Advisor,
Tuesday, April, 16, 3:30pm – 4:15pm •Room: Golden Gate B
How to Master the Art of Dashboard Design
Executive dashboards are often the most high profile expression of analytics in an organization. Jennifer delivers a crash course on creating exceptional dashboards that give you much-coveted visibility with the executive team. Jennifer will compare all the top dashboard tools and a few lesser-knowns. Then she’ll share her best tips for dashboard layouts and data visualization. If you’re looking for a way to boost your digital analytics career, you won’t want to miss this session.
Jennifer Veesenmeyer, VP, Digital Analytics, Merkle Analytics
Wednesday, April, 17, 2:20pm – 3:05pm •Room: Salon 7
Reducing Time to Insight
Collecting data, cleaning it, re-formatting it, integrating it with other data, and all the rest are required before putting on the old thinking cap and coming up with brilliant insights for your organization. While all that grunt work is necessary, your value to the organization is the insights you deliver. Think data mining – they want the gold! How do you deliver more gold? Thomas delivers practical advice on taming the data deluge so you can deliver insights faster.
Wednesday, April, 17, 3:30pm – 4:15pm •Room: Salon 7
Using Tag Management to Drive Innovation
Tag Management is more than just making it easier to deploy your tags – it’s about being able to have better control over your digital marketing services and your website visitor data so you can create competitive advantage with your online presence. Find out how Brandon has been able to deploy TMS at Sony to improve visitor conversion rates through a rich data layer, data syndication, and media optimization.
Brandon Bunker, Sr. Manager of Analytics, Sony Electronics