Jim Sterne

About the Speaker

Jim SterneJim Sterne, Founder, eMetrics Summit
Jim is an international consultant on electronic marketing and customer interaction who focuses his twenty five years in sales and marketing on measuring the value of interactivity for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, “Web Metrics: Proven Methods for Measuring Web Site Success” and “Social Media Metrics: How to Measure and Optimize Your Marketing Investment.” He is the founder of the eMetrics Summit, Founding President and current Chairman of the Web Analytics Association and is very pleased you could make it to this latest Summit.

Session Details & Presentation Descriptions

Sterne Measures

Segment: Keynote | Date: Monday, April 23 | Time: 10:30 AM – 12:00 PM
Studying online marketing since 1993 and marketing optimization since 2000, this self-described “professional explainer” rolls out his inaugural Sterne Measures interpretation of where the world of marketing is headed. Jim has consistently looked over the horizon and presciently reported back. This time he tackles the data deluge, the privacy predicament, the mobility manifesto and art of analysis.

A Few Sterne Questions

Segment: Keynote | Date: Monday, April 23 | Time: 10:30 AM – 12:00 PM
Cerebral surfeit? Brain strain? Input overload? An embarrassment of intellectual riches? Jim does his best to make your head explode by stuffing in just one more thing with the help of some very bright individuals.

Associated Speakers

George Roumeliotis

George Roumeliotis
Intuit

George Roumeliotis

George Roumeliotis
Intuit

George Roumeliotis

George Roumeliotis
Intuit