President & Principal Consultant
Feras Alhlou is the Co-Founder and Principal Consultant of E-Nor serving some of the world’s most recognized brands, Fortune 500s and governmental agencies. Feras is a frequent national/international speaker at industry conferences including SES, SMX, Conversion Conference, mLearnCon, eMetrics and Google Analytics user conferences. Under his leadership, E-Nor achieved multiple Google qualifications including Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller.
Feras is passionate about improving his client’s ROI and led his organization to implement and launch successful analytics and marketing optimization strategies for E-Nor’s diversified client base. Feras has traveled the globe educating businesses and marketing consultants on the subjects of web analytics and digital marketing optimization.
Feras is a Certified Web Analyst, a member the Digital Analytics Association (DAA) and serves on the DAA Examination sub-committee, and is the co-chair of the DAA San Francisco Bay Area Chapter. Feras is married and has three children, and enjoys volunteering, reading, skiing and martial arts.
Widely considered one of the leading digital measurement experts in the world, Gary leads EY’s Digital Analytics Practice. EY acquired Gary’s previous company – Semphonic – in March of 2013. As Semphonic’s President and co-Founder, Gary led Semphonic’s growth over a 15 year period from a 2-person practice to the one of the leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association in 2012, Gary writes an influential blog (http://semphonic.blogs.com/semangel), has published more than twenty whitepapers on advanced digital analytics practice and is a frequent speaker at industry events.
CEO and Founder
Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of ConversionConference.com
the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim’s deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
SVP Global Performance Lead
Kyle Barber, SVP Global Performance Lead at McCann Worldgroup, writes in AdExchanger.com about evaluating Facebook’s influence + capabilities for brands in a “post-Like world.”
Ali Behnam co-founded Tealium in March 2008. Prior to Tealium, he held several senior-level positions at WebSideStory (now Adobe Systems). He joined WebSideStory in a product management role where he managed the company’s enterprise-class products, including rebranding HitBox Enterprise to HBX. With a desire to work more closely with customers, Ali transitioned to the company’s professional services team to manage strategic clients, including Citigroup, Pfizer and Verizon Wireless. In his leadership role, he created the WebSideStory Index, which provided KPI benchmarks to customers, comparing their site performance to industry peers.
Ali holds an MBA from the Anderson School of Management at the University of California, Los Angeles. He studied structural engineering at the University of California, San Diego.
Founder & CEO
Brooks Bell Inc.
Brooks Bell is the founder and CEO of Brooks Bell Inc. She launched the company in 2003 by combining her study of psychology with a passion for digital design. In doing so, Brooks became a pioneer in bringing the scientific disciplines of A/B testing and optimization to the traditionally subjective field of marketing. Since then, she has worked to grow the company and develop its culture—efforts that were recognized with “Best Place to Work” awards in 2012, 2013 and 2014.
A passionate entrepreneur, Brooks co-founded HQ Raleigh and ThinkHouse Raleigh—two communities that help empower, foster, and cultivate companies that produce long-term job growth and positive social impact.
Dan brings 13 years of applied marketing and strategy consulting experience to his role as Senior Director, Insurance and Wealth Management. Dan’s experience spans intermediary and direct distribution and is marked by significant collaboration across marketing, sales and service, IT, and underwriting functions.
Prior to joining Merkle, Dan led numerous teams for The Hartford’s Personal Lines division. Most recently, he built The Hartford’s post-sale customer marketing strategy and delivered improvements across the customer lifecycle. Dan also led the Personal Lines Marketing Analytics Team and was responsible for acquisition analytics, segmentation, and media productivity modeling. Dan helped launch The Hartford’s non-affinity direct to consumer channel and managed major partner relationships. Dan was a founding member of The Hartford’s Ecommerce Team and was the business lead for the redesign of its consumer ecommerce website and platform.
Dan also worked for six years as a strategy consultant for Braun Consulting. At Braun, Dan tackled sales and marketing challenges in the healthcare industry including product launch planning, distribution strategy and sales force optimization.
Dan received an MBA with distinction from the Tuck School of Business at Dartmouth College and a BA in economics from Haverford College.
Vice President of Sales Operations
Joanna Bloor is the Vice President of Sales Operations & Advertising Operations for Pandora. With close to two decades of business operations, ad technology and sales experience, Joanna brings a valuable leadership perspective to Pandora. A seasoned veteran of operations and sales with both start-up and established organizations, she has worked within the technology, online media, restaurant and retail sectors to deliver top notch, strategically significant process system design and implementation for all levels of an organization from coordinator to executive.
Online Marketing Manager
Bio is forthcoming!
Sr. Director of Emerging Technologies
Eric leads the Emerging Products team at Webtrends, creating creative disruptive solutions in the analytics and optimization space. His team is responsible for the newly introduced Webtrends Streams product, among other patent-pending technologies recently released by Webtrends.
Eric has held technology leadership positions at Webtrends, Jive Software and Intel in his career. He is a runner, follows his kids around playing soccer, and lives in Portland with his family.
VP, Digital Media Research & Analytics
Blandon Casenave is currently Vice President of Digital Media Research for NBCUniversal. In his current role, Blandon is responsible for metrics and analysis for NBC.com and NBC Sports. He is also responsible for the measurement of centralized products and services across all brands within NBCUniversal as they relate to video and mobile. His team also provides general consulting for affiliated brands within the company. During his tenure at NBCUniversal, Blandon has overseen the digital measurement and reporting of two Olympics, led the first direct cross-platform measurement of TV & Online via a partnership with Arbitron and developed a patent pending method for measuring unique visitors and visits on the mobile web. Prior to landing at NBCUniversal Blandon worked at MTV.com and CourtTV, totaling over a decade in digital media with about half of that time spent in TV ratings research as well.
Barbara “WebMama” Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her current focus is in taking companies that have done all the basics and looking at ‘what is next?’ with search marketing. She founded WebMama.com in 1996 and has been highly successfully in helping start-up companies and brand-name clients achieve their goals of driving high quality visitors to their websites. She prides herself in understanding the ins and outs of B2B enterprise marketing and the unique challenges B2B companies face in implementing SEO and paid search optimization recommendations. Barbara has been involved with product and program marketing in Silicon Valley for 27 years, including marketing positions with Sun Microsystems and other leading edge startups. Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.
Lead Mobile Web Analyst
Jerie Dahlman is a Digital Analyst at Allstate Insurance. She has a passion for social, mobile web and mobile app analytics implementation and analysis. She has also served in a variety of technical roles including Database Administrator, Developer, and Quality Assurance Manager, all of which are still relevant to the contributions she makes in the analytics area.
Dr. Sudipta Dasmohapatra
Marketing Analytics Faculty
Institute for Advanced Analytics
Dr. Sudipta Dasmohapatra is a faculty at the Institute for Advanced Analytics at North Carolina State University. She has been teaching marketing analytics at the Institute since 2008 and has been instrumental in helping develop the curricula for the program, early on. Dr. Dasmohapatra has a PhD in Marketing from The Pennsylvania State University and has worked as a market research consultant for fortune 500 companies before joining NC State. Her current research focuses on the application of advanced market models to environmental and energy based products.
McKinsey & Company
Michael Ebeid is a Senior Expert for McKinsey’s Customer and Shopper Insights (CSI) Practice and a leader of McKinsey’s Consumer Marketing Analytics Center (CMAC). Michael teams with clients and fellow consultants to form actionable strategies around analytic results.
Michael has worked on engagements in the financial and insurance services, travel & logistics, telecom, retail, consumer packaged goods, high tech industries.
Recent engagement accomplishments include:
• Created market segmentation and brand positioning strategies based on factor and cluster analysis for several clients, including apparel retailers and electronics manufacturers
• Created prediction models for customer behaviors – including cross-sell, product migration, and attrition – in diverse industries, including repeat-shop retailers (e.g., department stores; office suppliers) and subscription-based providers (e.g., mobile phones)
• Designed seasonal campaign for regional grocery retailer, and established true “experimental learning” program for client to test statistically the provable impact of customer offers
• Developed pricing and promotions strategies for leading CPG firm using discrete choice modeling (including through ‘virtual shopping’ technology) and POS sales data modeling
• Developed CLM-based customer lifetime value model for P&C insurance company, used to value new initiatives for enhancing customer experience and loyalty
• Executed customer satisfaction analysis utilizing large-scale proprietary consumer surveys and regression based attitudinal analysis across several industries
• Improved consumer debt collection performance for large financial services corporations by developing predictive models for loan default
• Transformed branch network performance for leading retail bank by developing models to set performance targets and create ‘share and compare’ groups
Prior to joining McKinsey, Michael was the Director of Undergraduate studies in Political Science and a Professor of Political Science at Boston University. Michael earned his B.A. from Harvard University, and his M.A. and Ph.D. from Yale University.
Bio is forthcoming!
Andrew has been an expert in the field of web analytics and digital audience measurement for over ten years.
In 2003, Andrew co-founded the Digital Analytics Association; he was on the original board of directors along with Rand Schulman, Seth Romanow and Andrea Hadley, and was liaison between the board and the organization’s advocacy committee.
Andrew founded Technology Leaders in 2002. The company provides web analytics and web site user-tracking expertise to leading organizations throughout North America and the world and specializes in providing both business and technical skills to serve the complex digital marketing needs of its customers.
Andrew created Technology Leaders’ web analytics practice and was involved in rolling out this service to hundreds of different customers worldwide. Andrew also created partnerships with Adobe, Google Analytics, Webtrends, Yahoo! Analytics, Ensighten, Tealium, TagMan, Compuware, Exact Target, Inbound Writer and other technology companies that support digital marketing.
Marketing Keynote Speaker, Best Selling Author, Advisor
Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.).
Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers.
Susan Etlinger is an industry analyst at Altimeter Group, where she works with global companies to develop both social data intelligence strategies that support their business objectives. Susan has a diverse background in marketing and strategic planning within both corporations and agencies. She’s a frequent speaker on social media and analytics and has been extensively quoted in outlets including Fast Company, BBC, New York Times and The Wall Street Journal. Find her on Twitter at @setlinger and at her blog, Thought Experiments, at susanetlinger.com.
Senior User Experience Designer
Chris has been doing IA and UX design for 14+ years. In 2009, he (re)joined the UX team at ProQuest, where he is part of an Agile user experience team designing the ProQuest search interface.
Formerly, Chris was a Senior Information Architect at Enlighten, where he collaborated with multidisciplinary teams to create meaningful user experiences for brand sites such as TCS and Pittsburgh Paints.
Chris got his start as an IA at Argus Associates after working as a reference librarian in a public library.
Fang Digital Marketing
Jeff Ferguson is the CEO of Fang Digital Marketing. With over 15 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark,
InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota.
No stranger to the industry speaking circuits throughout the US, Europe, and Asia, Jeff is a regular presenter at Digital Hollywood, Online Marketing Summit (OMS), Search Marketing Expo (SMX), Consumer Electronics Show (CES), Ad:tech, and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.
Jeff can be found on Twitter @fangdigital and @countxero.
President and CEO
As President and CEO of ForeSee, Larry is responsible for managing the company’s strategy and growth. Since the company’s founding in 2001, he has overseen significant growth in its client base, revenues and staff. Larry brings more than 20 years experience in senior management and in directing e-commerce and technology initiatives to ForeSee.
An expert on web customer satisfaction, Larry speaks extensively on the topic at private and public sector industry events and has been quoted in numerous publications and media, including CNN, the Wall Street Journal, the Washington Post, Investor’s Business Weekly, Internet Retailer, Multichannel Merchant, DM News, Computerworld, Federal Computer Week and Government Executive, among many others. Larry is the author of a new book on customer satisfaction released in 2011, Managing Forward: How to Move from Measuring the Past to Managing the Future.
Previously, Larry held several senior executive positions at Compuware Corporation, leading a variety of e-commerce and professional services programs. Most recently, he served as Vice President of e-Business, where he was responsible for directing the national e-Business practice and for the design, development and implementation of e-Business strategies for numerous companies.
Before joining Compuware, Larry held various positions including Chief Technology Officer at Bank One (formerly First Chicago NBD and NBD Bank).
Larry is currently on the Board of Directors and the executive committee of the Ann Arbor IT Zone, and previously held leadership positions at ASC X12, a national EDI standards group, and various other industry groups.
Larry holds a B.S. in computer science from the University of Michigan and an M.B.A. from Wayne State University.
Analytics & SEO
Rachael leads the analytics division at SEER Interactive, a Search Agency based in Philadelphia. Rachael’s work developing tracking recommendations and strategies has always focused on aggressively pursuing the most positive and tangible ROI possible. As a Google Analytics Qualified Individual and consummate educator, Rachael has been named by Google as one of a select group of “Top Contributors” to the Google Analytics product forum.
With an extensive background in search engine optimization and telecommunications, Rachael has applied her analytical mind to a wide variety of industries over the past 11 years. Clients have run the gamut from finance to healthcare and retail, as well as highly competitive spaces such as coupons and marketing automation. Rachael is also a regular contributor to Mashable and the SEER Interactive blog, where she shares her research on the latest Google Analytics changes and methods to create efficiencies in analytics. Rachael frequently speaks to local organizations, as well as high school and college students, about the basics of analytics and SEO and the role the two play in the broader spectrum of marketing and advertising.
Rachael has a BS in Marketing and Business Law from Villanova University. In her free time, Rachael volunteers with multiple organizations, including serving on the Board of Directors for Laurel House, a comprehensive domestic violence agency in Pennsylvania.
Director of Research
The San Diego Union-Tribune
Joseph Gordon, Newspaper Assn. of America and International Newsmedia Marketing Assn. award-winning researcher and popular speaker, has spent the past 12 years leading prominent newspapers to greater profitability through marketing analytics, research and optimization. He is currently director of research for U-T San Diego, one of the top 25 daily newspapers by circulation. Gordon’s data analytics initiatives are enabling the publisher to meet its aggressive goals of increasing revenue 15% year over year – in sharp contrast to most local, daily news outlets. Previously, he held management positions at The Portland Oregonian and The Sacramento Bee and marketing positions at ADVO (now Valassis) and Johnson & Johnson. His efforts have garnered Best in Show awards from the NAA and INMA, as well as multiple accolades from ACME.
Co-Founder & CEO
Chris Goward, Co-Founder and CEO of WiderFunnel Marketing Optimization, is one of the leading experts globally in Conversion Optimization. The business processes that he developed, including the WiderFunnel LIFT Framework™ and Kaizen Method™ increase conversion rates for clients that need to generate more leads and sales from their websites by between 10% and 280%. Since building his first client’s website in 1994, Chris has been optimizing online and offline marketing for companies such as eBay, Epson, SAP, Getty Images, BabyAge.com, Outrigger Hotels, and Google, among others. He also branded and launched the Rockit Roller™ personal-powered scooter with investor backing in 2004. His work has been published in Marketing Sherpa, Search Engine Watch, the Google blog, Search Engine Marketing Journal and DM News. He has been recognized with a Gold award from the Canadian Marketing Association and as one of Marketing Magazine’s “Ones to Watch”.
Digital Analytics Thought Leader
Innovator, speaker and renowned digital analytics consultant
, Stéphane Hamel
was named “Most Influential Industry Contributor” by the Digital Analytics Association
(2012). Until recently, Mr. Hamel was Director of Innovation for Cardinal Path
, a leading digital analytics agency, where he was responsible for the creation of innovative solutions and digital measurement strategies designed to deliver maximum value.
His many accomplishments include the Online Analytics Maturity Model; WASP, the Web Analytics Solution Profiler, gaAddons, the “Just-in-Time” tagging methodology, and he was amongst the first to receive the DAA Certified Web Analyst title.
Stéphane is called upon frequently to keynote and speak at conferences, former Director and Board member of the Digital Analytics Association, and is frequently quoted in the media on issues related to digital measurement. He holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on digital analytics, and also lectured the Award of Achievement in Digital Analytics and Fundamentals of Business Analysis classes at the University of British Columbia. Stéphane and his wife live with their golden retriever in an 19th century farmhouse near Québec city, Canada.
Vice President of Sales Marketing
In April 2010, John Hilton joined Pandora to create the company’s “Go Local!” initiative. This strategic program ensures local marketers will have access to Pandora as the number one radio station in major markets across the US via local sales offices and representatives.
Hilton now serves as Vice President of Sales Marketing, where he is responsible for spearheading Pandora’s sales strategy to connect bands, brands and fans, by enabling marketers to tell great stories through innovative advertising mediums. As one of the most downloaded apps of all time, Pandora and its marketing partners create meaningful online and experiential connections that fuel revenue growth, and ensure 200 million registered users continue to have free, continuous access to the music they love.
Additionally, Hilton leads the professional development and training of the company’s sales organization with the mission of ensuring Pandora has the best mobile marketing evangelists in the industry.
Prior to joining Pandora, Hilton was an executive at Yahoo! helping to develop a strategic vision for Yahoo!’s accessibility to local advertisers. His leadership helped to develop a consortium of the country’s major media companies and create a mutually beneficial partnership with television stations and daily newspapers.
John is a Bay Area native and received his BSC from Santa Clara University in marketing and is currently a resident of San Francisco.
Assistant Vice President , eBusiness and Digital Marketing
Robb is Assistant Vice President of eBusiness and Digital Marketing at MetLife. In this role, Robb is responsible for eMarketing of direct to consumer products, Analytics and Mobile Strategy. He and his team use a data-centric and testing culture to make timely decisions. Very curious by nature, his team strives to create actionable insights to increase sales. One of his current challenges is understanding the timing and value of online and offline touchpoints in order to increase sales and increase efficiency of media budget.
In previous roles at MetLife, he pioneered the concept of web sales for voluntary insurance products. The concept has now evolved to a deeper understanding of the business drivers while also generating significant sales.
Previous to MetLife, Robb worked in the Management Consulting field in NYC for several years, working with clients in both technology and marketing areas.
Robb received an MBA from Kellogg Graduate School of Management, and a Master of Engineering Management at McCormick School of Engineering at Northwestern University.
Andrew helps companies use the data they collect to better understand their customers, and make decisions that better meet their customer’s needs. Andrew currently works in Consumer Insights at General Mills, where he helps brand teams leverage the power of connected data. Previously, he was a Senior Marketing Consultant with Evantage Consulting, where he helped Fortune 500 companies craft their digital marketing strategies. Andrew has more than 15 years of experience in ecommerce management, digital marketing strategy, and marketing analytics.
Thad Kahlow is the CEO of BusinessOnline and is responsible for the entrepreneurial leadership of all operations. His visionary leadership style has helped propel the company into the online marketing spotlight; making BusinessOnline one of the nation’s leading digital agencies. He focuses on the alignment of business goals and customer needs so our clients can make business decisions guided by information that matters. Thad’s “roll-up-the-sleeves and get it done” attitude coupled with a commitment to client relationships allows him to effectively direct the agency to support large engagements with sophisticated, global clients.
Thad is considered an authority on online marketing. He has presented at numerous industry and executive conferences including the DMA, HTMA, AMT and Online Marketing Summit, is published in leading trade and business publications like iMedia, ERA and B2B Magazine, and was one of the original founding members of the SEMPO institute.
ProQuest & BobbleheadGuru blogger
Farris’s career started doing probabilistic risk assessment for a nuclear power plant. He then worked on designing and testing parts for Saturn. He was swept up in the social media wave of the mid-90s, called discussion boards, and started to track comments about Saturn. This led to a career shift to marketing where he led Saturn.com. He later became a strategy consultant and practitioner where he worked on projects for GM, Ford, Chrysler, AAA, and then Product Director at the Customer Experience Analytics firm, ForeSee.
Along the way, Farris picked up a BS in Mechanical Engineering, a MS in Industrial and Operations Engineering (with a focus on human computer interaction) and an MBA all from the University of Michigan, Ann Arbor.
Farris is currently Analytics Lead at Proquest. He is also an iPhone and iPad developer and technology blogger. He can most easily be reached via Twitter @bobbleheadguru or on his website: bobbleheadguru.com.
Web Analytics Demystified
Michele Kiss is a recognized digital analytics leader, with expertise ranging across web, mobile, marketing and social analytics. She is currently a Partner at Web Analytics Demystified, the leading global digital analytics consulting firm, responsible for their analysis and analyst mentoring practice.
Michele is the winner of the Digital Analytics Association “Rising Star” award (2011) and “Practitioner of the Year” award (2013.) She is a frequent blogger, writer, podcast contributor and speaker. You can read her thoughts at http://michele.webanalyticsdemystified.com or on Twitter as @michelejkiss.
Marketing Decision Scientist
Natalie Kortum is a Decision Sciences Manager at Dell in Investment Optimization. She works in measuring and optimizing long-term impacts of difficult to measure influences such as brand campaigns, corporate social responsibility, product quality and customer service offerings and has recently received a patent for her cutting-edge modeling design. Recently, she has created an innovative method of modeling brand impacts and has expanded her scope outside of marketing to model total quality management projects and services initiatives.
In previous roles, she has worked in pricing analysis, promo management, web analytics, financial planning, and remote employee management.
She received her undergrad in Mathematics from Texas A&M and her MBA in Marketing and Financial Consulting from Southern Methodist University.
Interactive Marketing Strategist
Ned Kumar has over nineteen years of experience in customer analytics, with expertise in both online and offline channels. He currently serves as a Web Strategist and as a corporate advisor in Interactive Marketing & cross-channel analytics with emphasis on cross-channel attribution and social analytics. Throughout his career he has played a leadership role in designing data-driven customer strategies and is a frequent speaker at various conferences including NCDM, Shopper Insights in Action, Computerworld BI & Analytics Perspectives, Emetrics Marketing Optimization Summit, Conversion Conference and Search Optimization related meets.
Ned is a member of various professional organizations, a Certification Board Member at the Digital Analytics Association and also an Online Tutor for the University of British Columbia’s Award of Achievement in Web Analytics Program.
VP, Marketing & Analytics
Cassie is a senior director with Gerson Lehrman Group’s HighTable.com, a new platform for entrepreneurs to connect with one another and share experience and expertise. Cassie was formerly VP Marketing at Savored.com, where she oversaw the company’s acquisition and retention efforts, its business analytics and insights, and strategic partnerships.
Previously, Cassie worked as a digital strategy and marketing/revenue management analytics consultant for a variety of online companies, including AOL and SapientNitro (where her principal client was Hawaiian Airlines). Prior to that, Cassie was an early employee at TheLadders.com, where she held a variety of marketing roles within the company’s consumer subscription business and was responsible for tremendous growth in readership and revenue. Cassie began her career as an analyst on the technology, media and telecommunications coverage team at Citigroup Global Corporate & Investment Bank.
Cassie holds a bachelor’s degree from Duke University and an MBA from the Tuck School of Business at Dartmouth College. She is also a Master Teacher with Skillshare.com and has taught lean startup marketing to over 400 founders across the country.
Founder and Managing Director
June Li is eMetrics Toronto Conference Program Chair and Managing Director of ClickInsight, a consultancy focused on digital analytics and marketing optimization. ClickInsight is a Google Certified Partner in Google Analytics and Google Adwords, and also works with Adobe, WebTrends and other tools. A recognized independent expert in Digital Analytics and a Certified Web Analyst
, June is an instructor for two courses at University of Toronto’s iSchool Institute also serves on the Web Analytics Advisory Board for McMaster University. For the University of British Columbia (UBC), she helped create their online Web Analytics Course Program
, the first of its kind in the world.
Web Analytics Demystified
John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Prior to joining Web Analytics Demysti!ed, John was a Senior Analyst at Forrester Research where he led the Analytics and Optimization practice. John is currently the President of the Digital Analytics Association and author of Social Media Metrics Secrets (Wiley, 2011).
Ian Lurie is CEO and founder of Portent, an internet marketing and technology company he started 1995. At Portent, he leads in-house training and works with his team as they develop new tools.
He recently co-published the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech.
His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Along the way, he’s been an amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. You may find him teaching his kids to play D&D on the weekends, or dragging his tongue on the ground as he pedals his way up Seattle’s ridiculously steep hills.
Bio is forthcoming!
Director Personalization, Customer Engagement and Business Intelligence
Lowe’s Home Improvement
Gautam Madiman recently joined Lowe’s Home Improvement as the Director Personalization, Customer Engagement and Business Intelligence. He is responsible for delivering better and more personalized customer experiences to customers by empowering the use data. Prior to that, he spent three years at Autodesk and was responsible for reinvigorating and building out the Web Analytics and Optimization practice. He also spent about eight years at Dell and had been in multiple leadership positions in Business Planning, CRM and in Online Analytics and Optimization. Gautam has BS and MS in Industrial Engineering from Purdue University and a MBA from University of Michigan, Stephen M Ross School of Business.
Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer. Conversion Sciences was founded to fill the Web with helpful, engaging and entertaining online Web sites that convert visitors into leads and sales. The company has helped dozens of businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics and testing. “There are places on the Web that make you feel like they were built just for you,” he says. “Is yours one of these? It could be.
Scott R. McCartney
Scott R. McCartney is a Principal of eClerx’s Sales & Marketing Services Division with over 17 years of experience across a diverse range of consulting, research and analytics backgrounds, including the last nine+ years at the forefront of the outsourcing industry. He’s initiated, crafted and led critical outsourcing engagements with Fortune 500 client partners globally across domains – including data management, sales and marketing operations, research and analytics, competitive and market intelligence – and industries including ecommerce, retail, high tech and industrial manufacturing, telecommunications, media and entertainment, financial services, investment banking and management consulting. Scott holds an MBA from New York University and a Bachelors of Commerce from the University of New South Wales (Sydney).
Director of Privacy Education and Policy, Office of the Attorney General
California Department of Justice
Joanne McNabb became Director of Privacy Education & Policy in the newly created Privacy Enforcement and Protection Unit in the California Department of Justice in 2012. The Unit protects Californians’ constitutionally guaranteed right to privacy through civil enforcement of state and federal privacy laws, educates consumers and businesses, and makes recommendations to the Attorney General on privacy matters.
Joanne is a Certified Information Privacy Professional, with specializations in Government and Information Technology. She serves on the Privacy Advisory Committee to the U.S. Department of Homeland Security and is a Fellow of the Ponemon Institute, a research center on privacy, data protection and information security policy.
From 2001 until 2012, McNabb was chief of the California Office of Privacy Protection, which was a resource and advocate on privacy issues. Berore that she worked in public affairs and marketing, in both the public and private sectors, including five years with an international marketing company in France. She attended Occidental College and holds a master’s degree in Medieval Literature from the University of California, Davis.
Director, Digital Strategy
Woody Meachum serves as Group Director, Digital Strategy, at OMD where he is responsible for leading the planning and execution of programs focused on impactful and measurable campaigns to drive his client’s brand and business results.
Prior to a leadership role in digital strategy, Woody was Group Director of Digital Analytics at OMD Chicago providing strategic insights and campaign reporting on brand health and direct response programs on behalf of a number of OMD clients.
Woody has over 20 years of experience in the advertising, marketing and technical fields that has provided him perspective into the understanding of the relationships and effects of technology on the digital channel.
Social Media Listening Consultant
Brian Melinat manages the MMM (Marketing Mix Modeling) process within Dell’s Marketing Sciences team. Using these analytic models, he delivers insights which guide marketing mix budget allocations at Dell. Prior to the current role, Brian focused exclusively on Social Media Analytics within the same Marketing Sciences team where he analyzed the performance of Dell’s various Social Media activities.
Brian has also worked in Marketing Operations Sales Planning and Supply Chain roles during the past 6 years at Dell.
He has undergraduate degrees in both Mechanical Engineering (BS) and Economics (BA) from the University of Colorado and an MBA from the McCombs School of Business at the University of Texas.
David’s passion is developing creative technology solutions to business challenges. David began his career with ten years at Morgan Stanley’s renowned IT organization, and went on to manage large scale web projects as a Partner at the agency USWeb/marchFIRST. Then as a founder of Technology Leaders he redefined the art of web analytics. A patented inventor, David is currently Managing Partner at Insight Rocket, the experts in Digital Analytics Acceleration. Their cloud-based Insight Hub software automates the workflow of digital analysts, thereby increasing their productivity and impact.
Founder, Chief Innovation Officer
Bringing more than a decade of thought leadership in multi-channel retail marketing strategy and execution to Smarter Remarketer, Angel is responsible for driving the company’s continued innovation and ensuring customers are provided the tools and guidance needed to run successful remarketing campaigns.
Angel and fellow co-founder Dean Abbott launched Smarter Remarketer in 2010 to help online retailers leverage powerful behavioral, transactional, and demographic data, combined with sophisticated machine learning to drive business results. Today Smarter Remarketer powers marketing automation and analysis for Internet Retailer Top 1,000 online retailers, allowing them to engage and reengage visitors through more targeted cross-channel messaging via email and other media.
Founder and CEO
VP of Digital Analytics & Strategy
James ran his first optimization program back in 1999, and has since run programs for startups, E-LOAN, Salesforce.com, and Symantec. At Ensighten James advises top brands on optimization strategy and how to take action on their data. He was most recently at Symantec where he built one of the most advanced optimization programs in the ecommerce industry from scratch, running 100+ concurrent tests each month incorporating advanced targeting, 3rd party data, and real time predictive scoring. James is also a frequent speaker on optimization at industry events and has sat on the advisory board for a number of analytics vendors.
The Drilling Down Project
Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the ’80s to TV shopping in the ’90s, and now to the Internet.
René Dechamps Otamendi
CEO & Co-Founder
Mind Your Group
René Dechamps Otamendi is primarily an international entrepreneur, who has successfully united content creation, digital measurement and customer focus. In 2003, René founded an agency called OX2 in Brussels, specialized in what was then called Web Analytics. In 2010, René helped develop and market NextStage’s Sentiment Analysis tool, which was included into Gartner’s “Cool Vendor Report”. His current project, Mind Your Group (MYG), is a network of niche companies lead by recognized digital media experts focused on helping companies extract the maximum value of their online channels through data driven decision-making. MYG includes Mind Your Analytics, Mind Your Social Media, Mind Your Reputation and Mind Your Privacy.
Bob Page is vice president of products at Hortonworks, building on his long history of creating data products to make smarter decisions. At Hortonworks, a leading contributor to Apache Hadoop, Bob provides the strategy and direction for Hortonworks’ product portfolio.
Prior to Hortonworks, Bob was VP of eBay’s Analytics Platform & Delivery team, responsible for powering the data that powered eBay’s decision making. Before eBay, Bob was at Yahoo! where he led data and analytics teams across a broad range of responsibilities. He has been active in analytics since 1996, when he was co-founder, CTO and VP of Product Development for Accrue Software, a provider of large-scale web analytics. Bob is on the board of directors of the DIgital Analytics Association and serves on the eMetrics Summit advisory council. Bob was named by Information Management magazine as one of the top 25 information managers of 2011. You can find him at @bobpage on Twitter.
Strategist, Author and Co-Founder
Rachel Pasqua is a digital strategist, writer, and speaker with special expertise in mobile, social, and omni-channel marketing. She works directly with US and international brands, helping them transform their marketing to meet the demands of a multi-screen, always-on world and is the co-founder of Token, a NYC-based product design studio that specializes in mobile applications and wearable technology. Prior to Token, she founded and led the mobile group at iCrossing, a global digital marketing company owned by the Hearst Corporation and led the emerging media lab at Omnicom’s Organic. Rachel is a well-known industry analyst, speaking at numerous events including The Mobile Marketing Forum, Ad:tech, eMetrics, and Digiday and served as a judge for the 2011 Communication Arts Interactive Design Annual. A 15-year industry veteran, she writes regularly about digital innovation on her personal blogs, Mobile, Social, Ambient (www.rachelpasqua.com) and Mobile An Hour a Day (www.mobileanhouraday.com) and is co-author of the books Mobile Marketing: An Hour a Day published by Wiley Sybex in December 2012 and the upcoming The Responsive Brand, slated for publication in early 2014.
Vice President, Global Analytics, BI & Optimization
Balaji Ram is currently the Vice President of Global Analytics, BI & Optimization for RetailMeNot, Inc. In his role, Balaji manages a global team of business intelligence analysts & AB testing optimization experts focusing on customer, marketing, merchandising, product, mobile and operational analysis.
Prior to that Balaji was the Director of Site Analytics & Optimization for Walmart.com, part of Wal-Mart Stores, Inc. the World’s largest retailer & Fortune #1 company. He was responsible for Walmart.com’s customer experience & site conversion optimization initiatives through controlled experimentation. Prior to this role, Balaji was the Director, Web Analytics & Optimization at Expedia. He had global responsibility for Expedia’s web analytics & customer experience measurement initiatives, including mobile, social and local commerce analytics. Balaji also lead various analytic platforms & integration aspects of click-stream, experimentation platforms (both AB & MVT), customer experience, voice of customer, text analytics tools, & EDW integrations. He also managed third party and home grown analytics, AB testing product management & engineering development responsibility for all areas of analytics platform roadmap. Balaji joined the Expedia, Inc. group in 2008, heading up web analytics, closed loop re-marketing initiatives & site experimentation for hotels.com.
Prior to hotels.com, he worked for Meijer, Inc. building their eCommerce analytics & site monitoring initiatives. Prior to that, Balaji held management consultant positions at Toyota Motor Sales where he managed all aspects of customer facing web performance monitoring & analysis. Prior to that he held six sigma strategy consultant & engineering positions for Big 3 Automotive supplier companies.
Balaji was recognized in April 2013 as finalist of Digital Analytics Association’s Practitioner of the Year Award and in March 2011 as the recipient of the Expedia’s Gold Standard Award for excellence in web analytics. He also serves as the Customer Advisory Board Member for various Enterprise Digital, Mobile Analytics & Multivariate Testing solutions.
Balaji has a BS in Electrical Engineering specialized in Instrumentation Engineering & a MS in Engineering Management.
Mark Ryan has an extensive background in web application development, Search Engine Marketing, and Web Analytics. As a founder of Extractable, Mark manages the Strategy, Creative, Engineering, and Project Management groups at Extractable. Mark enjoys working with Web Analytics and sits on various committees of the Web Analytics Association. Mark started his career in Internet development at Applied Materials where he served an integral role in the design and development of the companies first online Inventory and Support Management System. He also developed applications for premiere clients such as Intel, AMD, and Siemens. After Applied Materials, Mark served as Senior Applications Engineer for USWeb’s Content Management group and worked on the design and implementation of the company’s first web based content management application.
VP of Product Strategy
Jeff Seacrist is VP of Product Strategy for Webtrends. Currently on his second stint with the company, Jeff is one of the early innovators in the web analytics industry. In 2000, he launched the SaaS business at Webtrends, and was also instrumental in shifting the web analytics industry from its early IT-oriented approach to the business-focused solution that it is today. He lives in Portland, Oregon with his wife and 2 sons.
Chat Program Manager
Dean Shaw is the Sr. Digital Analytics Project Manager for SAS Institute. He is responsible for the measurement and discovery of actionable insights and recommendations for all of SAS’ digital marketing channels including web, mobile, and social. In this role, he also led the deployment of a proactive chat solution on the SAS Corporate website that has led to notable gains in customer site experience and lead generation, and will be the subject of his eMetrics session.
Dean began his digital marketing journey in start-up environments at a time when Herman Miller chairs and foosball tables defined you as viable venture capital target. He continued on to the mobile data industry when the StarTAC was the coolest mobile device on the market, and, following that, began capturing the impact of social media on businesses when MySpace was a big deal.
He also measures everything as though his life depended on it.
Global Enterprise Search and Testing Lead
Crispin joined SAP’s Canadian operation in 1998 managing the sales and marketing corporate portal. He moved to New York in 2001 to bring online and search marketing to SAP’s new Global Direct Marketing and Web teams. Having started the search marketing practice at SAP in 2002, search has become a primary tactic in SAP’s overall online marketing strategy. He is focused on demand generation globally across more than 56 markets, covering Paid and Organic search, Partner search and the intersection of Search and Social Media. Managing a team of 8 across 3 continents, Crispin’s goals are to drive the highest efficiency in Digital Demand Generation with innovative ideas leveraging the right blend of resources & technologies. As of 2011, Crispin now also manages the SAP.com Test Lab that will lead the testing practice across SAP.com and campaigns and has initiated SAP’s mobile marketing strategy for demand generation.
Dr. Craig Stacey
Director of Research
NYU Stern’s Center for Measurable Marketing
E. Craig Stacey, Ph.D., is a recognized expert in the area of marketing productivity analysis with a special emphasis on marketing mix modeling and online versus offline marketing resource allocation. He guides The Center’s research direction, and identifies potential research projects. He is a founding partner of The Analytic Consulting Group and previously served as Analytics Director for MarketShare Partners. Prior to joining MSP, he was Managing Partner at ACG Solutions and Industry Liaison for Emory University’s Zyman Institute of Brand Science. He was previously employed as Director of Marketing Science for The Coca-Cola Company and as Vice President of Marketing Science at DemandTec. He has also served as Senior Vice President, Analytic Product Management and Development, at Information Resources, Inc. Craig received his Ph.D. in Marketing and Statistics from the University of Alabama, where he specialized in econometric applications of marketplace data. Craig has consulted on projects for many industries, including consumer products, entertainment, financial services, quick-service restaurants, telecommunications, and transportation. He has served as a faculty member at leading business schools, teaching marketing productivity analysis, pricing strategy and tactics, and marketing management. He has been a regular speaker at events sponsored by the Advertising Research Foundation, American Marketing Association, the Institute for Operations Research and the Management Sciences, and the Institute for International Research. Craig has served as a Trustee of the Marketing Science Institute and as a member of the Advisory Board for The University of Georgia’s Master of Marketing Research program.
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit – www.emetrics.org
and is co-founder and current Chairman of the Digital Analytics Association – www.DigitalAnalyticsAssociation.org
Director of Optimisation
RUSH hair, Optimal Visit, PRWD
Craig has been blending UX, Analytics, Lean, Agile, Split Testing, Persuasion techniques and Conversion Optimisation since 2006 and has presented at eMetrics in London, Stockholm, New York and San Francisco. He’s specialised in building awesome teams, launching products and hacking the growth of websites for companies like LOVEFiLM, John Lewis, Waitrose and Safelite for nearly 12 years.
His last job, with Belron – a multi-billion business in 33 countries – saw a 66% rise in worldwide conversion from driving these techniques and split testing them with over 35M visitors. Now consulting for several companies, he’s optimising a Beauty Salon business, two massive clothing brands and providing advice to several tech startups on how to drive value at a local and global scale with their websites.
He tweets on topics like UX, Neuropsychology, Mobile tech, Persuasion, Copywriting and more as: @OptimiseOrDie and is rated as a top speaker by delegates because of his knowledge, engaging presentation style and the practical tips you can take away and use.
Director for Community Strategy
Lauren Vargas, Community Strategy Director at Aetna, is based in Boston, Massachusetts. She is a well known public relations blogger and speaker who has developed an expertise in integrating social media tools into marketing and business strategy.
Vargas is a multi-faceted communications professional with experience in internal and external corporate communications, governmental affairs and community relations. As a professional and university professor, she assists companies and second-career students engage with the communities they serve by fostering authentic relationships built on trust through conversations and participatory media.
VP, Digital Analytics
Jennifer has helped nearly 100 companies leverage digital analytics to better understand their customers and influence customer behavior. Leveraging a background in digital marketing, Jennifer has 7 years of experience as a digital analytics consultant. She has led projects in digital measurement strategy, site optimization, social media measurement, mobile measurement and multi-channel executive dashboards. Jennifer has developed a reputation in the industry for her ability to translate digital data into meaningful reports and actionable insights. She is a frequent speaker at digital marketing and analytics conferences. Not to mention one of our top rated speakers.
Department Head, Professor of Marketing
University of Massachusetts Amherst
Bruce D. Weinberg, named the Netty Professor by Inc. Magazine, is best known for his Internet Shopping 24/7 Research Project, when he shopped exclusively online for one year during the Dot-Com era and emerged as the world’s first online shopping blogger (see www.InternetShopping247.com). He is an award winning researcher, having earned the MSI/H. Paul Root best paper award from the American Marketing Association’s prestigious Journal of Marketing, an award winning teacher, and a top Business Professor on Twitter.
Dr. Weinberg’s research is both theoretical and applied, covering a variety of important marketing and e-business issues, including, social media/business and strategy, online shopping, the online customer experience, word of web, online auctions, customer lifetime value and new product forecasting. His publications have appeared in leading journals and other outlets such as Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Interactive Marketing, Marketing Letters, Sloan Management Review, Wall Street Journal, Business Horizons, Journal of Business Research, Journal of Direct Data and Digital Marketing Practice, e-Service Journal, The Journal of Database Marketing & Customer Strategy Management, and Journal of the Operational Research Society.
Professor Weinberg earned his PhD at MIT’s Sloan School of Management and his MBA and BA in Mathematics/Computer Science at Boston University. He has served as a Visiting Scholar in the McCombs School of Business at the University of Texas in Austin and as a Visiting Professor at Northwestern University’s Kellogg School of Management. In addition, he has held appointments at Boston University’s School of Management, Babson College, Tufts University’s Fletcher School of Law and Diplomacy and Bentley University; and he has worked with a number of organizations, such as General Motors, Verizon, and MetLife.
Chief Technology Officer
Matthew started with Omniture in early 2002 as an analytics consultant. He also spent 5 years directing Hewlett-Packard’s world-wide analytics practice. His background includes business intelligence & data mining, SQL & program design, and ERP integration and development.