President & Principal Consultant
Feras is passionate about improving his client’s ROI and led his organization to implement and launch successful analytics and marketing optimization strategies for E-Nor’s diversified client base. Feras has traveled the globe educating businesses and marketing consultants on the subjects of web analytics and digital marketing optimization.
Feras is a Certified Web Analyst, a member the Digital Analytics Association (DAA) and serves on the DAA Examination sub-committee, and is the co-chair of the DAA San Francisco Bay Area Chapter. Feras is married and has three children, and enjoys volunteering, reading, skiing and martial arts.
CEO and Founder
SVP Global Performance Lead
Ali holds an MBA from the Anderson School of Management at the University of California, Los Angeles. He studied structural engineering at the University of California, San Diego.
In late 2003, she leveraged her AOL experience and founded an independent conversion optimization firm called Brooks Bell. Her firm focuses exclusively on bringing the scientific disciplines of testing and optimization to the traditionally very subjective field of marketing. Using analytics and the quantitative principles of testing, Brooks Bell has improved conversion rates for brands such as Adobe, Wall Street Journal, AARP, Chase, and Time Warner Cable.
Today, Brooks Bell employs a team of 22 testing experts and is based in Raleigh, NC. Brooks has a BA in Psychology from Duke University.
In addition to her work with Brooks Bell, Brooks volunteers her time to support young entrepreneurs and women in business. She speaks regularly on the topics of entrepreneurship, analytics and marketing, serves as a judge and mentor for Duke University’s entrepreneurship programs, and is the 2011-2012 President of the Raleigh-Durham Chapter of EO (Entrepreneurs’ Organization). She is also the Founder and Chair of the annual Click Summit.
Prior to joining Merkle, Dan led numerous teams for The Hartford’s Personal Lines division. Most recently, he built The Hartford’s post-sale customer marketing strategy and delivered improvements across the customer lifecycle. Dan also led the Personal Lines Marketing Analytics Team and was responsible for acquisition analytics, segmentation, and media productivity modeling. Dan helped launch The Hartford’s non-affinity direct to consumer channel and managed major partner relationships. Dan was a founding member of The Hartford’s Ecommerce Team and was the business lead for the redesign of its consumer ecommerce website and platform.
Dan also worked for six years as a strategy consultant for Braun Consulting. At Braun, Dan tackled sales and marketing challenges in the healthcare industry including product launch planning, distribution strategy and sales force optimization.
Dan received an MBA with distinction from the Tuck School of Business at Dartmouth College and a BA in economics from Haverford College.
Vice President of Sales Operations
Online Marketing Manager
Sr. Director of Emerging Technologies
Eric has held technology leadership positions at Webtrends, Jive Software and Intel in his career. He is a runner, follows his kids around playing soccer, and lives in Portland with his family.
VP, Digital Media Research & Analytics
Lead Mobile Web Analyst
Dr. Sudipta Dasmohapatra
Marketing Analytics Faculty
Institute for Advanced Analytics
McKinsey & Company
Michael has worked on engagements in the financial and insurance services, travel & logistics, telecom, retail, consumer packaged goods, high tech industries.
Recent engagement accomplishments include:
• Created market segmentation and brand positioning strategies based on factor and cluster analysis for several clients, including apparel retailers and electronics manufacturers
• Created prediction models for customer behaviors – including cross-sell, product migration, and attrition – in diverse industries, including repeat-shop retailers (e.g., department stores; office suppliers) and subscription-based providers (e.g., mobile phones)
• Designed seasonal campaign for regional grocery retailer, and established true “experimental learning” program for client to test statistically the provable impact of customer offers
• Developed pricing and promotions strategies for leading CPG firm using discrete choice modeling (including through ‘virtual shopping’ technology) and POS sales data modeling
• Developed CLM-based customer lifetime value model for P&C insurance company, used to value new initiatives for enhancing customer experience and loyalty
• Executed customer satisfaction analysis utilizing large-scale proprietary consumer surveys and regression based attitudinal analysis across several industries
• Improved consumer debt collection performance for large financial services corporations by developing predictive models for loan default
• Transformed branch network performance for leading retail bank by developing models to set performance targets and create ‘share and compare’ groups
Prior to joining McKinsey, Michael was the Director of Undergraduate studies in Political Science and a Professor of Political Science at Boston University. Michael earned his B.A. from Harvard University, and his M.A. and Ph.D. from Yale University.
In 2003, Andrew co-founded the Digital Analytics Association; he was on the original board of directors along with Rand Schulman, Seth Romanow and Andrea Hadley, and was liaison between the board and the organization’s advocacy committee.
Andrew founded Technology Leaders in 2002. The company provides web analytics and web site user-tracking expertise to leading organizations throughout North America and the world and specializes in providing both business and technical skills to serve the complex digital marketing needs of its customers.
Andrew created Technology Leaders’ web analytics practice and was involved in rolling out this service to hundreds of different customers worldwide. Andrew also created partnerships with Adobe, Google Analytics, Webtrends, Yahoo! Analytics, Ensighten, Tealium, TagMan, Compuware, Exact Target, Inbound Writer and other technology companies that support digital marketing.
Marketing Keynote Speaker, Best Selling Author, Advisor
Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers.
Senior User Experience Designer
Formerly, Chris was a Senior Information Architect at Enlighten, where he collaborated with multidisciplinary teams to create meaningful user experiences for brand sites such as TCS and Pittsburgh Paints.
Chris got his start as an IA at Argus Associates after working as a reference librarian in a public library.
Fang Digital Marketing
InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota.
No stranger to the industry speaking circuits throughout the US, Europe, and Asia, Jeff is a regular presenter at Digital Hollywood, Online Marketing Summit (OMS), Search Marketing Expo (SMX), Consumer Electronics Show (CES), Ad:tech, and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.
Jeff can be found on Twitter @fangdigital and @countxero.
President and CEO
An expert on web customer satisfaction, Larry speaks extensively on the topic at private and public sector industry events and has been quoted in numerous publications and media, including CNN, the Wall Street Journal, the Washington Post, Investor’s Business Weekly, Internet Retailer, Multichannel Merchant, DM News, Computerworld, Federal Computer Week and Government Executive, among many others. Larry is the author of a new book on customer satisfaction released in 2011, Managing Forward: How to Move from Measuring the Past to Managing the Future.
Previously, Larry held several senior executive positions at Compuware Corporation, leading a variety of e-commerce and professional services programs. Most recently, he served as Vice President of e-Business, where he was responsible for directing the national e-Business practice and for the design, development and implementation of e-Business strategies for numerous companies.
Before joining Compuware, Larry held various positions including Chief Technology Officer at Bank One (formerly First Chicago NBD and NBD Bank).
Larry is currently on the Board of Directors and the executive committee of the Ann Arbor IT Zone, and previously held leadership positions at ASC X12, a national EDI standards group, and various other industry groups.
Larry holds a B.S. in computer science from the University of Michigan and an M.B.A. from Wayne State University.
Analytics & SEO
With an extensive background in search engine optimization and telecommunications, Rachael has applied her analytical mind to a wide variety of industries over the past 11 years. Clients have run the gamut from finance to healthcare and retail, as well as highly competitive spaces such as coupons and marketing automation. Rachael is also a regular contributor to Mashable and the SEER Interactive blog, where she shares her research on the latest Google Analytics changes and methods to create efficiencies in analytics. Rachael frequently speaks to local organizations, as well as high school and college students, about the basics of analytics and SEO and the role the two play in the broader spectrum of marketing and advertising.
Rachael has a BS in Marketing and Business Law from Villanova University. In her free time, Rachael volunteers with multiple organizations, including serving on the Board of Directors for Laurel House, a comprehensive domestic violence agency in Pennsylvania.
Director of Research
The San Diego Union-Tribune
Co-Founder & CEO
Director of Innovation
Among his many accomplishments include: creator of the Online Analytics Maturity Model; creator of WASP (Web Analytics Solution Profiler), gaAddons, the “Just-in-Time” tagging methodology, and one of the first persons to receive the DAA Certified Web Analyst title.
Stéphane is called upon frequently to keynote and speak at conferences, was a Director and Board member of the Digital Analytics Association, and is frequently quoted in the media on issues related to digital measurement. He holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on digital analytics, and also lectured the Award of Achievement in Web Analytics and Fundamentals of Business Analysis classes at the University of British Columbia. Stéphane and his wife Josée live in an 19th century farmhouse near Québec city with their two children and golden retriever.
Vice President of Sales Marketing
Hilton now serves as Vice President of Sales Marketing, where he is responsible for spearheading Pandora’s sales strategy to connect bands, brands and fans, by enabling marketers to tell great stories through innovative advertising mediums. As one of the most downloaded apps of all time, Pandora and its marketing partners create meaningful online and experiential connections that fuel revenue growth, and ensure 200 million registered users continue to have free, continuous access to the music they love.
Additionally, Hilton leads the professional development and training of the company’s sales organization with the mission of ensuring Pandora has the best mobile marketing evangelists in the industry.
Prior to joining Pandora, Hilton was an executive at Yahoo! helping to develop a strategic vision for Yahoo!’s accessibility to local advertisers. His leadership helped to develop a consortium of the country’s major media companies and create a mutually beneficial partnership with television stations and daily newspapers.
John is a Bay Area native and received his BSC from Santa Clara University in marketing and is currently a resident of San Francisco.
Assistant Vice President , eBusiness and Digital Marketing
In previous roles at MetLife, he pioneered the concept of web sales for voluntary insurance products. The concept has now evolved to a deeper understanding of the business drivers while also generating significant sales.
Previous to MetLife, Robb worked in the Management Consulting field in NYC for several years, working with clients in both technology and marketing areas.
Robb received an MBA from Kellogg Graduate School of Management, and a Master of Engineering Management at McCormick School of Engineering at Northwestern University.
Thad is considered an authority on online marketing. He has presented at numerous industry and executive conferences including the DMA, HTMA, AMT and Online Marketing Summit, is published in leading trade and business publications like iMedia, ERA and B2B Magazine, and was one of the original founding members of the SEMPO institute.
ProQuest & BobbleheadGuru blogger
Along the way, Farris picked up a BS in Mechanical Engineering, a MS in Industrial and Operations Engineering (with a focus on human computer interaction) and an MBA all from the University of Michigan, Ann Arbor.
Farris is currently Analytics Lead at Proquest. He is also an iPhone and iPad developer and technology blogger. He can most easily be reached via Twitter @bobbleheadguru or on his website: bobbleheadguru.com.
Web Analytics Demystified
Michele is an active member of the digital analytics community, including holding a leadership position as Co-Chair of the Digital Analytics Association (DAA) Membership Committee and volunteering as a mentor in the Analysis Exchange, helping aspiring digital analysts provide free consulting to non-profit organizations.
Michele was the winner of the inaugural DAA Awards for Excellence “Rising Star” award, is a frequent speaker at conferences like the eMetrics Summit, Accelerate, Adobe Digital Marketing Summit and the Online Marketing Summit, has written for publications like Marketing Profs and Website Magazine and is a regular contributor to industry podcasts. You can read her thoughts at http://michele.webanalyticsdemystified.com or @michelejkiss on Twitter.
Marketing Decision Scientist
In previous roles, she has worked in pricing analysis, promo management, web analytics, financial planning, and remote employee management.
She received her undergrad in Mathematics from Texas A&M and her MBA in Marketing and Financial Consulting from Southern Methodist University.
Interactive Marketing Strategist
Ned is a member of various professional organizations, a Certification Board Member at the Digital Analytics Association and also an Online Tutor for the University of British Columbia’s Award of Achievement in Web Analytics Program.
VP, Marketing & Analytics
Previously, Cassie worked as a digital strategy and marketing/revenue management analytics consultant for a variety of online companies, including AOL and SapientNitro (where her principal client was Hawaiian Airlines). Prior to that, Cassie was an early employee at TheLadders.com, where she held a variety of marketing roles within the company’s consumer subscription business and was responsible for tremendous growth in readership and revenue. Cassie began her career as an analyst on the technology, media and telecommunications coverage team at Citigroup Global Corporate & Investment Bank.
Cassie holds a bachelor’s degree from Duke University and an MBA from the Tuck School of Business at Dartmouth College. She is also a Master Teacher with Skillshare.com and has taught lean startup marketing to over 400 founders across the country.
Founder and Managing Director
Web Analytics Demystified
He recently co-published the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech.
His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Along the way, he’s been an amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. You may find him teaching his kids to play D&D on the weekends, or dragging his tongue on the ground as he pedals his way up Seattle’s ridiculously steep hills.
Director Personalization, Customer Engagement and Business Intelligence
Lowe’s Home Improvement
Scott R. McCartney
Director of Privacy Education and Policy, Office of the Attorney General
California Department of Justice
Joanne is a Certified Information Privacy Professional, with specializations in Government and Information Technology. She serves on the Privacy Advisory Committee to the U.S. Department of Homeland Security and is a Fellow of the Ponemon Institute, a research center on privacy, data protection and information security policy.
From 2001 until 2012, McNabb was chief of the California Office of Privacy Protection, which was a resource and advocate on privacy issues. Berore that she worked in public affairs and marketing, in both the public and private sectors, including five years with an international marketing company in France. She attended Occidental College and holds a master’s degree in Medieval Literature from the University of California, Davis.
Director, Digital Strategy
Prior to a leadership role in digital strategy, Woody was Group Director of Digital Analytics at OMD Chicago providing strategic insights and campaign reporting on brand health and direct response programs on behalf of a number of OMD clients.
Woody has over 20 years of experience in the advertising, marketing and technical fields that has provided him perspective into the understanding of the relationships and effects of technology on the digital channel.
Social Media Listening Consultant
Brian has also worked in Marketing Operations Sales Planning and Supply Chain roles during the past 6 years at Dell.
He has undergraduate degrees in both Mechanical Engineering (BS) and Economics (BA) from the University of Colorado and an MBA from the McCombs School of Business at the University of Texas.
Founder, Chief Innovation Officer
Angel and fellow co-founder Dean Abbott launched Smarter Remarketer in 2010 to help online retailers leverage powerful behavioral, transactional, and demographic data, combined with sophisticated machine learning to drive business results. Today Smarter Remarketer powers marketing automation and analysis for Internet Retailer Top 1,000 online retailers, allowing them to engage and reengage visitors through more targeted cross-channel messaging via email and other media.
Founder and CEO
VP of Digital Analytics & Strategy
The Drilling Down Project
René Dechamps Otamendi
CEO & Co-Founder
Mind Your Group
Prior to Hortonworks, Bob was VP of eBay’s Analytics Platform & Delivery team, responsible for powering the data that powered eBay’s decision making. Before eBay, Bob was at Yahoo! where he led data and analytics teams across a broad range of responsibilities. He has been active in analytics since 1996, when he was co-founder, CTO and VP of Product Development for Accrue Software, a provider of large-scale web analytics. Bob is on the board of directors of the DIgital Analytics Association and serves on the eMetrics Summit advisory council. Bob was named by Information Management magazine as one of the top 25 information managers of 2011. You can find him at @bobpage on Twitter.
Strategist, Author and Co-Founder
Vice President, Global Analytics, BI & Optimization
Prior to that Balaji was the Director of Site Analytics & Optimization for Walmart.com, part of Wal-Mart Stores, Inc. the World’s largest retailer & Fortune #1 company. He was responsible for Walmart.com’s customer experience & site conversion optimization initiatives through controlled experimentation. Prior to this role, Balaji was the Director, Web Analytics & Optimization at Expedia. He had global responsibility for Expedia’s web analytics & customer experience measurement initiatives, including mobile, social and local commerce analytics. Balaji also lead various analytic platforms & integration aspects of click-stream, experimentation platforms (both AB & MVT), customer experience, voice of customer, text analytics tools, & EDW integrations. He also managed third party and home grown analytics, AB testing product management & engineering development responsibility for all areas of analytics platform roadmap. Balaji joined the Expedia, Inc. group in 2008, heading up web analytics, closed loop re-marketing initiatives & site experimentation for hotels.com.
Prior to hotels.com, he worked for Meijer, Inc. building their eCommerce analytics & site monitoring initiatives. Prior to that, Balaji held management consultant positions at Toyota Motor Sales where he managed all aspects of customer facing web performance monitoring & analysis. Prior to that he held six sigma strategy consultant & engineering positions for Big 3 Automotive supplier companies.
Balaji was recognized in April 2013 as finalist of Digital Analytics Association’s Practitioner of the Year Award and in March 2011 as the recipient of the Expedia’s Gold Standard Award for excellence in web analytics. He also serves as the Customer Advisory Board Member for various Enterprise Digital, Mobile Analytics & Multivariate Testing solutions.
Balaji has a BS in Electrical Engineering specialized in Instrumentation Engineering & a MS in Engineering Management.
VP of Product Strategy
Chat Program Manager
Dean began his digital marketing journey in start-up environments at a time when Herman Miller chairs and foosball tables defined you as viable venture capital target. He continued on to the mobile data industry when the StarTAC was the coolest mobile device on the market, and, following that, began capturing the impact of social media on businesses when MySpace was a big deal.
He also measures everything as though his life depended on it.
Global Enterprise Search and Testing Lead
Dr. Craig Stacey
Director of Research
NYU Stern’s Center for Measurable Marketing
Director of Optimisation
RUSH hair, Optimal Visit, PRWD
His last job, with Belron – a multi-billion business in 33 countries – saw a 66% rise in worldwide conversion from driving these techniques and split testing them with over 35M visitors. Now consulting for several companies, he’s optimising a Beauty Salon business, two massive clothing brands and providing advice to several tech startups on how to drive value at a local and global scale with their websites.
He tweets on topics like UX, Neuropsychology, Mobile tech, Persuasion, Copywriting and more as: @OptimiseOrDie and is rated as a top speaker by delegates because of his knowledge, engaging presentation style and the practical tips you can take away and use.
Director for Community Strategy
Vargas is a multi-faceted communications professional with experience in internal and external corporate communications, governmental affairs and community relations. As a professional and university professor, she assists companies and second-career students engage with the communities they serve by fostering authentic relationships built on trust through conversations and participatory media.
VP, Digital Analytics
Department Head, Professor of Marketing
University of Massachusetts Amherst
Dr. Weinberg’s research is both theoretical and applied, covering a variety of important marketing and e-business issues, including, social media/business and strategy, online shopping, the online customer experience, word of web, online auctions, customer lifetime value and new product forecasting. His publications have appeared in leading journals and other outlets such as Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Interactive Marketing, Marketing Letters, Sloan Management Review, Wall Street Journal, Business Horizons, Journal of Business Research, Journal of Direct Data and Digital Marketing Practice, e-Service Journal, The Journal of Database Marketing & Customer Strategy Management, and Journal of the Operational Research Society.
Professor Weinberg earned his PhD at MIT’s Sloan School of Management and his MBA and BA in Mathematics/Computer Science at Boston University. He has served as a Visiting Scholar in the McCombs School of Business at the University of Texas in Austin and as a Visiting Professor at Northwestern University’s Kellogg School of Management. In addition, he has held appointments at Boston University’s School of Management, Babson College, Tufts University’s Fletcher School of Law and Diplomacy and Bentley University; and he has worked with a number of organizations, such as General Motors, Verizon, and MetLife.
Chief Technology Officer