Lifetime Association Partner
Digital Analytics Association – www.digitalanalyticsassociation.org
The DAA is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia SAS and Yahoo! become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has almost 3,000 members including over 70 corporate members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.
ForeSee – www.foresee.com
As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee’s superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit us at www.ForeSee.com for customer experience solutions and original research.
OpinionLab – www.opinionlab.com
OpinionLab is the global leader in Voice of Customer (VoC) feedback innovation, serving a prestigious client list that includes nearly half of Fortune 50 organizations such as Wal-Mart, Bank of America, Ford Motor Company, and many more. With real-time listening solutions for every brand touch point, this pioneering VoC platform invites consumers to share input in their own words, at anytime, from anywhere, helping organizations collect, understand, and leverage both structured and unstructured customer data. For over a decade, hundreds of the world’s leading brands have looked to the familiar [+] feedback symbol to better acquire, engage, and retain customers through an approach so streamlined it’s groundbreaking: listen always, listen everywhere. The result is actionable customer insight that sparks foundational improvement to companies’ products, people, and brands.
Rise Interactive – www.riseinteractive.com
Rise Interactive is an analytics-driven digital marketing agency that manages branding, e-commerce and lead generation campaigns for top brands from a wide range of industries. Founded in 2004, Rise Interactive has experienced tremendous growth, receiving recognition from the City of Chicago, Inc. Magazine, Five Elms Capital, Fortune Magazine and The Initiative for a Competitive Inner City (ICIC). Headquartered in Chicago, Rise Interactive takes a channel-agnostic approach to digital marketing, leveraging customized reporting to equip quantitatively-minded individuals with powerful insights to allocate budgets for the best ROI. The agency combines proprietary technologies with best-in-class solutions for unprecedented focus and detail in campaign tracking, reporting and analysis. For more information, visit www.riseinteractive.com or follow the company on Twitter @riseinteractive.
ComScore – www.comscore.com
ComScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
Digital Analytix® is the big data platform that maximizes the value of your digital investments. Digital Analytix generates faster answers through powerful analytics that are flexible with your environment, lean to operate, and unified with not just web, but all your multi-platform data.
ExactTarget – www.exacttarget.com
ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget’s suite of integrated applications enable marketers to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in North America, Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.”
iPerceptions – www.iPerceptions.com
A trusted market research firm and global leader in Voice of Customer analytics, iPerceptions captures customer perceptions on the touch point of choice and at the critical time using advanced intercept technologies and proven research frameworks to deliver action in real-time. It’s no wonder Dell, InterContinental Hotels, Harvard Business Review, Ford and over 3,000 brands trust iPerceptions. See how iPerceptions can enhance your business decisions today.
Majestic SEO – www.majesticseo.com/
Find out how all the websites on the internet link to each other with the largest Link Intelligence database on the planet. No other site or search engine gives you as much detailed information about how the fabric of the web is knitted together. Majestic SEO has by far the largest index of its kind publicly available. Majestic’s Site Explorer is incredibly fast. Tens of thousands of users rely on Majestic SEO as their link data source of choice.
Webtrends – webtrends.com
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time. Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, in EMEA and internationally, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.
Anametrix – www.anametrix.com
Anametrix transforms marketing with digital analytics. We collect, analyze, and make sense out of data across all channels in real time to enable marketers to discover new truths about customers, prospects, and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif.
ClickTale – www.clicktale.com
ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customers’ online behavior. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports. For more information, please visit www.clicktale.com.
Ensighten – www.ensighten.com
Ensighten provides the first Real-Time™ Tag Management System, accelerating site performance and giving marketers precise tag control by visitor, session, and page. Ensighten harmonizes data collection across all web-enabled devices and platforms, serving billions of tags annually for top brands like Microsoft Stores, Sony Electronics, Staples, Symantec, TUI Travel, T-Mobile, and United Airlines. Learn more at www.ensighten.com.
Marchex, Inc. – www.marchex.com
Merkle – www.merkleinc.com
Merkle, a customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs.
SiteSpect – www.SiteSpect.com
SiteSpect provides the world’s only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect’s solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. For more information, visit www.SiteSpect.com or call 617-859-1900.
Splunk Inc. – www.splunk.com
Splunk Inc. provides the engine for machine data™. Splunk® software collects, indexes and harnesses the machine-generated big data coming from the websites, applications, servers, networks and mobile devices that power business. More than 4,800 customers in over 80 countries use Splunk Enterprise to gain Operational Intelligence that deepens business and customer understanding, improves uptime, reduces cost and mitigates cyber-security risk. Splunk Storm, a cloud-based subscription service, is used by organizations developing applications in the cloud.
Tealium – www.tealium.com
University of British Columbia – www.tech.ubc.ca
UBC Continuing Studies offers the 100% online Award of Achievement in Digital Analytics (previously Web Analytics) in collaboration with the Digital Analytics Association (DAA), with over 700 graduates since its introduction in 2005. In 2007 this program won an Award of Excellence from the Canadian Association for University Continuing Education.
UBC Continuing Studies, the University of California, Irvine Extension and the DAA have also combined their resources to offer the Certificate in Web Intelligence program.
University of California, Irvine Extension www.extension.uci.edu
University of California, Irvine Extension offers a Web Intelligence Certificate Program offered jointly with University of British Columbia (UBC) Continuing Studies, in partnership with the DAA. To receive the certificate, students complete four online courses required for the UBC Award of Achievement in Digital Analytics and five units of coursework from among the UC Irvine Extension electives. For more information on this as well as our new certificate in Predictive Analytics, please visit www.extension.uci.edu.
iDashboards – www.idashboards.com/Cloud
iDashboards is a user-friendly, cost-effective, enterprise solution providing an alternative to complex and expensive BI software. Gain real-time insight into critical data, KPIs and metrics for enhanced decision-making. With a low cost of ownership, cutting-edge technology, and proven user-adoption, iDashboards has become the software of choice for data visualization.
Impact Radius – www.impactradius.com
Founded in 2008, Impact Radius is transforming how advertisers and agencies manage media. On a single, integrated platform, clients can track all media channels, automate tag management, and onboard and pay direct partners while viewing and optimizing all conversion paths. The company is headquartered in Santa Barbara, CA.
Localytics – www.localytics.com
Localytics is the leading provider of mobile marketing and analytics solutions. The company helps organizations gain data-driven insights into their end user interactions and leverages this knowledge to create automated, personalized and behavioral-targeted actions within apps. Localytics supports more than 600 million smart devices for customers like eBay, The Fox Group, Microsoft and The New York Times. Backed by Polaris Venture Partners and other leading investors, Localytics is headquartered in Boston, Mass. For more information visit http://www.localytics.com
Numeric – www.numericjobs.com
Numeric is a national staffing firm founded in 1999 to provide executive recruitment and contract staffing services to the marketing sciences industry. Numeric specializes in digital and direct marketing analytics, search marketing, risk based marketing, and project management. Numeric is part of the Numeric Group, which includes Numeric Analytics, Numeric Link, and AdStrategist.
Neustar AdAdvisor – www.neustar.biz
Neustar AdAdvisor provides rich data insights to online marketers to help them deliver more relevant and interesting content and advertising to consumers. Using its suite of privacy-friendly solutions, AdAdvisor helps marketers find the right audience at the right time.
ABPMP International – www.abpmp.org
The Society for New Communications Research – www.sncr.org
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) think tank dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society.
SNCR is dedicated to creating a bridge between the academic and theoretical pursuit of these topics and the pragmatic implementation of new media and communications tools and methodologies. The Society’s Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings and the establishment of best practices.
beyond web analytics – www.beyondwebanalytics.com
CMS Wire – www.cmswire.com
CMSWire.com, published by Simpler Media Group, covers digital Customer Experience Management, Web Content Management, Enterprise 2.0 and Enterprise Information Management. The CMSWire audience is composed of mature practitioners, tech savvy marketers, consultants, vendors and analysts with a focus on digital marketing, collaboration and information management, including web experience management, content, document and asset management technologies, web publishing, and social business.
CustomerThink – www.customerthink.com
Customer Think is a global online community of business leaders striving to create profitable customer-centric enterprises. Each month, the site reaches over 200,000 subscribers and visitors from 200 countries via email, RSS, LinkedIn and Twitter. CustomerThink currently serves over 80,000 visitors per month. Our main areas of coverage are Customer Relationship Management, Customer Experience Management and Social Business. This is the place to learn about every facet of customer-centric business management in articles, blogs, interviews, and news.
Econsultancy – www.econsultancy.com/us
Econsultancy is a community where the world’s digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce. Our reports, events, online resources and training programs help our 120,000+ members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
online-behavior – www.online-behavior.com
mThink – www.mthink.com
mThink, LLC publishes business-to-business thought leadership projects that focus on the convergence of technology and business. Working in partnership with leading companies and organizations, mThink builds collaborative communities that include participants from all industry sectors: end users, consultants, solution providers, trade associations, analysts and academics. mThink synthesizes this joint expertise to publish visionary, detailed reports with companion Web sites.
San Francisco Bay Area Interactive Group – www.sfbig.org
San Francisco Bay Area Interactive Group (sfBIG) is a non-profit professional association dedicated to championing innovation in digital marketing to brand marketers, publishers and agencies through educational networking, and association events.
Top SEO’s - www.topseos.com
The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.
Visibility Magazine - www.visibilitymagazine.com
Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.
Web Host Industry Review - www.thewhir.com
Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, interviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property. For more details about TheWHIR, visit http://www.theWHIR.com. For more information on iNET Interactive, visit http://www.iNETinteractive.com.
Lunch & Learn Sponsors
eClerx – www.eclerx.com
eClerx is the leading offshore provider of middle and back office operational support, data management and analytics solutions to sales and marketing organizations, with a particular focus on the burgeoning digital marketing universe, delivering confidence, value and rigor to more than 50 Fortune 500 and IR500 companies globally. With corporate offices in New York, London, Silicon Valley, Austin, Chicago, Dublin and Singapore, eClerx employs almost 6,000 professionals across five delivery centers worldwide. For more information, visit www.eclerx.com/SMS.
Insight Rocket – www.insightrocket.com
Turn your digital analysts into storytellers!
Provide a comprehensive view across your data silos / Drive proactive awareness of opportunities & risk / Accelerate the flow of digital information / Increase analyst productivity / Democratize your data and insights / Capture your organization’s attention
Integrate: All of your data into a private data mart
Reveal: Award-winning intelligent alerting
Investigate: Executive dashboards and embedded Tableau visualization
Publish: Storytelling via our mash-up of blogging and BI
Collaborate: A content-driven forum for discussion
MaassMedia – maassmedia.com
MaassMedia is a strategic marketing analytics consulting firm that partners with organizations of various size and scale to break through the clutter of their digital data and expose transformative insights that can deliver better customer interactions and maximize marketing investments across multiple channels. Headquartered in Philadelphia, MaassMedia is solution agnostic and provides services across the analytics continuum, including implementation, reporting, analysis, training and strategic planning.