Adobe SiteCatalyst “Top Gun” Training

San Francisco, Sunday, April 14, 2013

9:00am – 4:30pm • Room: Nob Hill AB

Andrew Janis

Adam Greco

Adobe SiteCatalyst, while being an extremely powerful web analytics tool, can be challenging to master. It is not uncommon for organizations using SiteCatalyst to only take advantage of 30%-40% of its functionality. If you would like your organization to get the most out its investment in Adobe SiteCatalyst, this “Top Gun” training class is for you. Unlike other training classes that cover the basics about how to configure Adobe SiteCatalyst, this one-day advanced class digs deeper into features you already know and also covers many features that you may not have used.

Over the past ten years, Adam Greco (“Omni-Man”) has worked on more SiteCatalyst implementations than almost anyone else and helped clients push SiteCatalyst to its limits. In this “Top Gun” class, Mr. Greco will share tips, tricks and real-world examples of how you can apply SiteCatalyst to your organization in new and creative ways. If you are a SiteCatalyst user, you have probably read his blog, but now, for the first time ever, you can learn about SiteCatalyst from the “Omni-Man” himself.

Note: This course is not intended for beginners, but rather for those who feel they have a good grasp on the basics of Adobe SiteCatalyst.

Sample Class Topics Covered

The following is a list of the topics that will be covered in the “Top Gun” SiteCatalyst training class:

• Advanced review of Success Events, eVars and sProps
o Advanced Success Event usage including Incrementer Events, Event Serialization, Event Allocation & Participation, etc…
o Advanced eVar usage including Product Merchandising, Counter eVars, Instances, List eVars, etc…
o Advanced sProp usage including correlations and Participation• Advanced usage of SiteCatalyst Classifications

• Advanced usage of Pathing
o Page Type Pathing, KPI Pathing, Search Term Pathing, File Download Pathing, etc…

• Advanced Shopping Cart Tracking
o Potential Revenue, Revenue/Orders to Date, Product Pages, Product cross-sell, etc…

• Advanced Campaign Tracking
o Unified Sources, Channel Bounce Rates, etc…

• Advanced Visitor Segmentation Techniques

• Advanced Onsite Promotion Tracking

• Advanced Onsite Search & Navigation Tracking

• Advanced Form Tracking
o Form Completion Rate, Form Identification, Form Errors, etc…

• Differences between Conversion Funnels and Fall-out reports

• Multi-suite tagging vs. v15 Segmentation

• Using Popular SiteCatalyst plug-ins

• Extending SiteCatalyst data
o Data Sources
o Transaction ID

• Product Returns, Recurring Revenue, etc…
o Integrating SiteCatalyst with other Products

• E-mail, Voice of Customer, CRM, etc…

Here’s what past attendees have to say about this workshop:

“Well eMetrics Boston is over and I have to say the best part was the TopGun session by Adam Greco, in a word awesome! It was a fast-paced training session that packed a punch! He presented so much great information that I can actually bring back to the folks in the office and come up with a plan to kick up our implementation a notch or two. Thanks to Adam for the most power packed training I’ve been to in years!”
– Ellen Cadoret, Manager, Web Analytics at Bose Corporation

“I attended Adam Greco’s “Top Gun” SiteCatalyst training and found it to be the best money I’ve ever spent on a training. It is not beginner’s training – it teaches you how to get the most out of your investment in SiteCatalyst by leveraging little-known features, or use features creatively, for the maximum benefit. I plan to send my team, as well as our developers, to this in the future, and would highly recommend it to others.”
– Michele Kiss, Partner at Web Analytics Demystified

“I just attended Adam’s Site Catalyst Top Gun course in Boston. It was excellent, to say the least. I have been using Site Catalyst for almost five years and was amazed how much I learned. He not only teaches you about the hidden functionality within Site Catalyst that so few people know how to tap in to, he also helps broaden the mind of the analyst to utilize the tool in inventive ways. I recommend it to all Site Catalyst users. Adam’s class put me on the inside track and opened up so many new avenues for reporting that I can begin to apply immediately. It is a MUST and I intend to recommend it to all of my colleagues.”
– Ryan Lynch, Web Analytics Manager at LD Products

“I attended Adam’s “Top Gun” SiteCatalyst training and it was absolutely worth my cross-country trip from the San Francisco Bay area. He provided many critical and creative thinking exercises around how to approach business problems with an inquisitive mind and the tools to ask the right questions first, instead of using a reactive approach with the SiteCatalyst tool. I highly recommend this workshop to any level of Analyst and even Web Developers. It will only grow your knowledge of the tool.”
– Stewart Alaniz, Sr. Solutions Consultant at Keystone Solutions

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