San Francisco, Sunday, April 14, 2013
Introduction to Web Analytics 101 – full day
The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.
| San Francisco Workshop Program: | Sunday, April 14 (full day) Introduction to Web Analytics 101 – full day 9:00am to 4:00pm – Includes lunch and two Room: Salon 1 & 2 15-minute breaks Regular Price: $900 Onsite Price: $1,000 |
| Promotions and Discounts: | DAA Members save 20% |
| Venue: | San Francisco Marriott Marquis 55 Fourth Street San Francisco, CA 94103 USA |
What Will You Learn?
Introduction to Web Analytics 101 – full day
Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:
- Web metrics terminology and technology
- The most critical web metrics
- Key Performance Indicators
- How to derive business value from web analytics
- The skills you need (or need to look for in others) to build a web analytics powerhouse
- A process for creating a web analytics culture and making it stick in your organization
- How to gain executive buy-in
- Insight into optimizing your business with web analytics
- Getting started with visitor data analysis
Instructor
June Li
Founder and Managing Director
ClickInsight
June Li is eMetrics Toronto Conference Program Chair and Managing Director of ClickInsight, a consultancy focused on digital analytics and marketing optimization. ClickInsight is a Google Certified Partner in Google Analytics and Google Adwords, and also works with Adobe, WebTrends and other tools. A recognized independent expert in Digital Analytics and a Certified Web Analyst, June is an instructor for two courses at University of Toronto’s iSchool Institute also serves on the Web Analytics Advisory Board for McMaster University. For the University of British Columbia (UBC), she helped create their online Web Analytics Course Program, the first of its kind in the world.
