DAA Base Camp Workshop 102

DAASan Francisco, Thursday, April 18, 2013
Applying Web Analytics 102 – full day

The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

San Francisco Workshop Program: April 18, 2013
Applying Web Analytics 102 – full day
9:00am to 4:00pm – Includes lunch and two
Room: Pacific A
15-minute breaks
Regular Price: $900
Onsite Price: $1,000
Combo Price: Register for both, and save up to $500
Register for both the Intro to Web Analytics 101 and Web Analytics 102
Regular Price: $1,350
Promotions and Discounts: DAA Members save 20%
Venue: San Francisco
Marriott Marquis
55 Fourth Street
San Francisco, CA 94103 USA

What Will You Learn?

Applying Web Analytics 102 – full day

Jim Novo, Owner, The Drilling Down Project

This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:

  • How to enthuse others about web intelligence
  • Distributing and communicating web analytics data
  • How to improve your campaign performance & profitability
  • How to incrementally tune your website to ensure peak performance
  • A/B Split & Multivariate Testing

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