DAA Base Camp Workshop 102

DAASan Francisco, Thursday, March 20, 2014
Applying Web Analytics 102 – full day

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The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

San Francisco Workshop Program: Thursday, March 20, 2014
Applying Web Analytics 102 – full day
9:00am to 4:00pm – Includes lunch and two
15-minute breaks
Room: Foothill F
Regular Price: $1,050
Onsite Price: $1,150
Combo Price: Register for both and get
the second half price

Register for both the Intro to Web Analytics 101
and Web Analytics 102
Regular Price: $1,575
Onsite Price: $1,725
Promotions and Discounts: DAA Members save 20%

What Will You Learn?

Applying Web Analytics 102 – full day

Instructor: Jim Novo, Owner, The Drilling Down Project

This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:

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