Mastering Google Tag Manager and Universal Analytics

San Francisco, Thursday, March 20, 2014
Room: Foothill D

Join master instructor Stéphane Hamel for this full-day hands-on workshop to gain practical insights into Universal Analytics (UA) and Google Tag Manager (GTM). Learn how these two tools work together seamlessly to improve the deployment and management of UA implementation. This is a master class that is a crash-course in the tips, techniques and secrets of these tools, their benefits and their synergies. You will learn:

Course Outline:
1. GTM: defining the role and importance of a Tag Management System
2. Understanding Tags, Rules and Macros: the classic “Hello World!” example
3. Setting up for success: the critical steps required to deploy UA through GTM effectively
4. Advanced tagging examples: link click listener, form listener, Youtube video tracking examples
5. How to handle all tags (and we mean any tag!) through GTM
6. Taking the guesswork out of migrating from Google Analytics classic: a step by step guide
7. Implementation best practice and quality assurance: development vs production, “preview & debug” and using WASP to conduct quality assurance
8. Class discussion, Q&A and wrap-up

Workshop Description:
The workshop will kick-off with a brief round-table discussion about the deployment state, type of site and common deployment scenarios. Participants are encouraged to send questions and expectations ahead of time so they can be addressed during the workshop.

Participants will be encouraged to follow-along by doing live activities with various levels of complexity.

Top three things you will have learned at the end of the workshop:
1. How GTM can support your tag management needs;
2. Best-practices for deploying UA via GTM
3. How to leverage UA advanced features to deliver improved data & insight

Who should attend:
The course is specifically designed for analysts new to the GTM or UA space who are seeking to understand more about it, as well as implementation specialists who have been tasked to deploy or migrate to Universal Analytics.

Prerequisites:

Workshop Schedule
TBD

Course Material:
Presentation hands out will be sent electronically ahead of the workshop

Instructor:
Stéphane Hamel, Director, Strategic Services, Cardinal Path

Register Now!