San Francisco 2015 Speakers

Review Conference Agenda for full program details

Feras Alhlou
President & Principal Consultant
Feras Alhlou is the Co-Founder and Principal Consultant of E-Nor serving some of the world’s most recognized brands, Fortune 500s and governmental agencies. Feras is a frequent national/international speaker at industry conferences including SES, SMX, Conversion Conference, mLearnCon, eMetrics and Google Analytics user conferences. Under his leadership, E-Nor achieved multiple Google qualifications including Google Analytics Certified Partner and Google Analytics Premium Authorized Reseller.
Feras is passionate about improving his client’s ROI and led his organization to implement and launch successful analytics and marketing optimization strategies for E-Nor’s diversified client base. Feras has traveled the globe educating businesses and marketing consultants on the subjects of web analytics and digital marketing optimization.
Feras is a Certified Web Analyst, a member the Digital Analytics Association (DAA) and serves on the DAA Examination sub-committee, and is the co-chair of the DAA San Francisco Bay Area Chapter. Feras is married and has three children, and enjoys volunteering, reading, skiing and martial arts.
Session: Visualization Confrontation (“Smackdown” just doesn’t rhyme)

Erling Amundson
Senior Manager Social Insights

Erling is the Senior Manager of Social Insights for one of the world’s largest software companies. He manages a global team of social media analysts providing social media listening, analysis and intelligence. Erling works to identify actionable social, trend, and sentiment information that enables better user engagement and an improved customer experience.
Session: From Human Factors to Social Insights

Google Analytics, Industry, and E-Nor Presenters and Panelists

Gary Angel

Widely considered one of the leading digital measurement experts in the world, Gary leads EY’s Digital Analytics Practice. EY acquired Gary’s previous company – Semphonic – in March of 2013. As Semphonic’s President and co-Founder, Gary led Semphonic’s growth over a 15 year period from a 2-person practice to the one of the leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association in 2012, Gary writes an influential blog (, has published more than twenty whitepapers on advanced digital analytics practice and is a frequent speaker at industry events.
Session: Big Data Without the Hype

Ole Bahlmann
Independent Consultant

Ole is an independent Digital Analytics Consultant based in Berlin, Germany, and teacher for the German version of the UBC/DAA Award of Achievement in Digital Analytics program. Ole is a seasoned digital strategist and analyst who has been working with information technologies since 2001. He spent 4 years at SoundCloud, the world’s leading audio platform, leading a team of analysts and building the analytics and business intelligence infrastructure. He was VP of Insight at EyeEm, a Berlin mobile photography startup, before starting to work as a freelancer. Ole has a degree in Applied System Sciences from the University of Osnabrück.
Session: Advanced Mobile App Tracking

Veronika Belokhvostova
Vice President, Analytics and Strategy

Veronika Belokhvostova is the VP of Analytics and Strategy at Hotwire. In her role, Veronika oversees Marketing Analytics, Product Analytics, Sales Analytics, BI, and Strategy. These teams leverage cutting edge analytics tools and techniques to optimize Hotwire investments into Marketing, Product, and Sales efforts and to improve customer experience. Before Hotwire, Veronika spent 13 years in eCommerce and Financial services. She spent 6 years at PayPal and eBay where she led an elite analytics and strategy team focused on projects sponsored by the PayPal President and GMs in North America, Europe and Asia. (See her interview with the MIT Sloan Management Review) Before PayPal, Veronika worked at Deloitte, in the Economic Consulting practice, and Ariba. She regularly speaks at major analytics conferences. Veronika holds a BA with Honors in Economics and a minor in Computer Science from Stanford University and an MBA with Honors from the Haas School of Business at UC Berkeley.
Session: Turning Analytics from a Cost Center to a Value Generator

Jim Cain
Founder and President

As founder of Napkyn, the only managed services provider of web analysis services in North America, Jim Cain’s role involves the wearing of many (often heavy) hats: program manager, senior web analyst, sales, business development, barrista, etc.
Jim finds and develops talented business analysts who in turn provide ongoing web analysis to a growing portfolio of amazing online retailers, publishers, non-profits and lead generation businesses. He has never had this much fun at work.
Session: Five Big Analytics Project Lessons

Sandy Chen
Senior Manager, Web Optimization & User Research

Sandy runs the Optimization & User Research team at Autodesk where she is focused on improving the online customer experience by using both qualitative and quantitative data to drive positive change. She has an extensive and varied background in the digital marketing and analytics space, and is passionate about driving results, innovative cooking (ask her about her favorite kitchen toys!), and the San Francisco dining scene (not necessarily in that order). Her former stomping grounds include Zoomerang, HP, Harvard Business School, and the Stanford School Engineering.
Session: Top 9 (or 10!) Optimization Testing Lessons Learned

Julien Coquet
VP of Product Management & Chief Evangelist
Hub’Scan Inc.

Julien is a digital analytics expert, consultant, author and evangelist who now develops Hub’Scan, a SaaS platform for digital analytics data quality and conversion optimisation.
He brings years of experience in analytics implementation to help make Hub’Scan the ultimate quality assurance solution, ensuring that Big Data does not end up being Bad Data.
Learn more about Hub’Scan at
Sponsor Presentation: Diamond Sponsor – Bring order to your tagging chaos with data quality assurance

João Correia
Senior Analytics Consultant
Blast Analytics & Marketing

João is a Senior Analytics Consultant at Blast Analytics & Marketing. With 15 years of experience in the Internet industry he is a technically savvy, business-minded marketer driven by data. His expertise is focused on analytics and optimization through visualization. His mission? Improve business performance through data, actionable insights, and strategic recommendations.
Session: Visualization Confrontation (“Smackdown” just doesn’t rhyme)

June Dershewitz
Director of Digital Analytics
Apollo Group

June Dershewitz has a 15-year career driving analytics strategies for major corporations. She’s currently the Director of Digital Analytics at Apollo Education Group, the parent company of University of Phoenix, where she oversees the digital analytics platform for the entire customer lifecycle. Previously, she was a member of the leadership team at Semphonic, a prominent analytics consultancy (now part of Ernst & Young). As a long-standing advocate of the analytics community, June was an original co-founder of Web Analytics Wednesdays; she’s also a Director Emeritus of the Digital Analytics Association.

Smita Dugar

Michael Eves
Lead Analytics Manager of Implementation/Metrics/Analytics

Michael Eves is a dynamic leader in analytics and ecommerce. Michael started his career as a graphic designer. His design work has been seen in mass retail outlets nationwide and on national TV productions such as “Two Guys Garage” on Speed Channel and NASCAR Nextel Cup Racing on FOX Sports. He cut his teeth in technical analytics programming while exploring campaign tracking through proprietary source code programming for cross channel attribution using Flash action script. His professional experience spans creative, user experience, website development and marketing. Michael has led analytics insights, reporting and planning at AT&T for U-verse sales, social media lead generation, internal search, and lines of business.

In late 2012 he was given a special technical assignment to implement a tag management system on The effort was a great success and he became one of the industry’s very first owners of a Satellite TMS deployment on a large Fortune 500 site. This is one of the first installations of the tool prior to its acquisition by Adobe and subsequent rebranding to its current identity, Dynamic Tag Management. Michael has built and leads an awesome team of technical developers that “tag” and manage 3rd party systems integrations through Adobe Dynamic Tag Management on, and
In 2013 he participated as a panelist in the Dynamic Tag Management Customer Advocacy Board at Adobe Summit. Prior to joining AT&T he worked at and
Keynote: Tag Management – Not Just for Breakfast Anymore

Sandra Fathi

Bio is forthcoming.
Session: Data-Driven PR Measurement

Lee Feinberg
Founder and President

Lee Feinberg is the Founder and President of DecisionViz, a management consultancy that helps companies build leadership in the processes, people, and culture around data visualization. He invented the Blue Ocean for Visualization™ Framework and the DRAW-ON™ Method and is a thought-leader on building decision-driven organizations. DecisionViz is a Tableau Software Alliance Partner and Alteryx Solutions Partner.
Industry leaders frequently ask Lee to address domestic and international audiences, including Tableau Software Conferences, O’Reilly Strata, TDWI, and TechTarget. He is the author of the BeyeNETWORK column “HD Visualization: Driving BI and Analytics,” founder/ leader of the NJ and NY Tableau User Groups, and served on Tableau’s Customer Advocacy Board. Lee also serves on the Board of Advisors, Stevens Institute of Technology, Business Intelligence and Analytics program.
Prior to founding DecisionViz, Lee led Nokia’s Decision Planning and Visualization practice. He received a B.S. and M.S. from Cornell University and has been awarded a US patent in telecommunications.

Jose Ferreira
Executive Director
Customer Insights

Jose Ferreira, Executive Director, Customer Insights has over 10 years of healthcare media experience. In his tenure with CMI/Compas, he has worked on just about every disease state and specialty, focused on primary market research and secondary data analytics. He has seen a lot but is never satisfied with the status quo. Jose is always looking to learn and innovate. Jose’s passion is bringing disparate data sources together to get a deep understanding of a client’s customers and then seeing the results of those insights when a non-personal campaign rolls out. He thrives on the challenge of understanding audiences, and bringing the numbers to life in marketing campaigns.
Session: Full Body Scan: Seeing Your Customer from All Angles

Justin Gabbert
Digital Analyst
Red Door Interactive

Justin Gabbert is a Digital Analyst who has worked for a variety of large brands in the financial, restaurant, athletic, and electronic industries. He has expertise in developing unique approaches to integrating marketing channel data, removing data silos, and in turn building a holist view of performance. Justin works for Red Door Interactive, a data driven marketing agency in San Diego, California.
Session: Advanced SEO Impact and ROI Modeling

Jamal Haider

Stéphane Hamel
Digital Analytics Thought Leader
Independent Consultant

Innovator, speaker and renowned digital analytics consultant, Stéphane Hamel was named “Most Influential Industry Contributor” by the Digital Analytics Association (2012). Until recently, Mr. Hamel was Director of Innovation for Cardinal Path, a leading digital analytics agency, where he was responsible for the creation of innovative solutions and digital measurement strategies designed to deliver maximum value.
His many accomplishments include the Online Analytics Maturity Model; WASP, the Web Analytics Solution Profiler, gaAddons, the “Just-in-Time” tagging methodology, and he was amongst the first to receive the DAA Certified Web Analyst title.
Stéphane is called upon frequently to keynote and speak at conferences, former Director and Board member of the Digital Analytics Association, and is frequently quoted in the media on issues related to digital measurement. He holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on digital analytics, and also lectured the Award of Achievement in Digital Analytics and Fundamentals of Business Analysis classes at the University of British Columbia. Stéphane and his wife live with their golden retriever in an 19th century farmhouse near Québec city, Canada.
Session: A (very) Contrarian View of Tag Management

Anna Holt-Gosselin
Web Analyst

Bio is forthcoming.

Gregory Kaminski
Engagement Manager

Gregory Kaminski has a knack for bringing creativity to the world of data. As a marketing analytics leader residing in Philadelphia, he’s spent his career analyzing data and providing insight to drive decision-making and strategic growth.
Gregory’s career began in the finance industry where he analyzed data as part of the credit and loan approval process for a large financial institution. He then transitioned to the retail world where he supported a multi-channel women’s fashion brand for 7 years. Assuming planning and strategy responsibilities, he communicated with customers through direct channels such as catalog, mobile, telemarketing and email to retain their business and increase their spend. On the acquisition side, his mission was to grow the customer database with radio, newspaper inserts and grassroots campaigns.
Most recently Gregory has been gaining experience and knowledge as a consultant for MaassMedia, a boutique digital analytics firm offering services such as data collection, analysis, testing & optimization, reporting and data visualization.
He also spearheaded a blog about Philadelphia that uses free, open-source data featuring creative visualizations in hopes of discovering interesting insights into the city that he loves.
When he’s not digging through database files and spreadsheets, Gregory is dedicated to personal growth through art, biking and family.
Session: Visualization Confrontation (“Smackdown” just doesn’t rhyme)

Kayden Kelly
CEO and Managing Director
Blast Analytics & Marketing

Kayden Kelly is the CEO and Managing Director of Blast Analytics & Marketing, which provides analytics consulting and search marketing services to great organizations such as Intuit, Leapfrog, Stanford, Banner Health, and Yellow Pages.
Blast has achieved many search and analytics industry certifications from Adobe, Bing, Google (e.g. Premium Analytics Partner) and more. Kayden is a member of the Digital Analytics Association (DAA) and Blast is co-chair of the DAA San Francisco Bay Area chapter.

When he isn’t running an ultra, riding his bike or hanging out with family, Kayden enjoys sharing his unique perspective on digital measurement strategy, conversion optimization, data visualization, and search marketing as a speaker at online marketing industry conferences including SMX, SES (Search Engine Strategies), GAUGE (Google Analytics Users’ Great Event), eMarketing and more.

Fred Leach
Marketing Science

Fred Leach leads Facebook’s Marketing Science Research & Development team. He has spent the past decade conducting consumer research in academic and business settings, focused on the effectiveness of advertising. Fred joined Facebook’s Marketing Science team in 2010 and prior to his current role, he lead the development of Facebook’s measurement framework with advertisers in several sectors, most recently focused on consumer packaged goods. Fred holds a master’s degree in social psychology from Stanford University and a bachelor’s degree summa cum laude from the University of Washington.
Keynote: How Are Your Ads Faring on Facebook?

Lianne MacLean
Web Analytics Producer
Electronic Arts

Lianne’s interest in analytics began when, as a project manager in web publishing, she continuously heard frustration from marketing partners over implementation and suspect data quality. Since then she has helped transition the company from one analytics platform to another, add a tag management system, implement custom tracking, and raise awareness of the power and value of digital analytics.
Session: Impact of Content on the Customer Journey

Russell McAthy
Director of Strategy
BlueGlass Interactive

Russell’s role at BlueGlass ( as Director of Strategy allows him to work closely with clients to drive their multi-channel digital performance forward. Providing them with an understanding of WHY things happen and then how they can improve to drive incremental revenue.
Russell has been in digital for 10+ years. Originally a web analyst he has managed all digital channels whilst in roles within inhouse, agency and consultancy’s.
He has worked with clients such as Sony, Sky, RSA, MoreThan and EA on their digital strategies. Responsible from budgets from Startup’s to €50 Million+ he has supported businesses to plan in the multi-channel landscape.
Session: Marketplace Visibility & Efficiency

Jay McCarthy
Vice President of Product Marketing

Jay is the Vice President of Product Marketing at Tealium and is a technology industry veteran with 25 years of experience in a variety of technical and management roles. He is a self-described “recovering techie” who has been an innovator throughout his career in software, network engineering, and web applications. Prior to Tealium, Jay helped launch innovative startups such as InboundWriter, a revolutionary content marketing application and InsideUp Inc, a groundbreaking cloud based b2b lead generation platform. Prior to that he was the Vice President of Products for WebSideStory Inc (now part of Adobe). Before his involvement in the SaaS and digital marketing world, he managed Americas operations for Earth Resource Mapping (now part of Intergraph), an image processing software company. During his more technical years, Jay was also one of the first network engineers involved in the completion of a high-speed Internet backbone connecting Northern and Southern California.
Sponsor Presentation: Sponsor Presentation – 5 Reasons Why Unified Marketing is No Longer a Myth

Chris Meares
Director of Analytics

Chris is currently the director of analytics for MaassMedia, a boutique digital analytics firm based in Philadelphia and has been involved in the digital analytics space for the past 10 years. Chris was one of the co-chairs of the Philadelphia chapter of the Digital Analytics Association and has been a mentor in the Analysis Exchange program since 2011. Chris’s work on online engagement in the media space was recognized by the Neiman Journalism Lab at Harvard in an article in 2010. Chris has spoken at a multitude of conferences including the Newspaper Association of America’s conference, Semphonic’s XChange conference, various Digital Analytics Associations conferences and many Web Analytics Wednesday gatherings.
Session: ESPN’s Mobile Analytics Implementation Framework

David Millrod
Managing Partner
Insight Rocket

David is a co-founder and Managing Partner of Insight Rocket, the company dedicated to helping digital analysts become master storytellers. Long ago, David found himself graduating from Manhattan School of Music with a degree in clarinet performance and in search of a better paying career. Somehow he tricked Morgan Stanley into hiring him and letting him do crazy things to their computers. After about a decade of making trouble there, he became a serial entrepreneur and patented inventor. David helps Insight Rocket in its quest to get the rest of the world to pay more attention to digital analysts by automating the boring parts of their jobs and unleashing the power of storytelling.
Reception: Lunch & Learn – Maximizing Impact via Interactive Storytelling

Adarsh Nair
Senior Director, Product and Engineering

Head of search product engineering group, responsible for product vision and strategy for call analytics and mobile search products for agencies, national brands and local aggregators.
Sponsor Presentation: Sponsor Presentation – Mobile Search: The Future is Online to Offline

Jim Novo
The Drilling Down Project

Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the ’80s to TV shopping in the ’90s, and now to the Internet.
Workshop: Fundamentals of Digital Analytics
Workshop: Applying Digital Analytics

Bryan Olshock
Senior Digital Analyst
Red Door Interactive

As a senior digital analyst at Red Door Interactive, Bryan Olshock leads complex data analytics projects for many clients in a variety of verticals including: wireless, technology, restaurant, ecommerce, home building, action sports, and home appliances. Bryan prides himself on being able to turn complex analysis into easy to understand frameworks and stories. Coupled with his strength in data visualization Bryan is able to captivate and educate even the most sophisticated audiences.
Session: Advanced SEO Impact and ROI Modeling

Mahesh Pasupuleti

Laura Patterson
President and Co-Founder
VisionEdge Marketing

Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of B2B marketing. Inventive and engaging, Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions.
Because her 20+ year career began in sales and now spans customer relationship management and marketing, her recommendations are always cross-functional friendly. An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing measurement and performance, marketing operations, and marketing data and analytics.
A strategic marketer, data and metrics master, she has helped over a hundred companies in a variety of industries fulfill their marketing potential and achieve competitive advantage.
Session: Making Marketing Analytics More Relevant to the C-Suite

John Pestana

John Pestana is the co-founder of ObservePoint, a data quality assurance tool for the digital marketing industry. Prior to ObservePoint, John Co-Founded Omniture. John grew Omniture from a startup through its IPO, and to its eventual sale in 2009 to Adobe.
A distinguished entrepreneur, John has been awarded many awards including the prestigious Ernst and Young Entrepreneur of the Year and Entrepreneur of the Decade from the BYU center for Entrepreneurship.
Sponsor Presentation: Diamond Sponsor Presentation – Deploy data quality best practices and win big!

Lea Pica
Manager, Digital Insights & Analytics
Prudential Financial

Lea Synefakis-Pica is responsible for stewarding the digital analytics practice for Prudential Retirement, where she brings over 10 years of digital marketing experience spanning finance, publishing, apparel and home furnishings categories. Starting her career as an internal marketer at a rich media company, she fell in love with web analytics while working at Scholastic and subsequently managed search marketing programs for brands including Victoria’s Secret, Bath & Body Works and Ralph Lauren. Today Lea manages the Prudential Retirement analytics program from the ground up, and is a staunch practitioner of leveraging thoughtfully presented data and insights to effect change within her organization. She frequently presents about better presenting to audiences throughout t her company as well as in the analytics industry.
Lea holds a B.S. in Management Information Systems from The College of New Jersey and an M.B.A. in Business Administration/E-Commerce from Norwich University. In her spare time she enjoys cooking and gardening with her husband and son while helping others learn about holistic wellness and the nourishing real food movement.
Session: How to Present Results to Get Results

Angie Pribor
Enterprise Information Management
First San Francisco Partners

Angie brings extensive experience, understanding & passion to Data Governance and Master Data Management, both in theory and practical application, across multiple data domains. As a practitioner, advocate, and speaker she relies on over 23 years of core experience that includes various aspects of business-focused Information & Data Management, reaching from database marketing, data management operations to business intelligence to bleeding edge MDM.
An early pioneer in MDM, Angie continues to be involved in building foundational programs that encompass best practices in Business Data Management, Data Governance & Stewardship as well as leveraging MDM Technology including Customer Data Hub, Universal Customer Master, Data Relationship Management and Product Data Hub and most recently, SAP Master Data Management Suite: MDG, Data Services and Information Steward.
Session: Instituting Data Governance

Mark Ryan

Mark Ryan has an extensive background in web application development, Search Engine Marketing, and Web Analytics. As a founder of Extractable, Mark manages the Strategy, Creative, Engineering, and Project Management groups at Extractable. Mark enjoys working with Web Analytics and sits on various committees of the Web Analytics Association. Mark started his career in Internet development at Applied Materials where he served an integral role in the design and development of the companies first online Inventory and Support Management System. He also developed applications for premiere clients such as Intel, AMD, and Siemens. After Applied Materials, Mark served as Senior Applications Engineer for USWeb’s Content Management group and worked on the design and implementation of the company’s first web based content management application.

Colin Shepherd
Director of Data Science and Digital Marketing

Colin Shepherd is the Director of Data Science and Digital Marketing at QVC. He joined QVC as a result of their acquisition of Oodle in January 2013. At QVC, Colin works on a new social shopping site, toGather, and leads the analytics and external marketing efforts. He also leads several initiatives at the intersection of marketing and data for
Colin started his career in the research division of Fair Isaac (now FICO) where he worked on applying statistical techniques to internet problems such as keyword bid optimization, long tail keyword expansion, and click quality scoring. Subsequently, Colin joined Oodle where he was the Director of Analytics and ran Analytics, Search Engine Marketing, and Facebook Ads for Oodle and the Facebook Marketplace.
Keynote: Streamlining and Democratizing Big Data Insights

Eric Siegel, Ph.D.
Founding Chair
Predictive Analytics World

Eric Siegel, Ph.D., founder of Predictive Analytics World and Text Analytics World, and Executive Editor of the Predictive Analytics Times, makes the how and why of predictive analytics understandable and captivating. He is the author of the bestselling, award-winning Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, a former Columbia University professor who used to sing to his students, and a renowned speaker, educator, and leader in the field. Eric has appeared on Bloomberg TV and Radio, Fox News, BNN (Canada), Israel National Radio, Radio National (Australia), The Street, Newsmax TV, and NPR affiliates. He and his book have been featured in Businessweek, CBS MoneyWatch, The Financial Times, Forbes, Forrester, Fortune, The Huffington Post, The New York Times, Newsweek, The Seattle Post-Intelligencer, The Wall Street Journal, The Washington Post, and WSJ MarketWatch.
Keynote: The Prediction Effect, the Data Effect, and the Persuasion Effect

Adam Singer
Analytics Advocate
Dr. Marc A. Smith
Chief Social Scientist
Connected Action Consulting Group

Marc Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. Smith leads the Connected Action consulting group and lives and works in Silicon Valley, California. Smith co-founded the Social Media Research Foundation (, a non-profit devoted to open tools, data, and scholarship related to social media research.
Smith is the co-editor with Peter Kollock of Communities in Cyberspace (Routledge), a collection of essays exploring the ways identity; interaction and social order develop in online groups. Along with Derek Hansen and Ben Shneiderman, he is the co-author and editor of Analyzing Social Media Networks with NodeXL: Insights from a connected world, from Morgan-Kaufmann which is a guide to mapping connections created through computer-mediated interactions.
Workshop: Big Data: Proven Methods You Need to Extract Big Value

Leanne Smith
Senior Director, Insights & Analytics
Communications Media, Inc. (CMI)

“Prove it to me.” With this mantra, Leanne challenges others to re-examine assumptions and dig deeper to provide comprehensive analyses and interpretations. She is a skilled analyst and leader with more than 14 years of experience in the advertising industry. Her strength lies in data analysis and interpretation, while focusing on actionable insights based on clients’ objectives and goals. As the Senior Director of Insights & Analytics, Leanne is currently responsible for overseeing all measurement plans, data needs, and analyses. Leanne has worked on healthcare brands for over twelve years, ten of which with CMI. She has worked on many high profile brands including Abbvie’s Vicodin and the Humira portfolio, Eli Lilly’s Cymbalta and Humalog, J&J’s Pradaxa, and AZ’s Crestor. Her tenure has allowed her to plan and analyze nearly all physician specialties and is instrumental in building an in-depth knowledge base of each specialty’s media usage and habits. In addition to her pharmaceutical experience, Leanne also has four years of additional media planning experience with consumer and B2B brands, working with clients including Kraft Foods, Starbucks, and DuPont. She earned a Master’s Degree in Demography from the University of Pennsylvania and has been honored with Medical Marketing & Media award for best professional media plan, and the HBA Rising Star award.
Session: Full Body Scan: Seeing Your Customer from All Angles

Jim Sterne
eMetrics Summit

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit – and is co-founder and current Chairman of the Digital Analytics Association –
Keynote: A Customer Centric Data Philosophy

Ashok Swamy

Angela Tsai
Director, Digital Research
MTV Networks

Jennifer Veesenmeyer
VP, Digital Analytics
Merkle Analytics

Jennifer has helped nearly 100 companies leverage digital analytics to better understand their customers and influence customer behavior. Leveraging a background in digital marketing, Jennifer has 7 years of experience as a digital analytics consultant. She has led projects in digital measurement strategy, site optimization, social media measurement, mobile measurement and multi-channel executive dashboards. Jennifer has developed a reputation in the industry for her ability to translate digital data into meaningful reports and actionable insights. She is a frequent speaker at digital marketing and analytics conferences. Not to mention one of our top rated speakers.
Session: Visualization Confrontation (“Smackdown” just doesn’t rhyme)

Monica Wheat
Digital Strategy Director
Pixel DSi

Monica Wheat is Partner at Pixel DSi, a digital strategy consultancy and Founder of the Connected Innovation Challenge (CIC) which focuses on branded innovation projects in the connected devices / IoT space. Ms. Wheat is also the Founder and Executive Director of Digerati Girls, Inc. a non-profit dedicated to teaching young girls about digital technology, social media and digital entrepreneurship that helps over a hundred young ladies each year gain skills and confidence in pursuing careers in the digital technology.

Monica is a 14+ year veteran of the digital strategy & product management industry. Her career started in engineering and shifted to focus most of the last decade in digital marketing & advertising for General Motors and Ford Motor Company including stints overseas in global markets. She is the former Global Social Media Lead for Ford, agency side, launching a global social media practice that spanned 20+ countries and 12+ languages. Past clients have included multinationals (Fortune 10 Companies), regional vertical leaders, non-profits, tech accelerators and several dozen start-ups.

She is extremely invested in linkages between corporate innovation and tech startups including having served as Curator for Startup Digest Detroit and Women 2.0 Detroit. She regularly speaks on topics of digital analytics, global social media, digital innovation & ecosystem development and women in technology. Ms. Wheat has worked tirelessly with several venture capital firms, hackathons, accelerators and entrepreneurship groups to advance digital entrepreneurship & intrapreneurship in the Midwest and across the U.S.
Session: Corporate vs. Start Up Social Media Analytics

Gayle Wheaton

Tim Wilson
Web Analytics Demystified

Tim has worked with the many dimensions of marketing and customer data for over a decade. From running the business intelligence department for a $500 million high-tech business-to-business company, to driving initiatives to clean up customer data at a major insurance and financial services company, to working at a leading digital agency to help consumer brands ranging from Hewlett-Packard to Purina to act on their digital and social data, Tim is a marketer-friendly data geek.
While his heart remains in Austin, Tim has been based in Columbus, Ohio, since 2007, where he started and continues to run monthly Web Analytics Wednesdays, and where he blogs about measurement and analytics at He holds a B.S. in Architecture from Massachusetts Institute of Technology and an M.B.A. from The University of Texas at Austin.
Keynote: Digital Analytics: Ur Doing It All Wrong!

Beverly Wright
Vice President, Analytics Director

Dr. Beverly Wright heads the Analytics team at BKV. Beverly has spent over twenty years leading and conducting Marketing Analytics and Modeling through corporate, consulting, and academic experiences. In her consultative roles, Beverly provided guidance to a variety of businesses and non-profit organizations to frame and solve critical issues using modeling and advanced analytics. She was also a team member and / or leader of corporate departments including Strategic Marketing Research, Market Intelligence, Client Experience Analytics, and Advanced Analytics. In addition to her practitioner experience, Beverly was a professor of Marketing Research and Analysis, Business Statistics, Graduate Research for Decision-Making, and she currently teaches Executive Education.
Beverly earned a PhD in Marketing (Research emphasis), a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences.
Session: Integrating Advanced Analytics and Modeling into Your Organization

May Xu
Business Architect/Product Manager for Sales System & Operations
May is a seasoned analytics practitioner and manager with over 12 years, driving meaningful business impact through thought leadership, deep analytical insight and execution.
Her experience includes both strategic and operational decision support in a wide range of business domain and analytical expertise for Fortune 500 companies such as B2B marketing effectiveness, marketing and sales alignment, online payment flow optimization, e-commerce fraud detection, credit risk management, retailer strategic planning and upstream oil exploration.
Prior to joining LinkedIn she worked in various marketing analytic roles at PayPal, eBay, Wells Fargo, Gap Inc.
Session: Optimal B2B Marketing Attribution Analysis Techniques

Shannon Yelland
(Certified Web Analyst), Senior Digital Analyst
Seed The Web Marketing

Shannon Yelland (Certified Web Analyst) is currently a Senior Digital Analyst at Seed The Web Marketing.
She is business minded and tech savvy with 14 years of experience in online marketing strategies and tactics.
In recent years her professional career has been focussed mostly on web analytics. She has earned her respect with past employers and clients as a web expert and an early adopter. Her mission is to help companies migrate towards more sophisticated data driven models by helping them expose important KPIs and orientate them how the data can be used for actionable insights.
When she is not interviewing stakeholders for special web tracking requirements, Shannon is spending time improving her golf game, blogging about soups, taking cooking classes, biking or running.

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