Lifetime Association Partner
Digital Analytics Association – www.digitalanalyticsassociation.org
The DAA is a not-for-profit, volunteer-powered association that helps members like Adobe, Expedia SAS and Yahoo! become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has almost 3,000 members including over 70 corporate members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.
Hub’Scan – www.hub-scan.com
When your e-Marketing strategy relies on tags, you cannot afford to collect incomplete or inaccurate data. Hub’Scan saves you time and money identifying webmarketing problems on your site (analytics, SEO, targeting) so that you can focus on optimizing your online business.
If your content changes fast and often, Hub’Scan can help you keep track of changes in your data collection by analyzing tags, content and user journeys. Monitor a purchase funnel by having Hub’Scan replay each step of the process automatically and check for tags.
Hub’Scan can also validate your tagging blueprint by comparing your intended implementation schema with the current state of your tagging.
Hub’Scan supports most analytics, marketing and tag management solutions, scanning at speeds of up to 3 million pages/hour for exhaustive scans.
For more information visit http://www.hub-scan.com.
ObservePoint – www.observepoint.com
ObservePoint is the pioneer and industry leader in Data Quality Assurance. Co-founded by the Omniture co-founder John Pestana, ObservePoint ensures the data collection across digital marketing channels is implemented correctly and actively performs tests to find reporting mistakes, duplicate tags, data leakage and page errors. Without any code to deploy, ObservePoint delivers alerts real-time, to help you make better decisions on your big data.
Domo – www.domo.com
Domo is a cloud-based business management platform that is transforming the way business is managed. The company was started in 2010 by Josh James, co-founder and longtime CEO of web-analytics powerhouse Omniture.
Domo gives users direct, real-time access to all the information they need to make fast, better decisions and improve business performance. It solves universal pain points felt by CEOs, managers and IT organizations for whom traditional business intelligence reporting is often too cumbersome, too complex and too slow. With $250 million in funding, Domo has assembled a highly proven management team and is backed by an all-star list of angels and investors plus the who’s who of SaaS and Internet technology. The company has signed more than 1,000 paying enterprise customers and is experiencing year-over-year growth that exceeds more than 100 percent.
SiteTuners – www.sitetuners.com
Established in 2002, SiteTuners was one of the first companies to focus exclusively on landing page testing and tuning services, and is still considered a pioneer in the field. SiteTuners’ CEO and co-founder Tim Ash, author of “Landing Page Optimization” is frequently asked to speak to industry groups and corporate marketing teams about conversion strategy, testing, usability and landing page best practices.
Since its founding, more than 1,200 companies have turned to SiteTuners to improve the performance of their online marketing programs. From landing page diagnostic services like the affordable Express Review, to ongoing conversion management and support, test planning and staff training, SiteTuners continues to be the consultancy of choice for organizations seeking the very best in conversion rate optimization services.
Sweetspot – www.sweetspotintelligence.com
By combining an unprecedented list of supported APIs with predictive algorithms and insight management features, Sweetspot has done away with the need for Excel, PowerPoint and useless email exchanges at many levels within the large enterprise.
Thanks to Corporate Panel TemplatesTM, Sweetspot dashboards are designed, built and mass-personalized across multiple countries, channels and brands within days – as opposed to the months other enterprise dashboard deployment projects may linger for. It is no coincidence that Sweetspot has more Fortune 100 clients than any other dashboard solution.
Current Sweetspot clients include: Royal Dutch Shell, Procter & Gamble, Santander, Red Bull, Mapfre, BBVA, Philips, The Boston Globe, FastCompany, Inc.com, Martha Stewart or The Green Bay Packers.
Tealium – www.tealium.com
Tealium is the leader in real-time unified marketing solutions, helping brands seamlessly integrate their siloed applications and data, and drive more profitable interactions across all digital touch points. Tealium’s open platform for tag management and data enrichment enables marketers to bring order to chaos and build better customer experiences. Founded in 2008, Tealium was recently named to the Inc. 500, which recognizes the fastest-growing private companies in America. The company’s award-winning solutions are used by hundreds of global enterprises, including Cathay Pacific Airways, Domino’s Pizza, HanesBrands, Kimberly-Clark Corp., Lamps Plus, Lincoln Financial Group, Party City, Univision and Vizio. For more information, visit www.tealium.com.
Webtrends – www.webtrends.com
For more than 20 years, Webtrends has helped companies make sense of their customer data to drive digital marketing success. By combining innovative technology with our team of trusted and creative advisors, our solutions are designed to provide actionable insights, increase customer engagement and boost revenue.
We partner with companies at all levels of digital maturity and offer solutions in measurement and optimization. We work closely with approximately 2,000 global brands including Microsoft, KLM Royal Dutch Airlines, Kimberly-Clark, HSBC, Marks & Spencer, npower, BMW, Toyota, The Telegraph, Lastminute.com, Mindjet and many more.
ClickTale – www.clicktale.com
ClickTale®, the enterprise leader in Digital Customer Experience, enables businesses to maximize revenues by optimizing the way people experience the Web and Mobile. ClickTale’s comprehensive solution features the industry’s most innovative heatmap technology, playback of individual-user browsing sessions and Customer Experience Consultants dedicated to your success. A subscription-based SaaS solution, ClickTale effortlessly integrates with web analytics, testing tools and any infrastructure to reveal how users really interact with your site. ClickTale creates revenue-winning customer experiences for over 100,000 businesses worldwide, including a large number of Fortune 500 companies. We are committed to making the digital world more enjoyable for people and more lucrative for businesses.
SiteSpect – www.SiteSpect.com
SiteSpect is the only digital optimization platform that enables the world’s leading online businesses to optimize the entire user experience, increase conversions, and drive more revenue. SiteSpect offers advanced testing for serious analysts, enabling you to test every aspect of your site, target anyone, run more tests in less time, and deliver measurable wins for the entire organization. With SiteSpect’s patented, tag-free solution, you can test content, features, and functionality across websites, mobile sites, and apps, enabling you to find new optimization opportunities where other tools can’t. SiteSpect’s offerings include A/B testing, multivariate testing, behavioral targeting and personalization, mobile optimization, and site speed solutions. SiteSpect’s patented technology and professional services are used by companies such as Wal-Mart, Target, Urban Outfitters, Overstock.com, Bed Bath and Beyond, Intuit, SurveyMonkey, Trulia, and leading financial services companies. Sign up for a demo to see SiteSpect in action today at www.sitespect.com/learnmore or call 617-859-1900.
Datameer – www.datameer.com
Datameer is the only proven big data insights platform that quickly transforms businesses into agile, insights-driven organizations. Datameer provides an intuitive platform for fluid data discovery that reveals insights in hours instead of months. More than 200 companies including Citibank, Telefonica, Workday, and VISA use Datameer to integrate, prepare, analyze, and visualize all their data, driving significant competitive advantage and unprecedented ROI.
eClerx – www.eclerx.com
eClerx provides critical business operations services to more than 30+ global Fortune 500 clients, including many of the world’s leading financial services firms, online retail and distributors, interactive media and entertainment, high tech and industrial manufacturing, travel and leisure, and software vendors, through operational support, data management and analytics solutions. Incorporated in 2000, eClerx is India’s first and only publicly listed knowledge processing (KPO) company and is today traded on both the Bombay and National Stock Exchanges of India. eClerx was ranked as one of Forbes Asia’s 200 Best Under a Billion List and named as finalist in Teleos’ Most Admired Knowledge Enterprise award. eClerx employs over 8,000+ employees across its six Indian delivery centers and offices in Mumbai, Pune and Chandigarh plus global client relationship locations in New York, London, Philadelphia, Silicon Valley, Austin, Dublin and Singapore. For more information, please visit www.eclerx.com.
Tracking First – www.trackingfirst.com
Every day, Adobe and other analytics vendors spit out campaign reports that are flat out wrong. Technically, this isn’t their fault—every company creates its own system of creating, classifying and checking inbound marketing links. And that’s the problem: it’s hard for dynamic teams to do this consistently for very long.
Tracking First makes it simple as pie for non-analytics-savvy marketers to produce the links they need, and know for certain that they are fully prepared for data collection and reporting.
Your days of passing around Excel documents and manually uploading classification data to your vendors are over. And most importantly, you’ll finally stop arguing about whether your campaign reports are right, and focus on what you’re going to do about the information they convey.
University of British Columbia – www.cstudies.ubc.ca/tmap
UBC Continuing Studies offers the 100% online Award of Achievement in Digital Analytics program in collaboration with the Digital Analytics Association (DAA). This award-winning program is one of our most popular programs with over 1,200 graduates from 40 countries. Also in partnership with the University of California, Irvine Extension, UBC Continuing Studies jointly offers the Web Intelligence Certificate. For more information on these programs and our recently launched 100% online Certificate in Digital Strategy, visit our website.
University of California, Irvine Extension – www.unex.uci.edu
University of California, Irvine Extension offers a Web Intelligence Certificate Program offered jointly with University of British Columbia (UBC) Continuing Studies, in partnership with the DAA. To receive the certificate, students complete four online courses required for the UBC/DAA Award of Achievement in Digital Analytics and five units of coursework from among the UC Irvine Extension electives. For more information on this as well as our certificates in Data Science and Predictive Analytics, please visit www.extension.uci.edu. .
Numeric, LLC – www.numericjobs.com
Numeric has been representing Analytics Professionals to our client companies since 1999. Recognized for excellence in Analytics Staffing, Numeric is well-known throughout the United States for providing niche talent. Our clients are Fortune 500 companies in a wide range of industries, including retail, financial, advertising, insurance and more.
DAA Pavilion Sponsors
Blast – www.blastam.com
Founded in 1999, Blast Analytics & Marketing is an Online Marketing and Analytics Consulting company. Blast collaborates with their clients to create online marketing strategies that are continuously measured, managed and improved upon using a progression of increased analytics and search marketing intelligence.
Blast’s team of certified analysts and search marketers provides expert advice and execution in the areas of Analytics, SEO, PPC, Conversion Rate Optimization, and Training.
Learn more at www.blastam.com.
Insight Rocket – www.insightrocket.com
Insight Rocket maximizes the impact of your analytics by integrating best-in-industry technologies into Insight Hub, a platform that matches your real-life workflow. While you sleep, your multivendor/multichannel marketing data is automatically integrated and noteworthy changes are highlighted. Then the entire organization can explore visually via embedded Tableau. What’s more, analysts can publish their findings in interactive metrics stories that seamlessly combine narrative, images, live Tableau visualizations, Excel, and more. Most importantly, Insight Rocket generates excitement within your organization and promotes data-driven decision-making, thereby unlocking the full potential of your data.
The Institute for Advanced Analytics – www.analytics.ncsu.edu
The Institute for Advanced Analytics has prepared data savvy professionals for leadership in a digital world through its Master of Science in Analytics (MSA) program since 2007. Our mission: to produce the world’s finest practitioners of analytics — individuals who have mastered complex methods and tools for large-scale data modeling, who have a passion for solving challenging problems through teamwork, who are guided by intellectual curiosity, honesty and integrity, and who strive to attain the highest level of professionalism through continuous self-improvement. The MSA is a ten-month intensive, competitively priced educational experience offering excellent return on investment: focused, practical, and proven.
Marchex is a mobile advertising technology company that provides products and services for businesses that depend on consumer phone calls to drive sales. Our call analytics platform, Marchex Call Analytics, is the leading enterprise solution for measuring phone calls from digital and mobile advertising. Marchex Call Marketplace is the leading pay-per-call mobile advertising network driving millions of phone calls each year.
TMM – www.tmmdata.com
We specialize in helping companies manage, integrate, and share their data across systems and platforms. In short, we help marketers and analysts get to the data they need and turn it into the information they need to act on.
Through our web-based data management software we eliminate the need for complicated data management processes and manual data work that wastes time and money. Our users can directly work with enterprise data, big data sources, or the wide variety of data sources they deal with on a daily basis.
We clean up and automate any type of data to ensure our customers are acquiring and acting on the right information. Customers describe our products as “SQL in the cloud,” “excel on steroids” or the way to eliminate “dirty data.”
The Draw Shop – www.thedrawshop.com
The Draw Shop is dedicated to creating whiteboard videos that increase sales marketing success. This eclectic crowd is addicted to seeing people laugh with enthusiasm when their ideas are understood. Using a precise formula, The Draw Shop powerfully creates videos that are impossible to misunderstand, while generating a reaction that leads the viewer to ACTION. They like to impress: they can’t help it.
Nabler – www.nabler.com
Nabler is a full-service digital analytics company which helps digital marketers make better decisions by leveraging data and technology. Nabler has helped some of the top global marketing and e-commerce teams fundamentally improve and expand their capabilities for gathering, organizing, reporting, and analyzing digital marketing data.
Nabler has a best in-class team of analysts who specialize in offering services such as: Conversion rate optimization, Implementation, Visualization, Consulting and Reporting.
FierceBigData – www.FierceBigData.com
FierceBigData covers data management and analytics, data architecture, big data systems, and other key issues. More than 14,000 IT professionals and business executives read FierceBigData to keep up with the latest news on harnessing large amounts of data to make their organizations more efficient and enable better business decisions. FierceBigData is the only email news briefing that scours over 70 sources to bring you the most relevant news and analysis. Additionally, all subscribers get full access to our exclusive webinars, whitepaper library, and eBooks. Sign up for your free, twice-weekly email newsletter today!
FierceCMO is the leading source of marketing industry news with a special focus on lead generation, marketing software & technology, content marketing, and more. Join over 13,000 fellow marketing industry leaders who get FierceCMO via email. In addition to our comprehensive website and free email newsletter, you have the opportunity to attend our webinars, peruse our whitepaper library and benefit from our eBooks. Advance your career with FierceCMO!
Marketing Dive- www.marketingdive.com
Marketing Dive is the mobile friendly industry dashboard for digital marketers. We publish and curate the industry’s most important news, social commentary, stock updates, industry jobs, and research. Give us 60 seconds, and we’ll give you everything you need to know on mobile marketing, content marketing, social media, email marketing, video, payments, location based services, SEO/SEM, and more. Marketing Dive delivers the most important news, events, and industry intel so you can focus on your job.
Marketing Technology Blog- www.marketingtechblog.com
The Marketing Technology Blog is a resource and discovery blog for businesses to find, research, and implement marketing solutions. The publication is led by Douglas Karr, an author and recognized expert in marketing technology. Their consultancy, DK New Media, works with marketing platforms internationally to increase market share and competitiveness, venture capital and investment companies to perform due diligence audits, and enterprise corporations for vendor sourcing and implementation. Focus areas include analytics, content, email, mobile, sales, search and social media marketing platforms. The blog is a central resource for infographics and whitepapers.
Revenue+performance is published by mThink, LLC and delivers the most integrated and personally relevant information to today’s online marketers. Our editorial intelligence is focused on all aspects of the online marketing experience including: innovative marketing methods, effective online advertising techniques and emerging trends in technology. Each year we conduct the largest research survey in the performance marketing industry in order to identify the best affiliate and CPA networks which is published annually in the Blue Book Top 20 Networks rankings and is recognized as the most comprehensive network survey by the performance market industry.