Tuesday, March 31, 8:50am-9:10am
Diamond Sponsor Presentation: Bring order to your tagging chaos with data quality assurance
Julien Coquet, VP of Product Management & Chief Evangelist, Hub’Scan Inc.
From traffic acquisition to online business conversion through visitor behavior knowledge, data quality assurance is the key to digital analytics success. In just 20 minutes, Julien Coquet will share his unique approach to making data QA a reality.
In 2015, decisions involving billions of dollars are still based upon inaccurate data.
Tagging is still mandatory for measuring conversions and yet still unable to match the evolution of website lifecycles.
Fast-changing content, process pitfalls and technological shortcomings are some of the main reasons leading to loss in traffic acquisition, inconsistent visitor behavior knowledge and poor online business conversion.
Julien will share how to setup simple, efficient & powerful processes to:
- maximize traffic acquisition
- optimize visitors knowledge
- boost business conversion
See how a solution like Hub’Scan lays the groundwork for Digital Analytics BPR.
Learn how to drive customers towards success by collecting 100% relevant, accurate and actionable data 24/7.
Wednesday, April 1, 8:45am-9:05am
Sponsor Presentation: 5 Reasons Why Unified Marketing is No Longer a Myth
Jay McCarthy, Vice President of Product Marketing, Tealium
For nearly 20 years marketers have struggled to gain a comprehensive multichannel view of their customers so that they can create better user experiences. This presentation will layout some of the challenges that have plagued these efforts and some of the exiting new technologies that are now making it possible to pull together customer data, marketing applications, and cross-functional teams to finally leave the world of analysis and enter the world of action.
Wednesday, April 1, 12:55pm-1:15pm
Diamond Sponsor Presentation: Deploy data quality best practices and win big!
Rob Seolas, Co-Founder, CEO, ObservePoint
Doug Jensen, VP of Sales, ObservePoint
Proper tag deployment is crucial to understanding your website traffic and further optimizing your marketing campaigns. In addition to Adobe Analytics, websites deploy over 200 other marketing tags to collect valuable business data, adding to the complexity of monitoring them. With companies investing heavily in these technologies, data quality and collection accuracy are paramount. Join John Pestana, co-founder of Omniture, to discuss the challenges of collecting marketing data and how to move away from time-consuming, manual spot-checking of individual pages and paths by automating auditing your website for reporting errors.
Learn how to:
- Employ enterprise-level data collection best practices
- Scan through a large website index for code and tag errors
- Automatically find duplicate tags, data leakage, broken links, and reporting errors
This session is relevant to anyone that has a vested interest in the quality of website collected data.
Wednesday, April 2, 8:45am-9:05am
Sponsor Presentation: Mobile Search: The Future is Online to Offline
Adarsh Nair, Senior Director, Product and Engineering, Marchex
Marketers know where sales take place, but with today’s fragmented path to purchase, it’s difficult to understand which parts of an advertising campaign contributed to that end sale. This presentation will cover how to best track online to offline in today’s mobile first world.