Fundamentals of Digital Analytics

DAA San Francisco, Sunday, March 29, 2015
Fundamentals of Digital Analytics – full day

The official Digital Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Base Camp workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

San Francisco Workshop Program: Sunday, March 29 (full day)
Fundamentals of Digital Analytics – full day
9:00am to 4:00pm – Includes lunch and two
15-minute breaks
Regular Price: $1,050
Onsite Price: $1,150
Combo Price: Register for both and
get the second half price

Register for both the Fundamentals of Digital Analytics
and Applying Digital Analytics
Regular Price: $1,575
Onsite Price: $1,725
Promotions and Discounts: DAA Members save 20%

What Will You Learn?

Fundamentals of Digital Analytics – full day

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

  • Web metrics terminology and technology
  • The most critical web metrics
  • Key Performance Indicators
  • How to derive business value from web analytics
  • The skills you need (or need to look for in others) to build a web analytics powerhouse
  • A process for creating a web analytics culture and making it stick in your organization
  • How to gain executive buy-in
  • Insight into optimizing your business with web analytics
  • Getting started with visitor data analysis

Jim Novo, Owner, The Drilling Down Project

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