Speakers

Josh Aberant
Josh Aberant

VP Growth

SparkPost

Josh serves as VP, Growth at SparkPost. Before the RestEngine team joined Twitter, Josh was the co-founder and CEO of RestEngine where he led the launch of its industry leading social data outbound marketing automation platform. With over 12 years of marketing best practices and email deliverability experience, Josh has led the best practices & deliverability teams at leading outbound marketing technology platforms including Marketo, Lyris, EmailLabs and Topica. Additionally, with over 18 years of experience at tech startups, Josh has been involved in the success of many early stage startups including Collab.Net & Intershop. Josh holds a Bachelor’s in Physics from San Francisco State University and was awarded the Faculty Prize in Physics from Bishop’s University.


Gary Angel
Gary Angel

CEO

Digital Mortar

Considered one of the leading customer analytics and digital measurement experts in the world, Gary is the CEO and founder of Digital Mortar. Digital Mortar provides comprehensive collection and measurement of the customer journey in retail stores. Previously, Gary led Ernst & Young’s Digital Analytics Practice. EY acquired Gary’s last venture – Semphonic - in 2013. President and founder, Gary grew Semphonic to be the  leading digital analytics practices in the United States. Voted the most Influential Industry Contributor by the Digital Analytics Association, Gary blogs at measuringthedigitalworld.com. His book, Measuring the Digital World, was published in 2016 by the Financial Times Press.


Chen Bian
Chen Bian

Digital Marketing Manager

Loves Data

Chen is a Digital Marketing Manager with leading digital advertising and analytics agency, and training provider, Loves Data. She works closely with Loves Data CEO, Benjamin Mangold, on strategies and content for marketing the company's products and services. As a self-confessed data nerd she loves the predictive powers of digital analytics and sharing her knowledge. Her cultural roots in China and experiences living and working in Australia and North America give her a truly global perspective.

Reid Bryant
Reid Bryant

Data Scientist

Brooks Bell

Reid Bryant is a data scientist at Brooks Bell. He uses advanced analytics and applied statistics to create data models, refine methodology, and generate deep insights from test results. Reid holds a master of science in analytics degree from the Institute for Advanced Analytics at North Carolina State University.

Jim Cain
Jim Cain

Founder & President

Napkyn

As founder of Napkyn, the only managed services provider of web analysis services in North America, Jim Cain’s role involves the wearing of many (often heavy) hats: program manager, senior web analyst, sales, business development, barrista, etc. Jim finds and develops talented business analysts who in turn provide ongoing web analysis to a growing portfolio of amazing online retailers, publishers, non-profits and lead generation businesses. He has never had this much fun at work.

Matthieu Dejardins
Matthieu Dejardins

CEO & Founder

NextUser

Matthieu Dejardins has over 15 years of experience in the e-commerce and technology industry working with companies such as Dell, Seagate Technologies or Art.com in various countries (France, UK, Russia, Canada & US). He has a bachelor's degree in International Marketing & Finance and a master's degree in marketing, logistics and distribution. Matthieu specializes in Online Marketing, eCommerce, Product Development, Global Account Management, Web Analytics, Conversion Rate Optimization, Marketing Automation, and Multivariate Testing. Having traveled the world, Matthieu relocated to California in 2009 to take advantage of the Silicon Valley startup environment. Known as resourceful, versatile, analytical with an entrepreneurial flair, he successfully completed the Founder Institute in 2012. He is currently a part of the Dell Founders Club 50 and is the acting CEO & Founder of NextUser.

Eric Dumain
Eric Dumain

CEO and Founder

Hub’Scan Inc.

Eric has over 20 years’ experience in IT and strategic business development for companies such as Oracle, Apple and Allaire-Macromedia. In 2008, Eric founded Hub’Sales, a consulting firm specializing in digital analytics which quickly became the European leader in its field.

In 2010, he created the model for automated real-time digital analytics quality assurance and launched the R&D program to build the Hub’Scan EX platform. Eric has led the vision and the strategic development of Hub’Scan which was awarded Digital Analytics Technology of the Year in 2015. Hub’Scan is used by thousands of websites around the world to ensure their quality of data, improve performance and optimize business results.


Vab Dwivedi
Vab Dwivedi

Director - Digital Customer Experience Optimization

Dell

Vab Dwivedi is the Director of the Digital Customer Experience Optimization team for Dell.com. The team is responsible for the strategic direction and execution of an extensive testing and optimization roadmap that covers Dell.com’s transactional, commercial and support layers globally. Vab’s team leverages both A/b and multivariate testing as well as significant targeting campaigns to help develop a world class user experience that is relevant to Dell’s customers across all devices, from desktop to small screen users. The detailed analysis that is created from their work helps to drive a better user experience that is constantly being optimized for conversion and revenue. Vab has helped to create a positive culture at Dell that promotes the use of testing and personalization technologies to make the right decision with the customer experience always at the forefront. Vab is a graduate of the University of Texas and resides in the Austin area.


Dror Engel
Dror Engel

Senior Manager, Global Product Management

eBay


Lee Feinberg
Lee Feinberg

Founder and President

DecisionViz

Lee Feinberg is the Founder and President of DecisionViz, a management consultancy that helps companies build leadership in the processes, people, and culture around data visualization. He invented the Blue Ocean for Visualization™ Framework and the DRAW-ON™ Method and is a thought-leader on building decision-driven organizations. DecisionViz is a Tableau Software Alliance Partner and Alteryx Solutions Partner.

Industry leaders frequently ask Lee to address domestic and international audiences, including Tableau Software Conferences, O'Reilly Strata, TDWI, and TechTarget. He is the author of the BeyeNETWORK column “HD Visualization: Driving BI and Analytics,” founder/ leader of the NJ and NY Tableau User Groups, and served on Tableau's Customer Advocacy Board. Lee also serves on the Board of Advisors, Stevens Institute of Technology, Business Intelligence and Analytics program.
Prior to founding DecisionViz, Lee led Nokia's Decision Planning and Visualization practice. He received a B.S. and M.S. from Cornell University and has been awarded a US patent in telecommunications.


Rand Fishkin
Rand Fishkin

Founder

SparkToro

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on TwitterPocketFacebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in NewsweekThe Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.


Sam Franklin
Sam Franklin

Vice President, Data Science

360i

Sam Franklin is Vice President of Data Science at 360i, where he leads a team of talented analytics professionals who believe the only thing more fun than data is Big Data. Dr. Franklin earned an M.A., M.Phil., and Ph.D. from Columbia University, where he specialized in behavioral finance research. Away from the office, Sam is an adventurous home brewer and serves on several non-profit boards.

Justin Gabbert
Justin Gabbert

Digital Analyst

Red Door Interactive

Justin Gabbert is a Digital Analyst who has worked for a variety of large brands in the financial, restaurant, athletic, and electronic industries. He has expertise in developing unique approaches to integrating marketing channel data, removing data silos, and in turn building a holist view of performance. Justin works for Red Door Interactive, a data driven marketing agency in San Diego, California.

Ben Gaines
Ben Gaines

Director of Product Management

Adobe

Ben Gaines is a Director of Product Management for Adobe Analytics. In this role, he works closely with Adobe customers to understand their needs, provides input on product strategy and roadmap, and manages the planning and design of new features. Previously he has been a manager of digital analytics at ESPN, a Community Manager and Technical Writer at Adobe, and a Technical Support Engineer at Omniture prior to its acquisition by Adobe. Ben has an MBA from the University of Utah and a BA from Brigham Young University. He lives near Salt Lake City, Utah, with his wife and three children.


Adam Greco
Adam Greco

Senior Partner

Analytics Demystified

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. As one of the founders of the Omniture Consulting group, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In addition, Mr. Greco was the author of the popular “Inside SiteCatalyst” blog that taught SiteCatalyst customers how to apply SiteCatalyst at their organizations. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the award-winning Beyond Web Analytics podcast. Mr. Greco released the first-ever published book on Adobe SiteCatalyst entitled: The Adobe SiteCatalyst Handbook: An Insider’s Guide.


Michael Helbling
Michael Helbling

Analytics Practice Lead

Search Discovery

Michael Helbling is the Analytics Practice Lead at Search Discovery. In that role he guides clients in creating meaningful analytics programs that drive value in real terms. For more than a decade he has been a practitioner of digital analytics with expertise in implementation, data interpretation, and optimization. In 2015, Search Discovery’s Analytics Practice became the first North American company recognized as an Adobe Analytics specialized partner, and also won recognition from Google as the recipient of The Google Analytics Award for Excellence.

He frequently speaks and writes about analytics topics and is a co-host on The Digital Analytics Power Hour podcast.


Scott Herman
Scott Herman

Product Manager

Google

Scott Herman is a product manager on the Google Analytics team, in charge of Google Tag Manager. He previously helped establish Google Analytics Premium services and support from the ground up, and led the product's global implementation team. Prior to Google, Scott conducted research as a Fulbright Scholar in China. He holds degrees in Linguistics and Brain & Cognitive Sciences from the University of Rochester, where he graduated with honors.


Adam Jenkins
Adam Jenkins

President

Digital IQ

Adam Jenkins is digital marketing executive and currently president at Digital-IQ. For the last decade he has been driving success across multiple fortune 1000 companies. With both a practitioner as well as a vendor background, he understands the challenges on both sides of the table. This unique perspective has provided consistent measured success for his clients and teams. When not working (boop boop beep bop boop) his time is spent with his wife and three children in San Antonio, Tx

Opher Kahane
Opher Kahane

CEO & Co-founder

Origami Logic

Opher is a serial entrepreneur and executive, now on his third industry-disrupting start-up. His previous two
start-ups, ClassX, a VoIP pioneer, and Kagoor Networks, a VoIP analytics pioneer, were market successes. ClassX merged with VocalTec and went public on the NASDAQ in 1996 and Kagoor was acquired by Juniper Networks in 2005. Prior to founding Origami Logic, Opher was General Manager and SVP of Juniper’s $1B routing division.


Kashif Khurshid
Kashif Khurshid

Sr. Strategist, Web Analytics

Waste Management

Kashif Khurshid is a leading expert in Web Analytics and has over 10 years of experience in digital marketing and analytics. He graduated with an MBA in Finance & Management Information Systems from University of ST. Thomas and completed his undergraduate from University of Houston in Marketing & Finance. He is currently at Waste Management as a Sr Strategist of Web Analytics and has held many leadership roles at organizations such as Charles Schwab, Reliant Energy and TravelClick. In addition, Kashif also leads the Houston chapter for Web Analytics Wednesdays (an International web analytics networking association). When he is not at work, you may find him on bewildered lands and off-road parks trying to free up his jeep from the dirt. Kashif currently resides in Sugar Land with his lovely wife & daughters.


Benjamin Mangold
Benjamin Mangold

CEO and Co-Founder

Loves Data

Benjamin Mangold is CEO and Co-Founder of Loves Data and the author of ‘Learning Google AdWords and Google Analytics’. He is an internationally recognised Google Analytics, Google AdWords and online marketing expert. He consults with leading brands on data-driven integrated online campaigns, helping government, business, university and nonprofit organisations to measure and continuously improve their results.

Kaitlin Marvin
Kaitlin Marvin

Digital Analytics Architect

Progressive Insurance

During the last few years, Progressive Insurance has grown its digital presence and Kaitlin Marvin has been instrumental by leading the digital analytics space for various key areas within the company. Apart from being the Google Analytics account administrator and managing over 20 platforms, she plays a key role in daily data mining activities and problem management. Her skills with tools such as Tableau, R, Hadoop and BigQuery have enabled her to provide quick insights into changing market conditions, which have assisted business leaders in making informed decisions related to various offerings and user interfaces. Her realm of analytics knowledge extends beyond just web and mobile applications, server and client side, and she spends plenty of time teaching Google Analytics and learning new technologies.


Jim Novo
Jim Novo

Owner

The Drilling Down Project

Jim is an interactive customer retention, defection, and loyalty expert with nearly 20 years of experience generating exceptional returns on customer marketing program investments. His professional career has been focused on introducing Data-Driven marketing to new industries from cable television in the 80s to TV shopping in the 90s and now to the Internet.


Bryan Olshock
Bryan Olshock

Senior Digital Analyst

Red Door Interactive

As a senior digital analyst at Red Door Interactive, Bryan Olshock leads complex data analytics projects for many clients in a variety of verticals including: wireless, technology, restaurant, ecommerce, home building, action sports, and home appliances. Bryan prides himself on being able to turn complex analysis into easy to understand frameworks and stories. Coupled with his strength in data visualization Bryan is able to captivate and educate even the most sophisticated audiences.

Judah Phillips
Judah Phillips

CEO and Co-Founder

Squark

Judah Phillips is an award-winning entrepreneur, management consultant, and business author. He co-founded the automation-focused predictive analytics and machine learning (PAML) SaaS-vendor Squark and the data science and analytics consultancy SmartCurrent. A Harvard Innovation Lab VIP, Judah has written three books on analytics, data science, and data strategy. An adjunct professor at Boston University and a lecturer at Babson College, he is also on the board of the NIST-funded "Data Science for All" project at San Jose State University and is a founding member of the University of Massachusetts Advisory Council for the Humanities and Fine Arts.


Lea Pica
Lea Pica

Founder

LeaPica.com

Lea Pica is an educator of thousands of digital analysts, marketers, SEM/SEO's, and consultants who want to present data stories that inform decisions, inspire ideas, galvanize into action, and communicate the value of their work. She hosts the industry-recognized Present Beyond Measure® Podcast, and blogs about stellar data presentation at LeaPica.com. Lea is a seasoned digital analytics practitioner, social media marketer, and blogger with over 15 years of experience building search marketing and web analytics practices for companies like Scholastic, Victoria's Secret, Ralph Lauren, and Prudential. She's trained practitioners in companies like CVS, Starwood, Hyatt, LexisNexis, and Kelley Blue Book. One day, Lea noticed that no one was taking action when she presented data and completed transformed her approach to actionable data visualization. After seeing massive results in informing decisions and effecting organizational change, she became passionate about teaching other practitioners how to do the same using neuroscience-based principles of information sharing. Lea's greatest passion is the stage, which is her platform for empowering digital analytics and marketing practitioners to present information in a way that inspires action and creates indispensability.


Shiyi Pickrell
Shiyi Pickrell

Customer Analytics Lead

Microsoft

Shiyi leads the Customer Analytics and Segmentation team for Microsoft.com. With a Ph.D. in Neuroscience and an MBA, her blended experiences help to apply scientific rigor to digital analytics that drive business impact – first at Amazon, and now at Microsoft. She is an advanced analytics practitioner who brings a deep understanding of complex experimentation, dynamics and discipline to digital analytics. As part of her responsibilities, Shiyi has developed analyses and story-telling techniques that have shaped the way we segment our customers, change the conversion processes on our web properties, and influenced the future state of our customer experience.


Adam Proehl
Adam Proehl

Managing Partner

NordicClick Interactivet

Adam has a knack for always seeing the bigger picture while also getting to the heart of core business issues. He uses his knowledge of digital marketing to help businesses grow their bottom line. Adam is a 15 year digital marketing veteran, who cut his teeth working for Digital River (a global e-commerce provider) in the late 90′s. He spent almost nine years there during the “golden age” of the online marketing world, working on such clients as Symantec, Autodesk, Motorola, and Connectix. Adam has spoken at several industry conferences over the last few years including SES, Pubcon, OMS, B2B, eMetrics, and DMA. He is also an instructor at the Online Marketing Institute and the University of San Francisco. When he’s not working, Adam loves spending quality time outdoors with his family (especially on the water), driving (and fixing) his ‘67 Mustang convertible, doing house projects, and reading. He is also the dad who can be found in the summer telling his kids to “get outside! You’ll have all winter to park your butts in front of the TV!”

Ryan Sleeper
Ryan Sleeper

Director, Data Visualization & Analysis

Evolytics and 2013 Tableau Iron Viz Champion

Ryan Sleeper is Director of Data Visualization at Evolytics, a full-service digital analytics consultancy out of Kansas City, where he's worked with data-driven brands including TurboTax, Mint, Roku, Sephora, Dr Pepper, and the Atlanta Hawks, among many others.

Outside of his day job, he enjoys creating innovative data visualizations that have led to several notable Tableau recognitions including 4-time Top 25 Tableau Public Viz of the Year, 2014 Tableau Public Viz of the Year Runner-Up, 2014 Elite 8 Sports Viz Finalist, 2013 Elite 8 Champion, 2013 Tableau Iron Viz Champion, and 2015 Tableau Public Viz of the Year. His work has garnered attention from popular websites including The Guardian, ESPN, and U.S. News.


Marc Smith
Marc Smith

Chief Social Scientist

Connected Action Consulting Group

Dr. Marc A. Smith is a sociologist specializing in the social organization of online communities and computer mediated interaction. Smith leads the Connected Action consulting group. Smith co-founded the Social Media Research Foundation (http://www.smrfoundation.org/), a non-profit devoted to open tools, data, and scholarship related to social media research. He contributes to the open and free NodeXL project (http://nodexl.codeplex.com) that adds social network analysis features to the familiar Excel spreadsheet. NodeXL enables social network analysis of email, Twitter, Flickr, WWW, Facebook and other network data sets. Along with Derek Hansen and Ben Shneiderman, he is the co-author and editor of Analyzing Social Media Networks with NodeXL: Insights from a connected world, from Morgan-Kaufmann which is a guide to mapping connections created through computer-mediated interactions. Smith has published research on social media extensively, providing a map to the landscape of connected communities on the Internet.


Jim Sterne
Jim Sterne

Founder

Marketing Analytics Summit

Jim Sterne, Conference Chair of the Marketing Analytics Summit is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.--


India Swearingen
India Swearingen

Analytics Manager

GreatSchools

A self-proclaimed Tableau guru, India Swearingen has presented on many topics related to helping social impact organizations make the most of their data using user-friendly visualizations and dashboards. At organziations like United Way and GreatSchools (amongst many other social agencies) India has half a decade of experience working in the social sector, helping organizations optimize their impact through data.

Ian Thomas
Ian Thomas

Chief Data Officer

Publicis Spine


Kate Wengert
Kate Wengert

Head of Marketing Optimization

JP Morgan Chase & Co

Kate has worked in digital marketing focused on the financial industry for 12 years. During that time, she has built expertise in web analytics and marketing optimization. Kate’s spent the last 5 year at JP Morgan Chase & Co. where she has worked on multiple marketing initiatives across all businesses. Her current focus is leading the marketing optimization analytics including multi-touch attribution and media mix modeling programs.

Jessica Williams
Jessica Williams

Global Innovation Marketing & Analytics

Visa

Jessica Williams is the global innovation marketing and analytics leader at Visa. Jessica is focused on digital and social activation and measurement across brand, B2B and corporate marketing. Jessica designs and executes innovative digital and social marketing programs in order to enhance brand equity, achieve revenue initiatives, differentiate products, and drive robust marketing, communications, and business strategy. Prior to Visa, Jessica headed up communications measurement at Yahoo! and led a large analytics team at WCG, working on Fortune 50 brands such as Verizon, P&G, Intel and Johnson and Johnson. Jessica lives in San Francisco but loves her Chicago Sports teams (go Blackhawks!).


Tim Wilson
Tim Wilson

Senior Director of Analytics

Search Discovery

Tim has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at three different agencies that worked with a range of large consumer brands; to consulting with the digital analytics teams at Fortune 500 companies on the their strategies, processes, and tactics for effectively putting their digital data to actionable use. Tim is a long-time creator of pragmatic content for analysts and marketers, including co-hosting the bi-weekly Digital Analytics Power Hour podcast (analyticshour.io) and co-creating dartistics.com -- a site dedicated to encouraging analysts to learn the R programming language and apply statistical methods to their data.

Tim is physically based in Columbus, Ohio, while his heart and soul maintain joint custody with Austin, Texas.


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