The Future of Marketing Analytics

Applying Digital Analytics

DAA
Anil Batra
Anil Batra

Managing Partner

Optizent

The official Digital Analytics Association Essential Series workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment. DAA Essential Series workshops are designed for marketers and analysts just getting started with web analytics and provide an excellent introduction.

Instructor: Anil Batra, Digital Marketing and Analytics Consultant

San Francisco Workshop Program

Thursday, May 18, 2017
Applying Digital Analytics – full day – Room: Salon 1 & 2
9:00am to 4:30pm – Includes lunch and two
15-minute breaks
Super Early Bird (until 1/27): $850
Early Bird (until 3/17): $950
Regular Price: $1,050
Onsite Price: $1,150

Register Now
Combo Price: Register for both and get
the second half price
Register for both the Fundamentals of Digital Analytics
and Applying Digital Analytics
Super Early Bird (until 1/27): $1,275
Early Bird (until 3/17): $1,425
Regular Price: $1,575
Onsite Price: $1,725
Promotions and Discounts: DAA Members save 10%

What Will You Learn?

This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and insight into the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design, email marketing/visitor life cycle, social media marketing, conversion/lead optimization, improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:

  • How to enthuse others about web intelligence
  • Distributing and communicating web analytics data
  • How to improve your campaign performance & profitability
  • How to incrementally tune your website to ensure peak performance
  • A/B Split & Multivariate Testing

Instructor:

Anil Batra, Digital Marketing and Analytics Consultant

Anil is a seasoned Digital Marketing and Analytics consultant with 15 years of experience. Anil has worked with companies ranging from Fortune 50 to startups and has helped their Digital channels improve business results. Anil’s customers include Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

He has taught and trained several Digital Marketing and Analytics folks in the past 9 years of teaching at UBC, University of Washington, Bellevue College and speaking engagements at various conferences as well as his blog, http://webanalysis.blogspot.com. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

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