eMetrics Marketing Optimization Summit
San Francisco, May 4-7, 2008

Agenda

A packed agenda with multiple Tracks

Track Descriptions | Keynotes | Schedule at a Glance | Speakers

Keynotes
Thought Leaders and Major Brand Case Studies
Website Optimization Track
Navigation, Persuasion, Cookies, Usability, Personas, Customer Experience
Marketing Optimization Management Track
Choosing vendors, managing your career, dashboarding, monetization, operations
Campaign Optimization Track
Increasing quantity and quality of website traffic
Search Analytics Track
Optimizing PPC and Organic Search
Email Metrics Track
Measuring Email Marketing Success
Content-Rich / Mission Driven Track
Non-Transactional Site Optimization
Advanced Web Analytics Track
Industry Experts take you to the next level
Integrated Marketing Track
Connecting web analytics with decades of marketing metrics
Sponsor Presentations
Hear directly from those with the tools and services that can help you optimize your marketing
Hear the case studies
Get a feel for the vendor point of view

Workshops

Web Analytics Association Base Camp

This Workshop is sponsored by:

Introduction to Web Analytics Workshop
Campaign Optimization Workshop
Website Optimization Workshop

Predictive Analytics Workshop

Forward-looking marketing in your hands

This is Your Brain on the Internet

Understand your visitors’ hearts and minds in 3 clicks or less

Parties

Web Analytics Association Reception

Omniture Reception

Exhibit Hall

Exhibit Hall Hours: Monday 10:45am - 7:30pm, Tuesday 8:00am - 4.00pm

The second transformation is that the Internet is becoming the central hub of most media and marketing campaigns-and for good reason. Not only is the Internet now used extensively by every major demographic group, and for a variety of purposes including information, communication and entertainment, but it also allows for a two-way interaction between consumers and marketers that is not found in any other medium. Just as important, the Internet can provide a wealth of measurement metrics to help marketers justify and fine-tune their integrated media plans. [source]

Geoff Ramsey-CEO, Co-Founder