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eMetrics Marketing Optimization Summit
Optimizing Online Marketing Value

San Francisco, May 4-7, 2008 Schedule at a Glance

Track Descriptions | Keynotes | Schedule at a Glance | Speakers

Sunday, May 4 • WAA Base Camp Workshops

8:00 - 9:00	REGISTRATION AND COFFEE - Regency Foyer
WORKSHOPS	INTRODUCTION TO WEB ANALYTICS Pacific Heights Trainer: Vicky Brock, Highland Business Research	WEB ANALYTICS FOR SITE OPTIMIZATION Twin Peaks North Trainer: Anil Batra, ZeroDash1	ONLINE MARKETING CAMPAIGN OPTIMIZATION Sea Cliff Trainer: Mark Ryan, Extractable & Angela Hill, Extractable
9:00 - 10:30	Workshop
10:30 - 10:45	BREAK
10:45 - 11:30	Workshop
11:30 - 12:30	Exercise
12:30 - 1:30	LUNCH (PROVIDED) French Parlor
1:30 - 2:00	Sponsor Presentation Twin Peaks South
2:00 - 3:00	Workshop
3:00 - 3:15	BREAK
3:15 - 4:00	Q & A
4:00 - 4:30	BREAK
4:30 - 6:00	Web Analytics Association (WAA) Community Meeting and Panel Discussion The Role of the Web Marketer and Analyst versus How We Use Online Advertising Tools and Audience Measurement Data Gold Ballroom (Open to all Attendees)
6:00 - 7:30	WAA Raucous Caucus Reception Gold Ballroom (Open to all Attendees)

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Sunday, May 4 • eMetrics Industry Insights Day

7:30 - 8:15	INDUSTRY INSIGHTS DAY REGISTRATION AND COFFEE - Gold Ballroom
8:15 - 8:30	Welcome & Game Plan - Jim Sterne
8:30 - 9:00	Nielsen Online - Dawn Newport, Neilsen/Netratings
9:00 - 9:20	What We Can Learn from WASPs - Stephane Hamel, Immeria Consulting
9:20 - 9:50	Whither the Web Analytics Industry? - John Lovett, Jupiter Research
9:50 - 10:10	Email Metrics Making Progress - Ryan Warren, Exact Target
10:10 - 10:30	Insights from Inside Yahoo!'s Data - Bob Page, Yahoo!
10:30 - 10:45	BREAK
10:45 - 11:05	Just How Integrated Are We? - Patricia Roche, FactorTG
11:05 - 11:25	Shifts in Internet Usage - a View from Above - Heather Dougherty, Hitwise
11:05 - 11:25	User Generated & Consumed Content - Chaning How We Interact - Erin Hunter, comScore
11:05 - 11:25	He Knows What You're Going to Do Next Summer - Joseph Carrabis, NextStage Evolution
12:05 - 12:15	Wrap-Up - Jim Sterne
12:30 - 2:00	LUNCH
2:00 - 3:00	Roundtable Discussions
3:00 - 3:15	BREAK
3:15 - 4:00	Insights Capture
4:00 - 4:30	BREAK
4:00 - 6:00	Web Analytics Association (WAA) Community Meeting and Panel Discussion The Role of the Web Marketer and Analyst versus How We Use Online Advertising Tools and Audience Measurement Data Gold Ballroom (Open to all Attendees)
6:00 - 7:30	WAA Raucous Caucus Reception Gold Ballroom (Open to all Attendees)

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Monday, May 5 • eMetrics Marketing Optimization Summit San Francisco 2008

8:00 - 9:00	Registration and Breakfast - GRAND BALLROOM
9:00 - 9:10	Welcome - Jim Sterne - RALSTON BALLROOM
9:10 - 9:20	Web Analytics Association Update - Richard Foley - RALSTON BALLROOM
9:20 - 10:00	Competing on Analytics, Tom Davenport - RALSTON BALLROOM
10:00 - 10:30	Diamond Sponsor Presentation – ForeSee Results - RALSTON BALLROOM
10:30 - 10:45	Platinum Sponsor Presentation – Microsoft - RALSTON BALLROOM
10:45 - 11:15	Break / Exhibits Open (until 7:30 pm) - GRAND BALLROOM
11:15 - 12:05	Website Optimization - TWIN PEAKS SOUTH	Marketing Optimization Management - SEA CLIFF	Campaign Optimization Management - PACIFIC HEIGHTS	Advanced Web Analytics - RALSTON BALLROOM	Integrated Marketing - TELEGRAPH HILL
	Monetizing Site Behaviors	Creating a Web Optimization Culture	Counting on Clicks	Online Privacy Panel - In the Eye of the Beholder	Deep Data Diving - Bringing Online and Offline Inline
12:05 - 1:30	Birds of a Feather Lunch - GOLD BALLROOM / Exhibits (Open until 7:30 pm) - GRAND BALLROOM
1:30 - 2:30	The intersection of Customer Voice and Customer Experience – How to both listen and learn to provide what your customers really want.	A Hands-on Measurement Plan at O’Reilly Publishing and a Plan for Optimizing Marketing Operations	Behavioral Targeting Across Ad Networks and on Your Site	Testing, Testing, 1, 2, 3 - Can You Hear Me Now?	Mobile Marketing Means Meaty Metrics
2:30 - 3:30	3 Outcomes Roundtable - GOLD BALLROOM or Hitwise University - RALSTON BALLROOM
3:30 - 4:00	Break / Exhibits (Open until 7:30 pm) - GRAND BALLROOM
4:00 - 4:10	Gold Sponsor Presentation – Google Analytics - RALSTON BALLROOM
4:10 - 5:00	Vendor Line-Up – Who are they? Find out who YOU need to see in the exhibit hall - RALSTON BALLROOM
5:00 - 6:00	Multivariate Testing Panel	Fuzzy Science and Hard Numbers Market Research for Web Analysts and Higher Mathematics for English Majors	Campaign Analytics and Optimization: How to Creatively Overcome Campaign Conversion Tracking Challenges Via a Multi Analytics Tool/System Strategy	The eMetrics Ecosystem	Web Analytics: The Road to Marketing Optimization
6:00 - 7:30	Exhibits / Reception - GRAND BALLROOM

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Tuesday, May 6 • eMetrics Marketing Optimization Summit San Francisco 2008

8:00 - 9:00	Registration and Breakfast - GRAND BALLROOM
9:00 - 10:00	Keynote: Optimizing eBay - Improving Customer Experience at the World's Online Marketplace, Elissa Darnell & Deepak Nadig - RALSTON BALLROOM
10:00 - 10:30	Diamond Sponsor Presentation – Omniture - RALSTON BALLROOM
10:30 - 10:45	Platinum Sponsor Presentation – SAS - RALSTON BALLROOM
10:45 - 11:15	Break / Exhibits (Open until 4:00 pm) - GRAND BALLROOM
11:15 - 12:05	Website Optimization - TWIN PEAKS SOUTH	Marketing Optimization Management - SEA CLIFF	Search Analytics - PACIFIC HEIGHTS	Advanced Web Analytics - RALSTON BALLROOM	Integrated Marketing - TELEGRAPH HILL
	Hunting Actionable Insights	How to Make Marketing Accountability Pay Off	Essential KPIs for Search Engine Optimization	Social Media Metrics	Measure What Matters: Reconnecting Marketing To Business Goals
12:05 - 1:30	Birds of a Feather Lunch - GOLD BALLROOM
1:30 - 2:30	Website Optimization - TWIN PEAKS SOUTH	Marketing Optimization Management - SEA CLIFF	Search Analytics - PACIFIC HEIGHTS	Advanced Web Analytics - RALSTON BALLROOM	Integrated Marketing - TELEGRAPH HILL
	Crawling Around Inside Your Customers’ Heads Beyond Psychology - Human Internet Interface	High-Impact Data Analysis for Marketers	Actionable Organic Search Analytics	Cutting Through The Noise--Applications Of Data Mining And Predictive Analytics	Don’t Let Emetrics be the Only Metrics
2:30 - 3:20	Insights from eMetrics Industry Insights Day Jim Sterne describes the day and interviews some of those thought leaders to reveal what was learned. - RALSTON BALLROOM
3:20 - 3:30	Gold Sponsor Presentation – Interwoven - RALSTON BALLROOM
3:30 - 4:00	Break / Exhibits (Open until 4:00 pm) - GRAND BALLROOM
4:00 - 4:50	Website Optimization - TWIN PEAKS SOUTH	Marketing Optimization Management - SEA CLIFF	Search Analytics - PACIFIC HEIGHTS	Advanced Web Analytics - RALSTON BALLROOM	Integrated Marketing - TELEGRAPH HILL
	Starting from Scratch - Effectively Using Kittens for Optimization and Usability	The Analysis Marketplace	Measuring Paid Search: In Two Parts	Engaging Calculations	Reputation Management in a Social Media World and On Your Own Site: The Voice of the Customer in Surround Sound
5:00 - 6:00	Content-Rich/Mission-Driven Track - TWIN PEAKS SOUTH	Email Metrics Track - SEA CLIFF	Search Analytics - PACIFIC HEIGHTS	Advanced Web Analytics - RALSTON BALLROOM	Integrated Marketing - TELEGRAPH HILL
	Web Analytics as a Value Driver Across Media	Report From the Front Line - Email Metrics at Ticketsnow	Onsite Search as a Crystal Ball	Tracking Widgets and Feeds: Measuring Distributed Content	Connecting Web Analytics with Decades of Marketing Metrics
6:30	Web Analytics Wednesday on Tuesday – Fluid Nightclub

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Wednesday, May 7 • eMetrics Marketing Optimization Summit San Francisco 2008

8:00 - 9:00	Registration and Breakfast - GOLD BALLROOM
9:00 - 10:00	Keynote: The Coca-Cola Marketing Metrics Journey - Part Two, Tim Goudie, Coke - RALSTON BALLROOM
10:00 - 10:15	Platinum Sponsor Presentation – Salford Systems - RALSTON BALLROOM
10:15 - 10:25	Gold Sponsor Presentation – iPerceptions - RALSTON BALLROOM
10:45 - 11:15	Break (no exhibit hall today) - REGENCY FOYER & SUNSET COURT
11:15 - 12:05	Content-Rich/Mission-Driven Track - TWIN PEAKS SOUTH	Email Metrics Track - SEA CLIFF	Search Analytics - PACIFIC HEIGHTS	Advanced Web Analytics - RALSTON BALLROOM	Integrated Marketing - TELEGRAPH HILL
	Measuring the Success of Non-Commerce Websites	Using Behavior Data to Target Email	All Your Searching Questions Answered	Usability ROI - Measuring People Rather Than Pages	Mobile Marketing Makes Many Metrics
12:05 - 1:30	Birds of a Feather Lunch - GOLD BALLROOM
1:30 - 2:30	Content-Rich/Mission-Driven Track - TWIN PEAKS SOUTH	Email Metrics Track - SEA CLIFF	Search Analytics - PACIFIC HEIGHTS	Advanced Web Analytics - RALSTON BALLROOM	Integrated Marketing - TELEGRAPH HILL
	Social Media Value for Non-Transactional Sites	Getting Your Email Act Together from Strategy to Technology to Operations	Serious Search - Graduate Level	Advanced eMetrics Career Management	Competitive Intelligence 2.0
2:30 - 3:00	Keynote: Ecommerce Optimization at Palm Charlie Simpson - RALSTON BALLROOM
3:00 - 3:30	Keynote: How Ask.com Asks the Right Questions to Serve the Customer Carla Borsoi - RALSTON BALLROOM
3:30 - 4:00	A Few Sterne Words - Jim wraps up the eMetrics Marketing Optimization Summit - RALSTON BALLROOM
4:00	SUMMIT CLOSES - See you in London!

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Thursday & Friday, May 8-9 • Predictive Analytics • Westin San Francisco

	Thursday, May 8	Friday, May 9
9:00 - 10:30	Training Session
10:30 - 10:50	BREAK
10:50 - 12:00	Training Session
12:00 - 1:30	LUNCH
1:30 - 3:00	Training Session
3:00 - 3:50	BREAK
3:50 - 5:00	Training Session

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Thursday, May 8 • This is Your Brain on the Internet (formerly known as Audience Focused Optimization) • Westin San Francisco

	Thursday, May 8
9:00 - 10:30	Training Session
10:30 - 10:50	BREAK
10:50 - 12:00	Training Session
12:00 - 1:30	LUNCH
1:30 - 3:00	Training Session
3:00 - 3:50	BREAK
3:50 - 5:00	Training Session

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