Mar 18-21, 2013
San Francisco
April 14-18, 2013
June 10-13, 2013
Sept 29-Oct 3, 2013
Oct 14-15, 2013
Oct 23-24, 2013
Nov 4.-5, 2013

eMetrics Marketing Optimization Summit

Previously in San Jose, May 3-7, 2010

The Fairmont San Jose

Register Now

Digital Marketing Success
Social Media Metrics

  • The most insightful thought leaders
  • The most up-to-date tools and techniques
  • The most compelling face-to-face networking
  • The most current best practices and lessons learned
  • The most thought provoking subject matter

Keynote Speakers:

Jim Sterne Jim Sterne, Target Marketing
Social Media - Time to Rethink Your Marketing Metrics
Lizzie Schreier Lizzie Schreier, Senior Internet Marketing Manager, Allstate
Business Optimization - A Study in Change Management
Jim Sterne Avinash Kaushik, Author, Web Analytics 2.0
Leveraging Bleeding Edge Analytics Goodies
Eric T. Peterson Bryan Eisenberg Eric T. Peterson, CEO and Principal Consultant, Web Analytics Demystified
Bryan Eisenberg, New York Times bestselling Author, Waiting for Your Cat to Bark
Measuring Online Success: Top Down and Bottom Up
Joe Megibow Joe Megibow, VP, Global Analytics and Optimization, Expedia
Managing the Metrics at Expedia
Guy Fish Daniel Lu Xavier R. Jiménez Guy Fish, Purina/Nestlé
Daniel Lu, Slideshare
Xavier R. Jiménez, Principal & Analytics Practice Head, Spring Creek Group
Social Media Metrics Panel

Be the first on your block to be a WAA Certified Web Analyst. Be part of an exclusive group that will take the exam at eMetrics San Jose. Click here to register now!

What Else is New?

Deep Insight Sharing

The eMetrics Marketing Optimization Summit continues the industry dialogue by bringing together senior marketing executives, focused technologists, software and service vendors and members of the press to address the most pressing issue of our time: Making the most of what you already have.

Serious Networking

Profit from eight years of learning:

Confirm your most valuable customers
Calculate the ROI of behavioral targeting
Use web intelligence help you run your company
Get the most out of marketing with the least investment
Discover the best tools and techniques for optimizing digital marketing

Latest Technology
  • How do you establish a marketing metrics baseline?
  • How do you correlate offline and online measurements?
  • How do you connect customer satisfaction data with customer behavior data?
  • How do you compare online to other channels of acquisition and distribution?
  • How do you change a corporate culture to embrace marketing experimentation?
Come with a list of problems to solve
Share insights with the best minds in marketing
Share hands-on experience with peers

This is not about what works best - but how to measure what works best.

Video: The Value of the eMetrics Summit
  • Your company is unique.
  • Your website is unique.
  • Your results will be unique as well.

You don't need a fish, you need to learn to fish.
You don't need to know which creating campaign worked best.
You need to learn how to test campaigns to identify the best use of resources.

Become an Official Blog Partner!

Here's what others have said: Past Attendees Comments

Conversion Bash Party - May 4th - 9:30pm - Midnight

If you have purchased a day-long or longer full conference pass to either eMetrics or the parallel Conversion Conference, we invite you to join us for Conversion Bash - the official party of the event.

  • Optimize your marketing spend - understand which marketing sources are truly adding to your bottom line & cut non-performers
  • Optimize your web site - tools, technology, and technique to take your site to new levels of performance
  • Optimize your customer - recognize where your customers are in their buying cycle and reach out when they’re most apt to buy
  • Optimize your business - leverage predictive analytics and business intelligence

Click on a thumbnail to view a video message.

  • The Value of the eMetrics Marketing Optimization Summit

    The Value of the eMetrics Marketing Optimization Summit

  • Show us the ROI!

    Show us the ROI! This is where the ROI is measured.

  • Watch sessions from past eMetrics at Online-Behavior.

The eMetrics Marketing Optimization Summit is an important, game changing event for you and your company. It can help you become more relevant and valuable to your organization and put you head and shoulders above your competitors.

Optimizing your marketing is no longer a personal challenge, it is a corporate imperative.  Bring back knowledge about marketing optimization, web intelligence and social media metrics and make 2010 surpass all expectations.

Marketing professionals come away from the eMetrics Marketing Optimization Summit with their eyes glowing and their notebooks filled. Garner new ideas and specific, practical implementation tips.

Check out the speakers, review the agenda, Google the blogs, and see why the analysis of the data you already have and the eMetrics Marketing Optimization Summit are the keys to increasing revenue, lowering costs and improving customer satisfaction.

Jim Sterne
Santa Barbara, CA

Expo Hall Hours

May 4th 10:30am – 7:30pm
May 5th 10:30am – 3:30pm

Conversion Conference

Conversion Conferenceis co-located with eMetrics


Digital Analytics Association
WAA Base Camp™ Workshops
Toronto, April 23-24, 2012
Chicago, June 24-27, 2012


Foresee Results Autonomy Optimist




iPerceptions OnResearch Unica Google Analytics


atomics labs TeaLeaf OpinionLab SAS Exact Target Analytics Pros


ClickTale SiteSpect Stangeloop Networks Sawmill Stratigent Truviso Unilytics The University of British Columbia Continuing The University of California | Irvine Brooks Bell Mongoose Metrics CodeBaby

Newcomers Pavillion

Quantivo Loop11 UserTesting Futurenow Metronome Crowd Science Conversion Voodoo

Lanyard Sponsor


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