| 8:00 - 9:00 |
Registration & Breakfast
Exhibit Hall Hours: 10:30 - 7:30pm |
| 9:00 - 9:45 |
Keynote: Jim Sterne, Founder, eMetrics Marketing Optimization Summit |
| 9:45 - 10:15 |
ForeSee Results Sponsor Presentation |
| 10:15 - 10:30 |
WebTrends Sponsor Presentation |
| 10:30 - 11:00 |
Break / Exhibits open |
| 11:00 - 11:50 |
Acquisition |
Conversion |
Retention |
Emergent Metrics |
Managing Metrics |
Acquisition 1
Always Be Testing - Bryan Eisenberg |
Retention 1
Voice of Customer Panel: Can You Hear Them Now? - Lance Jones, Vida Killian, Andy Young |
Emergent Metrics 1
Web 2.0 - Metrics in a Post Page Impression World - Deepak Nadig |
Managing Marketing Metrics 1
Practical Tips On How To Bring Change to Your Organization - Andrew Janis |
| 11:50 - 1:00 |
Birds of a Feather Lunch |
| 1:00 - 1:50 |
Keynote: Mark Skidmore, Director, Advertising & Promotion, Blue State Digital |
| 1:50 - 2:00 |
Technology Leaders Sponsor Presentation |
| 2:00 - 3:00 |
Vendor Line-Up - The fastest way to find out who YOU need to see in the exhibit hall |
| 3:00 - 3:30 |
Exhibits / Break |
| 3:30 - 4:20 |
Acquisition 2
Analyzing SEO Traffic for Growth & Conversion - Danny Sullivan, Stephan Spencer, John Hessinger, Daniel Waisberg, Mike Grehan |
Conversion 2
eMetrics Marketing Lab: Personalized Content Targeting in Email and Beyond - Angel Morales |
Retention 2
Metrics for Pulling the Customer Through the Purchase Cycle - Chris Daniels |
Emergent Metrics 2
The What, Why, Where and How of Widget Metrics - Jodi McDermott |
Managing Marketing Metrics 2
Leveraging the Best of Both Worlds: Digital and Traditional Media How a truly integrated marketing approach yields a higher ROI and lower marketing costs - Douglas Brooks |
| 4:25 - 5:15 |
Clinic 1
Conversion
Immersion with Bryan Eisenberg |
WAA Web Analytics Vendor Standards Compliance
with Angie Brown & Judith Pascual |
Clinic 2
Brand
Signaling with Jim Novo |
Clinic 3
Landing Page Critiques with Tim Ash |
Clinic 4
Non-eCommerce
Optimization with Alex Langshur |
| 5:20 - 6:00 |
Acquisition 3
Maximizing and Optimizing Online Advertising - David L. Smith, Jon Aizen |
Conversion 3
CSI:
Conversion Scene
Investigation - June Li |
Retention 3
Maximizing Performance Across Time Periods - Jason Burby |
Emergent Metrics 3
Shows on the Go: Podcasting Metrics for Your Campaign - Susan Bratton, Jeff Karnes |
Managing Marketing Metrics 3
Dashboards That Drive Decisions - Warren Raisch |
| 6:00 - 7:30 |
eMetrics Marketing Optimization Summit Reception |
| 8:00 - 8:55 |
Registration & Breakfast
Exhibit Hall Hours: 10:30 - 3:30pm |
| 9:00 - 9:50 |
Keynote: Greg Dowling, Head of Analysis, Nokia |
| 9:50 - 10:20 |
Omniture Sponsor Presentation |
| 10:20 - 10:35 |
Autonomy Optimost Presentation |
| 10:35 - 11:10 |
Break / Exhibits open |
| 11:10 - 12:00 |
Acquisition |
Conversion |
Retention |
Emergent Metrics |
Managing Metrics |
Acquisition 4
Advanced Behavioral Targeting - Anil Batra |
Conversion 4
Competing on Web Analytics - Eric Peterson |
Retention 4
eMetrics Marketing Lab: Analytics Driven Email - Driving Dollars Through Data - Angel Morales |
Emergent Metrics 4
Going Mobile - Gary Angel, Greg Dowling |
Managing Marketing Metrics 4
Competing on Web Analytics - Eric Peterson |
| 12:00 - 1:00 |
Birds of a Feather Lunch — eMetric ADVISORS LUNCH |
| 1:00 - 1:50 |
Panel: Marketing Performance Accountability |
| 1:50 - 2:05 |
Google Sponsor Presentation |
| 2:05 - 2:50 |
Roundtable Discussion: Moving up the Maturity Model |
| 2:50 - 3:00 |
Unilytics Sponsor Presentation |
| 3:00 - 3:20 |
Break / Exhibits |
| 3:25 - 4:10 |
Acquisition |
Conversion |
Retention |
Emergent Metrics |
Managing Metrics |
Acquisition 5
Web Analytics in the Hot Seat - Avinash Kaushik, Ian Thomas |
Retention 5
Grand Unification Theory of the Impact of Site Performance on User Experience - Alistair Croll, Sean Power |
Emergent Metrics 5
Virtual Metrics - Counting All Avatars - Dr. James Bower, Jorian Clarke, Jared Freedman |
Managing Marketing Metrics 5
Four Processes to Optimize Marketing Effectiveness - Laura Patterson |
| 4:15 - 5:00 |
Acquisition 6
eMetrics Marketing Lab: Bringing Visitor Data into the Data Warehouse - Angel Morales, Michelle Rutan, Akin Arikan |
Conversion 6
Avoiding the 7 Deadly Sins of Landing Page Design - Tim Ash |
Retention 6
Optimizing Non-Ecommerce Websites - Vicky Brock |
Emergent Metrics 6
Social Media Metrics Panel - Laura Lee Dooley, Lynn Lanphier, Erik Bratt |
Managing Marketing Metrics 6
View from the CMO’s Office - Liz Miller |
| 5:05 - 5:50 |
Keynote: Joe Megibow, VP, Global Analytics and Optimization, Expedia.com |
| 5:50 - 6:00 |
Gold Sponsor Presentation |
| 6:00 - 7:30 |
Web Analytics Wednesday |
| Exhibit Hall closes |
| 8:00 - 9:00 |
Registration & Breakfast
No exhibit hall today |
| 9:00 - 9:50 |
Keynote: Shari Cleary and Valeria Salley, MTV Networks |
| 9:50 - 10:00 |
Prize Winners Announced |
| 10:05 - 10:55 |
Acquisition |
Conversion |
Retention |
Emergent Metrics |
Managing Metrics |
Acquisition 7
All Your Searching Questions Answered - Barbara C. Coll, Vanessa Fox, Michael Stebbins |
Conversion 7
DYI Testing vs. Multivariate Testing - Braden Hoeppner |
Retention 7
Measuring Online Brand Power - Liz Webb |
Emergent Metrics 7
Cutting Through The Noise — Applications Of Data Mining And Predictive Analytics - Neil Mason |
Managing Marketing Metrics 7
Pioneering Advanced Metrics in a Global Company - Marianne McGlynn |
| 11:00 - 11:50 |
Acquisition 8
Search From Now On - Mike Grehan |
Conversion 8
Test and Target Your Way to Success: Top Tips and (Mistakes to Avoid) from VEGAS.com - Mike Brown |
Retention 8
Measure Twice - Cut Once - Measure the Results: The Site Redesign Process at Charles Schwab - Dennis Bradley & Kevin Chan |
Emergent Metrics 8 The Softer Side of Metrics - Is it Hot in Here or is it Just Me? - Eric Peterson, Stéphane Hamel, Phillip Klein, and Ken Kovash |
Managing Marketing Metrics 8
Stratactical KPI Definition - Jennifer Veesenmeyer |
| 11:50 - 1:10 |
Birds of a Feather Lunch |
| 1:10 - 2:00 |
Acquisition 9
Marketing & Advertising Attribution Panel - Who Gets the Credit? - Raymund Sibulkin, Whitney Hutchinson, Jeff Molander |
Conversion 9
Optimizing Marketing Spend Through Multi-Source Conversion Attribution - David Jenkins |
Retention 9
B2B Lead Scoring: Online, Offline & All the Time - Barry Trailer |
Emergent Metrics 9
Online Video Metrics Panel - Terry Cohen, Rachel Scotto, Marko Hurst, and Matt Cutler |
Managing Marketing Metrics 9
What’s your WAM? (Web Analytics Maturity) - Stéphane Hamel |
| 2:05 - 2:55 |
Acquisition 10
Data Diving in the Sea of Search - Amanda Watlington |
Conversion 10
Cross-Channel Analytics Without Crossing Wires - Eric Tobias |
Retention 10
Monetizing Behavior - Angel Morales |
Emergent Metrics 10 - TBD |
Managing Marketing Metrics 10 Simultaneously Managing Marketing and Taming Technology - Tom O’Toole |
| 3:00 - 3:30 |
A Few Sterne Words — Jim Sterne Summit Wrap-Up |
| 3:30 - 5:00 |
Bonus Session
Bettcha Didn't Know Google Analytics Could do THIS: - Caleb Whitmore |
Bonus Session
Second Ever MindMeld - Moving the Industry Forward - Jim Sterne |
