eMetrics Marketing Labs

San Jose, May 4, 2009

Tracks & Workshops | Agenda at a Glance | Speakers | Pricing & Registration

eMetrics Marketing Labs will move you beyond
high level strategy to show you HOW top brands
are accomplishing their ‘next generation’ marketing goals.

Our Labs are a live demonstration of technologies working together
to solve common business scenarios or realize a new opportunity.
They feature real world challenges, offer real world answers, and
take you behind the scenes to see how data, combined with common
technology, can achieve stunning results.

eMetrics Marketing Labs are intended to be vendor neutral,
showing you how to leverage your existing technology in new or
more optimal ways. Labs are your quickest path to monetizing
your eMetrics attendance and have been called the ‘hidden
gems’ of eMetrics by previous attendees.

Conversion 2
eMetrics Marketing Lab: Personalized Content Targeting in Email and Beyond - Angel Morales

Retention 4
eMetrics Marketing Lab: Analytics Driven Email - Driving Dollars Through Data - Angel Morales

Acquisition 6
eMetrics Marketing Lab: Bringing Visitor Data into the Data Warehouse - Angel Morales, Michelle Rutan, Akin Arikan