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Landing Page Testing Crash Course
May 8 - 9am-4pm - Post conference full day workshop
Tracks & Workshops | Agenda at a Glance | Speakers | Pricing & Registration
Tim Ash, CEO of SiteTuners.com
Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs.
This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business.
All participants will receive an autographed copy of Tim Ash's bestselling book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions.
Short lecture segments will alternate with practical hands-on work. Participants will complete structured exercises to apply each module to their situation. Participant landing pages will be reviewed and critiqued live.
Who should attend?
This workshop is designed for people who want to quickly turbo-charge their company's landing page performance. You should ideally already have an established online marketing program with significant web traffic.
- Marketing directors
- SEM/SEO campaign managers
- Online media buyers
- Webmasters & web designers
Benefits/What will I Learn?
- How to define mission-critical parts of your website
- Segmenting your online audience
- Defining and measuring the appropriate conversion action
- Modeling the financial benefit of landing page testing
- Understanding the psychology of your audience
- How to select the proper traffic sources for your test
- Critical steps in the visitor's decision process
- Uncovering problems with your landing page
- Deciding what page elements to test
- Picking the right testing method
- Properly analyzing your test results
- Avoiding common testing pitfalls
- Gathering the required team and resources
- Setting up and running your test
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