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San Jose, May 4-7, 2009

Tracks & Workshops | Agenda at a Glance | Speakers | Pricing & Registration

Jon Aizen, Founder and COO, Dapper permalink ]

Jon Aizen, Founder and CTO, DapperJon, a Cornell Computer Science graduate has been engineering web applications since 1994. He has extensive experience with managing large-scale, high-profile web projects with an emphasis on the Semantic Web and how it applies to advertising and online marketing. His previous experience includes Alexa Internet and the Internet Archive. At Dapper, Jon serves as co-founder and CTO, managing US operations and strategic partnerships for the company in San Francisco.

Acquisition 3: Maximizing and Optimizing Online Advertising

David Alston, Vice President of Marketing & Community, Radian6 permalink ]

David Alston, Vice President of Marketing & Community, Radian6David is Vice President of Marketing & Community at social media monitoring solution company, Radian6. David’s focus at Radian6 is building the firm’s brand internationally through the use of social media monitoring, outreach and engagement. He is the co-inventor of the “twebinar” format with social media maven, Chris Brogan – the successful three-part summer series featuring some of the world’s social media leaders that ran this past summer as a mashup between a traditional video webinar and Twitter. David has also become a featured speaker and panelist at a number of new marketing, blogging and social media events as an expert on how brands should be listening to consumer generated media online. As one of Twitter’s most followed CMO’s, David takes his interactive style of marketing to every speaking engagement – listening, learning and engaging with the audience. You can follow David on Twitter at @davidalston David blogs at TweetPR.

Akin Arikan, Director of Product Strategy, Unica Corporation permalink ]

Akin Arikan, Director of Product Strategy, Unica Corporation Akin Arikan is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also a Director of Product Strategy at Unica Corporation, responsible for ensuring customer satisfaction with Unica’s web analytics and Internet marketing solutions. Akin has been working with analytics practitioners over the last eleven years now. He has been presenting at many conferences to share the learnings and best practices from his experience with customers. Read Akin’s blog at http://multichannelmetrics.com.

eMetrics Marketing Lab: Bringing Visitor Data into the Data Warehouse

Gary Angel, President and CTO, Semphonic permalink ]

Gary Angel, President and CTO, SemphonicGary is co-founder and President of Semphonic, one of the leading web analytics consultancies in the United States. Semphonic’s clients include some of the largest Financial Services, Media, and Health and Pharma companies in the world. Clients he manages at Semphonic include American Express, Charles Schwab, Nokia, Turner Broadcasting, the BBC and Genentech.

Semphonic concentrates on web analytic verticals without a clear ecommerce transaction component and has built substantial practice specialties around lead assessment and integrated marketing communications, web analytics data integration, SEM Analytics, mobile measurement and measuring engagement.

Gary is a frequent speaker at analytics events (and hosts Semphonic’s X Change Web Analytics Conference for enterprise analytics managers), publishes frequently on DM Review, ADOTAS and a variety of print and online publications, and blogs at http://semphonic.blogs.com/semangel/.

A graduate of Duke University, Gary has 20+ years of experience in data analytics for marketing and operations and lives in San Francisco with his wife and two daughters.

Emerging Metrics 9: Going Mobile
eMetrics Analysis Symposium

Tim Ash, President & CEO, SiteTuners.com permalink ]

Tim AshTim Ash is the President & CEO of SiteTuners.com, a firm that offers consulting, full-service flat-fee guaranteed-performance tests, and advanced software tools for landing page optimization. During his 14 year involvement with the Internet, Tim has worked with Verizon Wireless, American Express, Sony Music, American Honda, COMP USA, Harcourt Brace, Universal Studios, HomeGain, Fair Isaac, TransUnion, Rand McNally, Red Envelope, Black & Decker, and Coach to develop successful Internet initiatives. In addition to being a highly-regarded conference speaker and workshop leader Tim is a contributing columnist to several publications including SearchEngineWatch, Website Magazine, DM News, Visibility Magazine, and Electronic Retailer Online Strategies magazine. He received his B.S. from UC San Diego "with highest distinction". He also completed his M.S. during his PhD. studies in computer science at UCSD, specializing in Neural Networks and Artificial Intelligence. He is the author of the bestselling book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (John Wiley & Sons Press, 2008) LandingPageOptimizationBook.com.

Clinic 4: Your Baby Is Ugly: Landing Page Mini-Critiques
Conversion 6: Avoiding the 7 Deadly Sins of Landing Page Design
Workshop: Landing Page Testing Crash Course

Anil Batra, Chief Analytics Officer, Ascentium permalink ]

Anil Batra, Chief Analytics Officer, AscentiumAnil has over 10 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. In his current role at Ascentium, Anil helps companies use Web channel data to improve online business results. In past, Anil has worked at ZAAZ, a web analytics consulting firm, and Revenue Science (formerly digiMine), a Behavioral Targeting company. Anil has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. Anil is the author of one of the top Blogs in Web Analytics and Behavioral Targeting and speaker at various online marketing conferences including eMetrics.

Acquisition 8: Advanced Behavioral Targeting

Ellis Booker, Editor, BtoB and BtoB’s Media Business permalink ]

Ellis Booker, Editor, BtoB and BtoB’s Media BusinessEllis Booker is Editor of BtoB, the Magazine for Marketing Strategists. The only publication devoted exclusively to the intersection of business marketing and business strategy, BtoB is published monthly by Crain Communications Inc. and reaches an audience of more than 45,000 readers. Ellis is also editor of BtoB Media Business, the Magazine for Business Publishing Executives.  Prior to BtoB, Ellis was an Editor at Large at CMP’s Internet Week, which he joined in September 1997. His beat included Java, XML, application servers and databases; he also covered IT deployment strategy, focusing on outsourcing and application service providers (ASPs).

Panel: Marketing Performance Accountability, Making Marketing Make Dollars and Sense

James Bower, Chief Visionary Officer, Numedeon Incorporated, producer of Whyville.net permalink ]

James Bower, Chief Visionary Officer, Numedeon Incorporated, producer of Whyville.netLaunched in 1999 while Dr Bower was a professor at the California Institute of Technology Whyville.net currently has almost 4 million registered users and is the leading educational virtual world for children ages 8 - 15. Whyvillians spend, on average, 3.5 hours per month on Whyville and generate 400 page views making the site one of the stickiest on the Internet.

The compositional Index rating for Whyville for girls aged 9-14 is 710. As a computational neurobiologist who builds computer models of the human cerebral cortex and with a long-standing interest in early science education, Dr. Bower is using Whyville.net to find new ways to engage and teach young children over the Internet. Dr Bower has published more than 100 scientific articles, numerous books as well as articles on Science Education.

Emergent Metrics 5: Virtual Metrics - Counting All Avatars

Dennis Bradley, Director of Web Analytics, Charles Schwab permalink ]

Dennis Bradley, Director of Web Analytics, Charles SchwabDennis has over 15 years of experience in sales, marketing and analytics; he has spent the last 5+ years focused on the electronic channels. At Schwab, Dennis leads web analytics analysis, reporting and maintenance on all of Schwab’s websites, including Schwab.com, the firm’s “flagship store” and its’ most active client and prospect touch point. The Schwab analytics team has focused on delivering actionable intelligence from both web analytics analyses and voice of the client feedback to help shape strategic decision making for all websites’ business teams and across Schwab marketing.

eMetrics Analysis Symposium

Erik Bratt, Social Media and PR Strategist, Digitaria permalink ]

Erik Bratt, Social Media and PR Strategist, DigitariaErik heads up the social media marketing and public relations division of Digitaria, a full-service marketing and technology company. Bratt has two decades digital marketing, PR and communications experience. He most recently worked at Microsoft. Before that, he oversaw public relations at WebSideStory, now Omniture.

Emergent Metrics 6: Social Media Metrics Panel

Susan Bratton, Personal Life Media permalink ]

Susan Bratton, Personal Life MediaSusan Bratton treasures talent, which she ably showcases in her weekly podcast, “DishyMix.” As co-founder of Personal Life Media, a podcast and blog network, she produces 40 weekly shows on self-empowerment, consciousness and professional growth.  Susan actively advises a handful of carefully selected organizations ranging from start-ups to early-stage profitable companies helping them get funded or more successfully monetize their businesses. Her board work also includes account prioritization and sales strategy, go-to-market positioning and packaging products and services for companies in the interactive space. Susan sits on the Board of the Silicon Valley American Marketing Association and ad:tech, where she was Chair, managing conference programming for 20 global events. She’s been on the founding board of two industry associations - the IAB and ADM. AdAge magazine recognized Susan as a “Digital Media Master” and one of the “10 Internet Pioneers.” Madison Avenue Journal awarded Susan the coveted “Meteor” All-Star Award.

Emergent Metrics 3: Shows on the Go: Podcasting Metrics for Your Campaign

Vicky Brock, Co-Founder, Highland Business Research permalink ]

Vicky Brock, Co-Founder Highland Business ResearchAs co-founder of insight and web analytics agency Highland Business Research, Vicky works extensively delivering insight and analytics to non-transactional clients, in the university, travel and public sectors. She is passionate about helping clients understand their customers, including the way they behave online, in order to help them drive effective web, marketing and communications strategies. Vicky is a Board Director of the Web Analytics Association, the professional body for those working in understanding and optimizing online experience. She is also Associate Lecturer in Web Analytics for the University of British Columbia, Course Director of eMarketing and Web Value Optimisation for the University of the Highlands and Islands, Executive in Residence for the University of Guelph Hospitality School and a trainer in online understanding and measurement for the WAA, delivering web analytics training across North America and Europe. Vicky writes extensively about measuring and understanding customer behavior in the travel and hospitality industry at www.TrackingTourism.com.

Retention 6: Optimizing Non-Ecommerce Websites
eMetrics Analysis Symposium

Douglas Brooks Senior Vice President, Strategy and Business Development, Marketing Management Analytics permalink ]

Douglas Brooks Senior Vice President, Strategy and Business Development, Gap, Inc.Doug Brooks joined MMA in 2004 as part its initiative in on-demand marketing planning. Formerly a Senior Manager of the Business Strategy and Customer Experience Practices at consulting firm BearingPoint, he has advised executives at some of the world’s largest companies. Prior to joining BearingPoint, Doug was a Manager in Arthur Andersen's Business Consulting Group. Over the course of his career, he has led project teams for clients that span across many industries including: Apparel, Consumer Packaged Goods, Financial Services, Retail, and Technology. He has a depth of experience in marketing, advertising/design, business analytics, technology, usability and business strategy/transformation. Doug and his accomplishments have been featured in publications such as: Advertising Age, Brandweek, CMO, Marketing Daily, and Reveries. For the last three years, he has helped the Association of National Advertisers on its industry-wide marketing accountability initiative.

Panel: Marketing Performance Accountability, Making Marketing Make Dollars and Sense
Managing Marketing Metrics 2: To be Announced

Angie Brown, Web Analytics Manager, Elsevier Health Sciences permalink ]

Web Analytics Manager, Elsevier Health SciencesElsevier Health Sciences is a a global publisher of medical information and services. In her role at Elsevier, Angie leads implementation, analysis, and data integration efforts for more than 70 websites. Prior to her practitioner days, Angie led the Professional Services Group for IBM’s SurfAid, then moved into Strategic Services consulting for Coremetrics. She has served as the Co-Chair for the WAA Standards Committee for the past 3 years.

WAA Web Analytics – Vendor Standards Compliance

Mike Brown, Vice President, Optimization, VEGAS.com permalink ]

Mike Brown, Vice President, Internet Marketing, VEGAS.comMike leads the Optimization team responsible for enhancing user experience and conversion across VEGAS.com’s consumer websites, business user web applications and contact center. The group strives to deliver customer-friendly experiences that allow users to quickly and easily find, research and book their Las Vegas travel and entertainment. Mike previously led VEGAS.com’s Internet Marketing and Product Management efforts, and before joining the company in 2003, held roles as the Director of Business Development and the Director of Consumer Communications at EarthLink.

Conversion 8: Test and Target Your Way to Success: Top Tips and (Mistakes to Avoid) from VEGAS.com

Jason Burby, Chief Analytics & Optimization Officer, ZAAZ permalink ]

Jason Burby, Chief Analytics & Optimization Officer, ZAAZJason leads one of the world’s largest and most recognized strategic web analytics consulting firms serving fortune 2000 web clients. He is Co-Chair of the WAA Association Standards Committee, author of regular web analytics column on ClickZ for past four years and author of Actionable Web Analytics: Using Data to Make Smart Business Decisions (Wiley, 2007). Jason has spoken at the eMetrics Summit each of the past four years.

eMetrics Analysis Symposium

Kevin Chan, Director, Decision Support, Charles Schwab & Co., Inc. permalink ]

Kevin Chan, Charles SchwabKevin leads a decision support team whose charter is to generate actionable client-centric information and insights to enable better business decisions across Schwab. He has over eight years of web analytic experience and has used a wide variety of analytic data sources and tools in his years of analyzing online and direct marketing campaigns and supporting client experience improvement projects. With his background in database marketing and engineering, he brings testing methodology, metrics standards, and process discipline to bear on Schwab’s web analytics implementation and is a strong proponent of using web analytics insights to shape offline initiatives and strategy.

Retention 8: Measure Twice - Cut Once - Measure the Results: The Site Redesign Process at Charles Schwab

Aseem Chandra, Senior VP, Product Marketing, Omniture permalink ]

Aseem Chandra, Senior VP, Product Marketing, OmnitureAseem Chandra joined Omniture in March of 2009 as senior vice president of product marketing. Prior to Omniture, Aseem worked at Oracle for 12 years in general management, product and industry marketing, partner strategy and M&A integration. At Oracle he worked on the assessment, acquisition and integration of Siebel, Agile, GlobalKnowledge and PeopleSoft, and helped build the application integration architecture (AIA) group to develop SOA based process integration technologies. I earned a Bachelor’s in Engineering from Indian Institute of Technology, New Delhi and a Master’s in Manufacturing Systems from University of Texas at Austin.

Jorian Clarke, Founder & CEO, Circle 1 Network permalink ]

Jorian Clarke, Founder & CEO, Circle 1 NetworkCircle 1 Network specializes in reaching kids, tweens and parents around the globe through its unique and innovative virtual world, KidsCom.com and other properties. The company launched the first Web site for kids in 1995. Since that time our work has evolved from cyberzine communities to virtual worlds and other platforms. Jori is responsible for the company's vision of creating and maintaining safe, fun community experiences. The company has worked with the NFL, National Cattlemen’s Beef Association, Kellogg’s, Kimberly-Clark, Roche Diagnostics and others. Jori has been featured on numerous television and radio shows, including ABC’s "Good Morning America," CNN, FOX, and National Public Radio’s "All Things Considered." Jori’s work has been featured in dozens of publications including Advertising Age, USA Today, The Wall Street Journal, The New York Times and Investors Business Daily. She is also a frequent conference speakers, including AdTech, KidPower, KidScreen Summit, Toy Fair, Advertising Research Foundation, IIR and DCI Events. She has been published in the International Journal of Marketing & Advertising to Children and is a chapter contributor to three books on marketing to kids and families.

Emergent Metrics 5: Virtual Metrics - Counting All Avatars

Shari Cleary, Director of Digital Research - Entertainment & Games, MTV Networks permalink ]

Shari Cleary, Director of Digital Research - Entertainment & Games, MTV NetworksShari Cleary joined MTV Networks in Dec‘07 as the Director of Digital Research for the Entertainment and Games division. In this role, Mrs. Cleary is responsible for all web analytics for Comedy Central, Atom, TV Land, Spike, and Game Trailers. Prior to joining MTVN, Mrs. Cleary was a Digital Marketing Consultant for Visual Sciences (now Omniture) and worked closely with Media and Content customers to optimize their web analytics. Shari Cleary was also the Director of Research for CBS Digital Media from 2002 – 2006. Mrs. Cleary has worked in Marketing Research since 1997, and specifically in the field of Web analytics since 1999 when she joined comScore Media Metrix, an Internet audience measurement company. At Media Metrix, Mrs. Cleary was a Research Analyst and was also responsible for training Media Metrix Analysts worldwide. Mrs. Cleary has spoken at numerous industry conferences and events including: Stanford Web Publishing Conference (2004, 2006 & 2007), American Business Media's Publishers’ Summit (2007), Emetrics Summit (2005 & 2007), IQPC’s Web Analytics Forum (2006), American Business Media’s Thought Leadership Breakfast (2006).

Measuring the Merit of Online Video and Games for Adults and Kids

Terry Cohen, Senior Vice President, Digitas permalink ]

Terry Cohen, Senior Vice President, DigitasAs senior vice president, Digital media analytics, Terry ensures best practices in the strategic use of Data Capture & Integration and analytics for digital marketing. These best practices include: design of measurement methodologies; selection and implementation of analytic tools and technologies, such as web analytics, behavioral targeting techniques, and online research; development of brand and engagement tracking; and, the development of analytic engines to support online acquisition, branding and customer retention. With over 20 years of experience in online advertising, interactive marketing, database marketing and technology, Terry has built online and offline marketing and technology solutions for leading Fortune 100 companies, across a variety of industries, including Financial Services, Telecommunications, Pharmaceuticals, Consumer Packaged Goods, Technology and Entertainment. Terry holds an BS in computer science and applied mathematics from State University of NY at Albany and an MBA in marketing from Babson College.

Emergent Metrics 4: Online Video Metrics Panel

Barbara C. Coll, CEO, Webmama.com Inc. permalink ]

Barbara “WebMama” Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her knowledge extends to how search engines use and display fresh content; blogs, RSS, and video and she has strong beliefs on why her clients need to get involved in these marketing tactics. She founded WebMama.com in 1996 and along with the WebMama Team has been highly successfully in helping brand-name clients achieve their goals of driving high quality visitors to their websites.

Barbara has been involved with product and program marketing in Silicon Valley for 19 years, including marketing positions with Sun Microsystems and other leading edge startups.

Barbara was a co-founder, first President, and the first Chair of the Search Engine Marketing Professionals Organization (SEMPO). Her passion about the industry leads her to be an entertaining speaker and an advisor to many Valley start-ups and venture capitalists. She was instrumental in promoting the value of search engine advertising to enterprise businesses and influential in the feature set and construct of the past and current evolutions of the search advertising products available today.

Acquisition 7: All Your Searching Questions Answered

Alistair Croll, Principal, Bitcurrent permalink ]

Alistair Croll (@acroll) is a technology analyst with Bitcurrent Bitcurrent, where he covers cloud computing, the web, and emerging technologies. Prior to Bitcurrent, Alistair co-founded Coradiant, a maker of web performance management equipment, and Networkshop, a leading research firm specializing in web performance. In addition to Bitcurrent, Alistair contributes to the GigaOm family of blogs. He also coordinates and presents at industry events such as Interop (where he runs tracks on Software-as-a-Service and Cloud Computing), Structure, Beyond Technology, Web2Expo, the SIIA Software Summit, and Mesh.

Alistair is a principal of startup accelerator Rednod Rednod, which helps promising early-stage ventures such as Replayedu, Kaazing , Farmsreach, Strangeloop Networks, and several still in stealth build and launch new products and services, and the founder of the Bitnorth technology conference. He is also co-author of Managing Bandwidth Managing Bandwidth Delivering QOS in Enterprise Networks (1999) and the forthcoming O’Reilly book Complete Web Monitoring Complete Web Monitoring. Alistair has a B.Comm with honors in strategic marketing from Dalhousie University.

Retention 5: Grand Unification Theory of the Impact of Site Performance on User Experience

Brett Crosby, Group Manager of Google Analytics, Google permalink ]

Brett is Group Manager of Google Analytics, but was more recently known as a group product leader at Google. He is currently responsible for product positioning, feature roadmap development and external product communications. Brett holds a degree from USC in Political Science and International Relations.

Google Sponsor Presentation

Matt Cutler, Vice President of Marketing & Analytics, Visible Measures permalink ]

Matt leads Visible Measures' research efforts, focusing primarily on measuring how viral videos spread across the Web and identifying best practices in optimizing audience engagement. He also regularly publishes viral video research findings on the Visible Measures blog and via Twitter. Prior to joining Visible Measures, Cutler helped to found 80108 Media (now Go2 Media), a venture-backed direct-to-consumer mobile media firm. Previously, Matt led strategic marketing at SPSS, the world's leading provider of predictive analytics software and services. Matt joined SPSS as part of the acquisition of NetGenesis, a pioneering Web analytics company that he co-founded in 1994. While at NetGenesis, Matt co-authored the award-winning E-Metrics white paper (Yes, interjects Jim Sterne - THAT white paper), helped chair the Customer Profile Exchange standard, an XML-based standard for privacy- enabled customer data interchange, and founded the Webmasters Guild, the first professional association for webmasters. A recognized innovator in the online measurement field, Matt is a member of the IAB Digital Video Committee, the Web Analytics Association, and MITX. Matt plays as much soccer as he can, holds an undergraduate degree from MIT, and lives in Needham, MA.

Emergent Metrics 4: Online Video Metrics Panel

Chris Daniels, Customer Insights, Sr. Manager, Stubhub permalink ]

Chris Daniels, Customer Insights, Sr. Manager, StubhubBio coming soon.

Retention 2: Metrics for Pulling the Customer Through the Purchase Cycle

Laura Lee Dooley, Online Engagement Strategist, World Resources Institute permalink ]

Laura Lee Dooley, Online Engagement Strategist, World Resources InstituteWRI is an environmental think tank headquartered in Washington D.C. where Laura Lee focuses on web analytics, social media and online community development. She joined WRI in 1986, implementing their first website in 1996. As Online Engagement Strategist for WRI, Laura Lee began working with multimedia communications technologies in the early 1980s, first as a journalist then moving into radio and television and finally into the online space. Prior to joining WRI, she worked in the telecommunications law firm of Fly, Shuebruk, Gaguine, Boros, Schulkind and Braun (Washington, DC; 1983-86), at WKPS-FM and cable-TV station WWNW, New Wilmington, PA (1979-1983), and as assistant to Pennsylvania State Legislator Al Rasco (Pittsburgh, PA; 1978). Prior to that she was an editor/writer for a local newspaper. Laura enjoys being googled, twittered, friended, fanned, and followed.

Emergent Metrics 6: Social Media Metrics Panel

Greg Dowling, Head of Analysis, Nokia permalink ]

Greg Dowling, Head of Analysis, NokiaGreg is Head of Analysis for Nokia’s Service Experience organization and is responsible for analysis of all consumer data within the Services domains such as Music, Games, Media, Messaging, and Social Location. Prior to joining Nokia, Greg was Vice President/Associate Director of Strategy & Analysis for Digitas/Modem Media where he led their Web analytics capability supporting clients such as Delta, Kraft, Heineken, and Time Warner Cable. Prior to joining Digitas/Modem Media, Greg was a senior analyst with JupiterResearch focused on the best practices for Web site operations, from staffing and budgeting to vendor selection. His areas of specialization included Web site analytics, site search, content management and usability. Prior to joining JupiterResearch, Greg was Senior Manager of Strategic Web Analysis for Scholastic Inc., where he managed the Web analytics group for Scholastic’s Internet division, e-Scholastic. He was responsible for staff development, infrastructure, strategy, best practices, and overall service delivery with respect to Web analytics. Prior to Scholastic, he was Director of Web Design & Production for Cendant Marketing Group, responsible for all aspects of Cendant’s Web presence including content management, Web design, usability, e-commerce, Web analytics, e-mail and search engine marketing. Previously, he was Regional Operations Manager for an online database service distributing digital maps and Data Capture & Integration to the environmental consulting industry. Dowling holds a B.S. in Environmental Geology from Southampton College in Long Island, New York.

Keynote 3: Standardizing the Enterprise at Nokia
Emergent Metrics 9: Going Mobile

Bryan Eisenberg, Co-founder and CPO (Chief Persuasion Officer) FutureNow, Inc. permalink ]

Bryan Eisenberg, Co-founder and CPO (Chief Persuasion Officer) FutureNow, Inc.Bryan Eisenberg has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and marketing performance metrics into your marketing efforts. Bryan is an inventor of Persuasion Architecture and is also one of the founders and Chairman of the Web Analytics Association. Bryan is a co-author of the New York Times, Wall Street Journal and USA Today bestselling Call to Action, Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing, Persuasive Online Copywriting, and The Marketer’s Common Sense Guide to E-Metrics.

Acquisition 1: Always Be Testing
Conversion 1: Always Be Testing
Clinic 1: Conversion Immersion
eMetrics Analysis Symposium

Vanessa Fox, Founder, Nine By Blue and Jane and Robot permalink ]

Vanessa Fox, Nine By Blue and Jane and RobotVanessa Fox, Entrepreneur-in-Residence at Ignition Partners, is a noted technology blogger who has been cited in publications such as USA Today and the London Times. She’s been involved in product strategy, training, and education since the early 90s and has been building websites since 1995. A Google alumnus, she created Google’s Webmaster Central, designed to help site owners improve their web sites and gain more visitors from search. Vanessa writes for a variety of publications, particularly as Features Editor for SearchEngineLand.com, hosts a weekly show on webmasterradio.fm, and provides training and consulting about integrating search acquisition into a holistic online marketing strategy and about search-friendly design patterns for web developers. Read her observations on the web 2.0 world at vanessafoxnude.com.

Acquisition 7: All Your Searching Questions Answered

Larry Freed, President and CEO, ForeSee Results permalink ]

Larry FreedLarry Freed is President and CEO of ForeSee Results, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level positions with First Chicago NBD and Bank One. An expert on web customer satisfaction, he is a frequent commentator on measuring online customer satisfaction and has been quoted in numerous publications and media, including: The Wall Street Journal, The Washington Post, Internet Retailer, Computerworld, ClickZ, Information Week, Investor’s Business Weekly, CNN, CBS Market Watch, CRM Today, Destination CRM and Federal Computer Week, among others.

Accelerated Darwinism Online and the Evolution of Web Metrics

Jared Freedman, President, Code4Software permalink ]

Jared Freedman, President, Code4SoftwareJared has been involved in nearly all facets of software development for over 20 years. His experience spans a wide range of enterprise-level development projects for companies like American Express, Office Depot, Royal Caribbean, and more. A life-long passion for electronic entertainment led Jared to spend six years in the Video Gaming industry where he designed games for Warner Brothers, Sierra Online, Mattel, and others. Code4Software is a premier developer for the Second Life platform and is the creator and developer of the world’s first virtual world metrics capture and web based analysis tool.

Emergent Metrics 5: Virtual Metrics - Counting All Avatars

Richard Foley, World Wide Product Manager and Strategist, SAS Institute permalink ]

Richard Foley, World Wide Product Manager and Strategist, SAS InstituteAs product manager, Richard’s primary function is to gather user requirements and to pontificate the necessity for better customer and web analytics. He is a firm believer in aligning web strategies with corporate strategies. Richard has been active in the Web Analytics community since 1996 where he worked on implementing web analytics standards and KPI’s for Medscape, now part of WebMD, served as President and is a Director Emeritus of the Web Analytics Association.

eMetrics Analysis Symposium

Thomas Gensemer, Managing Partner, Blue State Digital permalink ]

Thomas Gensemer, Managing Partner, Blue State DigitalBased in Blue State Digital’s Washington, DC headquarters, Thomas Gensemer provides day-to-day executive management and oversees the company’s Strategy Team. He joined BSD in 2005 with a background in venture capital, strategy consulting, product marketing and technology startup management. Immediately prior to BSD, Thomas was the director of Internet strategy for America Coming Together (ACT), where he managed the organization’s online fundraising, grassroots recruitment, and marketing. Prior to ACT, Thomas led online communications for General Wesley Clark’s 2004 Presidential campaign. From 1999 to 2003, Thomas managed The Accelerator Group, an entrepreneurial venture capital fund that developed and funded a broad portfolio of early-stage technology and marketing businesses; its holdings included Pyra-Blogger (acquired by Google), Openwave (OPWV), 24/7 Media (TFSM), Meetup.com and a number of other concerns.  The community organizing, content development, and citizen engagement approaches that some of these companies pioneered continue to be relevant to the constituency development work the company does today. Thomas is a graduate of New York University and lives in Washington, DC and New York.

Keynote 2: Measuring the Success of a Movement

Mike Grehan, Global KDM Officer, Acronym Media permalink ]

Mike Grehan, Global KDM Officer, Acronym MediaMike is the Global KDM Officer of Acronym Media, a Top 10 Search Agency located on the 55th Floor of the Empire State Building in New York City. Mike has been involved in online marketing since 1995 and is recognized as a leading search engine marketing expert. His knowledge of conventional marketing, combined with his technical skills and understanding of search engine algorithms, has helped many top firms improve their visibility on search engines and directories.

Mike is a highly sought-after search engine marketing speaker and has also written multiple books and white papers on the subject. His second edition of Search Engine Marketing: The Essential Best Practice Guide gained plaudits from numerous industry authorities. Mike also writes as an expert for the ClickZ network, and his own personal newsletter is read by over 17,000 international subscribers. In 2004, Mike was named by E-consultancy as one of the United Kingdom’s Top 100 Influential People in Internet Marketing.

Acquisition 4: Search From Now On

Stéphane Hamel, Web Analytics Advocate, immeria inc. permalink ]

Stéphane is a leading voice for web analytics, helping businesses understands the value of online optimization. Stéphane has been on both sides of the fence, client and agency, from small projects to complete ecosystem overhauls he has worked with several Canadian flagship companies. Speaker at eMetrics Summit and other conferences, tutor for the award-winning UBC Award of Achievement in Web Analytics and Business Process Analysis classes and blogger at immeria.net. Stéphane is an active member of the Web Analytics Association, coordinating regular web analytics networking and educational events in Québec, Canada.

Managing Marketing Metrics 9: What’s your WAM? (Web Analytics Maturity)

Braden Hoeppner, Director of Web Sales, Coastal Contacts Inc. permalink ]

Braden Hoeppner, Director of Web Sales, Coastal Contacts Inc As Director of Web Sales at Coastal Contacts, a leading online direct-to-consumer marketer of replacement contact lenses and optical products, Braden is responsible for improving website conversion through the use of web analytics and improved usability & design. He has also worked with classified media, telecommunications, and media sites where he has guided the implementation, optimization and usage of web analytics to drive business decisions throughout organizations. He is also an online tutor for the UBC Web Analytics Award of Achievement program.

Conversion 7: DYI Testing vs. Multivariate Testing

Marko Hurst, Director of User Experience, Colangelo permalink ]

Marko Hurst, RoundarchMarko Hurst, Director of User Experience at Colangelo, has been working in the web analytics & user experience field for more than 12 years. Marko has consulted for various Fortune 500 companies such as Proctor & Gamble, Unilever, Kraft, Ford Motor Company, & Motorola. Marko is also the co-author of “Site Search Analytics” due out late 2009. Marko's current project is developing a platform that combines analytics and user experience with human decision-making in a multi-channel environment which he calls “Designing Outcomes”.

Emergent Metrics 4: Online Video Metrics Panel

Whitney Hutchinson, Group Director, Strategy and Account Services, Email/eCRM Solutions Avenue A | Razorfish permalink ]

Whitney Hutchinson, Group Director, Strategy and Account Services, Razorfish Email/eCRM Solutions As Group Director of Razorfish’ email/eCRM strategy team, Whitney and her team are responsible for driving client results via email/eCRM strategies and programs. Whitney has worked across industries including (but not limited to): retail/ecommerce, finance, sports/entertainment, travel, b2b and publishing, to build programs that drive results while strengthening consumer relationships and brand experiences. Whitney has over 15 years of marketing experience, both traditional and digital, with her specialty in direct marketing and customer communications. Prior to joining Razorfish, Whitney managed the direct marketing efforts for Airborne Express, a Fortune 500 transportation company, where she was responsible for all direct marketing for the corporation. Whitney has spoken at multiple Direct Marketing Association meetings and is a frequent contributor to MediaPost’s Email Insider column/blog. Whitney is a past board member of the Seattle Direct Marketing Association, and a graduate of the University of Washington. Whitney has been with Razorfish for 9 years.

Acquisition 9: Marketing & Advertising Attribution - Who Gets the Credit?

Andrew Janis, Senior Marketing Consultant, Evantage Consulting permalink ]

Andrew Janis, Senior Marketing Consultant, Evantage ConsultingAndrew’s focus is providing strategic, data-driven recommendations to clients to enhance their online presence and better integrate overall marketing efforts. Janis recently authored the white paper Making Progress: The State of Marketing Analytics in the Twin Cities.

Managing Marketing Metrics 1: Practical Tips On How To Bring Change to Your Organization

David Jenkins, Director Marketing Operations, BuildDirect permalink ]

David Jenkins, Director Marketing Operations, BuildDirectDavid has over 15 years experience in Database Marketing and Marketing Operations. He has worked in the telecommunications, software and retail sectors in Canada, Australia, the UK and the Czech Republic. He is currently responsible for developing solutions to ensure BuildDirect’s Executive, Marketing and Sales teams have the information they need to monitor the business and effectively deliver results.

Conversion 9: Optimizing Marketing Spend Through Multi-Source Conversion Attribution

Lance Jones, Senior Manager of Experience Design, Intuit Global Business Division, Intuit Global Division permalink ]

Lance Jones, Intuit Global DivisionLance leads the Experience Design (XD) team for Intuit’s new global division, managing a team of design experts that create customer-focused Web sites and online applications within the Canadian, UK, Indian, and emerging markets. With over 10 years of hands-on experience in analytics, usability, Web design, and customer experience research, Lance understands how to connect customer goals with business outcomes by eliminating obstacles to Web site conversion.

Retention 1: Voice of Customer Panel: Can You Hear Them Now?

Jeff Karnes, Vice President of Marketing and Products, VoloMedia, Inc. permalink ]

Jeff Karnes, Vice President of Marketing and Products, VoloMedia, Inc.Jeff is the Vice President of Marketing and Products for VoloMedia, Inc, the leading provider of advertising and reporting solutions for downloadable media, extending the reach of video and audio from the PC to the portable device. Jeff is a digital media veteran with over 10 years of experience delivering solutions within the enterprise and direct-to-consumer focusing on the emergence of online media. Most recently, Jeff held the position of Director for Multimedia Search and Products for Yahoo! where he led the company’s efforts in launching their video portal along with managing video search, audio search, image search, and a podcasting directory. Before then, Jeff led the product and marketing efforts at Virage (acquired by Autonomy), a leader and pioneer in video indexing and search. And prior to that, Jeff worked at Cinebase Software (renamed eMotion) leading the product efforts in the category of digital asset management. Jeff holds a BA in Economics and Sociology from Bucknell University and is a board member for the Cinequest Film Institute.

Emergent Metrics 3: Shows on the Go: Podcasting Metrics for Your Campaign

Jascha Kaykas-Wolff, VP, Marketing, Webtrends permalink ]

Jascha Kaykas-Wolff, VP, Marketing, WebtrendsJascha Kaykas-Wolff oversees all Webtrends marketing efforts, including overall strategy, branding, demand generation, advertising, public relations and web site operations. Prior to joining Webtrends, Kaykas-Wolff served as a director at Alvarez & Marsal Business Consulting, LLC. He was responsible for strategic marketing programs for Fortune 500 companies, and drove growth of marketing optimization and e-commerce services. Kaykas-Wolff previously held several senior management positions at Microsoft, where he oversaw business and marketing for Microsoft Store, Windows Marketplace and Microsoft PinPoint. He was a founding member of the e-commerce team that invented and launched Microsoft's digital locker, a virtual lockbox for secure storage of information about software acquired online. In addition, he implemented advertising and consumer products for MSN that increased profitability and improved consumer experience. Prior to Microsoft, Kaykas-Wolff managed business development for Yahoo! Shopping. He established partnerships with LVMH, Estee Lauder, GSI Commerce, Umbro, Penguin & Putnam, Harper Collins and other leading companies. He also was a member of Yahoo's global account manager organization, where he drove the Compaq/Yahoo! global alliance and managed advertising sales operations for the eastern region of the United States. Kaykas-Wolff holds a bachelor of arts degree in psychology from Whittier College in Whittier, Calif.

Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google permalink ]

Avinash Kaushik, Author, Blogger, Analytics EvangelistAvinash Kaushik is the author of the best selling book Web Analytics: An Hour A Day. He is also the Analytics Evangelist for Google and the co-founder of Market Motive Inc.

As a thought leader Avinash puts a common sense framework around the often frenetic world of web research and analytics, and combines that with this philosophy that investing in talented Analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data.

Avinash works with some of the largest companies in the world to help them evolve their online marketing and analytics strategies to become data driven and customer centric organizations.

He is a frequent speaker at industry conferences in the US and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and SES, as well as at major Universities, such as Stanford, University of Virginia and University of Utah.

You’ll find Avinash’s web analytics blog, Occam’s Razor at http://www.kaushik.net/avinash

Acquisition 5: Rules for Analytics Revolutionaries
Conversion 5: Rules for Analytics Revolutionaries

Brian Kelly, CEO, Quantivo permalink ]

Brian Kelly, CEO, Quantivo As CEO of Quantivo, Brian Kelly is leading our innovative vision of analytic applications delivered as an on-demand service. Brian has 20 years of experience in enterprise software development and marketing, focusing primarily on Analytic Applications and CRM solutions. Before joining Quantivo, Brian was Executive Vice President of Products at Kana where he was responsible for worldwide marketing, product management and industry solutions delivery. He came to Kana from Broadbase (now Kana), where he ran product management and engineering. At Broadbase, Brian directed the company's highly successful IPO and managed the acquisition and integration of several technology companies. Brian has also served as Director of Business Intelligence Applications at Peoplesoft. He was founder and CEO of Kelly Information Systems (acquired by Peoplesoft), which pioneered business intelligence applications for the retail industry. At Teradata, he designed and developed large-scale datawarehouses and BI applications for some of the largest retailers in the US.

Brian holds a BS degree in Computer Science from the University of Cincinnati.

Vida Killian, Manager of IdeaStorm, Dell, Inc permalink ]

Vida Killian, Dell Idea Storm ManagerVida Killian is the Manager of IdeaStorm within the Global Communities and Conversations team at Dell, Inc. In this role, Vida manages the technology that powers Dell’s IdeaStorm and engages teams across Dell that participate on the site, evaluates ideas, and steer business action on innovation. Dell’s IdeaStorm has collected more than 650k votes and over 11,000 customer-driven ideas.

Vida has been with Dell for almost 10 years including roles in Manufacturing, Supply Chain, Services and Community.

Vida holds a bachelors degree in Chemical Engineering from Texas A&M University as well as a Masters in Supply Chain and an MBA from MIT’s Sloan School of Management. Vida lives in Austin, Texas with her husband and 2 boys and loves traveling and outdoor adventures.

Ken Kovash, Manager of Analytics, Mozilla Corporation permalink ]

Since joining Mozilla in 2007, Ken has been finding ways to use data and insights to change the way people think and make decision making processes more data driven. Prior to joining Mozilla, Ken enjoyed stints at both Boomerang and Yahoo! before serving as a research associate to Steven Levitt (author of Freakonomics) at the University of Chicago. Ken earned his B.A. in economics from U.C. Berkeley and his MBA at The University of Chicago Booth School of Business.

Emergent 10: The Softer Side of Metrics - Is it Hot in Here or is it Just Me?

Phillip Klein, Co-Founder at BTBuckets permalink ]

Phillip Klein Co-Founder at BTBucketsPhillip has an active role with web analytics and adserving in Latin America. He is also co-founder of Predicta, an adserving and web analytics software/service provider in Brazil that placed 2nd in the first WAA Championship. Phillip is also a tutor for the award-winning UBC Award of Achievement in Web Analytics and helped develop measurement guidelines for the IAB. He is the founder of BTBuckets - a free on-site behavioral segmentation and targeting platform.

Lynn Lanphier, Senior Manager, Customer Experience, BestBuy.com permalink ]

Lynn Lanphier, Senior Manager, Best BuyIn her role at Best Buy, Lynn has management oversight of reporting and analysis for the online channel, including industry research, competitive analysis, web analytics and customer insights, in addition to managing the direct response marketing efforts. She and her team are passionate about helping the business connect data and information to insights that result in better decision-making.

Emergent 6: Social Media Metrics Panel

Dylan Lewis, Managing Director, Intuit permalink ]

Dylan Lewis, IntuitAt his role at Intuit, Dylan, and his team, is focused on translating the actions, experiences, and attitudes of visitors into better website experiences. Dylan joined Intuit in 2005 after working as a Senior Consultant at Visual Sciences, and Director of Marketing at SmartDraw.com. With an MS in Psychology, Dylan is focused on the TurboTax.com web experience.

eMetrics Analysis Symposium

June Li, Managing Director, ClickInsight permalink ]

June Li, Managing Director, ClickInsightJune helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to OneDegree.ca, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Web Analytics Association.

Conversion 3: CSI: Conversion Scene Investigation

Neil Mason, Director of Analytical Consulting, Foviance permalink ]

Neil Mason, Director of Analytical Consulting, FovianceNeil joined Foviance as part of an acquisition of Applied Inslights whom he was director and co-founder. With 25 years of in-depth industry experience in marketing analytics and strategy, Neil leads Foviance’s analytical consulting practice. This delivers an enhanced digital marketing analytics capability to both Foviance’s and Applied Insights existing and future clients.

Neil is one of the world’s leading analytics guru’s and he has a big reputation. He holds an MBA from Kingston Business School, a Diploma in Business and Economic Forecasting and currently serves on the Board of Directors of the Web Analytics Association, the global industry body for digital analytics professionals.

Emergent Metrics 7: Cutting Through The Noise — Applications Of Data Mining And Predictive Analytics

Jodi McDermott, Director of Data Strategy and Analytics, Clearspring Technologies permalink ]

Jodi McDermott, Director of Product Management, Clearspring TechnologiesJodi has been working in web analytics since 2002 and joined Clearspring in September 2007 as the Director of Product Management for Analytics. She is now working directly with data to drive the business strategy for Clearspring’s widget platform and sharing suite AddThis. Prior to joining Clearspring, Jodi worked as a web analytics practitioner for InPhonic and also worked in the Consulting Services group of Visual Sciences. Five years prior to that, Jodi managed the Business Solutions team at USATODAY.com and oversaw the implementation of their first off-the-shelf web analytics package. She is an active member of the Web Analytics Association and a member of their Standards committee and is a frequent speaker at the E-Metrics Summit. Jodi graduated from Pepperdine University with a B.S. in Business Administration and holds an MBA from American University with an emphasis in Finance and Management of Global Information Technology.

Emergent Metrics 2: The What, Why, Where and How of Widget Metrics

Marianne McGlynn, Senior Manager Online Marketing, Trend Micro permalink ]

Marianne McGlynn, Senior Manager Online Marketing, Trend MicroMarianne manages the U.S. Consumer Web Site and Analytics Programs for Trend Micro, a billion-dollar global leader in Internet content security. In her current role, she develops marketing strategies and web architectures to create more powerful value for customers and the consumer segment. She is a pioneer in effectively defining, deploying, and using web analytics (and other metrics strategies) to optimize marketing. She uniquely applies principles learned in research biology and scuba-diving to overcome business challenges. Over the past 20 years she has worked for organizations such as Genentech, National City Bank, Sun Microsystems, LSI Logic, IBM, and Silicon Valley SCORE. Overall, she specializes in creating innovative practices and strategies that result in increased brand recognition, more top tier clients, increased savings, and improved revenue streams. Also, she was one of the founding developers of the UBC Award of Achievement in Web Analytics program.

Managing Marketing Metrics 7: Pioneering Advanced Metrics in a Global Company

Joe Megibow, VP, Global Analytics and Optimization, Expedia permalink ]

Joe Megibow, VP, Global Analytics and Optimization, ExpediaJoe Megibow is currently the VP, Global Analytics and Optimization at Expedia, the world's leading online travel provider. Expedia.com helps millions of travelers per month easily plan and book travel. Expedia (1-800-EXPEDIA) aims to provide personalized service, the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. Expedia is an operating company of Expedia, Inc. (Nasdaq: EXPE).

In his role, Joe deploys leading edge site conversion measurement and site optimization techniques, and oversees marketing, site, and customer analytics for all Expedia.com worldwide points of sale. He joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for hotels.com. Prior to hotels.com, he worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles.

Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y’s first ecommerce practice; and engineering positions at EDS in their Advanced Technology Group. Joe earned a bachelor’s degree in electrical engineering from Cornell University and an MBA from the University of Chicago.

Keynote 4: Customer Voice and Customer Experience – How to Listen, Learn and Provide What Your Customers Really Want
eMetrics Analysis Symposium

Liz Miller, Vice President, Programs & Operations, CMO Council permalink ]

Liz Miller, Vice President, Programs & Operations, CMO CouncilLiz Miller oversees the daily operations of the Chief Marketing Officer (CMO) Council and its special interest networks including the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), the Forum to Advance the Mobile Experience (FAME), and the BPM Forum and its interest groups, the Competitive Strategy Roundtable, GREEN and Software Economics Council. With the CMO Council, Miller has overseen the development of research ranging from customer loyalty and affinity focused “Profitability From Customer Affinity” initiative to the development of the CLOSE community and the benchmark research on sales and marketing alignment in Closing the Gap: The Sales and Marketing Alignment Imperative. Miller was also part of the team to develop the CMO Council’s Individualized Relationship Marketing (IRM) Center, launched along with the Council’s acclaimed Power of Personalization research. Today, the CMO Council is a robust community of over 3,500 members who control more than $100 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and it’s strategic interest communities include over 10,000 global executives across 57 countries in multiple industries, segments and markets.

Managing Marketing Metrics 6: View from the CMO’s Office

David Millrod, Managing Partner, Technology Leaders

David Millrod, Managing Partner, Technology LeadersDavid began his career in 1985 in Morgan Stanley's IT organization focusing on network management and reporting. As a Partner at USWeb/MarchFIRST, he was responsible for the technology teams on large scale web site development projects. In 2002 he co-founded Technology Leaders, a leading web analytics consulting firm. As a Managing Partner, he leads our consulting practice. He has personally participated in over one hundred web analytics implementations, in some of the the world's most challenging enterprise-level environments. In 2002, the New York Times and BBC Radio featured David's patented telecommunications invention. More recently David invented Technology Leaders' "Dynamic Alert" product, which finds the "news" in the torrent of metrics we all face every day.

Technology Leaders Sponsor Presentation

Jeff Molander, CEO, Molander Associates permalink ]

Jeff Molander, CEO, Molander AssociatesJeff Molander is an accomplished entrepreneur in the digital marketing space having co-founded a performance marketing agency that is, today, the Google Affiliate Network (formerly DoubleclickPerformics). In a nutshell, Jeff helps business leaders create value and make more money by challenging accepted marketing practices. He’s a recovering Internet advertising executive who’s well-known as a leading thinker in the digital marketing space. Jeff is an author, passionate speaker, Web video publisher and CEO of Molander & Associates Inc. Later in 2009, he’s slated to release Ignorance Economy, an insider’s expos&ecute; on our industry that will will change the way business-leaders and marketing professionals view, use, invest and build careers in media and marketing.

Acquisition 9: Marketing & Advertising Attribution - Who Gets the Credit?

Angel Morales, Vice President, eMetrics.org permalink ]

Angel Morales, Vice President, eMetrics.orgFor the past decade, Angel Morales has been architecting solutions for some of the most challenging issues facing multi-channel merchants and retailers. His unique approach of “extending tools and technologies” that many merchants already posses has resulted in consulting engagements for both retailers and vendors, facilitating a whirlwind of innovation. Angel’s efforts have resulted in solutions for preference-driven merchandising, intelligent remarketing, viable widget strategies, social shopping models, and much more. On the vendor side, he most recently led the retail practice for ExactTarget, the globe’s largest ESP. Today, Angel heads up marketing for the eMetrics Marketing Optimization Summit and the Predictive Analytics World conference. Angel lives in Indianapolis, IN where he regularly listens to John Coltrane with his wife, Kelly, and dog, Mr. Rafalski.

Conversion 2: eMetrics Marketing Lab: Content Targeting in Email and Beyond
Acquisition 6: eMetrics Marketing Lab: Predictive Analytics at Work
Retention 4: eMetrics Marketing Lab: Analytics Driven Email - Driving Dollars Through Data
Retention 10: Monetizing Behavior
eMetrics Analysis Symposium

Deepak Nadig, Distinguished Architect, eBay permalink ]

Deepak Nadig, Principal Architect, eBayDeepak leads the design and strategy of its analytics and experimentation infrastructure. Before eBay, Deepak was chief architect and co-founder at Covigna. Covigna was purchased by ProQuest Company in 2005. Prior to Covigna, Deepak held lead technology and architecture roles at HP and VeriFone. Deepak received a BS in Electrical Engineering from IIT Bombay, and MS from Louisiana State University.

Emergent Metrics 1: Web 2.0 - Metrics in a Post Page Impression World

Jim Novo,  Drilling Down permalink ]

Jim Novo, Drilling DownJim is a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions. He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer’s Common Sense Guide to e-Metrics with Bryan Eisenberg and co-Chair of the Education Committee for the Web Analytics Association.

Clinic 3: Brand Signaling

Thomas F. O’Toole, Principal, O’Toole Associates permalink ]

Tom O'Toole, O'Toole AssociatesNow principal at O’Toole Associates and an adviser at Diamond Management & Technology Consultants, Tom was both the Chief Marketing Officer and the Chief Information Officer of Global Hyatt Corporation until December, 2008. He was responsible for all brand strategy, marketing, distribution, reservations and information technology for all of Hyatt’s operating companies and brands worldwide. Tom built electronic commerce revenue from $0 to just under $1 billion, grew Hyatt.com and was responsible for Hyatt’s ecommerce strategy since its origins. Prior to serving as CMO and CIO, Tom was senior vice president, strategy and systems for Global Hyatt Corporation, having joined Hyatt as vice president, marketing in 1995. Previously, Tom served as vice president, marketing for Renaissance Hotels International (Americas) and began his career doing marketing research methodology and statistical analysis for Wyse Advertising. Tom was a founding director of Travelweb, LLC (the hotel industry electronic commerce venture) and has been a director of Pegasus Solutions, Inc. (the world leader in electronic hotel bookings and related functions/systems), since 1998. Tom was named the 2008 Conrad N. Hilton Distinguished Chair Lecturer at the University of Houston, was named by Advertising Age to the “Marketing 100” top marketers in 1998 for his marketing leadership of Hyatt Resorts. Mr. O’Toole is a director of the Travel Industry Association. He also serves as a director of the Chicago Shakespeare Theater.

Simultaneously Managing Marketing and Taming Technology

Bob Page, Sr. Director, Yahoo! Analytics permalink ]

Bob Page, Sr. Director, Yahoo! Analytical ProductsBob Page, Sr. Director, Yahoo! Analytics Bob has been active in web analytics since 1996, when he was co-founder and CTO of Accrue Software, a provider of large-scale web analytics solutions. He now leads analytics engineering for Yahoo!, overseeing the technical teams responsible for Yahoo!'s Web Analytics and Advertising Analytics products. Previously at Yahoo!, Bob led development of internal analytics products such as business intelligence, web analytics, experimentation, advanced metrics and analyst tools, and created and ran the engineering services and technical operations teams. In his spare time he posts to his blog at bobpage.net.

eMetrics Analysis Symposium

Judith Pascual, Senior Analytics Manager, ZAAZ

Judith Pascual, Senior Analytics Manager, ZAAZJudith Pascual is a veteran in providing an integrated solution. She is currently a Senior Analytics Manager at ZAAZ working with a large variety of clients. She serves as Co-chair of the WAA Standards Committee. Within the WPP Network, she led and expanded VML, Inc.'s analytics practice and has been a Senior Strategist. Her roster includes clients such as: Motorola, Ford, Colgate, Bloomberg, Vanguard, and Weight Watchers. While at Walt Disney's Internet Group she managed site analysis for a wide range of sites. Earlier in her career she managed eMarketing, eMail analytics and testing for both DoubleClick and Acxiom.

WAA Web Analytics Vendor Standards Compliance

Laura Patterson, President/Co-founder, VisionEdge Marketing permalink ]

Laura Patterson, President/Co-founder, VisionEdge MarketingLaura’s career span nearly 30 years of marketing and sales. Her expertise and experience reflect the company’s focus on improving marketing performance, effectiveness and efficiency, marketing and sales alignment. Prior to VEM, Laura served nearly 14 years at Motorola, where she also championed and implemented a world-wide brand building and customer advocacy initiative, known as Powered By Motorola, and created some of the initial metrics and dashboards used by the microcontroller business. Author of dozens of published marketing and branding articles and the books Gone Fishin’ and Measure What Matters, Laura has served on several non-profit boards, provided programming for professional organizations such as the ANA and BMA.

Managing Marketing Metrics 5: Four Processes to Optimize Marketing Effectiveness

Eric T. Peterson, CEO and Principal Consultant at Web Analytics Demystified permalink ]

Eric T. Peterson, CEO and Principal Consultant at Web Analytics DemystifiedEric has worked in web analytics since the late 1990’s in a variety of roles including practitioner, consultant, and analyst for several market-leading companies. He is the author of three best-selling books on the subject, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators, as well as one of the most popular web analytics bloggers at www.webanalyticsdemystified.com.

Conversion 4 & Managing Marketing Metrics 4: Competing on Web Analytics

Judah Phillips permalink ]

Judah PhillipsJudah Phillips, Senior Director, Global Site Analytics for Monster Worldwide Judah is responsible for developing the processes, people, and infrastructure for generating actionable insights on user behavior from the web data for Monster's global properties. Prior to Monster, Judah was the Director of Web Analytics at Reed Business - a global provider of information products and services. He has held various other positions during his career in Internet and software technology. Judah has been a contributing member of industry organizations such as the Interactive Advertising Bureau (IAB) and the Web Analytics Association (WAA). He also blogs on Web Analytics Demystified, writes a monthly column for MediaPost's Metrics Insider, and has hosted the Boston Web Analytics Wednesday since 2006. A speaker at industry events, such as eMetrics, X Change, and AdobeMAX, Judah has been quoted or interviewed numerous times in a wide range of media, such as BusinessWeek and MarketingSherpa. He holds an MBA and MS.

eMetrics Analysis Symposium

Greg Poffenroth, Sr. Marketing Optimization Consultant, Ascentium permalink ]

Greg Poffenroth, Sr. Marketing Optimization Consultant, AscentiumGreg leads Ascentium clients through strategic execution of their online marketing initiatives, focusing on the measurement and optimization of various online mediums. With demonstrated expertise in social media, paid search, organic search, and display advertising; Greg consistently brings fresh perspective to Ascentium’s clients that always tie back to measurement and contribute to the bottom line. In the last 3 years at Ascentium, Greg has lead web measurement initiatives for T-Mobile, Expedia, Starbucks, Microsoft, and Intel. In addition to client facing responsibilities, Greg was also the lead analyst of Ascentium’s most recent whitepaper: “A/B and Multivariate Testing Landscape” in which he depicted the direction and establishment of Online Optimization testing techniques through primary research.

eMetrics Analysis Symposium

Aurélie Pols, Owner & Founder, OX2 permalink ]

Aurélie Pols, Owner & Founder, OX2Aurélie has been active in the Web Analytics industry/practice for over 7 years at OX2, one of the leading independent consulting services agencies on the European market. Aurelie is a renowned European blogger, as only European member of the official world top 10 of blogs on the subject. She is a member of the Board of Advisors of Eric T. Peterson’s Web Analytics Demystified and Next Stage Evolution. She is author of 3 books on the subject, a former Jupiter Analyst and previously at Visual Sciences and WebTrends VP. Aurélie is an active member of the Web Analytics Association International Committee. Of Dutch origin, Aurélie is an economist with a specialization in econometrics/statistics and Ebusiness.

eMetrics Analytics Symposium

Sean Power, Community Gardener, Akoha permalink ]

Sean Power, Community Gardener, AkohaSean has worked with online communities since the mid 90s  for companies such as MTV Northern Europe, and helped users reduce the headaches of managing and monitoring web infrastructures with Coradiant. Prior to working at Coradiant, he was technical reviewer for the Addison-Wesley book Troubleshooting Linux Firewalls.  As community gardener for Akoha, a company pioneering the industry of “meaningful games” - games with real world positive impact, Sean handles all things community and analytics. This puts a smile on his face, and lets him sleep well at night.

Sean completes his full plate by supporting the companion website to the book he wrote with Alistair Croll, Total Web Monitoring, published by O’Reilly. You can find out more about him on LinkedIn, on Twitter, or read about other stuff he’s thinking of at the website he shares with Alistair, Watching Websites.

Retention 5: Grand Unification Theory of the Impact of Site Performance on User Experience

Warren Raisch, Chief Customer Officer, Digitaria permalink ]

Warren Raisch, Chief Customer Officer, DigitariaA McGraw-Hill published author, Warren has two decades of leadership experience building global brands. An accomplished corporate marketer, his vision and expertise in business performance have driven enterprise growth in high technology, interactive agency and consulting organizations worldwide. Passionate about building successful teams that drive client success, Warren has over 20 years of Information Technology & Professional Services leadership experience having worked for AT&T, Apple Computer (6 years), Gateway, Novell, 3Com), Interwoven, and in the web analytics industry for Visual Science and as Senior Vice President of Worldwide Professional Services at WebSideStory.

Managing Marketing Metrics 3: Dashboards That Drive Decisions

Michelle Rutan, Business Intelligence Web Program Manager, National Instruments (NI) permalink ]

Michelle Rutan, Business Intelligence Web Program Manager, National Instruments (NI)Michelle is the Business Intelligence Web Program Manager at National Instruments (NI). This program covers: site traffic, testing, web revenue, web customer profile data, data warehouse web data, and a web analytics tools. Her focus with the program has been; increasing the usability of data, educating for the enterprise, and integrating with other analytics efforts. Michelle has been with NI for 6 years serving in a number of analytical roles from email deliverability to on-line advertising. Prior to her employment at NI, Michelle worked for various internet technology start-ups. Michelle has a BS in Business Administration from the University of LaVerne in California.

eMetrics Marketing Lab: Bringing Visitor Data into the Data Warehouse

Valeria Salley, Director of Digital Research – Nick Kids & Family, MTV Networks permalink ]

Valeria Salley, Director of Digital Research – Nick Kids & Family, MTV NetworksValeria has over 15 years of experience in media research with the past 10 years focused on digital research. In her current role as Director, Valeria has provided strategic direction, consulting, and hands on management for performance-based campaign management and optimization. She continues to work with team to define, measure and report on results against key performance indicators (KPIs). She has used syndicated resources (e.g. Hitwise, NNR, MMx, etc.) to track and analyze the competitive landscape and recommend enhancements and potential alliances to increase traffic based upon findings. Additionally, Valeria has served on several task force and advisory committees throughout MTV Networks and the Web Analytics industry.

Measuring the Merit of Online Video and Games for Adults and Kids

Rachel Scotto, Sony Pictures Entertainment permalink ]

Rachel Scotto, Sony Pictures EntertainmentAs a member of the Senior Staff of Sony Pictures Imageworks Interactive, Rachel oversees the Market Research and CRM teams. Imageworks Interactive functions as the full-service interactive agency and digital marketing arm of Sony Pictures Imageworks. Among others, this business unit supports the studio’s interactive efforts for the Theatrical, Television and Home Entertainment groups.

Rachel is primarily responsible for web analytics, online primary research, secondary research, CRM and email marketing. Prior to joining Sony Pictures, she held similar positions in market research and web analytics at Movielink, Creative Planet and Orion Pictures. She also worked at MarketCast, the entertainment research firm under Reed Business. Rachel graduated from the University of Virginia and also holds a JD from Washington and Lee School of Law.

Emergent Metrics 4: Online Video Metrics Panel

Raymond Sibulkin, Executive Director of Business and Marketing Analysis, Edmunds.com permalink ]

Raymond Sibulkin, Executive Director of Business and Marketing Analysis, Edmunds.comFor the past 9 years Raymond has been in charge of analytics at Edmunds.com. Using Omniture and an internal data warehouse that tracks visitor behavior , his team's main goals are to determine the effects of the company's extensive search engine marketing efforts and to provide insight into key industry and advertiser trends. Prior to working at Edmunds.com, Raymond held positions in Strategic Planning, Marketing and Corporate Finance at the Los Angeles Times and Universal Studios.

Acquisition 9: Marketing & Advertising Attribution - Who Gets the Credit?

Mark Skidmore, Director of Advertising & Promotion, Blue State Digital permalink ]

Since joining Blue State Digital in early 2008, Mark has built the company’s advertising and promotions practice; which includes search, banner and social media advertising as well as search engine optimization. Through the 2008 election cycle Mark directed advertising strategies for over 10 PACs, 501(c) 3s and candidate campaigns. Most notably he consulted on Obama for America, the Presidential Inaugural Committee, America’s Voice, Wal-Mart Watch, and John Kerry’s PAC “Campaign for Our Country,” where he led the ground breaking “Truth Fights Back” campaign which defused smears on democratic candidates, including President Obama.

Before Mark joined Blue State Digital he managed international search marketing for Nike, and U.S. based campaigns for Neiman Marcus. In 2006 he co-founded the social networking company VENTwork where he led marketing and business development efforts. As an online professional, Mark has been quoted and published in various business and advertising publications including Barrons, the New York Times and ClickZ. Mark is a graduate of New York University with a degree in Fine Arts.

Keynote: Measuring the Success of a Movement - BarakObama.com

David L. Smith, Founder, CEO Mediasmith permalink ]

David L. Smith, Founder, CEO MediasmithDavid Smith is an internationally-recognized expert in the areas of new media application, media strategy, media planning and metrics. As a veteran in the area of advertising media management, his experience is drawn from the creation of the first-generation advertising technology to dealing with today’s issues surrounding metrics in the digital marketplace.

At the forefront of new metrics applications, David’s advisory board and industry committee involvement has included the AAAAs, ARF, comScore Media Metrix, Quantcast, IAB and Online Publishers Association, where he works to establish and refine standards in metrics, business practices and financial issues for interactive advertising.

With a number of awards to his name, including an Effie, David was most recently awarded the first-ever ad:tech Industry Achievement Award. This accolade recognized his long-term dedication and consistent outstanding service to the digital marketing industry. David has a BA from the University of Washington. He is an avid guitar player and a gourmet Chinese cook.

Acquisition 3: Maximizing and Optimizing Online Advertising

Stephan M. Spencer, M.Sc., Founder, President & CEO, Netconcepts permalink ]

Stephan Spencer, President & CEO of NetconceptsStephan M. Spencer, M.Sc., is founder, president & CEO of Netconcepts, a leading natural search marketing firm. Clients include Cabela's, HSN, AOL, SuperPages.com and Discovery Channel, to name a few. Stephan is inventor of Netconcepts' patent-pending GravityStream SEO proxy technology. He is an author of the upcoming O’Reilly book The Art of SEO with co-authors Rand Fishkin, Jessie Stricchiola, and Eric Enge, due out this Summer. Stephan is also a Senior Contributor to MarketingProfs.com and to Practical Ecommerce, a monthly columnist on Search Engine Land, and he's contributed to Multichannel Merchant, DM News, Catalog Age, and Catalog Success among others. He speaks frequently at conferences for organizations such as the DMA, the AMA, Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), IQPC and IIR. Stephan is an avid blogger. He blogs primarily on his own blog, Stephan Spencer’s Scatterings. But his posts can also be found on Searchlight (part of the CNET Blog Network), Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, Changes For Good, and Google, I Suggest…

Acquisition 2: Analyzing SEO Traffic for Growth & Conversion

Michael Stebbins, CEO, Founder, Market Motive permalink ]

Michael Stebbins, CEO, Founder, Market MotiveMichael Stebbins started Market Motive after 20 years of experience as a marketing leader, a builder of award-winning products and as a recognized marketing strategist for a number of Fortune 500 corporations. Michael has authored a patent-pending web analytics method and frequently speaks on web analytics and click fraud topics worldwide.

Acquisition 7: All Your Searching Questions Answered

Jim Sterne, Founder, eMetrics Marketing Optimization Summit permalink ]

Jim Sterne, Founder and Chair of Toronto eMetrics Marketing Optimization SummitJim is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, he focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, “Web Metrics; Proven Methods for Measuring Web Site Success.” He is the Founding President and current Chairman of the Web Analytics Association and is very pleased you could make it to the eMetrics Marketing Optimization Summit.

Keynote: A Time to Shine

Danny Sullivan, Calafia Consulting permalink ]

Danny Sullivan, Calafia ConsultingWidely considered a leading "search engine guru," Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade. Danny’s expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC’s Nightline.

Danny began covering search engines in late 1995, when he undertook a study of how they indexed web pages. The results were published online as "A Webmaster’s Guide To Search Engines," a pioneering effort to answer the many questions site designers and Internet publicists had about search engines.

The positive reaction from both marketers and general search engine users caused Danny to expand the guide into Search Engine Watch, where he served as editor-in-chief through November 2006. Now he heads up Search Engine Land as editor-in-chief, taking it into the next generation of search coverage. Danny also serves as Third Door Media’s chief content officer.

Acquisition 2: Analyzing SEO Traffic for Growth & Conversion

Ian Thomas, Director of Yield BI Product Management, Microsoft permalink ]

With a background of almost ten years in web analytics, Ian might immodestly describe himself as one of the industry’s old timers. He helped to found WebAbacus (now Foviance), one of Europe’s first web analytics firms, in 2000, in the process trail-blazing a number of innovations that the industry still uses today. Ian moved to Microsoft in 2006 to focus on analytics in the Microsoft Advertising business, including the adCenter Analytics (Gatineau) project. In his current role, Ian has turned his attention to the thorny problem of analyzing the financial performance of Microsoft’s extensive online media network. He documents his travails on his blog, www.liesdamnedlies.com.

Acquisition 5: Rules for Analytics Revolutionaries

Eric Tobias, Director, Analytics Services, Unilytics permalink ]

Eric has spent the last six years assisting numerous clients in understanding their web analytics implementations and how to integrate web analytics into larger corporate systems. Eric is responsible for architecting software solutions that provide analytics data over various service channels. Eric started his career 15 years ago as a software engineer and database interface designer and quickly moved into web development and basic web analytics. He worked with a number of small analytics implementations and over years grew into much larger implementations. In these larger implementations it became necessary to integrate web analytics systems with other corporate systems.

Conversion 10: Cross-Channel Analytics Without Crossing Wires

Barry Trailer, Principal, CSO Insights permalink ]

Barry Trailer, Principal, CSO InsightsBarry Trailer brings over twenty-five years of professional selling experience to this role as an expert on sales processes and methodologies for complex business-to-business environments.  Prior to co-founding CSO Insights, Barry was president of the GoldMine Division of FrontRange Solutions. At FrontRange he also held senior positions including Vice President of Strategic Initiatives and Vice President of North American Sales for GoldMine Software Corporation. From 1983 to 1991, Barry was a leading associate with Miller-Heiman, Inc. and served as president of Miller-Heiman in 1986. His writing includes a novel, Sales Mastery published in 1991, The Sales & Marketing Excellence Challenge: Changing How the Game Is Played (co-authored with Jim Dickie) published in 2003, Contributing Editor for Sales & Field Force Automation (now CRM) magazine (1997-1999), regular contributor and panel member of CRMguru.com(2001-2006) and several white papers on sales process.

Retention 9: B2B Lead Scoring: Online, Offline & All the Time

Liz Edison Webb – Co-Founder, Managing Partner, eVŌC Insights permalink ]

Liz Edison Webb – Co-Founder, Managing Partner, eVŌC InsightsLiz has over 10 years experience in consumer research, moderating and strategy consulting. As co-founder and managing partner of eVŌC Insights, Liz manages client and partner relationships, directs the custom and syndicated business, and speaks at key industry and marketing events. Prior to founding eVŌC, Liz created and managed the custom and syndicated businesses at Vividence Corporation (acquired by Keynote Systems in 2004). Liz has authored and contributed to articles on customer experience that have appeared in publications such as the Wall Street Journal, USA Today, Business Week and the SF Chronicle. Liz holds a Bachelor of Arts degree in International Relations, Political Science and Communications from the University of Pennsylvania.

Retention 7: Measuring Online Brand Power

Daniel Waisberg, Head of Web Analytics, easynet Search Marketing permalink ]

Daniel Waisberg, Head of Web Analytics, easynet Search MarketingDaniel Waisberg is the Head of Web Analytics at easynet search marketing, an Israeli firm specialized on Search Marketing and Web Analytics. He has managed Web Analytics and Online Competitive Analysis for several years and is currently responsible for the measurement, analysis, and optimization of over a dozen websites. He holds a M.Sc. in Operations Research and Decisions from Tel Aviv University, where he developed a statistical model that helps optimizing websites using Markov Chains. Daniel is a frequent speaker at the eMetrics Marketing Optimization Summit and the Chair of Marketing of the Web Analytics Association. Daniel has recently published an article with Avinash Kaushik (Author, Web Analytics: An Hour A Day) in the Search Engine Marketing Journal; the article can be found in their website: Web Analytics 2.0: Empowering Customer Centricity.

Acquisition 2: Analyzing SEO Traffic for Growth & Conversion

Jennifer Veesenmeyer, VP of Analytics, Stratigent permalink ]

Jennifer Veesenmeyer, VP of Analytics, StratigentJennifer is a Senior Web Analytics Consultant at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports. Not to mention one of the top rated speakers in seven years of eMetrics Summits.

Managing Marketing Metrics 8: Stratactical KPI Definition
Workshop: Pimp Your Reports: Dashboards & Executive Reports
eMetrics Analysis Symposium

Mark Wachen, Managing Director, Optimost permalink ]

Mark Wachen, Managing Director, OptimostMr. Mark Wachen is the co-founder of Optimost, the company that pioneered multivariable testing and optimization online. He served as its CEO up until its acquisition by Interwoven in November 2007. He continues to run the Optimost business for Autonomy. Mark has personally seen more website optimization experiments than anyone on the planet. Prior to Optimost, Mr. Wachen worked for seven years at Sony, overseeing a wide variety of Internet initiatives. He was CEO of Indimi (Internet Direct Marketing Intelligence, Inc.), a company majority-owned by Sony. In this role, he spearheaded the acquisitions of InfoBeat, AdTools, and DailyRating.

Autonomy Optimost Sponsor Presentation

Amanda Watlington, Searching for Profit permalink ]

Amanda Watlington, Searching for ProfitA communications, sales and business strategy consultant, with over ten years as a Web marketer, Amanda has developed successful and award winning marketing campaigns for clients. She is a renowned expert on blogs, RSS and search marketing. She has developed patented language-based analytic tools and methodologies. The author of two books and numerous articles, she is currently working on a new book on how business can use blogs.

Before setting up Searching for Profit, Amanda was director of research for a major search engine optimization firm. She brings to clients over twenty years of experience as a communications, sales and business strategy consultant, and ten years as a Web marketer. Amanda has developed for clients award-winning print, web, training and presentation media. A renowned expert in the search industry, she has developed patent-pending tools and methodologies for search marketing and is an authority on query behavior, query construction and "the psychology of search".

Amanda is an experienced marketing strategist and has extensive experience in publishing. She is the author of two books and has written feature articles for over thirty magazines and journals. She is currently working on a new book on search’s role in the marketing paradigm.

Acquisition 10: Data Diving in the Sea of Search

Caleb Whitmore, Principal Consultant & CEO, Analytics Pros permalink ]

Caleb Whitmore, Principal Consultant & CEO, Analytic ProsCaleb has been a fixture in the online marketing, web analytics and search engine optimization field for a decade, providing tailored, actionable solutions to clients in many verticals including consumer retail and services, performing arts, entertainment, health care, business-to-business, higher education and real estate. He has founded multiple companies in addition to building the in-house Search & Analytics team at POP, a global interactive agency. As a leading Google Analytics Authorized Consultant, Caleb is sought after for numerous training engagements nationwide, and is regularly called to solve the industry’s most perplexing challenges by architecting innovative custom analytics implementations. His consulting company, Analytics Pros, provides individuals, agencies, development firms and enterprise clients with best-in-class web analytics strategy, implementation and analysis, as well as comprehensive training opportunities and resources. Caleb lives in Seattle's Ballard neighborhood with his wife and 1-year-old daughter.

Google Analytics Pre-conference Training

David Yoakum, Product Manager of Web Analytics and Business Intelligence, Gap, Inc. Direct permalink ]

David Yoakum, Product Manager of Web Analytics and Business Intelligence, Gap Inc. Direct.Gap is one of the largest online specialty retailers, which includes Gap.com, Oldnavy.com, Bananarepublic.com and Piperlime.com. David is responsible for the design and application of the web analytics solution across the brands and is focused on making web analytics actionable for the entire organization from marketing to merchants to production. David’s previous analytics experience includes Macromedia.com and RedEnvelope.com. David is currently working on building richer customer experiences at Gap Inc. using personalization based on our customer’s clickstream behavior.

Andy Young, VP, Web Marketing, Adobe permalink ]

Andy Young, AdobeAndy Young joined Adobe in 2007 as VP, Web Marketing. In this role, Andy leads web strategy, internet marketing, user experience and web analytics for the company. Andy and his team work with Adobe’s Business Units to translate customer insights and business objectives into cost effective demand generation and brand building programs on Adobe.com and across the web. These programs include database marketing, search engine marketing, affiliate marketing, online media, lead generation and ecommerce. Prior to joining Adobe, he spent six years as CMO of Shutterfly. Andy was also SVP of Marketing for The Learning Company and spent 12+ years in CPG marketing with Kraft and Del Monte Foods. He holds a BA degree from the University of Virginia and MBA from the University of Pennsylvania.

Retention 1: Voice of Customer Panel: Can You Hear Them Now?

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